Spinning a New Article – Is it Worth it?

We’re often told – Make one piece of content do the work of many. Great idea. Convert your 1000 word article (Google loves ’em longer these days) into a video, pick some highlights and make it into a presentation, turn it into a PDF or an ebook and then distribute the heck out of all these new pieces of information.

There’s just one problem and it’s a perennial Google favourite…

DUPLICATE CONTENT

In many ways it’s not the problem it once was. Google understands curation – where a lot of content is drawn from various sources to make a collection. Yahoo News does plenty of it, yet they don’t seem to be penalised, so why is duplicate content still a problem?

It boils down to users. When they start seeing things they’ve seen before, they start to switch off and if your content is everywhere they may start to run into duplicates even if they’re all yours. They start to lose trust and trust is a major factor when it comes to getting people to buy stuff from you.

Article directories and document repositories aren’t dumb either. They will soon see when you start putting the same content in different formats all over the place and if they’re not happy, your submissions might not be accepted so readily.

So what can you do about it? Surely re-writing an article 3 or 4 times isn’t a major hassle?

Three or 4 times may not be, but what about 30 or 40, maybe even 100 times? Sure, putting out 100 articles all around the same topic will surely get the attention you crave, but how to make them different enough so that people and sites don’t notice.

This is when I’m going to talk to you about article spinning.

Don’t run away screaming. Article spinning isn’t the dire thing it used to be.

In the good old days (more than 5 years ago. We’re talking olden days in Internet time), article spinner software used to be solely word based. They’d replace one word at a time with a synonym – a word that meant the same thing or something related like using a named person instead of ‘he’.

The trouble is with word replacement like this is that you could end with sentences that didn’t make any sense or looked like that were translated from English to English via Chinese by an Indian subsistence-level worker armed only with an English-Chinese dictionary and no idea of how to speak either language. It gets even worse when you throw in where to use ‘a’ and ‘an’, he being replaced by ‘John’ in one phrase and ‘Fred’ in another followed by a ‘she’ further on.

The whole article would look a mess and would need more time in editing  than would have taken to rewrite it. Every article would be unique though. Not necessarily intelligible, but definitely unique.

So article spinning software got a bit more bolted on that sorted the grammar out a bit better. It still wasn’t perfect and you could still end up with some dumb looking phrases that were good grammar, but the best stuff was still mostly done by hand. And it was still mostly word or at best, short phrase replacement.

In the last couple of years, article spinning has become a good business to be in. You can take an article and using the right spinner,  turn out 50 to 100 articles that are all at least 30% different to each other (25% difference is the minimum an article needs to be considered original) when using Copyscape, the standard for copy checking.

Word and phrase swapping is the last level of good spinning, not the first. If a paragraph can be re-written to mean exactly the same as the original, then you can be off to a better start. Then whole sentence level re-writing, so that any sentence could be replaced with it’s companion in another paragraph. Down to phrases that get the same treatment and finally words.

When things are done that way, it is very easy to end up with as many articles as you need with less chance of gobbledegook grammar.

However, it’s a lot of work to do it manually and it’s very easy to get lost in a nest of square brackets, pipe symbols and the required punctuation. I know because I did it once or twice.

Five hundred word articles with 5 variations of each paragraph (so I’ve now written 2500 words), then 5 variations of significant phrases (not every phrase is always worth re-writing) before finally getting down to 2-3 word-phrase replacements. It can work out to more than 10,000 words – the length of a decent short story.

Spin-ready, that document will have various levels of nested brackets and it can all go to pot if you miss a closing bracket somewhere, so although it’s do-able, it’s not easy.

Fortunately, better software tools are now available that can produce 100 variations on one article that are all different and one of the best (for value as well as results) is Chimp Rewriter. From one source article, you can end up with spin-ready text or just ask nicely and it produces as many variations on your theme as you could want or need and all Copyscape approved.

Now tools of this level of intelligence and usefulness are normally way North of $100 per use or maybe just per month, but if they are genuinely useful then people will pay the price and be glad. Chimp Rewriter is not even close to that. In fact, it’s $99 per year (there is a $15 per month option too, if $99 up-front is too much for you).

Think that’s too much to even consider, how about a 14-day free trial. Download the software to your Windows computer (or Windows emulator if you have a Mac or Linux), grab a free registration and trial it. Spin out one of your money articles and drop 8 to 10 of these per day around the interweb. Use an article to video software tool to create dozens of unique videos with everything you do pointing back to your money site and fill YouTube and Vimeo with your creations.

Backlinks galore and more people seeing a lot of different stuff all going back to you. And all from a free-trial offer. You’ll soon go back for an annual subscription then! Click Chimp Rewriter Free Trial to learn more.

Just visit the site (click any of the links above) and grab the free guide –
Definitive Guide to Article Spinning and Rewriting to see how article spinning can help you to be a better marketer.


Flipping Websites and Domains for Profits – Like a Boss

So what is site flipping? Here is the premise: buying and selling websites is one component of an overall business plan that embraces the Internet for generating diverse and profitable revenue streams.


Like brick and mortar real estate flipping, the process is similar except it all takes place virtually on the web. Websites like houses, can be worth untold amount of money especially those with built-in audiences and a lot of traffic. You are basically buying a business and then selling it and like the process, one would use like a house, you’d want to fix the place up, in this case, optimize the site and sell it to the highest bidder.

Domain Profits Boss


Virtual real estate can be a highly lucrative asset that when leveraged appropriately as part of a plan can mirror and exceed the real world industry in terms of the gains. The beauty of this process is that as a motivated entrepreneur, you don’t have to worry about a physical location and the associated liabilities and costs because they are all online based.

And unless you are already at the top of your game, websites are far cheaper than buying a physical parcel of real estate—we’re talking maybe a few hundred dollars.

There are a lot of techniques to successfully gauge a potential website for a
purchase. There are so many sites out there that have massive amount of traffic but the owner has never attempted to monetize it. Traffic means money, which is the bottom line when it comes to running an online business.

An advantage of buying websites is that you purchase the site with the traffic built-in. The task then usually carries on by: using Search Engine Optimization techniques to drive more traffic, outfitting the site with Adsense ads to monetize that traffic and tying in affiliate marketing offers in the form of banners or links to other landing pages.

For the last technique, this cannot just be implemented without a plan and an idea of what kind of traffic and niche the site is in. Formulating a strategy takes into account of your goals as an affiliate tie is important.

Like assessing a brick and mortar establishment or a house, location is analogous to the niche.

What type of affiliate marketing campaigns have you ran or are you
interested in running? What niches are the most successful or profitable?

The best niches are usually building wealth, relationships or weight loss products. There are no hard and fast rules though when it comes to picking a niche.

Image result for website for sale

Analyzing websites in a particular niche is helpful to energize a campaign in progress. Some sites need not be directly related but can be tangentially relevant to products you may already be selling.

The bottom line is that the entrepreneur must have a plan on how purchasing a website will figure into an overarching strategy for a web business.

The key for savvy entrepreneur is finding that fine line between a site that has the potential to explode with the right optimization techniques.

Buy sites that have the potential for monetization. A good site for flipping is one that has a revenue generation system in place. This could be a site that is selling products of your own or a site that affiliate other products or even a site that has existing traffic for Adsense revenue.

To discover more about flipping both domains and complete websites you should take a look at the collection of 5 courses by a domain and website flipping expert. Any one of the courses is worth more than the price being asked, so to get 5 like these is just incredible value.

Take a look at Domain Profit Boss and really get to grips with buying and selling domain names and established websites at top profits. Plus I’m offering a big bonus package of even more Website flipping training and 3 site templates to flip them from.

Using Link Tracking To Track Affiliate Sales.

Using Link Tracking To Track Affiliate Sales.

It’s very hard to make a plan for promoting any product unless you know what your audience wants to buy.

One way to do that is to track your clicks and sales of affiliate offers.

Don’t get upset if you have a few ads that don’t work just make sure you don’t use that angle or verbiage in any of your other promotions.

There’s an old Japanese proverb that says it better than me…

“Fall seven times and stand up eight.”

Japanese Proverb

Let’s begin the training today about Pretty Links…

Pretty Links is a WordPress plugin, it allows you to shorten links and track where your sales are coming from.

It’s easily accessible because it’s right in the back office of your WordPress site.

It works really well, it lets you pick what you want the pretty link to look like.

For example…

If you have a certain affiliate product that you want to promote.

You can put the first 4 letters of the name of the product you’re promoting and then you can put em1 em2 em3 you know depending on how many emails you send out.

Or fb1 fb2 fp3 that way you get an idea of which audiences are working the best for that certain product or which ad campaign is working the best.

Pretty Link is very simple to use and it’s a free plug-in.

To set it up just go to the back office of your WordPress site and go to plugins and search for pretty links.

Then install the plug in.

Make sure you have changed your permalink Common Settings in Settings -> Permalinks away from “Default” to something else.

I prefer using custom and then “/%postname%/” for the simplest possible URL slugs with the best performance.

Next get your affiliate link that you’re going to promote and put it in the Pretty Link plugin.

You can choose the words or the letters that you want at the end of the your url.

For instance, say you’re getting ready to promote a product and you get your affiliate link from Warrior Plus or JVZoo.  

You can put the link in the back of your website where the plug-in is, it gives you a spot where you can use your own information.

For example…

Say you you’re promoting a PLR product. 

You can have at the end there where the plug in allows you to put your information plrFB1.

That’s indicates the first Facebook post for that affiliate product campaign.

This tracking enables you to know which campaigns are getting the most activity.

Then you can make more posts or emails like the ones that are getting the most traffic or the most successful.

This is a free plugin, there’s also a paid version. 

The free version does what you need it to do so I’d use that because it works well…

I hope this helps you in your affiliate business and refer back to our quote if you get discouraged…

Fall seven times and stand up eight.”

Japanese Proverb

One other reason for using a shortener is – should the original product stop being on sale, the site goes dead or the vendor withdraws it, you may have many links out in the wild that could now be considered ‘dead’. All you do then is to change the shortened link to another page or offer. Your ‘dead’ links suddenly live again.

Sometimes you need more information than Pretty Links supplies. Although it can be good to know what browser somebody used or whether they were on a desktop or using mobile, the stats are just not that detailed.

For instance, if you want to know exactly where in the world your clicks are coming from, you will need a different link shorter which includes more tracking details.

Click Magic is one of the best. It can provide a great amount of detail about your clicks and what’s more, divert them to different locations depending on where in the world the click is coming from.

This is important when it comes to certain offers which are geographically or tier 1 targeted.

A number of CPA (Cost Per Action) links are only aimed at certain countries. You don’t need to waste the clicks that are not from that country, merely send them to an offer that they are compatible with. You might not get as much for the click, but you will get something, which is way better than getting nothing.

Click Magic can also let you know if it suspects any of your visitor clicks as being from bots – automated visitors that do not contribute to your site and cannot buy.

This is especially important if you are getting clicks from a less than honest solo ad seller. You want all your clicks to be from real people and a certain percentage to be from Tier 1 countries.

A good halfway house between the free but limited Pretty Links and the more expensive and detailed reports of Click Magic is the online shortener-tracker URL.lv.

You can customise the links (provided nobody else is using that customisation), get some ideas of where they are geographically and what type of internet access they’re using, although you cannot track bot clicks or redirect according to country. There are paid upgrades but the basic service is free.

So there you have 3 options for link shortening and click tracking:

PrettyLinks that is free and requires a WordPress website.

URL.lv is also free, does not require you to have a website.

ClickMagic which is not free but does have some very useful extra features.

Start with one of the free ones and get used to tracking every link you put out in the wild. And don’t forget to check the tracking so you know which of your links are doing the best.

10 Top Tips For Online Product Creation

View more details at

For more info, including hot ideas visit http://stevenlucasmarketing.com

Getting An Affiliate Advantage

Getting An Affiliate Advantage

How to get an affiliate advantage over others trying to offer the same product.

Affiliate marketing is a competitive game. This is something not often stressed by the experts and gurus although it seems patently obvious to the newbies.

A lot of affiliates are trying to sell the same products, very often to the same people (if you’ve grown your email list via solo ads, the same people end up on a lot of lists), so how can one affiliate rise above the rest and make himself heard above the noise being made by all the other ‘me too’ people?
Affiliate Advantage

 How to Gain the Affiliate Advantage

There are all sorts of tricks to try to be different to the rest.

There’s the intrigue method – I’m not actually going to tell you which product I’m promoting, but I’ll try to drop some inside knowledge and get you to ask for more. Very often used on Facebook (“type info to discover more”).

How about the tell you almost everything method – I’ll tell you more about the product than the sales page does, almost to the point where you don’t have to buy it, but I’ll leave out the vital bits. A usual newbie trick that often upsets the vendors.

The you already trust me method – I’ve sold you some stuff before and you haven’t told me you didn’t like it, so you must like it, therefore you’ll buy from me again. Takes a bit of time and the trust isn’t always there.

These methods all work a bit, but there is one method that is proven to work very well, doesn’t depend on trust since it screams it out already, but can be abused to the point of near terminal stupidity.

And that is…

Something that is used quite a lot, especially by the bigger-name marketers who (mostly) do it properly to really gain the affiliate advantage over the newer guys.

Shall I tell you now?

Affiliate Advantage
It’s actually quite a simple method, at least when stated up-front. There are some though who do it quite badly and there are a few who over-do it for all the wrong reasons.

The method is…

is…

is…

Bonuses.

Yup. The bonus method. Provide 1 to 6 bonuses that enhance the product for sale or fill in a gap in the training or just add an additional set of thoughts into the main event.

A well thought-out bonus will do any or all of the above.

A bad bonus could be any old crap that was lying to hand when the affiliate link was granted. An extreme example would be you’ve just bought a Facebook marketing method and the bonus offered is an ebook on fishing.

No congruency at all.

Affiliate Advantage A course on Instagram would have been better. A short course on tips for Facebook ads or using groups would be best, especially if these methods were not mentioned in the main product.

Another extreme example (but a real-life one though) is offering too much. One affiliate offered (a claimed) $250,000 worth of products as a bonus for a $7 front-end offer. If you offer too much in quantity the poor buyer just gets swamped and will probably fail to do anything with any of it. Main offer included.

The right amount seems to be around 3-5 bonus items that are at least mostly congruent with the front-end product. Many marketers are now adding their own self-created bonuses. A 15-30 minute video commentary of them using the product and/or showing their results. Case studies like this are a very good bonus as they show the product already working for someone else.

There are several other ways of gaining an Affiliate Advantage and you can find them in my training of the same name. Click the button below to get hold of this free offer.

Affiliate Advantage

Learn the one enormous mistake people make when email marketing

Learn the one enormous mistake people make when email marketing

Fifteen years ago email marketing and it was pretty simple to grow your email list fast. Most likely because email was a rarity still to everyone, so they readily offered their email address to get a piece of badly written info and an offer of weekly updates.

That’s not the way things work these days. A big problem is, there are still tutorials still in use that show list-building tips from that are outdated now. Even badly researched new manuals.that triumph this recycled stuff, simply because the researcher hasn’t built a list in the last decade.

email marketing
This is probably why list building newcomers are producing a large quantity of problems for themselves. And one of the biggest mistakes they’re making is to offer some rehashed ancient PLR product in exchange for a subscriber.

The name ”value offering” should be your first idea that you can’t offer a heap of garbage. This isn’t the time to dig out some RR offering that hasn’t been of any real use ever. Forget about using that resell rights report that everyone has seen. And don’t even think about bribing with something shoddy just because you’re giving it away for free.

Make note , if you do any of these things then you’ll be the one checking out tiny double-digit subscriber numbers while dreaming about multi-thousand member lists.

So, let me tell you the whole truth about creating a quality offering that really attracts laser targeted opt-ins and gets them wanting to join your subscribers list (and buy from you). Take a gander at these few hints….

Tip 1: Give Email Prospects What They Really Want

Don’t assume what your niche wants. Instead, roll up your sleeves and do some discovery for yourself.
The best way to do this is to go to marketplaces like Amazon.com and Clickbank.com, check out what’s a big seller in your marketplace, and then create something similar to offer to your subscribers. Probably,if your market is already offering money to grab a specific type of book – such as a exercise for arm muscles training or a video creation guide, for example — then they’ll jump on it when you offer it as an optin gift.

Keyboard typing, Working hard

Tip 2: Create Something Opt-Ins Will Refer To Frequently

The more often a user uses your lead magnet product, the more often they’ll see your face, links and calls to action. This is the value of why you’ll want to provide a resource or tool that they’ll use frequently. Examples include:
• Equipment lists.
• A noddy guide.
• An app or another piece of software.
So maybe you had an ebook in mind. No problem. Just be sure this PDF or report has included something people will want to refer to often. For example, if it’s a weight loss report, then you might include meal plans and recipes.

Next tip…

Tip 3: Make Sure It Is Something They Would Have Paid For

The 1st idea was to make your freebie desirable. Now, this last tip is to be sure your lead magnet has value too. Make the prospect think that you should be able to readily charge money for — $17, $27, $97 or more.
You can see that a lot of list builders make the mistakeof using a low value product as an opt-in gift. They think that since they’re offering a freebie, then the ebook itself shouldn’t be worth much.
This is where you should be doing just the opposite. Make the product valuable and delight your opt-ins. Demonstrate to them that your giveaways that are even better than what others are selling. This not only boosts your visitor to subscriber ratio, it will boost your backend conversion rate too as subscribers are ready to buy what you’re selling.

Last Word…

A lead magnet needs to live up to your brand so that it attracts opt-ins. But your lead magnet also needs to come together for you to convert these prospects to reach into their wallets. If you use the tips above, you’ll be well on your way to creating free products that builds massive lists.
Of course, what you’ve learned so far is just the tip of the list-building iceberg. If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to look into our E-Marketers Club. Check it out right now so that you too can discover these list building secrets for yourself.

What is Affiliate Marketing And How to Start in Affiliate Marketing

What is Affiliate Marketing And How to Start in Affiliate Marketing

What is Affiliate Marketing? That much is quite easy. It’s when you sell someone else’s product on their behalf and they pay you for doing so. It’s not restricted to the online marketing sphere but the internet age has certainly made it more popular and a very easy way to make money online. If you have an interest in a topic and you’re sure others have too, then chances are there are products that can be sold via an affiliate system.

For example, a vital part of online marketing (for the most part) is having a website and to start a website you need a domain name – the bit that people type in to find your website, and some hosting – where your website is built. Companies that sell website hosting often use affiliates to bring more customers to them. It’s a win for these companies because they can concentrate on doing what they do and they let other people bring customers to them because this is often done through a layer of trust.

For instance: Namecheap sell domain names. You want a domain name and because you know me and you know that I do some online marketing and you trust my judgement and value my opinions. You say to me, “Hey Steven. Where is a good place to get a domain name?” I tell you “Namecheap. Here’s their link – http://sl-m.co/nmcp“. I also tell you (because the laws in several countries tell me that I have to tell you and because I’m honest). “This is an affiliate link. If you buy something from Namecheap using this link, I will get some commission. Don’t worry though, you won’t be charged more for using it.”

Related Sales

Being a good friend (and good at affiliate marketing), the next thing I will ask you is if you have any hosting to go with your domain name.

If you tell me no, then I will follow up by offering you a hosting company I know of  that I think would be suited to your needs. If I know you are starting out but determined to make a lot of effort I would suggest someone like Bluehosthttp://sl-m.co/bluehost (again via an affiliate link – the disclosures above still apply).

If I suspected that this was just a passing fancy for you, I might suggest a cheaper hosting solution like Dorset Hosting http://sl-m.co/dorsethosting as I have used and trust them myself. (Not as fast as Bluehost, not 24hr but still good customer support and just easy to work with to set up websites).

Now in each of the above cases I would get a commission if my links were used to get to the sites.

In the first instance I would get a percentage of the sale from Namecheap, the more the customer bought, the more I’d get. In the case of Bluehost, I would get a one-off payment no matter how much was purchased at the time. In the final case, Dorset Hosting, I would get an amount every renewal date depending on the package purchased.

So all three companies pay me for sending someone to their site who buys, but the conditions are different in each case.

All 3 are valid methods of getting affiliates to promote their products, but which pays more in the long-run?

How Much Will I Get?

In the case of Namecheap, the commission varies between 20% to 35% depending on the product. For a single .com domain name (currently $7.95) that would be $1.58 – not a great deal of money, but it’s not a high-ticket item either.

 If I send a buyer to Bluehost, I would get a one-off payment of $65. Quite a decent payout considering that a monthly cost of a hosting package is around $3.95, but Bluehost think for the long-term. They know a customer could stay for years and those few dollars each month soon add up and easily cover the cost of an affiliate payment for them.

Devon Hosting’s base hosting package is $10 a year, from which I’d get $1 so I wouldn’t get rich that way either.

You can see why affiliate marketers push Bluehost’s package the hardest. There’s a good up-front payment and somebody else deals with all the support problems (and hosting can have many of those).

Are There Better Commission Rates?

Of course there are. Commission rates of between 50% up to 100% are quite common online where there are few overheads and no real limits on digital products. Even on multi-thousand dollar products, 30% up to 50% can be quite easy to find – but why isn’t everybody offering them?

Mostly it’s down to self-confidence. Some people just don’t feel comfortable asking potential customers to part with hundreds of dollars, but in order to make a living wage online, you have to get over that issue and be prepared to push these big-ticket items. A car salesman has no qualms about getting you to part with $20k for a modest vehicle that loses a third of its value the moment it’s driven out of the showroom. Good digital training has the potential to earn the buyer back his money in short-order if he puts in the necessary work, so it’s not something you need to be shy about.

You may have to gain an amount of trust though from the vendors who sell the big-ticket products which means offering low and mid-ticket items first to build up your reputation and confidence.

Where Can I Find Affiliate Products to Sell?

One of the most famous affiliate netorks (places where products are offered for affiliates to sell) is Clickbank. A big advantage of Clickbank is that most of the products do not need permission from the vendor if you wish to offer it. You sign up, create your affiliate name and that becomes part of your affiliate link. The vendor sets the commission rate (normally 50-75%) and all you have to do is offer the product to interested people and collect the commissions.

Clickbank’s biggest ‘disadvantage’ is the wait period between the sale and the commission payment. It can be up to 6 weeks as it’s 30 days after the end of the next 2-week period in which the sale was made. There are a few other conditions that have to be met by the new affiliate too.

Clickbank has products in a huge range of niches and something can be found in almost every topic.

If you are more into the ‘make money online’ niches then two good places to look at are are JVZoo and WarriorPlus. The commissions run up to 100% although you must request approval from the vendor before offering a product. Payouts can be either 30 days, 15 days or instant – if you have built up the right amount of sales and trust – and not too many returns!

What Next?

The obvious thing to do is to find products in a niche you are interested in and write reviews about them on your blog (can be a free blog like WordPress, Blogger or Weebly) and include your affiliate links at key points in the review. Tell everyone who might be interested about your review, then let the readers decide if they want to buy.

The more honest you are, the more readers you’ll get, so don’t be afraid to say what you really feel about a product.

Don’t have a blog or don’t want to set one up? Learn how to make video reviews and put them up on YouTube.

Don’t want to do either of these -Don’t bother with affiliate marketing. You need to be willing to put some effort in. It’s not push-button and nothing will happen for you if you don’t do anything.

Last Few Tips

Find some way to shorten those lengthy affiliate links you can get. You probably noticed that all mine are shortened with my own custom domain (sl-m.co). You don’t have to use a custom domain, bit.ly or tinyurl.com will do nicely. Anything to hide your personal link and stop people replacing your affiliate ID with their own.

Don’t bother people who aren’t interested. They won’t buy and you just look bad.

Look out for related sales. If you find something closely related and extra helpful to people who have bought one type of product, you stand a high chance of getting them interested in the related product.

Be real and be honest. People prefer honesty over total enthusiasm.

If it isn’t fun, go and do something else.

 

 

How FaceBook Offer Ads are Perfect for Mobile Marketing

How FaceBook Offer Ads are Perfect for Mobile Marketing

Facebook Offer Ads launched in 2012, long before the explosion of mobile web surfing. In late 2015, mobile Internet access passed traditional desktop and laptop web access for the first time. This is due of course to the massive popularity of smartphones. The computer, camera, and features in your smartphone are equal to or more capable than the equivalent attributes of laptop and desktop computers of just a few years ago.Facebook ads, Facebook

Since smartphones are so small and mobile, extremely portable, they are preferred to bulky and less portable computers like desktop PCs, laptops and notebooks. This was not always the case. The first smartphones had very tiny, low-resolution screens, and the phones themselves didn’t do too much. Now you can run your entire business from your smartphone, because of the computing power and features available. The screens have also become much larger, as has the resolution on those screens, and this has driven the move from traditional web surfing to mobile, at-yourfingertips web access.

2016 Sees Facebook Offers Reworked for Mobile

The old Facebook Offer Ads program was good, but it wasn’t perfect. No marketing method or tool is ever going to be perfect. There will always be pros and cons. The problem was the old Facebook Offer Ads program and more cons than pros. Thanks to a revamping in 2016, Facebook Offer Ads now allows you to track how many of your offers have been saved, as opposed to the old “offers claimed” tracking method.

In the past, all someone had to do was click on your offer and you were told that someone had “claimed” your offer. This was very misleading. A person may have clicked on your offer with little to no interest to ever redeem it. This led to a false reporting of analytics, and sometimes a false sense that your offer was performing well when it was not.

Now someone must save your online advertising offer before your page insights will report that someone is interested in that offer. This is a change that Facebook marketers have been waiting for years, and it is finally here.

In-Store Experience Is Better

Another smart change to the Facebook offers experience regards how your fans redeem the offer. If you run a brick-and-mortar business, you can include a promotional code or barcode with your offer. This makes it super simple for customers to pull up that code on their smartphone when they are at your physical store. This makes the mobile advertising experience easier for your customer, and also speeds up the process for your employees.

While a customer is at your store attempting to redeem your coupon, they can browse the “Offers” tab that shows up on your page on their mobile device. This gives them access to your past offers, and they can choose the best active offer for their particular situation. Access to the “Offers” tab on a mobile device is also available for Facebook users who purchase products and services online. These changes to mobile are welcome, and support and enhance FB users and business owners’ experience with the Facebook Offers program.

Want to Discover More About Facebook Offer Ads?

 

 

Facebook Ads can cost a lot if you’re not careful. Here are 7 tips to reduce those costs.

Click the image to get your copy of this free report.

 

 

When does a post become an article, becomes an ebook, becomes a course?

When does a post become an article, becomes an ebook, becomes a course?

We’re probably all used to writing short little posts on our Facebook walls and every now and again, writing something a bit longer that tends to gain some interest.

At what point should a social media post be better shown as an article – either on a blog or an article marketing site? If that article gets too big, would it be better off as an ebook and at what point is it worth saying “I could sell this as a tutorial”, knowing it would be a good seller?

At the social post level, you have to consider how the comment will be read. Most people are just on social media for quick bursts of entertainment, so a couple of hundred words would be more than enough. Especially if they’re reading it on a phone or small tablet.

Beyond a certain point, Facebook will automatically cut a post off with a ‘Read More’ message and if the message beyond the ‘read more’ is too long, it will actually open it in a new tab. Something to consider if you’re off on a long rant or start to have a lot to say.

This is the ideal point to actually put the article on your blog if you have one. By all means put the first couple of paragraphs as a social media post – enough to get to the ‘read more’ point, then link to your blog article.

Post To Blog

This encourages more people to be aware of the existence of your blog (a good thing) and while they are there, they might see other articles they like and stay longer (another good thing) and see some of the ads that are on your pages too (another good thing).

What if you don’t have a blog?

Time to make your own fan page on Facebook and put your full article there.  Still show the teaser on your wall – More people will see it there, but link to your fan page and encourage visitors to like the page.

The advantages here are – Facebook will love you for NOT sending people off their site. You can run FB ads to your snippet or your full article for even more readers and more awareness of YOU and make the big F even happier as you’re giving them money AND keeping people on their site.

People are also less hesitant to follow the link because they are not leaving FB.

However, if part of your article is to get people to follow an affiliate link or go to an optin form, you are going to get interested people who are more likely to take your action as they have made some small commitments already (followed the teaser link AND read the full article).

Article to Ebook

Don’t want to run a fan page? Put your article up on an article marketing site like EzineArticles. It must, of course, conform to their standards – over 400 words, not include blatant marketing links and a few other conditions, but the sort of article that gets interest would need to be along those lines anyway.

Once you start exceeding a page (around 500 words at 12 point Calibri font), then you’re getting into big article territory and it could be time to convert your article into a PDF (via MS Word, Open Office or a PDF Print driver), after adding some graphics, images or separating that long paragraph into bullet points.

You’re now into optin giveaway territory.

Giveaways may be up to 10 to 12 pages although much of that could be using a cover, a larger font (for easier reading) so it doesn’t mean 5000 words. An article or ebook of 2500-3000 words is a comfortable amount to read in a single sitting for most people. This doesn’t include your intro, ads, offers or resources list. Just the actionable content.

Giveaways that exceed this sort of length rarely get read or actioned as people will just grab them because they’re free then let the file gather digital dust on the hard drive. If you have some good info that needs action from them, charge them for it. But these days unless you are a well-known name, you need to add more value to make it more saleable. Fortunately, this isn’t too difficult.

What Else Can Be Done?

You can pull the high points from the actions and you have a checklist. Go to a site like MindMeister and jot down your trains of thought in the various directions – you’ve now got a mind-map. A few chapter headings onto a PowerPoint presentation then turned into a video with either a voice-over reading the words from your ebook or just the words on successive pages and you have the complete package ready for eager buyers.

You still use the opening paragraph or two on social sites to tease people into looking at your sales page but the better thought for you is that you’ve tricked yourself into creating a product – all from the starting point of a short post on Facebook.

One other starting point is PLR or Private Label Rights – but make sure any PLR articles you use are just starting points. Never use PLR ‘as-is’.

Even better is to use several pieces of PLR and draw inspiration and paragraphs or chapters from each of them, re-writing as required to make them fit together.

Another place to draw inspiration is other people’s writing. As with PLR you cannot use the article as it stands unless you credit the original author (name in full and the link where you got the article from).

An article though can give you an idea (ideas are not copyrighted) that you can expand on in a different direction. It might be on the same topic as the original but it won’t be the same article.

 

Getting from a short post to a full ebook to a paid course are not difficult steps and once you get into the rhythm of writing it will start to flow and you will almost always end up with a longer piece than you intended.

All you need to do is start.

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WP Optimizer review – WP Optimiser A WordPress Speed Plugin – My Results

WP Optimiser (WP Optimizer) review – A WordPress Speed Plugin

Does the world need another WordPress speed plugin?

Someone seems to think so, hence the release of WP Optimiser (WP Optimizer if you spell it the other way) and of course, this WP Optimiser review. There are several speed improvement plugins kicking around, some free, some not, and of varying degrees of effectiveness.

So what makes WP Optimiser different to all the rest? WP Optimiser

First of all, it claims to be a ‘more-in-one’ solution (I won’t say ‘all’ because there’s bound to be something else).

By the time you’ve added plugins that shrink images, cache pages, tidy up databases, it can add up to a fair few. I should know.

This site had 4 plugins that were specifically dedicated to doing varying things that should have done things to help the speed and a couple of others that should have done at least a little, but it still takes between 10 and 15 seconds to load the first page (cleared browser cache first).

So would WP Optimiser make any difference?

Installation of WP Optimiser

Chris Hitman, the ‘sales face’ of WP Optimiser, let me try it out for free, so the best thing to do is to let you know how I got on, rather than me quoting figures from their sales pages. The plugin itself is the usual simple WordPress install and after putting in a registration key, I gained access to a small number of options.

The first 3 are all about images. Lazy Load only loads images as they are about to be seen, so that saves some page load time. The other 2 are about optimizing those images.

The first selection enables new images to be shrunk as they are uploaded. The second, bulk-shrinks existing images already used on the site.

I was told I had 425 unoptimized pictures. Grabbing a TinyPNG API key only takes a few seconds (link provided) and it’s on its way, crunching 30 images at a time (I’m on shared hosting and this is the recommended figure).

Now I already had an image crusher installed so it surprised me that this needed doing at all, but I played by the rules and allowed it to run. This is not a quick task but you can do other things while you’re waiting for each batch, so it’s not a big problem.

Images and Database optimization

The TinyPNG service also lets you do 500 images per month for free, so I won’t be pushing any boundaries there either. If I did have more images, I could pay for an extended license or sign up for another free API with a different email address.

Next down the menu is a database optimizer. Again, I already have one installed but again, I let WP Optimiser do its thing as it all counts towards the end results.

The last two WP Optimizer menu items are a server health check and a speed check. The former warns you of anything that your web server might need updating as well as its memory space and/or processor time. It’s not really fair to run this while you’re crunching images (but this is a review and you need to know).

I tried anyway and got a server error. That’s fair enough as image crunching takes a fair amount of processor time and network resources.

My database was already working pretty much up to scratch and just needed clearing off some old revision data (you know, when you make changes to a post. Some old ‘saves’ needed clearing).

I thought my existing database-cleaner-upper would have done that but it was only a few k of data in a multi-megabyte database, so no panic there.

The health check also didn’t tell me much that I didn’t know. That I use too many plugins and I that was nearing my storage limit. No real actionable recommendations there.

The final speed check also was no great surprise. My excessive number of plugins was the biggest downfall, with the biggest being YARP – Yet Another Related Posts plugin, which is good for internal SEO and worth keeping despite the lag it induces.

WP Optimizer in use

I suppose to be fair, I should have used the speed check before I started but I was keen to see how WP Optimizer would get on with this site and I already knew it was slow.

Finally, everything was ready and I cleared the browser cache for a subjective test of loading the front page. I’ll admit that I wasn’t expecting miracles – the sales page offered tables that showed loading times cut from over 6 seconds to less than 2 seconds, which is very good going.

Would my results be similar? Could I get a sub 5-second load time?

A-bloody mazing (excuse my language). The speed test told me it was down to 4.8 seconds and subjectively it felt much quicker too. I cleared the browser cache and tried again. Matched it!.

Pleased? Damn right I was pleased.

The next thing to do would be to try the speed test again but with the other ‘speed tweaks’ disabled.

Not such a huge gain 4.63 seconds – as could be expected. I was only disabling a few plugins and none of them were particularly big time-hogs. Disabling YARP could have gained me another half a second and finding a faster theme could shave another 10th of a second, but I was happy with the base result.

WP Optimizer Conclusions

It works and works very well. I can chuck a couple of plugins away and hold an internal debate about a few more. Halving the load time is a damn good start though. Knowing the stats is interesting and helps you to keep an ongoing eye on things too.

Why do we need to optimize for speed anyway?

People are impatient and search engines serve people. So a site that loads quickly is given more kudos in search engine eyes.

There are all sorts of quoted figures but it boils down to this: The faster a page loads, the more people who will stay and read the site. People staying longer on a site also help to rank it higher, so it’s all interconnected.

Sites that take longer than 15 seconds to load get very few visitors who stay and let’s face it, that’s what we want – Visitors who stay. Sites that load faster than 5 seconds get a much higher retention rate – over 50% higher.

Also, Google will be rolling out another update soon (July 2018) where slower sites will be penalised even further, especially if it affects mobile users, so getting the speed up is important. With a WP Optimiser agency license, you can offer a service to slow WordPress sites to speed them up.

So you could say that site speed is vital to future search engine rankings that want to avoid this Google slap.

Will I carry on using WP Optimiser?

WP Optimizer reviewThe good news is that WP Optimiser didn’t clash with any of my existing plugins of which I have a good variety. There’s a few I consider essential and most of the others add some functionality I like to use.

I can’t say this will be the same in your case, but I know I have some odd ones and that WP Optimizer didn’t cause me any problems.

If you do have problems, disable all of your plugins and reintroduce them, one at a time, to see where the problem lies.

Even if there had been no or little overall gain, I would have been tempted to keep using WP Optimizer as it is one plugin and I can lose 4 or more. As I have over 40 active plugins, being able to reduce the number is a good thing.

As it stands, WP Optimiser has been well worth the time it took to install, set up and review. My speed gains may not have been as large as the test site results. However, I feel better for having told you my honest appraisal and the real-life effect that it has had on my site.

Finally

I’m sure one or two of my other WordPress sites will also benefit from having this plugin installed.

To see what else WP Optimiser can do for you, please watch the video or go along to the site – WP Optimiser.

As always, if you have any questions, please feel free to contact me via the form on this site or emailing steven@stevenlucasmarketing.com

P.S. I know I keep swapping between the spelling of WP Optimiser and WP Optimizer. I know the former is the correct spelling but I also know that some may search for the other spelling. Speed isn’t the only SEO factor (grin).