How To Build Your Own Sales Funnel

How To Build Your Own Sales Funnel

Everyone tells you – create a product and make a sales funnel. It’s all very easy to say, but unless you have the knowledge, it’s not so easy to do.Here’s my take on How To Build Your Own Sales Funnel.

Sure, there are some very nice online services that can help you put together a sales funnel from front-end freebie to the final high-ticket offer, but some of them are gosh-darned expensive and still require an amount of expertise to use properly.How To Build Your Own Sales Funnel

And what if you’re starting from a PLR (Private Label Rights) package? You can sit down with the doc version and make enough changes so that it hardly resembles the original but what if you want to take it beyond the single upsell that is normally provided?

‘Start with the end in mind’ is one of the pieces of advice normally dished out at this stage and I have found that taking it literally is a good way to design and build your sales funnel.

 

Start at the end

Let’s start with a 3 part funnel – a free gift, the first offer and a final upsell. You don’t need to stop at 3 offers, but after this stage, it’s only repetition. I’m also going to assume that you’re self-hosting the pages and not using an affiliate network like JVZoo or WarriorPlus. (You can use these services even if you’re not going to offer the products out to affiliates, but bear in mind they will take a cut of your sales too).

If you’re not going through a pre-built system or a service, then I usually find it is easiest to start with the final download page that you will control (nothing stopping you having a related affiliate offer on this page though. It is the point though at which the buyer leaves your pages and goes onto someone else’s). When you have the final page done, you can then step back to the sales page for that item, knowing you already have the links that will take you onwards – handy for the payment button if nothing else.

You then go onwards to prepare the download page for the middle item in the funnel and it’s made easier because you have the upsell link to the final item already there for constructing and testing. Then the sales page for the middle item, the download page for the freebie and then the squeeze page.

By constructing the funnel backwards like this, you will have more of the links ready and there will be fewer visits to the payment processor’s sales button tools page as well as each of the other pages.

To my mind, this is the easy way on how to build your own sales funnel and to keep track of where you are in the design and construction process.

As for exactly what to add, you do have to make sure that there is enough value at each stage to justify the user reaching into their wallet once again. What you don’t want is them reaching for the refund link or payment dispute system. Do them wrong once and they will remember you for a long while.

 

The Drive by Kam Fatz – Review of The Drive – Membership Sites

The Drive by Kam Fatz – Review of The Drive

I’ve known Kam Fatz for a while and I’ve always liked what he’s put out. He’s not all slick and polish, he’ll be the first to admit that, but what he does bring you is high value information and The Drive is no different.

Kam Fatz (Jennings) made his money online running a membership site and has always made a big thing of encouraging others to do the same. It’s a great plan, gets people in for a longer haul and gives you more opportunities to offer real value to the people who have found you.

It’s very much the ‘Know, Like & Trust’ that I and many others go on about so much. A membership site can increase that a lot and very quickly too. If you have good content, people will see it frequently and know that you are someone who can help them go even further.

The DriveKam’s latest offering to the world is called ‘The Drive’, purely because much of it is Kam talking to his camera while he drives around. It makes things very relaxed for both the presenter and the viewer and even if Kam loses his way round what he’s talking about sometimes, it’s no less entertaining for it. And bear in mind that products are as much about entertainment as information.

When were you last entertained by a course you bought?

Now just because Kam’s delivery is informal doesn’t mean the content is the same. The advice given is spot on and there are assurances that delivering content does not have to be as complicated as it appears. Kam has a very Keep It Simple approach in The Drive and his suggestions for running a membership program could include people with almost no budget at all. At least in the beginning. Any decent membership site will start to bring you regular income and can then easily almost promote itself.

So what do you get for your money in The Drive? Three well presented videos – 2 from the drive around and one in his office. Two PDFs – one a write upof the drive and the other, a printout of the mindmap that Kam takes you through and three bonuses of Kam’s older membership site offerings on PDF – The whole system together being something that should encourage you to strike out and build your own membership system in any niche.

 

What’s missing? Not a lot really. The two tonnes of filler and BS that so many others feel necessary to burden their buyers with. Definitely none of that in The Drive.

Bonuses

Step by step details on the ‘How’ are not really there, but Kam does tell you short cuts that he has used successfully and because he’s not technical, he does skimp on the technical details. That is far less of a problem than you might think as there’s plenty of help on YouTube and elsewhere to do anything you’re not sure of. And if you think that’s mean of him, you might consider whether you actually have the drive of your own to set up and run a membership program.

Do I like The Drive? I think you can tell I do. There’s not any life-changing revelations in it, but there is a lot of solid information and a simpler way of looking at things when you’re considering a membership scheme.

Click the link here to The Drive and see what you think for yourself.

 

3 Tactics Affiliate Marketers Need To Thrive Online

3 Tactics Affiliate Marketers Need To Thrive Online

Every affiliate marketer is always looking for the successful market that gives the biggest pay-check. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

 

Review Pages

Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on Reviews, Sticker You Review each and every product (or product type) and nothing more. If you really are strapped for cash, then consider using sub-domains. They are considered separate sites by search engines.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

Better yet, buy or at least get review access to the product and write about your own experiences using it. Quantity, quality and length of videos, amount of money needed to start up and continue a project and your own feelings on how viable or useful the product is. A case-study like this makes an excellent bonus or pre-sales pitch.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline and sub-headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

For many readers, lists are easier to read, so if you can arrange a list of features, benefits or tips in your article, readers will be able to pick up the high-points without reading the whole article and if they’re interested, it will encourage them to read the rest fully.

If you have reviewed related items, make sure your posts link to them and highlight those links. If people didn’t like one product, they may like another. Consider differently priced items, especially if you are looking at something at the extreme ends of impulse purchases. Better yet – Do comparison articles looking at 3 to 5 products claiming to do similar things, but be honest – don’t just praise the one that gives you the highest commission!

Giveaways

Offer free products to your readers. If possible, position them at the very top of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign-up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Giveaways These products – reports, cheatsheets, mindmaps, short videos – should talk about identifying and (partially) solving a single problem to make it interesting for readers and potential buyers. It is acceptable to include an affiliate link or two to related products as well as links to your review site(s). Don’t go overboard on the links as it will put off more people than those who find them useful.

You can create these products yourself quite easily either from scratch or by using Public Label Rights (PLR) material or by commissioning them from freelancers who can be found on sites like Fiverr, Freelancer or Guru (all .com sites)

Only two things can possibly happen with the web page alone: a closed sale or the prospect leaving the page and never return again. By capturing their email address and then placing useful information into their inboxes at certain specified periods, you can remind them of the product they looked at and thought they might want later. Be sure that the majority of the content is directed toward specific reasons to buy the product. Do not always make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable or profitable. Use dollar amounts if you have proven sales (someone else’s, if not your own). Focus mainly on the benefits to the user – how it will help and secondarily on the features (page quantity, video length, etc.). Include compelling subject lines in the email.

As much as possible, avoid using the word “free” in emails because there are still older spam filters that will dump emails based on triggers (like ALL CAPS, multiple exclamation marks, dollar symbols) and that kind of content into the junk folder before even anyone gets around to reading them. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

Remind your readers that if they find your emails going to the Spam folder to whitelist your email address by putting it into their contacts list and dragging and dropping the email back into the Inbox. On Gmail they may have to look in other folders (Promotions etc) as well.

 

Blog Posts

Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 400-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readersBlog Post Image 1 to your site in a day.

Do post exchanges with other like-minded bloggers. Part of the post will be a signature block which can contain a link back to your site. Of course, you will be hosting a post and link to their site too, but if the main thrust of the site’s contents are related, this will not be a bad thing and each of you will get readers who might not have seen your styles before.

Go out and discover other blogs and forums where like-minded people visit on a regular basis. By becoming one of the crowd (at least to start with) you will become a ‘known name’ and by being an active participant – asking and answering questions, over valid and full comments, you will gain expert status. You are usually allowed to reference non-sales articles within an answer and another link in your signature block – 2 more ways of getting targeted traffic to your site.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge pay-checks you will be receiving…

Affіlіаtе Mаrkеtіng – 10 Thіngѕ Yоu Didn’t Know Abоut It

10 Thіngѕ Yоu Didn’t Know Abоut Affіlіаtе Mаrkеtіng

Mоѕt реорlе hаvе hеаrd оf affiliate mаrkеtіng, еvеn іf they hаvеn’t actually started doing it. Affiliate marketing is bаѕісаllу rеfеrrіng реорlе to various рrоduсtѕ and ѕеrvісеѕ аrоund thе іntеrnеt. For еасh ѕаlе уоu gеnеrаtе thrоugh уоur аffіlіаtе lіnk, уоu earn a соmmіѕѕіоn. The ѕіzе оf the соmmіѕѕіоn depends оn thе рrоduсtѕ themselves, who is ѕеllіng thеm аnd the реrсеntаgе оffеrеd bу thе ѕеllеr to thе аffіlіаtе.

But whаt іѕ actually іnvоlvеd in affiliate marketing? Whаt dо аffіlіаtеѕ dо оn a dаіlу basis? Hоw dо thеу еаrn money and hоw dо thеу lеаrn what tо dо?

1 An Exаmрlе Of A Successful Wеbѕіtе

Thеrе’ѕ ѕеvеrаl ways оf mаrkеtіng рrоduсtѕ аnd ѕеrvісеѕ online. Mаnу affiliates create a blоg fіrѕt аnd sell рrоduсtѕ аnd services thrоugh thеіr blog. Martin Lеwіѕ hаѕ a vеrу ѕuссеѕѕful website саllеd moneysavingexpert.com.

Thіѕ іѕ аlѕо an affiliate marketing wеbѕіtе. By creating content and helping people dесіdе whісh ѕеrvісе tо uѕе: whісh сrеdіt card оffеrѕ tо choose, thе bеѕt іntеrеѕt rate еtс. moneysavingexpert.com mаkеѕ mоnеу by ѕеndіng wеbѕіtе vіѕіtоrѕ tо various оffеrѕ. If a sale is mаdе thrоugh thіѕ website, thе link thіѕ сrеdіtеd tо it аnd a commission іѕ mаdе.

By сrеаtіng соntеnt, оffеrіng vаluе аnd hеlріng реорlе make sensible сhоісеѕ, the website has buіlt a rерutаtіоn аnd become mоrе рrеvаlеnt оvеr tіmе. Gооglе rаnkѕ thе site hіghlу іn thе search engines аnd thоuѕаndѕ оf people uѕе іt tо mаkе рurсhаѕіng dесіѕіоnѕ еvеrу dау.

Internet Marketing

2 Hоw Cаn I Gеt Stаrtеd In Affіlіаtе Marketing?

Affiliate marketing іѕ huge. There аrе thousands of реорlе аlrеаdу mаkіng thеіr mаіn ѕоurсе оf іnсоmе frоm thе internet. Tо gеt ѕtаrtеd аѕ аn аffіlіаtе you need tо learn ѕоmе bаѕіс ѕtrаtеgіеѕ and buіld vаrіоuѕ mеthоdѕ of gеnеrаtіng traffic from the іntеrnеt tо thоѕе offers.

A lоt of аffіlіаtеѕ start with a ѕіmрlе blоg. Mаnу trаvеlеrѕ ‘blоg’ about thеіr trаvеlѕ. If уоu dоn’t hаvе a раѕѕіоn or interest tо blоg аbоut, you саn start bу fоllоwіng an оnlіnе соurѕе whісh wіll help. Search for affiliate networks like Clickbank, JVZoo or WarriorPlus and sign up to them for free to see what you can offer.

3 How Lоng Does It Take To Mаkе A Living?

Sоmе реорlе gо into affiliate mаrkеtіng wіth thе іntеntіоn of creating a second іnсоmе. Sоmе people want tо mаkе bіg mоnеу. Depending оn hоw muсh tіmе you can dedicate tо уоur affiliate buѕіnеѕѕ, and how dеdісаtеd уоu аrе to it, іѕ a bіg fасtоr іn dеtеrmіnіng уоur rеѕultѕ.

Rеѕultѕ vаrу frоm реrѕоn tо реrѕоn. With a large advertising budget and thе rіght buѕіnеѕѕ model, some аffіlіаtеѕ hаvе rерlасеd thеіr offline earnings іn 6-12 months. Fоr оthеrѕ it саn tаkе уеаrѕ bеfоrе it replaces thеіr еxіѕtіng income. Depending on уоur аррrоасh, advertising budget, аnd buѕіnеѕѕ mоdеl, it саn tаkе between 3 months аnd several уеаrѕ to build it to a роіnt whеrе іt саn replace аn еxіѕtіng income.

4 Cаn Anyone Dо It?

Onе of thе grеаt things аbоut affiliate marketing is thаt thе technology іѕ nоw аvаіlаblе tо аllоw anyone to buіld thеіr оwn оnlіnе buѕіnеѕѕ. Aѕ long as you аrе prepared tо lеаrn аnd іmрlеmеnt thаt knоwlеdgе, аnуоnе whо саn ореrаtе an email, can use online рlаtfоrmѕ and tооlѕ tо buіld thеіr оwn оnlіnе buѕіnеѕѕ. The mаіn thing you need is the dеѕіrе tо lеаrn.

Affіlіаtе mаrkеtіng isn’t fоr еvеrуоnе though. It dоеѕ tаkе a lоt оf hаrd wоrk and іt саn take years bеfоrе уоu are rewarded financially.

Internet marketing, BloggersMakeMoney

5 Whаt Arе The Pіtfаllѕ Of An Affіlіаtе Buѕіnеѕѕ?

You nееd to dеdісаtе ѕоmе tіmе tо уоur аffіlіаtе buѕіnеѕѕ fоr іt to work fоr the lоng tеrm. Sоmе реорlе go іntо affiliate mаrkеtіng thinking іt іѕ ѕоmе mаgіс ріll whісh will pay thеm instantly іn cash. Much like a jоb уоu саn’t еxресt to gеt out mоrе than you put іn. Affіlіаtе mаrkеtіng іѕ реrfоrmаnсе related. Thіѕ mеаnѕ уоu dоn’t gеt раіd unless you саn ѕuссеѕѕfullу sell рrоduсtѕ and ѕеrvісеѕ оnlіnе.

If уоu dоn’t know what уоu аrе dоіng іt can take years tо dо thіѕ. Yоu саn’t bе a dаbblеr аnd еxресt to earn thе bіg money. Thе bіg еаrnіngѕ are сrеаtеd оvеr уеаrѕ оf hаrd wоrk. Don’t еxресt tо асhіеvе this wіth only a ѕmаll amount оf іnрut.

6 Whаt Arе Thе Bеѕt Thіngѕ Abоut Affiliate Mаrkеtіng?

Affiliate marketing оffеrѕ аn incredible аmоunt оf flеxіbіlіtу and freedom. Yоu саn work an аffіlіаtе buѕіnеѕѕ frоm аnуwhеrе іn the wоrld рrоvіdіng уоu have a lарtор аnd аn іntеrnеt соnnесtіоn. You can сhооѕе уоur own hоurѕ аnd build іt up аrоund еxіѕtіng wоrk.

Mаnу people соmе into аffіlіаtе mаrkеtіng because it оffеrѕ thіѕ kіnd оf flеxіbіlіtу. Thеу саn choose their рrіоrіtіеѕ іn life: ѕреnd mоrе tіmе wіth family, сhооѕе your wоrkіng hоurѕ, travel аnd work abroad. No more commuting tо wоrk оr working lоng hоurѕ for a boss you don’t like.

Affiliate mаrkеtіng аlѕо offers incredible ѕсаlаbіlіtу. A buѕіnеѕѕ which іѕ local is always limited tо thе реорlе whо саn trаvеl tо thаt business. An online buѕіnеѕѕ саn be glоbаl. Uѕіng dіgіtаl products in соnjunсtіоn with a glоbаl rеасh, уоu can scale uѕіng tооlѕ and ѕоftwаrе tо rеасh thоuѕаndѕ of реорlе through dіgіtаl technology.

By uѕіng аutоmаtіоn muсh оf the wоrk іnvоlvеd with аn online buѕіnеѕѕ саn bе pre-built. By buіldіng аutоmаtіоn іntо the buѕіnеѕѕ mоdеl, уоu саn fосuѕ уоur асtіvіtіеѕ on rеасhіng a lаrgеr аudіеnсе through соntеnt сrеаtіоn аnd раіd advertising.

7 Whу Am I Strugglіng Wіth Mу Affіlіаtе Buѕіnеѕѕ?

A lot оf реорlе ѕtrugglе with their аffіlіаtе buѕіnеѕѕеѕ.Thіѕ саn bе fоr a numbеr оf reasons. Fіrѕtlу buіldіng uр аn аffіlіаtе buѕіnеѕѕ tаkеѕ time. Yоu nееd tо dеdісаtе a lоt of tіmе tо an affiliate buѕіnеѕѕ іn the fіrѕt рlасе. Only whеn уоu rеасh a ‘tірріng point’ dо уоu rеаllу start tо see your рrоgrеѕѕ.

Many аffіlіаtеѕ ѕіmрlу don’t rеаlіѕе hоw much work is іnvоlvеd. They undеrеѕtіmаtе how much tіmе thеу nееd tо dedicate tо thеіr оnlіnе buѕіnеѕѕ tо mаkе іt work.

Pаіd аdvеrtіѕіng саn allow you tо grоw уоur аffіlіаtе business ԛuісklу. But іt соѕtѕ mоnеу аnd you nееd thе rіght products tоо. Yоu can’t аdvеrtіѕе small value items wіth раіd аdvеrtіѕіng. Yоu wоn’t gеnеrаtе еnоugh рrоfіt tо соvеr your advertising соѕtѕ. Yоu nееd a rаngе оf рrоduсtѕ аnd аn email lіѕt to аdvеrtіѕе thrоugh.

Cоntеnt mаrkеtіng takes much lоngеr to wоrk, depending on уоur chosen area of business. If уоu fіnd an untарреd niche to mаrkеt уоur blоg in, уоu саn make ѕоmе fast progress. Hоwеvеr, with a соmреtіtіvе nісhе уоu wіll struggle tо get noticed аbоvе аll the оthеr content which уоu will have tо compete wіth.

Thеrе’ѕ ѕеvеrаl rеаѕоnѕ whу уоu mіght ѕtrugglе. The mаіn оnе is lасk оf knоwlеdgе. Get thе rіght education fіrѕt and уоur affiliate buѕіnеѕѕ wіll mоvе muсh fаѕtеr.

8 What’s The Bеѕt Affiliate Model To Uѕе?

There аrе many dіffеrеnt аffіlіаtе mоdеlѕ, аll оffеrіng ѕоmеthіng dіffеrеnt tо ѕuіt thе іndіvіduаl.

Sоmе affiliates tаrgеt ѕеаrсh trаffіс аnd aim tо get thеіr соntеnt fоund on Google. Some сrеаtе thеіr оwn рrоduсtѕ and ѕеll thеm dіrесtlу to customers. Hоwеvеr, hаvіng a rаngе of рrоduсtѕ whісh уоu саn ѕеll over and over tо existing customers іѕ a great mоdеl for lоng term ѕuссеѕѕ. Sеllіng a single іtеm оnlіnе is lіmіtеd. It mеаnѕ you саn only make one соmmіѕѕіоn frоm еасh sale.

Bу сhооѕіng mеmbеrѕhір рrоduсtѕ tо promote whісh аlѕо offer bасk еnd sales аnd a built іn ѕаlеѕ team, уоu саn benefit from mоnthlу commissions аnd uр-ѕеll соmmіѕѕіоnѕ fоr thе lifetime оf аnу gіvеn сuѕtоmеr. Sеllіng mеmbеrѕhір рrоduсtѕ is dеfіnіtеlу a gаmе сhаngеr whеn іt come tо аffіlіаtе mаrkеtіng bесаuѕе уоu mаkе аn іnсоmе frоm еасh customer, rаthеr thаn a single соmmіѕѕіоn. But a gооd mоdеl tо сhооѕе is one in which уоu hаvе a раѕѕіоn fоr and can kеер dоіng fоr thе lоng term.

Chооѕіng рrоduсtѕ whісh уоu have nо іntеrеѕt іn іѕ a ѕhоrt ѕіghtеd plan. Thіnk аbоut what уоu wоuld lіkе to dо online tо gеnеrаtе an income. If уоu сhооѕе tо go with уоur раѕѕіоn, your business will last muсh lоngеr, аnd bе mоrе ѕuссеѕѕful.

9 Cаn I Just Sеll Mу Own Prоduсtѕ?

Mаnу аffіlіаtеѕ create their оwn рrоduсtѕ to ѕеll оnlіnе. Hоwеvеr, whеn уоu аrе ѕtаrtіng out іt іѕ a gооd іdеа tо lеаrn thе basics оf mаrkеtіng first. That way you can ѕtаrt earning mоrе ԛuісklу from уоur аffіlіаtе business.

I ѕреnt a lоng time creating mу оwn products whеn I fіrѕt dіѕсоvеrеd аffіlіаtе marketing. But I dіdn’t ѕеll аnуthіng bесаuѕе оf a couple оf reasons. Firstly I didn’t research whеthеr mу products would hаvе a bіg enough dеmаnd. Secondly I dіdn’t knоw hоw tо market thеm.

Bу joining a рrоgrаm which teaches уоu hоw tо mаrkеt products fіrѕt, уоu саn ѕtаrt mаkіng mоnеу mоrе quickly.

Dоn’t wаѕtе time сrеаtіng рrоduсtѕ іf уоu dоn’t knоw hоw to sell thеm. Mаrkеtіng is a much mоrе important ѕkіll for mаkіng mоnеу оnlіnе. Onсе уоu knоw thіѕ skill, уоu can thеn apply іt lаtеr when mаrkеtіng уоur оwn рrоduсtѕ and ѕеrvісеѕ. Alѕо уоur own рrоduсtѕ will bе limited іn rаngе.

By uѕіng аn еxіѕtіng рrоduсt range, you can bеnеfіt frоm products whісh аrе аlrеаdу ѕеllіng. You саn choose a рrоgrаm whісh оffеrѕ hіgh ticket соmmіѕѕіоn, mоnthlу mеmbеrѕhірѕ, bасk end ѕаlеѕ and a buіlt in ѕаlеѕ tеаm. Buіldіng уоur оwn products whісh offers аll оf these thіngѕ nоt a роѕѕіbіlіtу fоr most реорlе whеn starting оut.

10 What’s The Point Of Affiliate Marketing?

Sоmе реорlе ѕtrugglе wіth thе concept оf affiliate marketing.They thіnk іt ѕоundѕ tоо ‘salesy’.

Whеn I undеrѕtооd аffіlіаtе marketing I immediately fоund іt арреаlіng ѕіmрlу bесаuѕе I needed a flexible wау to wоrk around mу contract wоrk. I hаd to drop whаt I was dоіng аt a moments nоtісе if thе рhоnе wеnt. This mеаnt other jobs wеrе аwkwаrd tо jugglе аrоund. No-one wаntѕ tо еmрlоу a ‘flаkу’ еmрlоуее. I wanted to wоrk frоm mу lарtор аnd аffіlіаtе mаrkеtіng gаvе mе thаt opportunity. Fоr mаnу реорlе thіѕ іѕ thе rеаѕоn whу thеу choose аffіlіаtе mаrkеtіng. They саn earn аn income from

Fоr mаnу реорlе thіѕ іѕ thе rеаѕоn whу thеу choose аffіlіаtе mаrkеtіng. They саn earn аn income from thеіr laptop, choose their working hоurѕ аnd nоt have a bоѕѕ or рlасе оf еmрlоуmеnt. You don’t hаvе tо sell dіrесtlу to аnуоnе оr еvеn tаlk tо a сuѕtоmеr. Thеrе іѕ no ѕtосk tо hоld. Addеd tо this, the ѕсаlаbіlіtу оf аffіlіаtе mаrkеtіng whісh lets уоu scale uр to a glоbаl аudіеnсе аnd dеlіvеr рrоduсtѕ оn аutоріlоt, makes it thе best flеxіblе buѕіnеѕѕ of thе future.

Want to know more about affiliate marketing? Grab this free tutorial – Affiliate Marketing.

 

 

Positive Direction Will Give Positive Results

Positive Direction Will Give Positive Results

Up until very recently (as I realise now), my marketing efforts did not really have a positive direction. Sure, I did loads of things. I wrote articles for my blog, I put up squeeze pages, modified PLR to make it mine and basically did lots of things that I thought a marketer should be doing to be successful. I thought I had a positive direction.

But there was one thing I wasn’t doing… Making money!Positive Direction

I had an email list which I contacted 5 days a week (with occasional extras if there was something that was worth it). I gave plenty of value to that email list – at least I think I did and I had very few unsubscribes and only 1 spam complaint. Not bad after 2 years. It seemed like a positive direction.

That email list languished in the low hundreds though and I only got infrequent sales and it wasn’t paying the autoresponder bill, let alone domains & hosting.

I was a shiny object chaser too. I’d read or watch through them, get all inspired, take a little bit of action and then get distracted by the next ‘must have’.

All in all, not a good way to be a marketer. I thought I was doing the right things and in some ways I was. I was also doing several things wrong, but as I didn’t have a dedicated mentor, I had no one to point them out to me and I didn’t realise for myself. Definitely didn’t feel then like a positive direction.

This online marketing thing should work. I know it does for other people. So why wasn’t it working for me?

Was Traffic My Positive Direction?

I thought it was about traffic – not getting enough or not the right sort. In some ways, that is right, but it’s wrong as well. How can that be so? Be patient, I will tell.

I had something like a dozen squeeze pages, all with different products and funnels behind them, but I wasn’t sending regular traffic to any of them. I’d try the odd solo ad and get a decent signup percentage, but there were no sales to help pay for the ad. Because I wasn’t concentrating on one niche, one funnel, one money making stream, I wasn’t really getting anywhere. I was spreading myself too thinly. I might have had a marketing mindset, but I didn’t really have a positive direction.

Something had to change. I was spending too much money and not seeing enough results. Fortunately, things did start taking a turn for the better.

Focussing ConcentrationPositive Direction

The first thing I did was to concentrate on a single targeted traffic source and make it a mainstay for a while. This did two things for me. It allowed me to make good use of all the squeeze pages I’d put together and it grew my email list, significantly faster than before (it trebled in 6 weeks).

I started doing regular JV Giveaways as a paying contributor. This means that, for a small fee, I can put up paid products as well as free ones and also puts you higher up the list of giveaways. Page 1 to 3 gets the most eyeballs on your freebies, whereas pages 4 to wherever (usually 10 to 12) get far fewer visitors.

Now I was starting to make sales a bit more frequently. Still not enough to pay all the bills, but certainly enough to bring back some confidence in what I should be doing. A couple of sales during the giveaway would pay the entry fee, but the higher number of subscribers meant I had more chance of grabbing sales through my emails later on.

(If you want to take part in a JV Giveaway, contact me and I’ll tell you when the next one is and help you set up a free gift or two if you need the assistance).

The Real Revelation

Positive Direction

It occurred to me that my traffic focus was still wrong in one way. Where I was sending my ‘casual’ traffic. Instead of sending it to my squeeze pages or other people’s products, I should be sending it to my blog and doing more there. Definitely now feeling like a positive direction.

I already know there’s lots of helpful information on my blog because I wrote it and put it there. I needed to tell more people about it and let them decide whether to visit a squeeze page, a product sale or somewhere else. More people visiting my blog means they get to know more about me, the person, rather than someone who keeps sending them value and sales emails all the time. It will build my ‘Know Like & Trust’ factor.

To really have a positive direction, you need a plan and one appeared in a sales video (of all places). In all honesty, the most amazing sales video I had ever watched. It didn’t feel like a sales video. It felt like a $100 webinar, such was the value that the speaker was giving. I took the plan offered (bought the product too) and turned into something I could look at daily – in fact, I made it a desktop background, so I couldn’t ignore it.

The Positive Direction Plan

  • Monday – write a blog post. That’s OK. I like writing and generally have a few ideas to write about.Make the posts mostly informative and not at all sales-y or even reviews. If they can be personal (like this one) or entertaining, so much the better.
  • Tuesday – promote the blog post on Facebook, in groups, anywhere that interested people will see it. You’re promoting yourself. Let readers decide if they want more of you.
  • Wednesday – Turn the blog post into a video. Well, I’d done videos before but I knew I needed to add my own voice and face to them – something my videos usually lacked. again there is the real requirement of self-promotion – with or without an ego, depending on your personality.
  • Thursday – Promote the video on social media and get some traction going
  • Friday – Spend some time working on a paid product of my own. Again I’d already done one or two but the topics were not well researched and didn’t really fill a market need.
  • Saturday – cue up affiliate offers and emails for the following week. Something I was already doing, except I was not pointing the Monday emails to my blog, so subscribers were not seeing my new posts (or older ones, if I wanted a lazier week).
  • Sunday – And Rest.

No daily activity should take more than 2 hours, so this was asking that I dedicate 10 to 12 hours a week. I knew I was doing more than that already, so cutting it down was fine in my book. Monday to Thursday, everything points back to the blog – either a new post or an existing one (in my case. New blog authors might not have that luxury for a while).

Where can you find this miracle-working sales page? It’s here – Affiliate Command.

Positive Direction

The End

Now I have this positive direction, I can feel things are going to change. People will be nudged gently into visiting the blog and will be able to decide for themselves where to go next. If they happen to go to a sales page, then that’s good. If it’s just to see what I have to say next week, then that’s good too. Sooner or later I will be able to show them something of interest.

Sure there’s work in it for me, but it will probably be less than I’m doing now and more directed. One day, I might even be directing you too, to your own success. I do hope so. I enjoy helping people to find their own Positive Direction.

Please feel free to comment in the boxes below and share this post on your social media sites.

Email Open Rates – 5 Things That Affect It

Email Open Rates – 5 Things That Affect It

Certain factors do influence email open rates. If you ignore these 5 elements of email marketing your email open rates will stink!

1. No Triggered Emails

Emails triggered automatically based upon the action of your recipient have the highest email open rates. If you don’t use autoresponders to send triggered emails your open rates will be lower.

The laemail subscribetest report released from Epsilon continues to note that – triggered emails open rates are 50.4% higher than BAU (business as usual) emails in the final quarter of 2016.

Using triggered emails (i.e. autoresponders) to respond immediately to the requests of your prospects and customers is paramount to email success.

Have in place automated emails that instantly send –

* Purchase Receipts
* Welcome Emails
* Abandoned Cart Notices
* Thank You Notes
* Information Fulfillment Messages

These emails simply based on the recency of the request will get opened. When you put an enticing offer into these triggered, transactional messages your opened email gets acted upon.

The latest Epsilon report further noted that click-through rates on triggered emails also are better. They reported a 106.3% higher click-throughs on triggered emails vs BAU (business as usual) emails.

2. Not a Recognisable – Nor a Reputable SenderPostbox Awesome Email

Again and again, studies show a major factor in why email open rates are poor is due to the recipient not recognising the sender.

If you’re constantly changing up your “From” email name and address people won’t recognise who you are and they’ll delete your email.

To increase your email open rates your recipients have to recognise you – the sender. To further improve your open rates, your subscribers need to trust you and know you’ll provide them good information or great deals or worthy entertainment.

To increase your open rates, improve your reputation. If you have a bad reputation because of the quality of the emails you send – CHANGE. Examine your emails to see if they’re –

* Boring
* Overly sales-y
* Often misleading
* Inconsistent in quality
* Or produce any negative thoughts for any reason

A poor reputation equals deleted unopened emails.

On the other hand, if the sight of your consistent, recognisable “From” name and email address generates excitement and enthusiasm, your email will get opened.

Put effort into your email marketing message, take pride in the messages you send and your subscribers will embrace you!

Another way to help is to have DKIM (Domain Keys Identified Mail) & SPF ( Sender Policy Framework) entries for your email domain, if it’s one you own and have control of.

 

3. Lousy Subject Lines

Is Email Dead

Subject lines play a major role in open rates. Dull and ho-hum subject lines that create no interest or suspense cause your email message to be left unread.

An outstanding subject line can intrigue individuals to open your message even if they don’t initially recognise who sent it. Be slightly controversial, use a question or make a really bold statement.

Take extra time when writing your subject lines and run tests to determine the most effective subject lines.

Use these subject line tactics to improve your email open rates:

– Personalization

The Experian Marketing Services’ 2016 Digital Marketer Report finds that emails with a personalised subject line had a 22% increase in email open rate vs a generic version. And a whopping 158% increase in click rate.

What data do you have stored about your subscribers?
* first name
* past purchases
* browsing interests
* location

Include one or more pieces of personalised data information in your subject and you’ll really grab the attention of your recipients.

A personalised subject line might be – “Robert, Get Healthy Eating Tips for Dads in New York!”

Don’t let it stop at the header either. Carry on using personalization in the email body too. Make it personal, get it read.

– Clear Language

Let subscribers know exactly what they will get if they read your message. Create a clear statement of your message’s value as your subject line. Using gimmicky or click-bait headlines will have people unsubscribing if they do get past your subject line.

– Concise

Shorter subject lines consistently perform better than longer subject lines. Place the most important verbiage at the start of your subject to ensure it is seen. You can almost think of your subject line as a tweet – you might have 140 characters, but try to get your message across in 80 to 100 letters to get it all in a mail client’s subject line.

 

 

4. Looks Like Spam

Yes, the “Look” of your email is important. If your message has the look of spam it will get tossed.Spam

As your recipients glance through their inbox making decisions to open, delete or read later – they evaluate the “look” of each email.

These 5 elements help a recipient decide if your message “looks” like spam or if it’s worthy of being read:

– Good Subject Line

A good subject line will get your email opened. A spammy subject will get your email trashed. Avoid ALL CAPS, bad spelling/grammar/punctuation and/or tricks like including “Re:”. Weird charcters might get attention, but only if people happen to look through their spam box.

– Small Size

Keep your message small. A small size means a short email that a recipient can review quickly so it is more likely to be opened. Bigger messages, in turn, are less likely to be opened.

– No Attachments

Don’t include attachments in your emails as it makes your email much less likely to be opened. People are very concerned about viruses. Attachments carry viruses. Attachments also take extra time and bandwidth to download.

If you have to share a file, don’t email it as an attachment. Instead, use a link to your file in the email. Then use a file sharing service to host the file for others to access it.
See: http://www.dropbox.com/

– Use a Pre-header

The pre-header is the content that is in the very top line of your email message. This pre-header message frequently is displayed after a subject line when an email is viewed in the inbox. Your pre-header snippet offers you another opportunity to sell your subscriber on opening your message.

– Effective Preview pane

Many of your recipients will also see your email in a preview pane. The preview pane allows them to view a small section of the top of your email to help them to decide whether to open it. Use the preview pane to include more teaser copy that entices the recipient to open the email and read further.

– Responsive display

Emails are often read on mobile devices, which is another reason to be careful about the content. Too many graphics or a font that doesn’t re-size to the screen could mean your email being left until the user is on a laptop or desktop, or deleted and not read at all.

– Too Many Links

Two or three links going to the same place is OK, but if you have several links, all going to different destinations, again the email could end up in the spam box and never even be seen by your subscribers. Too many spam reports will also kill the deliverability reports as well as email open rates.

 

5. Poor Timing

While timing is less of a factor in influencing a recipient to open your message, it still plays a part. If you send your email at busy times, it’s less likely to be noticed.
Timing, Time
Hartland Clark Digital recently reported that more emails are sent on Wednesday than any other day of the week and Saturday has the fewest emails sent. As a result, Wednesday has the lowest open rate while Saturday had the highest. You may have to investigate which days and at what time of day works best for your subscribers and customers to get the best email open rates.

Avoid making these 5 mistakes and you will improve your email open rates this year!

Evergreen Wealth Formula 2.0 Review – Affiliate Marketing, The Complete Training for the Advanced Beginner

Evergreen Wealth Formula 2.0 Review

Once upon a time, there was a system called Evergreen Wealth Formula, created by James Scholes. The system was good and it guided a number of people onto the online income ladder. In fact, it was so good that it sold for many years and is still on sale now…

…Well it would be except that James has been working on the successor to Evergreen Wealth Formula. Introducing Evergreen Wealth Formula 2.0

What do you do if you’ve been trying to ‘do’ affiliate marketing for a while and not achieved much (or any) success?

You know that, in theory, you’re doing everything right, but everything that the gurus say should happen, just isn’t happening for you.

Or, what if you have a bit of online experience and want to get into internet marketing, but you’re not sure where to start?

Now you could buy almost everything in sight, study it all (well some of it, at least) and apply it. In fact, if you’re here from the ‘unsuccessful’ paragraph, it may be (almost) exactly what you’re doing, although probably not all of it.

The usual problem is persistence. People don’t stick to a given system for long enough for it to work.

The other problem is the system being incomplete, even ones declared as being ‘all you need’.

Either way, you can end up spending far more than you expected and not seeing the results you wanted.

 

 

 

 

 

Evergreen Wealth Formula 2.0 Review

Now there is a total solution. Evergreen Wealth Formula 2.0 and this review is here to help you.Evergreen Wealth Formula 2.0 Review

 

 

It starts with creating your own funnel – which is provided.

The ‘front-end’ is there, easy to personalise (with full instructions), the back-end ideas are in place for you too, not even needing your affiliate links and then there’s a total traffic system that, yes, you will have to do some work to set up initially, but once it’s done, it will carry on working for as long as you want or need.

What’s more, if you really get stuck, James is offering one-on-one email support.

You only need to be persistent enough to set everything up once (although you can ‘rinse and repeat’ to increase your income) and because everything you need is in the one package, there’s nothing else to buy, so no need to buy any more tutorial products to try to fill in the gaps.

Evergreen Wealth Formula 2.0 – The good bits

  • All the videos are pretty short, mostly around 8-12 minutes each which means that finding a specific bit of information is pretty easy. There’s one that’s nearly half an hour, but it needs to be to explain the outline of the unique traffic system that James introduces in Evergreen Wealth Formula 2.0
  • Everything is explained as simply as it needs to be and no simpler. Nothing is broken down to ‘stupid’ level, so if you don’t understand something like basic web page editing after you’ve been shown in the videos, then give up, because the rest won’t be for you. Most people will not have a problem.
  • There is also very little repetition, a trick that some marketers use to bulk out the running time.
  • From a Brit’s ear view (?) – James’ accent is clear and easy to understand and I cannot imagine that anyone who has a good understanding of English will have a problem following what he is saying.

 

 

 

 

Evergreen Wealth Formula 2.0 – The not so good bits (from an absolute beginner’s point of view).

  • There’s a bit more spending required. Most people will have a domain & web hosting already and probably know about autoresponders. A free method around this is pointed out, but a few sales will soon have you earning enough to be able to pay for the ‘pro’ paid utilities – where you will get better service and more functionality.
  • There is also some investment in a software utility for the traffic system, but all being well, by the time the first payment comes around after the trial period, you should be in a position to afford it.
  • It’s ALL video. If you prefer to digest lessons via reading or listening, you’ve lucked out on this one. Evergreen Wealth Formula 2.0 is not unique in this though, so I don’t hold it too much against James.

The whole package ends up being a very good tutorial in setting up an affiliate sales-funnel, from introducing the product via a free front end, to establishing yourself as an expert and demonstrating the right amount of ‘push’ that should be done on the paid product. The traffic methods described are unusual but effective and certainly lead themselves to be a springboard to future ideas and products.

James Scholes himself is one of those silent experts. You can find his output if you know where to look, but you won’t find his name plastered all over social media and his only screenshots are something raising a tutorial point, not a display of his income.

Is Evergreen Wealth Formula 2.0 worth the price?

I would definitely say, absolutely yes. Unlike the all-to-common $7 packages, Evergreen Wealth Formula 2.0 is a complete end-to-end system and paying a bit more does tend to concentrate the mind to a higher degree. The support is there and the system itself is not so complex that no one will understand it, not so easy that people will feel aggrieved about the price.

There’s 28 videos totalling about 3 hours, plenty of links to extra resources and the aforementioned email support (always worth something when you have a direct line to the expert).

Also, there are no upsells, so you don’t pay the front-end price only to be told that the near-essential next package is all you need to complete the tutorial. With Evergreen Wealth Formula 2.0, it’s all there out of the first (and only) box.

In my opinion, the only upsells there could possibly be would be the same videos provided in a physical form (DVDs etc) or a live, in-the-room training. You’d still come away knowing the same things in the end though.

All in all, Evergreen Wealth Formula 2.0 is something that will get you moving towards being a profitable affiliate marketer and at a very reasonable cost.

Evergreen Wealth Formula 2.0 Review

Well Crafted Emails and the Art of the Autoresponder

How To Make Your Email List Work For You

If you are a marketer you should really be building an email list. A vital part of having an email list is to contact your subscribers regularly with several things in your mind:

  1. Building up a rapport with your subscribers. This is part of the ‘know, like & trust’ factor you need to get over to your subscribers to turn them into customers. You should have gained a little of this with a good giveaway on your squeeze page or some informative articles if they are subscribing from your blog or social media pages. The key here is to be yourself as much as possible as, even through writing, people can tell when you are being false. If you feel your personality could do with a sparkle, then do so in a way that feels natural to you. Even the dullest person can jazz up their life a little, without it seeming like you are the drunk life and (ar)soul of the party.
  2. Giving value to your subscribers. They might have come for the free gift and they might get to know you through your insights into your life, but they will stay because they believe you have something to teach them, something to make their life or their marketing a little better. You don’t have to (not should you) ‘give away the farm’ and tell them everything, but you can hint that there are different or better ways of doing things. This can be mixed in with reason 3, but should not be confused for it!
  3. Making money. This is the reason why you became a marketer. It is nice to help people, gives you a warm glow if you occasionally do it for free, but warm glows don’t pay the bills. Selling things does. Too often, marketers use ‘making a sales offer’ with ‘giving value’. In my mind, they are not the same thing. To give value you should educate and entertain on that page. If you can further that interest with a recommended product, that’s fine, but don’t use the offer solely as the education. (In my humble opinion).

The best way to start with your subscribers is with the first few emails from your autoresponder, as soon as they sign up. Yes, your first email should confirm their free download and have instructions for whitelisting your email, but even there, there is still room for some humanisation and personality building. Don’t make your first email sound robotic otherwise they’ll be leaving before they start.

In the internet marketing world, it is quite usual to send an email every day. Outside of this niche, every other day up to weekly is probably more usual, but, if you are sending information that people want to read, enjoy reading and react favourably to, then there is no reason why you couldn’t email more frequently and not lose subscribers any faster than you might have done otherwise.

Oh yes. You will lose subscribers. It’s a fact of email marketing life. Sometimes people just don’t resonate with your style of writing. Don’t worry about them. They probably wouldn’t have bought anything from you anyway since the ‘know, like & trust’ factor isn’t all there. Move on and collect more subscribers who do like your ways. Your list will build if you put the right effort into it.

If you’re not a natural email writer then it may be a good idea to copy a successful one – using their emails as a basis for your own (and not just copying them wholesale).

One such good email writer is Andy Waring who has released a product called AR Treasure Trove. This is a collection of all the emails Andy sent in 2016, ones that earned him a great deal of rapport with his subscribers, but also a good deal of income. The front-end package provides you with 187 emails for you to study, adapt and use in whatever way you see fit. These are all emails that inform, educate, entertain and sell, all the things that need to be done and that will transform you (in your subscriber’s eyes) from JAFM (Just Another Flipping Marketer) to Expert.

Autoresponder Treasure Trove

Once you are perceived as an expert, it becomes easier to attract more people to your email list and therefore easier for you to make more money too.

Having a collection of pre-written email is a huge time-saver too. It takes me 20-30 minutes to craft each email I write to my list, and I’ve had a lot of practice (and I still don’t always get it right). With Andy’s collection, it will reduce my inspiration and writing time to 10 minutes, saving me over 40 hours per year. That’s 40 hours more I can spend with my family or doing other marketing research or helping others. Time is one resource that once you’ve spent it, you will never get it back! Anything that can save us time is something to be leapt upon and taken use of.

One thing I always offer is my personal assistance. If you buy a product and find it difficult to get started with, then email me and I’m more than willing to help you. I help you progress and I gain a little more in reputation, so it works out good for both of use.

So take a good look at AR Treasure Trove and see what it, and the bonuses that Andy is throwing in too (as well as the extra bonuses I offer as well) will do to help you.

And if you need my help, just ask.

Feel free to share this article around on your social media, but please keep the backlink to it in place. Thank you.

What’s an Intermediate Page and How Will An Intermediate Page Help You?

What’s an Intermediate Page and How Will An Intermediate Page Help You?

An Intermediate Page (in a marketing context) is one that you can put up between an email and an affiliate link to a sales page. The intermediate page serves as a pre-sell of an affiliate product and helps to screen out the less interested people.

You’d think that a properly written email might do that, but there are some who just click links without necessarily reading the surrounding text, or at least not absorbing the contents. There are also those who think ‘maybe I’ll just take a look’, without any real buying intention. An intermediate page will help to screen them out and help to improve your visitor to buyer conversion ratio – something that will definitely endear you to affiliate product producers. High conversion stats here help to encourage the big name affiliate sellers to sign up, so someone sending lots of visitors but few sales, is not really welcome at the sales page.

website

What should an Intermediate Page contain?

A list of the benefits would be a good start and if you have screen shots of some ‘inside pages’ they would help too. Anything that can raise the expectations of a real potential buyer and put off the ‘not-really-interested’. You don’t need to give away any procedures or product inside knowledge – you shouldn’t give away the farm, but hints and ideas could be helpful to turn an interested party into a customer.

Another way of doing an intermediate page is a pdf or video giveaway. It doesn’t have to be a full review or complete inside story, so long as it raises the interest and most importantly, contains your affiliate link – the same as the intermediate page must have. If you have your own bonuses to go with the product, make sure they get a mention and short description too, especially if they do something which supplements the potential of the product or fills in a gap in the knowledge supplied.

Keep the page simple. A couple of images and a clear call to action are probably all that’s really needed in addition to the text. If it’s a video, keep it to less than 3 minutes so that the people who know can decide quickly and the ‘don’t knows’ can be put off just as quickly.

Whichever method you use for an intermediate page – a web page or a pdf (or even both), make sure there is plenty of interest for the reader and enough information to let a real buyer know what they will be getting when they buy the product. It only needs to be said in a page or so – 500 to 800 words at most. There’s no need to bore your readers to death.

Do you have any methods for pre-screening potential buyers? Share your methods in the comments below.

 

 

Does it Cost You To Sell Cheap Products?

Does it Cost You To Sell Cheap Products?

Do you produce cheap products? A 20-page ebook? A 5-minute video? The sort of stuff that can be seen on sale all day long at $1-$10.

We all know that cheap products are aimed at the newbie market. Those who want to know better but can’t afford it (yet). But do they have a hidden cost? One that cannot be seen up-front. One that is costing YOU, the product creator or vendor!

The trouble with newbies is that they are, well, new to the game. As such, they need lots of guidance, lots of hand holding and see more value in volume than precise direction. That need for guidance means that you have to spend your time on support calls and emails. That need for volume means that you have to push the boat out for more and better ‘bonus extras’. And almost inevitably, it means more refunds as 2-day wonders (try the product for 2 days and wonder why it doesn’t work for them) want their small amounts refunded to them. Those who get as far as reading and acting upon the info in the first place.

What can you do about it?

Pack more info in, making it as ‘stupid-proof’ as possible. That’s a cost to you in more of your time? Outsourcing the support? Still a cost to you of course, and if you’ve paid out 100% to affiliates for a front-end product, where’s that money coming from to pay for your VAs?

There are a few ways of avoiding, or at list mitigating the problem.

One method is to only be an affiliate. Get out of the product creation game altogether at least for long enough to build a decent income from other sources first. Then support is somebody else’s problem and you can be the one collecting 100% of another person’s efforts.

Another method would be to make your products so simple that no one could get it wrong. Except that somebody always will. And it’s always someone who has the loudest mouth and is willing to blacken your name from one end of the internet to the other.

My final offering as a solution is to up your game a little and change your target market.

Yes, there is always a fresh supply of newbies, but that also means there is a fresh supply of human stupidity to trip you up.

A lot of people, spending a small amount of money can make you a small and probably decent income.

But could you aim a little higher, at people who have as much or maybe even a little more knowledge than you, but who appreciate how much work actually goes into a well-researched project? People who know that knowledge does cost time and money but are still willing to let someone else do that research for them. People who are willing to pay that little bit more.

A good $47 to $97 product where the information or research is well laid out should do very well as the opening product. The price is high enough to make a newbie think twice before adding to his credit card without making an experienced marketer think twice as it would be easily covered by his own earnings.

By targeting the more experienced person, straight away you will have far less effort in support. Experienced people know the basics and probably know where to find any more info that they need.

At these price points, affiliates are ‘only’ expecting 50% of the purchase price, but that’s still more for both of you than you’d get off a $7 offering. Sure, there’d be fewer sales by quantity, but it would be worth far more to you in the longer run (and you’re getting a percentage of the front-end price and not relying on back-end sales to make your income).

Higher prices tend to mean a more evergreen product. Something that will sell for much longer. It will seldom be the product-of-the-day, but your product will be there for a long time after the POTDs have been forgotten.

So what is stopping you from creating these higher priced items? Is it confidence in your knowledge? You probably know more than you think you do. A quick look around at many forums and groups will give you a level of comparison. The same places will provide you with ideas for your product’s main theme, if you’re lacking in that department.

I might even suggest that if you are lacking in confidence then should you be creating any products, let alone the mid-level ones I’m suggesting here. However, creating is as much about YOU learning as your customers, so why not just go for it anyway? And if the worst comes to the worst and you don’t feel that your new creation is up to being a stand-alone product, at least you’ll have an upsell for your next $7 release.

What’s your opinion? I want to know so tell me below.