Are you happy only selling somebody else’s creations? (Part 2)

Are you happy only selling somebody else’s creations?

In part one I discussed using Fiverr to create your own product. In part 2 I will talk about what the costs and benefits of product creation could be.

So you’ve had your good idea for a new product in your niche and you’ve broken it down into stages that can easily be outsourced to some favoured Fiverr gigs. You’ve got a decent looking sales letter, some graphics and a catchy title for it all. It’s probably cost you less than 20 gigs ($100) to get everything together – maybe less if you’ve done some of it yourself. Now what else will you need spend money on?

A domain name and some web space will certainly be on your list. You need somewhere to run your product from. If you’re not a web page wizz then how will you get your site set up? Why do you ask. You know where. Fiverr again. Yes there are people who will set up a basic web site for $5 a page, and for this you’ll only need 2 or 3 pages. A sales page, a download page and maybe a contact page – the bare basics.

Now to sell a large number of your product you need your own army of affiliates, but how do you find them and how do you manage them? The easiest answer is… You don’t. You hand your product over to an affiliate company, possibly one that you already deal with – Clickbank. It will cost you $50 to put your product on to Clickbank but then all you have to do is decide a price and how much you want to share. 50% to 70% is quite usual and if your product gets popular then sales of thousands of copies is quite possible. Compare that to you selling a couple of dozen or so copies of somebody else’s ebook.

You will still have to let people know your product exists and it is better to let them know they can be affiliates for your product rather than selling it through your own affiliate link. The more people you can get interested in selling your product for you, the better it will sell. More sales means a higher gravity in Clickbank and so it will appear in more people’s search results on the site, which means more sales.

Think about things that other producers have supplied to you as an affiliate that make advertising it easier, and supply it to your affiliates too. Graphics, emails, letters, all the other items that make the seller’s life easier, will all go to making your profits larger.  Once all these things are prepared and the sales are under way, you can pretty much move on to your next product idea with only a bit of product support to deal with, everything else is dealt with by Clickbank, including issuing you with the cheques for sales.

And it all started with a product idea and some research on Fiverr.

The Affiliate Funnel – review

The Affiliate Funnel – review

One of my favourite niches is product creation, but once you’ve got a product (or two) where do you go from there? It’s all very well setting up a sales page with some great copy and a Paypal button but aren’t we being told to “Sell until they stop buying”? What does that mean and how should we go about it?

The concept of sell until they stop buying is actually quite easy to understand. Once you’ve gained somebody’s trust that they are going to buy either from you or through your link (for an affiliate offer) then you need to keep making offers whilst they still have their credit card in their hand, because they will psychologically be prepared to buy more, maybe more expensive products or maybe cheaper products, so long as they are directly related to the primary product they are buying.

There is obviously a lot of psychology and thinking going into this process and so enter Adam Nolan’s The Affiliate Funnel‘.

https://www.warriorplus.com/o2/a/jtql0/0

Here are just a few things you’ll learn:

-Funnel Assembly
-Market Selection Mastery
-Content Curation
-Squeeze Page Mastery
-Traffic Sources

Over a sequence of 10 videos, conveniently transcribed onto pdf as well in case you prefer reading to viewing, Adam Nolan covers all you need to know about setting up a complete product funnel using your own products along with other people’s so that you can cover a full price spectrum. Not only, but also… Adam shows you how to get articles put together from various sources, so that you don’t have to write all your own from scratch. How to set up an irresistible squeeze page to ensure you get your visitors to keep coming back and how to get quality traffic to visit your site in the first place.

Basically, nothing is left out of this complete marketing course. With the right will and a little backup cash (you’ll need a domain name and hosting, at least), there is an entire system here to get you started. Everything is here. The only missing ingredient is you and your will to proceed and succeed.

What are you waiting for? Adam Nolan’s The Affiliate Funnel is the last shiny object you need to buy. You won’t need to be drawn away by anything else, especially since it’s a rinse and repeat system suitable for any niche. You don’t have to just take my word for it – Here’s somebody else’s opinion too.

The Affiliate Funnel video review:

https://www.youtube.com/watch?v=uyyGz6d9aTY

Affiliate Funnel review

I'm reviewing this system as a buyer, not as someone who got a free review copy. 
I will also make a small commission if you buy through links on this page. 
Thank you.

Are you happy only selling somebody else’s creations? (PART 1)

Are you happy only selling somebody else’s creations?

Affiliate marketing is 98% about selling stuff that other people have either created themselves or had created for them (with their name at the front), and most affiliate marketers seem happy with that state of affairs. They are OK with the idea of merely advertising or at least talking about products that have been created for their niche or at least for a related niche. Why is this? Is it because product creation is seen as too difficult or the affiliating of the product is seen as awkward or too hard to keep track of.

Whilst it’s true that if you did it all yourself, anything beyond a ‘one of each’ product (ebook, audio & video) may seem difficult to keep track of, getting help is not really that hard and you may even be using that help already to advertise your sites (or if you’re smarter, your pages). I am of course talking about outsourcing.

You may be using Fiverr gigs to promote your offers to people who have more Facebook and Twitter followers than yourself, or asking someone to write (or re-write) articles on your behalf. If you’re really canny, you’ll be getting someone to do you video testimonials of some of the products you affiliate for to put up on YouTube & Vimeo. If you’re already doing some (or all) of these things then it is not really that much of step to getting enough original, related content to be able to call it your new product. There are people on Fiverr who will even brainstorm product names for you and write you sales letters, albeit short ones. All you need to do is supply a running theme and a few ideas to put together.

If you have an overall idea that can be broken into several smaller explanations, then the 2 to 5 minute videos that are the run-of-the-mill on Fiverr could be ideal. Once you’ve found a presenter you like then stick with them for consistency’s sake and ask them to dress the same for each video. Same once you’ve found someone who’s writing style you like. Stick with them, tip them and you’ll find yourself at the top of your priority list to get your work done quickly. As a point of view, if someone offers me one 30 minute video or six 5 minute videos, I’d look harder at the product offering more. Saves fast forwarding through a lot tutorial to find the 2 minute section you wanted to review as opposed to jumping straight in to a single topic clip of film.

Now you can start thinking. Think of yourself as a film director rather than the cinema manager. In part 2 of this article I will discuss the financial implications of being the product creator rather than the reseller.

A Sudden Burst of Clarity

A Sudden Burst of Clarity

In my humble opinion – as all things on this site are, a lot of internet marketing is a mess of total confusion. There are thousands of products out there that all intend to help us make more money, some of them are free, some of them are very expensive. Some offer to cover the whole gamut of internet marketing from A to Z and some only offer an insight to a small corner of this vast field of knowledge.

The trouble is that we feel we have to go out and check out every last little bit, in case there’s that special something that we’re missing, something that will suddenly turn our meagre efforts into total success. This feeling that we have to look at everything, and that usually means buying much of it, only adds to our confusion and actually stops us from being very productive on a day to day basis.

Alex Jeffreys puts it very succinctly in one of his excellent creations when he describes a moment when he heard his young son crying. The child had mixed several jigsaws together and was crying in frustration that he could not assemble one single picture. After Alex separated the jigsaws into their individual boxes (they were very simple jigsaws with a low number of pieces each) and left his lad with a single jigsaw and the box to copy the picture from, the youngster was happy – which at the same time gave Alex his own sudden burst of clarity on how he could help his customers and clients. This became the inspiration for a new product for Alex – The Cash Box Blueprint which has turned into another one of his huge sellers and pushed his name again to the top of people to know and follow.

I am going to adopt this idea from Alex and pass it on to you. I’m sure he won’t mind as (if it’s still available when you read this), you might just rush out and buy Cash Box Blueprint as it doesn’t cost much and it’s well worth the small price.

The idea is this… Stop being the origin of your own confusion.

Stop looking at every little or large thing that comes past you and concentrate on one training course that you’ve already bought and follow all of the instructions. Do this for a week or two, or a month, until it works, or until you are totally, really, utterly convinced that it doesn’t work. In that time period, don’t look at, buy or do anything else that is unrelated to that one course.

In other words, stop distracting yourself.

Chances are you will be more productive in that time period than you have ever been before. You will learn something and it will stick, even if it’s something that doesn’t work. Sort out your puzzles and put them all aside except for one and just do that one jigsaw puzzle. It will stop you crying for long enough to start enjoying yourself again.

Believe And Take Action

Believe And Take Action

It’s something we’re told hundreds of times on our internet marketing journey. Take Action. But how many of us really do? Not just any action, but positive action that moves our business forward? Not as often as we think we do, I’ll bet. That last book we read, the last video we saw, were they something we grabbed for free in return for our email address? If they were then chances are they may not be what we need to be looking at in order to improve our income.Remember most free give-aways are either there to give a small piece of possibly useful piece of data or to lead you on to a paid source of  information.

If it was something that you actively sought out, something that you know you need to discover, something that you know will move your business forward and something you want to learn, if it something you feel you can believe in, then it will be positive action.

If you believe that cheap safelists, email blasters and marketing directly to marketers through traffic exchanges are what you need to make money then you had better go for it. Hard. It will take a lot of daily action to keep selling through these sales lines. By the way, if you stop with your daily action then chances are so will your income. These methods do not give the buyers any value and due to the inconsistencies and vagaries of these platforms, people will not remember you on a day to day basis. Unless you’ve been clever about what you’re asking when you send out to the safelist or blaster then you cannot guarantee to talk to the same people each time. I know people have made these methods work, but chances are that they are not selling directly from the safelist ad, but using them as a device to get interested people onto an email list. Email list building and marketing is a completely different game though.

With email lists you can build a relationship with the same people day on day, week on week and you can instil their belief in you as a marketer and mentor. Consistency and value are the two ideals that will bring you an income that will be there for you, not only today, but also next week, next month and next year.

So aim your actions at things that will be of long term benefit to your subscribers. Believe in your actions and what you do today will be of long lasting benefits to you as well.

To learn more about list building, have a look at this free ebook at http://www.buildalistclub.com/lbme/index.html  or for a full course, drip fed to you then go to http://www.buildalistclub.com/join

An Interesting Thought

Learning New Stuff

Here’s something that I’ll bet almost everybody ‘knows’, but nobody wants to admit, especially if you’re writing information books…

People don’t want to learn new stuff. They don’t want to be corrected on misinformation that they’ve had for years. If they don’t already know what you’re trying to tell them, they don’t want to know at all.

Many people are happily cozened in ignorance. They’re happy with what they think they know and they get decidedly unhappy when someone else tries to pop them out of their nice, happy bubble. These are people who will happily buy any new ‘latest and greatest’ ebook, gizmo or gadget that promises to make their life easier, but they don’t want to use it, in case it shows their previous ignorance.

So how can we, as marketers, get round this mental road block and convince them that we do know what we’re talking about, that the information that we have is required by our customers?

The first thing to do is to phrase things in relation to what they already know and cling to. They may already be aware that ‘the money is in the list’, and by introducing our new list building product with that phrase, we are getting onside with them by using language they already are happy with. We can then lead them away from familiar territory  by qualifying the statement with, ‘the money is in the targeted list’ and by only adding one word we are carefully guiding them in a more appropriate direction. Of course, depending on what we are marketing (we don’t ‘sell’) to our customers, may mean that we need to introduce or change whole phrases, but the point is it can be done via the familiar words already known.

Another method of changing customer’s thinking patterns is to be established as an expert. A voice of authority, a trusted guide. Obviously this is easier if you’ve already sold products of quality and your name is recognised or can be searched with no negative results.

The final way that I’ll discuss for now is friends recommendations. The word of mouth from the ‘bloke down the pub’ is more trusted than 1000 written words on a page. This is why a ‘tell a friend’ page is a popular and useful marketing tactic. If their friend has been convinced enough to change their mind then the follow the pack mentality means that if it’s good enough for him, it will be good enough for me too. When you give away your freebies, ask the new subscriber to recommend 3 to 5 friends and see how many of them also sign up. The form is pretty easy to add to any page and all you need to do is write a catchy headline and email as if from a friend that will automatically be sent to any emails put in by the original subscriber. I would suggest that you don’t make it a condition to supply 3 to 5 emails before they can download the book, as you’ll only end up with a large number of fake addresses.

So one simple idea that I saw in another article inspired this little piece that may just help you when you decide to next approach your customers. Consider where they are in their thoughts and where you’d like them to be, then create the road between these two places. It doesn’t have to be a straight line to be efficient.

Mid-Week Update for Mid-May

Another Day, as they say, Another Dollar. Today has been all about promoting Article Factory Pro (see previous post HERE).

It’s an excellent piece of software and I wrote 2 reviews, putting one on IBOToolbox and the other on AyMayZin.com and then linking back to these 2 articles on Twitter, LinkedIn, StumbleUpon and Google+, plus the article I wrote for the previous post, which I also promoted on the social sites. I’ve already had a few re-tweets and favourites from those and it will be interesting to see if they get anything coming through. By sending people to articles instead of directly to the sales page, anyone that does follow the links should be a pre-qualified buyer and more likely to get the software for themselves. About the only thing I haven’t done is create a video especially to go with the review, but I have picked one I liked and linked to it on my WordPress sites.

 

safelistmarketing

I’ve also done my usual 3 safelists – Herculist, European Safelist and SafeMailServices but I’ve written a pre-sell email and linked straight to the sales page. As I’m using a bit.ly link I should be able to do some basic tracking, at least knowing where visitors are coming from as far as browser, country and most importantly – which site are concerned. For those of you who don’t know, when you get a bit.ly shortened link, if you visit the link yourself but add + symbol to the end, it will take you to the link’s stats page. Makes some interesting reading sometimes.

Book-Review

Earlier this week I sent out some review copies of my upcoming book – The Social Marketer, but as no one has got back to me with a review or testimonial, I think I’ll be popping over to the Warrior Forum tomorrow and making the offer there. I understand this is quite normal and you have to put out about 10-12 free copies to get 2 or 3 reviews back. Still trying to decide though what channels to release it through. All of my stuff has gone to Kindle so far, but I fancy trying a WSO, so tonight’s reading will be one or two of the ‘How To Do A WSO’ pdf files that I have. I may even put what I gather to be the procedure on here and then do a before and after review, so we can compare the theory to the reality!

That’s enough to keep you entertained for another visit. Do come back again sometime or login and comment to your heart’s content. Any questions as always to the email address at the top of the page and I’ll answer as soon as I can.

Article Factory Pro review

afbox

Article Factory Pro review

Just been playing with a new piece of software called Article Factory Pro. It’s designed to create fully SEO’d articles for WordPress websites. By fully SEO I mean it seeks out and installs images and video links for you. Finds related long tail keywords for you to insert as well as a starting point a selection of 53000 articles in over 500 topics and a built in article spinner as well.

As part of the SEO features, Article Factory Pro also advises you to install internal and external links, although it won’t find these for you. An example of an internal link is one that goes to a different article on the same site, like this link HERE.

Not only does it create the articles but it will also upload them for you too, to as many WordPress websites as you have log in details for, so all round it does a great deal. You can also use a feature called Silo which automatically links the previous article or posting (date-wise) as well as preparing the way for the next article too. You select the category – which does have to be pre-defined on the WordPress site, it won’t create new ones on the fly, let the program know your log-in username and password, also let it know your ftp username and password to upload the images and away it goes.

It goes without saying that you will need a good broadband connection to get all this done in a reasonable time – on a fast pipe it still takes 5 minutes to upload a 600 word article with one picture and one video link, but the information box does tell you what it’s up to and it’s probably faster than doing it all yourself.

Article Factory Pro review video:

https://www.youtube.com/watch?v=sq2toPtgqK0

Where a system like this scores is its ability to post the same article to multiple sites. OK, you’ll need to go away for a lunch break but it’s all automatic, you can return later to see it all finished.

I’m going to spoil it all a bit here and say that I didn’t use Article Factory Pro to do this post but that’s mostly because I’m still experimenting with it on another site. It’s my skills that are growing, not the use of the program. But this is pretty much what and Article Factory Pro post will look like.

If you like it and want to use it yourself, please CLICK HERE

 

Article Factory Pro review, Article Factory Pro WordPress article manager, wordpress article creation, wordpress article seo

A Critique and The Social Marketer

A friend of mine has looked over this site for me and suggested I need more pictures. I agree that this is lacking in visuals and I’ll do my best to remember to include pictures when I think they’re relevant, related and helpful. Although I enjoy photography, I don’t think or do visuals very much, preferring the written word. As always, I’d be glad of other opinions, so feel free to give them.

I haven’t actually done a great deal marketing-wise these last 4 days. Anything I say would just be an excuse and there’s no point in making those. If you want to be successful, you must do. Something. Anything!

I have done some reading and made some changes to my up-coming next release, The Social Marketer. It’s not about using social networks to market but more about marketing oneself and setting up a self brand’. Still trying to decide whether to Kindle it, WSO it or ClickBank it. The content is good (over 11,000 words) and I’m also considering adding a slide-show presentation to it and maybe turning it into an mp3 as well, so I can attract listeners and viewers as well as readers. Comments anyone?

Also joined Tiger Marketing on Facebook (Link Here) as it looks an interesting group. Small at the moment but with an enthusiastic admin who looks mostly into MLM, which is not my thing, but there’s always stuff to learn and, you know me, I’m happy to teach too.

P.S. If anyone wants to guest post on here with stuff relevant to marketing, especially affiliate or email list related stuff then contact me at the admin address. You will of course be fully credited and allowed links to your site or offer. I will be happy to guest post for you in return.

Steven Lucas
Steven Lucas

Some Promotions And Activities For May

In my previous entry I told you about a short ebook I’d written that I had put around some document repositories and to go hand in hand with this I had put out a Twitter blast through a Fiverr gig to publicise it, as well as pushing each repository deposit to Twitter, LinkedIn and Google+ if the site had the facility built in.

I’ve not had the report back from the Fiverr gig but I have seen a sharp increase in the number of follows my Twitter account has and so have spent some time following back – a necessary evil at the early marketer stage. I’ll count that as a positive sign and as such have done another couple of pushes of the ebook on my Twitter account – Online Marketing Man – @OnlineM54408687 using my Google Drive as a public document store. Apparently Google likes this sort of thing, so I will place other documents there too.

On my AyMayZin blog site I’ve also done a write up for Rent-A-List who I see a a great half way house between the high cost of solo ads and the low quality of safelists. I haven’t actually used them yet, so I guess I’m taking some of it on trust, but they have a good reputation and look to offer a wide range of email and traffic related services. Link to the actual article – HERE.

I’ve also publicised the article to Twitter and written an article for the article on IBOToolbox. Now in case you didn’t know, IBOToolbox is a social site for internet marketers (mostly) and it claims to be regularly indexed by search engines so that articles (they call the press releases) and Wall remarks (rather like Twitter) can be searched and found by non-members although they cannot reply until they sign up (of course). IBOToolbox also has it’s own video site and is adding extras all the time. It’s very social and it’s free to join.

One other place I’ve advertised the AyMayZin article is through a Herculist safelist blast. I’m a member and so can do an email to around 86,000 other members although on past experience I know the open rate on safelists is very low and I think I’d be lucky to see 80 viewers from that source.

Right then. That pretty much sums up today’s marketing activities. There’ll be more to follow very soon. Please keep up with me by putting your details in on the right hand side. You won’t get overly spammed by me and it’s more likely to be marketing information as opposed to sales pitches.

Thanks for reading.