Fifteen years ago email marketing and it was pretty simple to grow your email list fast. Most likely because email was a rarity still to everyone, so they readily offered their email address to get a piece of badly written info and an offer of weekly updates.
That’s not the way things work these days. A big problem is, there are still tutorials still in use that show list-building tips from that are outdated now. Even badly researched new manuals.that triumph this recycled stuff, simply because the researcher hasn’t built a list in the last decade.
This is probably why list building newcomers are producing a large quantity of problems for themselves. And one of the biggest mistakes they’re making is to offer some rehashed ancient PLR product in exchange for a subscriber.
The name ”value offering” should be your first idea that you can’t offer a heap of garbage. This isn’t the time to dig out some RR offering that hasn’t been of any real use ever. Forget about using that resell rights report that everyone has seen. And don’t even think about bribing with something shoddy just because you’re giving it away for free.
Make note , if you do any of these things then you’ll be the one checking out tiny double-digit subscriber numbers while dreaming about multi-thousand member lists.
So, let me tell you the whole truth about creating a quality offering that really attracts laser targeted opt-ins and gets them wanting to join your subscribers list (and buy from you). Take a gander at these few hints….
Don’t assume what your niche wants. Instead, roll up your sleeves and do some discovery for yourself.
The best way to do this is to go to marketplaces like Amazon.com and Clickbank.com, check out what’s a big seller in your marketplace, and then create something similar to offer to your subscribers. Probably,if your market is already offering money to grab a specific type of book – such as a exercise for arm muscles training or a video creation guide, for example — then they’ll jump on it when you offer it as an optin gift.
The more often a user uses your lead magnet product, the more often they’ll see your face, links and calls to action. This is the value of why you’ll want to provide a resource or tool that they’ll use frequently. Examples include:
• Equipment lists.
• A noddy guide.
• An app or another piece of software.
So maybe you had an ebook in mind. No problem. Just be sure this PDF or report has included something people will want to refer to often. For example, if it’s a weight loss report, then you might include meal plans and recipes.
The 1st idea was to make your freebie desirable. Now, this last tip is to be sure your lead magnet has value too. Make the prospect think that you should be able to readily charge money for — $17, $27, $97 or more.
You can see that a lot of list builders make the mistakeof using a low value product as an opt-in gift. They think that since they’re offering a freebie, then the ebook itself shouldn’t be worth much.
This is where you should be doing just the opposite. Make the product valuable and delight your opt-ins. Demonstrate to them that your giveaways that are even better than what others are selling. This not only boosts your visitor to subscriber ratio, it will boost your backend conversion rate too as subscribers are ready to buy what you’re selling.
A lead magnet needs to live up to your brand so that it attracts opt-ins. But your lead magnet also needs to come together for you to convert these prospects to reach into their wallets. If you use the tips above, you’ll be well on your way to creating free products that builds massive lists.
Of course, what you’ve learned so far is just the tip of the list-building iceberg. If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to look into our E-Marketers Club. Check it out right now so that you too can discover these list building secrets for yourself.