Flipping Websites and Domains for Profits – Like a Boss

So what is site flipping? Here is the premise: buying and selling websites is one component of an overall business plan that embraces the Internet for generating diverse and profitable revenue streams.


Like brick and mortar real estate flipping, the process is similar except it all takes place virtually on the web. Websites like houses, can be worth untold amount of money especially those with built-in audiences and a lot of traffic. You are basically buying a business and then selling it and like the process, one would use like a house, you’d want to fix the place up, in this case, optimize the site and sell it to the highest bidder.

Domain Profits Boss


Virtual real estate can be a highly lucrative asset that when leveraged appropriately as part of a plan can mirror and exceed the real world industry in terms of the gains. The beauty of this process is that as a motivated entrepreneur, you don’t have to worry about a physical location and the associated liabilities and costs because they are all online based.

And unless you are already at the top of your game, websites are far cheaper than buying a physical parcel of real estate—we’re talking maybe a few hundred dollars.

There are a lot of techniques to successfully gauge a potential website for a
purchase. There are so many sites out there that have massive amount of traffic but the owner has never attempted to monetize it. Traffic means money, which is the bottom line when it comes to running an online business.

An advantage of buying websites is that you purchase the site with the traffic built-in. The task then usually carries on by: using Search Engine Optimization techniques to drive more traffic, outfitting the site with Adsense ads to monetize that traffic and tying in affiliate marketing offers in the form of banners or links to other landing pages.

For the last technique, this cannot just be implemented without a plan and an idea of what kind of traffic and niche the site is in. Formulating a strategy takes into account of your goals as an affiliate tie is important.

Like assessing a brick and mortar establishment or a house, location is analogous to the niche.

What type of affiliate marketing campaigns have you ran or are you
interested in running? What niches are the most successful or profitable?

The best niches are usually building wealth, relationships or weight loss products. There are no hard and fast rules though when it comes to picking a niche.

Image result for website for sale

Analyzing websites in a particular niche is helpful to energize a campaign in progress. Some sites need not be directly related but can be tangentially relevant to products you may already be selling.

The bottom line is that the entrepreneur must have a plan on how purchasing a website will figure into an overarching strategy for a web business.

The key for savvy entrepreneur is finding that fine line between a site that has the potential to explode with the right optimization techniques.

Buy sites that have the potential for monetization. A good site for flipping is one that has a revenue generation system in place. This could be a site that is selling products of your own or a site that affiliate other products or even a site that has existing traffic for Adsense revenue.

To discover more about flipping both domains and complete websites you should take a look at the collection of 5 courses by a domain and website flipping expert. Any one of the courses is worth more than the price being asked, so to get 5 like these is just incredible value.

Take a look at Domain Profit Boss and really get to grips with buying and selling domain names and established websites at top profits. Plus I’m offering a big bonus package of even more Website flipping training and 3 site templates to flip them from.

Using Link Tracking To Track Affiliate Sales.

Using Link Tracking To Track Affiliate Sales.

It’s very hard to make a plan for promoting any product unless you know what your audience wants to buy.

One way to do that is to track your clicks and sales of affiliate offers.

Don’t get upset if you have a few ads that don’t work just make sure you don’t use that angle or verbiage in any of your other promotions.

There’s an old Japanese proverb that says it better than me…

“Fall seven times and stand up eight.”

Japanese Proverb

Let’s begin the training today about Pretty Links…

Pretty Links is a WordPress plugin, it allows you to shorten links and track where your sales are coming from.

It’s easily accessible because it’s right in the back office of your WordPress site.

It works really well, it lets you pick what you want the pretty link to look like.

For example…

If you have a certain affiliate product that you want to promote.

You can put the first 4 letters of the name of the product you’re promoting and then you can put em1 em2 em3 you know depending on how many emails you send out.

Or fb1 fb2 fp3 that way you get an idea of which audiences are working the best for that certain product or which ad campaign is working the best.

Pretty Link is very simple to use and it’s a free plug-in.

To set it up just go to the back office of your WordPress site and go to plugins and search for pretty links.

Then install the plug in.

Make sure you have changed your permalink Common Settings in Settings -> Permalinks away from “Default” to something else.

I prefer using custom and then “/%postname%/” for the simplest possible URL slugs with the best performance.

Next get your affiliate link that you’re going to promote and put it in the Pretty Link plugin.

You can choose the words or the letters that you want at the end of the your url.

For instance, say you’re getting ready to promote a product and you get your affiliate link from Warrior Plus or JVZoo.  

You can put the link in the back of your website where the plug-in is, it gives you a spot where you can use your own information.

For example…

Say you you’re promoting a PLR product. 

You can have at the end there where the plug in allows you to put your information plrFB1.

That’s indicates the first Facebook post for that affiliate product campaign.

This tracking enables you to know which campaigns are getting the most activity.

Then you can make more posts or emails like the ones that are getting the most traffic or the most successful.

This is a free plugin, there’s also a paid version. 

The free version does what you need it to do so I’d use that because it works well…

I hope this helps you in your affiliate business and refer back to our quote if you get discouraged…

Fall seven times and stand up eight.”

Japanese Proverb

One other reason for using a shortener is – should the original product stop being on sale, the site goes dead or the vendor withdraws it, you may have many links out in the wild that could now be considered ‘dead’. All you do then is to change the shortened link to another page or offer. Your ‘dead’ links suddenly live again.

Sometimes you need more information than Pretty Links supplies. Although it can be good to know what browser somebody used or whether they were on a desktop or using mobile, the stats are just not that detailed.

For instance, if you want to know exactly where in the world your clicks are coming from, you will need a different link shorter which includes more tracking details.

Click Magic is one of the best. It can provide a great amount of detail about your clicks and what’s more, divert them to different locations depending on where in the world the click is coming from.

This is important when it comes to certain offers which are geographically or tier 1 targeted.

A number of CPA (Cost Per Action) links are only aimed at certain countries. You don’t need to waste the clicks that are not from that country, merely send them to an offer that they are compatible with. You might not get as much for the click, but you will get something, which is way better than getting nothing.

Click Magic can also let you know if it suspects any of your visitor clicks as being from bots – automated visitors that do not contribute to your site and cannot buy.

This is especially important if you are getting clicks from a less than honest solo ad seller. You want all your clicks to be from real people and a certain percentage to be from Tier 1 countries.

A good halfway house between the free but limited Pretty Links and the more expensive and detailed reports of Click Magic is the online shortener-tracker URL.lv.

You can customise the links (provided nobody else is using that customisation), get some ideas of where they are geographically and what type of internet access they’re using, although you cannot track bot clicks or redirect according to country. There are paid upgrades but the basic service is free.

So there you have 3 options for link shortening and click tracking:

PrettyLinks that is free and requires a WordPress website.

URL.lv is also free, does not require you to have a website.

ClickMagic which is not free but does have some very useful extra features.

Start with one of the free ones and get used to tracking every link you put out in the wild. And don’t forget to check the tracking so you know which of your links are doing the best.

Getting An Affiliate Advantage

Getting An Affiliate Advantage

How to get an affiliate advantage over others trying to offer the same product.

Affiliate marketing is a competitive game. This is something not often stressed by the experts and gurus although it seems patently obvious to the newbies.

A lot of affiliates are trying to sell the same products, very often to the same people (if you’ve grown your email list via solo ads, the same people end up on a lot of lists), so how can one affiliate rise above the rest and make himself heard above the noise being made by all the other ‘me too’ people?
Affiliate Advantage

 How to Gain the Affiliate Advantage

There are all sorts of tricks to try to be different to the rest.

There’s the intrigue method – I’m not actually going to tell you which product I’m promoting, but I’ll try to drop some inside knowledge and get you to ask for more. Very often used on Facebook (“type info to discover more”).

How about the tell you almost everything method – I’ll tell you more about the product than the sales page does, almost to the point where you don’t have to buy it, but I’ll leave out the vital bits. A usual newbie trick that often upsets the vendors.

The you already trust me method – I’ve sold you some stuff before and you haven’t told me you didn’t like it, so you must like it, therefore you’ll buy from me again. Takes a bit of time and the trust isn’t always there.

These methods all work a bit, but there is one method that is proven to work very well, doesn’t depend on trust since it screams it out already, but can be abused to the point of near terminal stupidity.

And that is…

Something that is used quite a lot, especially by the bigger-name marketers who (mostly) do it properly to really gain the affiliate advantage over the newer guys.

Shall I tell you now?

Affiliate Advantage
It’s actually quite a simple method, at least when stated up-front. There are some though who do it quite badly and there are a few who over-do it for all the wrong reasons.

The method is…

is…

is…

Bonuses.

Yup. The bonus method. Provide 1 to 6 bonuses that enhance the product for sale or fill in a gap in the training or just add an additional set of thoughts into the main event.

A well thought-out bonus will do any or all of the above.

A bad bonus could be any old crap that was lying to hand when the affiliate link was granted. An extreme example would be you’ve just bought a Facebook marketing method and the bonus offered is an ebook on fishing.

No congruency at all.

Affiliate Advantage A course on Instagram would have been better. A short course on tips for Facebook ads or using groups would be best, especially if these methods were not mentioned in the main product.

Another extreme example (but a real-life one though) is offering too much. One affiliate offered (a claimed) $250,000 worth of products as a bonus for a $7 front-end offer. If you offer too much in quantity the poor buyer just gets swamped and will probably fail to do anything with any of it. Main offer included.

The right amount seems to be around 3-5 bonus items that are at least mostly congruent with the front-end product. Many marketers are now adding their own self-created bonuses. A 15-30 minute video commentary of them using the product and/or showing their results. Case studies like this are a very good bonus as they show the product already working for someone else.

There are several other ways of gaining an Affiliate Advantage and you can find them in my training of the same name. Click the button below to get hold of this free offer.

Affiliate Advantage

Learn the one enormous mistake people make when email marketing

Learn the one enormous mistake people make when email marketing

Fifteen years ago email marketing and it was pretty simple to grow your email list fast. Most likely because email was a rarity still to everyone, so they readily offered their email address to get a piece of badly written info and an offer of weekly updates.

That’s not the way things work these days. A big problem is, there are still tutorials still in use that show list-building tips from that are outdated now. Even badly researched new manuals.that triumph this recycled stuff, simply because the researcher hasn’t built a list in the last decade.

email marketing
This is probably why list building newcomers are producing a large quantity of problems for themselves. And one of the biggest mistakes they’re making is to offer some rehashed ancient PLR product in exchange for a subscriber.

The name ”value offering” should be your first idea that you can’t offer a heap of garbage. This isn’t the time to dig out some RR offering that hasn’t been of any real use ever. Forget about using that resell rights report that everyone has seen. And don’t even think about bribing with something shoddy just because you’re giving it away for free.

Make note , if you do any of these things then you’ll be the one checking out tiny double-digit subscriber numbers while dreaming about multi-thousand member lists.

So, let me tell you the whole truth about creating a quality offering that really attracts laser targeted opt-ins and gets them wanting to join your subscribers list (and buy from you). Take a gander at these few hints….

Tip 1: Give Email Prospects What They Really Want

Don’t assume what your niche wants. Instead, roll up your sleeves and do some discovery for yourself.
The best way to do this is to go to marketplaces like Amazon.com and Clickbank.com, check out what’s a big seller in your marketplace, and then create something similar to offer to your subscribers. Probably,if your market is already offering money to grab a specific type of book – such as a exercise for arm muscles training or a video creation guide, for example — then they’ll jump on it when you offer it as an optin gift.

Keyboard typing, Working hard

Tip 2: Create Something Opt-Ins Will Refer To Frequently

The more often a user uses your lead magnet product, the more often they’ll see your face, links and calls to action. This is the value of why you’ll want to provide a resource or tool that they’ll use frequently. Examples include:
• Equipment lists.
• A noddy guide.
• An app or another piece of software.
So maybe you had an ebook in mind. No problem. Just be sure this PDF or report has included something people will want to refer to often. For example, if it’s a weight loss report, then you might include meal plans and recipes.

Next tip…

Tip 3: Make Sure It Is Something They Would Have Paid For

The 1st idea was to make your freebie desirable. Now, this last tip is to be sure your lead magnet has value too. Make the prospect think that you should be able to readily charge money for — $17, $27, $97 or more.
You can see that a lot of list builders make the mistakeof using a low value product as an opt-in gift. They think that since they’re offering a freebie, then the ebook itself shouldn’t be worth much.
This is where you should be doing just the opposite. Make the product valuable and delight your opt-ins. Demonstrate to them that your giveaways that are even better than what others are selling. This not only boosts your visitor to subscriber ratio, it will boost your backend conversion rate too as subscribers are ready to buy what you’re selling.

Last Word…

A lead magnet needs to live up to your brand so that it attracts opt-ins. But your lead magnet also needs to come together for you to convert these prospects to reach into their wallets. If you use the tips above, you’ll be well on your way to creating free products that builds massive lists.
Of course, what you’ve learned so far is just the tip of the list-building iceberg. If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to look into our E-Marketers Club. Check it out right now so that you too can discover these list building secrets for yourself.

How FaceBook Offer Ads are Perfect for Mobile Marketing

How FaceBook Offer Ads are Perfect for Mobile Marketing

Facebook Offer Ads launched in 2012, long before the explosion of mobile web surfing. In late 2015, mobile Internet access passed traditional desktop and laptop web access for the first time. This is due of course to the massive popularity of smartphones. The computer, camera, and features in your smartphone are equal to or more capable than the equivalent attributes of laptop and desktop computers of just a few years ago.Facebook ads, Facebook

Since smartphones are so small and mobile, extremely portable, they are preferred to bulky and less portable computers like desktop PCs, laptops and notebooks. This was not always the case. The first smartphones had very tiny, low-resolution screens, and the phones themselves didn’t do too much. Now you can run your entire business from your smartphone, because of the computing power and features available. The screens have also become much larger, as has the resolution on those screens, and this has driven the move from traditional web surfing to mobile, at-yourfingertips web access.

2016 Sees Facebook Offers Reworked for Mobile

The old Facebook Offer Ads program was good, but it wasn’t perfect. No marketing method or tool is ever going to be perfect. There will always be pros and cons. The problem was the old Facebook Offer Ads program and more cons than pros. Thanks to a revamping in 2016, Facebook Offer Ads now allows you to track how many of your offers have been saved, as opposed to the old “offers claimed” tracking method.

In the past, all someone had to do was click on your offer and you were told that someone had “claimed” your offer. This was very misleading. A person may have clicked on your offer with little to no interest to ever redeem it. This led to a false reporting of analytics, and sometimes a false sense that your offer was performing well when it was not.

Now someone must save your online advertising offer before your page insights will report that someone is interested in that offer. This is a change that Facebook marketers have been waiting for years, and it is finally here.

In-Store Experience Is Better

Another smart change to the Facebook offers experience regards how your fans redeem the offer. If you run a brick-and-mortar business, you can include a promotional code or barcode with your offer. This makes it super simple for customers to pull up that code on their smartphone when they are at your physical store. This makes the mobile advertising experience easier for your customer, and also speeds up the process for your employees.

While a customer is at your store attempting to redeem your coupon, they can browse the “Offers” tab that shows up on your page on their mobile device. This gives them access to your past offers, and they can choose the best active offer for their particular situation. Access to the “Offers” tab on a mobile device is also available for Facebook users who purchase products and services online. These changes to mobile are welcome, and support and enhance FB users and business owners’ experience with the Facebook Offers program.

Want to Discover More About Facebook Offer Ads?

 

 

Facebook Ads can cost a lot if you’re not careful. Here are 7 tips to reduce those costs.

Click the image to get your copy of this free report.

 

 

When does a post become an article, becomes an ebook, becomes a course?

When does a post become an article, becomes an ebook, becomes a course?

We’re probably all used to writing short little posts on our Facebook walls and every now and again, writing something a bit longer that tends to gain some interest.

At what point should a social media post be better shown as an article – either on a blog or an article marketing site? If that article gets too big, would it be better off as an ebook and at what point is it worth saying “I could sell this as a tutorial”, knowing it would be a good seller?

At the social post level, you have to consider how the comment will be read. Most people are just on social media for quick bursts of entertainment, so a couple of hundred words would be more than enough. Especially if they’re reading it on a phone or small tablet.

Beyond a certain point, Facebook will automatically cut a post off with a ‘Read More’ message and if the message beyond the ‘read more’ is too long, it will actually open it in a new tab. Something to consider if you’re off on a long rant or start to have a lot to say.

This is the ideal point to actually put the article on your blog if you have one. By all means put the first couple of paragraphs as a social media post – enough to get to the ‘read more’ point, then link to your blog article.

Post To Blog

This encourages more people to be aware of the existence of your blog (a good thing) and while they are there, they might see other articles they like and stay longer (another good thing) and see some of the ads that are on your pages too (another good thing).

What if you don’t have a blog?

Time to make your own fan page on Facebook and put your full article there.  Still show the teaser on your wall – More people will see it there, but link to your fan page and encourage visitors to like the page.

The advantages here are – Facebook will love you for NOT sending people off their site. You can run FB ads to your snippet or your full article for even more readers and more awareness of YOU and make the big F even happier as you’re giving them money AND keeping people on their site.

People are also less hesitant to follow the link because they are not leaving FB.

However, if part of your article is to get people to follow an affiliate link or go to an optin form, you are going to get interested people who are more likely to take your action as they have made some small commitments already (followed the teaser link AND read the full article).

Article to Ebook

Don’t want to run a fan page? Put your article up on an article marketing site like EzineArticles. It must, of course, conform to their standards – over 400 words, not include blatant marketing links and a few other conditions, but the sort of article that gets interest would need to be along those lines anyway.

Once you start exceeding a page (around 500 words at 12 point Calibri font), then you’re getting into big article territory and it could be time to convert your article into a PDF (via MS Word, Open Office or a PDF Print driver), after adding some graphics, images or separating that long paragraph into bullet points.

You’re now into optin giveaway territory.

Giveaways may be up to 10 to 12 pages although much of that could be using a cover, a larger font (for easier reading) so it doesn’t mean 5000 words. An article or ebook of 2500-3000 words is a comfortable amount to read in a single sitting for most people. This doesn’t include your intro, ads, offers or resources list. Just the actionable content.

Giveaways that exceed this sort of length rarely get read or actioned as people will just grab them because they’re free then let the file gather digital dust on the hard drive. If you have some good info that needs action from them, charge them for it. But these days unless you are a well-known name, you need to add more value to make it more saleable. Fortunately, this isn’t too difficult.

What Else Can Be Done?

You can pull the high points from the actions and you have a checklist. Go to a site like MindMeister and jot down your trains of thought in the various directions – you’ve now got a mind-map. A few chapter headings onto a PowerPoint presentation then turned into a video with either a voice-over reading the words from your ebook or just the words on successive pages and you have the complete package ready for eager buyers.

You still use the opening paragraph or two on social sites to tease people into looking at your sales page but the better thought for you is that you’ve tricked yourself into creating a product – all from the starting point of a short post on Facebook.

One other starting point is PLR or Private Label Rights – but make sure any PLR articles you use are just starting points. Never use PLR ‘as-is’.

Even better is to use several pieces of PLR and draw inspiration and paragraphs or chapters from each of them, re-writing as required to make them fit together.

Another place to draw inspiration is other people’s writing. As with PLR you cannot use the article as it stands unless you credit the original author (name in full and the link where you got the article from).

An article though can give you an idea (ideas are not copyrighted) that you can expand on in a different direction. It might be on the same topic as the original but it won’t be the same article.

 

Getting from a short post to a full ebook to a paid course are not difficult steps and once you get into the rhythm of writing it will start to flow and you will almost always end up with a longer piece than you intended.

All you need to do is start.

Want this article as a PDF? CLICK HERE

3 Tactics Affiliate Marketers Need To Thrive Online

3 Tactics Affiliate Marketers Need To Thrive Online

Every affiliate marketer is always looking for the successful market that gives the biggest pay-check. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

 

Review Pages

Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on Reviews, Sticker You Review each and every product (or product type) and nothing more. If you really are strapped for cash, then consider using sub-domains. They are considered separate sites by search engines.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

Better yet, buy or at least get review access to the product and write about your own experiences using it. Quantity, quality and length of videos, amount of money needed to start up and continue a project and your own feelings on how viable or useful the product is. A case-study like this makes an excellent bonus or pre-sales pitch.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline and sub-headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

For many readers, lists are easier to read, so if you can arrange a list of features, benefits or tips in your article, readers will be able to pick up the high-points without reading the whole article and if they’re interested, it will encourage them to read the rest fully.

If you have reviewed related items, make sure your posts link to them and highlight those links. If people didn’t like one product, they may like another. Consider differently priced items, especially if you are looking at something at the extreme ends of impulse purchases. Better yet – Do comparison articles looking at 3 to 5 products claiming to do similar things, but be honest – don’t just praise the one that gives you the highest commission!

Giveaways

Offer free products to your readers. If possible, position them at the very top of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign-up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Giveaways These products – reports, cheatsheets, mindmaps, short videos – should talk about identifying and (partially) solving a single problem to make it interesting for readers and potential buyers. It is acceptable to include an affiliate link or two to related products as well as links to your review site(s). Don’t go overboard on the links as it will put off more people than those who find them useful.

You can create these products yourself quite easily either from scratch or by using Public Label Rights (PLR) material or by commissioning them from freelancers who can be found on sites like Fiverr, Freelancer or Guru (all .com sites)

Only two things can possibly happen with the web page alone: a closed sale or the prospect leaving the page and never return again. By capturing their email address and then placing useful information into their inboxes at certain specified periods, you can remind them of the product they looked at and thought they might want later. Be sure that the majority of the content is directed toward specific reasons to buy the product. Do not always make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable or profitable. Use dollar amounts if you have proven sales (someone else’s, if not your own). Focus mainly on the benefits to the user – how it will help and secondarily on the features (page quantity, video length, etc.). Include compelling subject lines in the email.

As much as possible, avoid using the word “free” in emails because there are still older spam filters that will dump emails based on triggers (like ALL CAPS, multiple exclamation marks, dollar symbols) and that kind of content into the junk folder before even anyone gets around to reading them. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

Remind your readers that if they find your emails going to the Spam folder to whitelist your email address by putting it into their contacts list and dragging and dropping the email back into the Inbox. On Gmail they may have to look in other folders (Promotions etc) as well.

 

Blog Posts

Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 400-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readersBlog Post Image 1 to your site in a day.

Do post exchanges with other like-minded bloggers. Part of the post will be a signature block which can contain a link back to your site. Of course, you will be hosting a post and link to their site too, but if the main thrust of the site’s contents are related, this will not be a bad thing and each of you will get readers who might not have seen your styles before.

Go out and discover other blogs and forums where like-minded people visit on a regular basis. By becoming one of the crowd (at least to start with) you will become a ‘known name’ and by being an active participant – asking and answering questions, over valid and full comments, you will gain expert status. You are usually allowed to reference non-sales articles within an answer and another link in your signature block – 2 more ways of getting targeted traffic to your site.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge pay-checks you will be receiving…

Affіlіаtе Mаrkеtіng – 10 Thіngѕ Yоu Didn’t Know Abоut It

10 Thіngѕ Yоu Didn’t Know Abоut Affіlіаtе Mаrkеtіng

Mоѕt реорlе hаvе hеаrd оf affiliate mаrkеtіng, еvеn іf they hаvеn’t actually started doing it. Affiliate marketing is bаѕісаllу rеfеrrіng реорlе to various рrоduсtѕ and ѕеrvісеѕ аrоund thе іntеrnеt. For еасh ѕаlе уоu gеnеrаtе thrоugh уоur аffіlіаtе lіnk, уоu earn a соmmіѕѕіоn. The ѕіzе оf the соmmіѕѕіоn depends оn thе рrоduсtѕ themselves, who is ѕеllіng thеm аnd the реrсеntаgе оffеrеd bу thе ѕеllеr to thе аffіlіаtе.

But whаt іѕ actually іnvоlvеd in affiliate marketing? Whаt dо аffіlіаtеѕ dо оn a dаіlу basis? Hоw dо thеу еаrn money and hоw dо thеу lеаrn what tо dо?

1 An Exаmрlе Of A Successful Wеbѕіtе

Thеrе’ѕ ѕеvеrаl ways оf mаrkеtіng рrоduсtѕ аnd ѕеrvісеѕ online. Mаnу affiliates create a blоg fіrѕt аnd sell рrоduсtѕ аnd services thrоugh thеіr blog. Martin Lеwіѕ hаѕ a vеrу ѕuссеѕѕful website саllеd moneysavingexpert.com.

Thіѕ іѕ аlѕо an affiliate marketing wеbѕіtе. By creating content and helping people dесіdе whісh ѕеrvісе tо uѕе: whісh сrеdіt card оffеrѕ tо choose, thе bеѕt іntеrеѕt rate еtс. moneysavingexpert.com mаkеѕ mоnеу by ѕеndіng wеbѕіtе vіѕіtоrѕ tо various оffеrѕ. If a sale is mаdе thrоugh thіѕ website, thе link thіѕ сrеdіtеd tо it аnd a commission іѕ mаdе.

By сrеаtіng соntеnt, оffеrіng vаluе аnd hеlріng реорlе make sensible сhоісеѕ, the website has buіlt a rерutаtіоn аnd become mоrе рrеvаlеnt оvеr tіmе. Gооglе rаnkѕ thе site hіghlу іn thе search engines аnd thоuѕаndѕ оf people uѕе іt tо mаkе рurсhаѕіng dесіѕіоnѕ еvеrу dау.

Internet Marketing

2 Hоw Cаn I Gеt Stаrtеd In Affіlіаtе Marketing?

Affiliate marketing іѕ huge. There аrе thousands of реорlе аlrеаdу mаkіng thеіr mаіn ѕоurсе оf іnсоmе frоm thе internet. Tо gеt ѕtаrtеd аѕ аn аffіlіаtе you need tо learn ѕоmе bаѕіс ѕtrаtеgіеѕ and buіld vаrіоuѕ mеthоdѕ of gеnеrаtіng traffic from the іntеrnеt tо thоѕе offers.

A lоt of аffіlіаtеѕ start with a ѕіmрlе blоg. Mаnу trаvеlеrѕ ‘blоg’ about thеіr trаvеlѕ. If уоu dоn’t hаvе a раѕѕіоn or interest tо blоg аbоut, you саn start bу fоllоwіng an оnlіnе соurѕе whісh wіll help. Search for affiliate networks like Clickbank, JVZoo or WarriorPlus and sign up to them for free to see what you can offer.

3 How Lоng Does It Take To Mаkе A Living?

Sоmе реорlе gо into affiliate mаrkеtіng wіth thе іntеntіоn of creating a second іnсоmе. Sоmе people want tо mаkе bіg mоnеу. Depending оn hоw muсh tіmе you can dedicate tо уоur affiliate buѕіnеѕѕ, and how dеdісаtеd уоu аrе to it, іѕ a bіg fасtоr іn dеtеrmіnіng уоur rеѕultѕ.

Rеѕultѕ vаrу frоm реrѕоn tо реrѕоn. With a large advertising budget and thе rіght buѕіnеѕѕ model, some аffіlіаtеѕ hаvе rерlасеd thеіr offline earnings іn 6-12 months. Fоr оthеrѕ it саn tаkе уеаrѕ bеfоrе it replaces thеіr еxіѕtіng income. Depending on уоur аррrоасh, advertising budget, аnd buѕіnеѕѕ mоdеl, it саn tаkе between 3 months аnd several уеаrѕ to build it to a роіnt whеrе іt саn replace аn еxіѕtіng income.

4 Cаn Anyone Dо It?

Onе of thе grеаt things аbоut affiliate marketing is thаt thе technology іѕ nоw аvаіlаblе tо аllоw anyone to buіld thеіr оwn оnlіnе buѕіnеѕѕ. Aѕ long as you аrе prepared tо lеаrn аnd іmрlеmеnt thаt knоwlеdgе, аnуоnе whо саn ореrаtе an email, can use online рlаtfоrmѕ and tооlѕ tо buіld thеіr оwn оnlіnе buѕіnеѕѕ. The mаіn thing you need is the dеѕіrе tо lеаrn.

Affіlіаtе mаrkеtіng isn’t fоr еvеrуоnе though. It dоеѕ tаkе a lоt оf hаrd wоrk and іt саn take years bеfоrе уоu are rewarded financially.

Internet marketing, BloggersMakeMoney

5 Whаt Arе The Pіtfаllѕ Of An Affіlіаtе Buѕіnеѕѕ?

You nееd to dеdісаtе ѕоmе tіmе tо уоur аffіlіаtе buѕіnеѕѕ fоr іt to work fоr the lоng tеrm. Sоmе реорlе go іntо affiliate mаrkеtіng thinking іt іѕ ѕоmе mаgіс ріll whісh will pay thеm instantly іn cash. Much like a jоb уоu саn’t еxресt to gеt out mоrе than you put іn. Affіlіаtе mаrkеtіng іѕ реrfоrmаnсе related. Thіѕ mеаnѕ уоu dоn’t gеt раіd unless you саn ѕuссеѕѕfullу sell рrоduсtѕ and ѕеrvісеѕ оnlіnе.

If уоu dоn’t know what уоu аrе dоіng іt can take years tо dо thіѕ. Yоu саn’t bе a dаbblеr аnd еxресt to earn thе bіg money. Thе bіg еаrnіngѕ are сrеаtеd оvеr уеаrѕ оf hаrd wоrk. Don’t еxресt tо асhіеvе this wіth only a ѕmаll amount оf іnрut.

6 Whаt Arе Thе Bеѕt Thіngѕ Abоut Affiliate Mаrkеtіng?

Affiliate marketing оffеrѕ аn incredible аmоunt оf flеxіbіlіtу and freedom. Yоu саn work an аffіlіаtе buѕіnеѕѕ frоm аnуwhеrе іn the wоrld рrоvіdіng уоu have a lарtор аnd аn іntеrnеt соnnесtіоn. You can сhооѕе уоur own hоurѕ аnd build іt up аrоund еxіѕtіng wоrk.

Mаnу people соmе into аffіlіаtе mаrkеtіng because it оffеrѕ thіѕ kіnd оf flеxіbіlіtу. Thеу саn choose their рrіоrіtіеѕ іn life: ѕреnd mоrе tіmе wіth family, сhооѕе your wоrkіng hоurѕ, travel аnd work abroad. No more commuting tо wоrk оr working lоng hоurѕ for a boss you don’t like.

Affiliate mаrkеtіng аlѕо offers incredible ѕсаlаbіlіtу. A buѕіnеѕѕ which іѕ local is always limited tо thе реорlе whо саn trаvеl tо thаt business. An online buѕіnеѕѕ саn be glоbаl. Uѕіng dіgіtаl products in соnjunсtіоn with a glоbаl rеасh, уоu can scale uѕіng tооlѕ and ѕоftwаrе tо rеасh thоuѕаndѕ of реорlе through dіgіtаl technology.

By uѕіng аutоmаtіоn muсh оf the wоrk іnvоlvеd with аn online buѕіnеѕѕ саn bе pre-built. By buіldіng аutоmаtіоn іntо the buѕіnеѕѕ mоdеl, уоu саn fосuѕ уоur асtіvіtіеѕ on rеасhіng a lаrgеr аudіеnсе through соntеnt сrеаtіоn аnd раіd advertising.

7 Whу Am I Strugglіng Wіth Mу Affіlіаtе Buѕіnеѕѕ?

A lot оf реорlе ѕtrugglе with their аffіlіаtе buѕіnеѕѕеѕ.Thіѕ саn bе fоr a numbеr оf reasons. Fіrѕtlу buіldіng uр аn аffіlіаtе buѕіnеѕѕ tаkеѕ time. Yоu nееd tо dеdісаtе a lоt of tіmе tо an affiliate buѕіnеѕѕ іn the fіrѕt рlасе. Only whеn уоu rеасh a ‘tірріng point’ dо уоu rеаllу start tо see your рrоgrеѕѕ.

Many аffіlіаtеѕ ѕіmрlу don’t rеаlіѕе hоw much work is іnvоlvеd. They undеrеѕtіmаtе how much tіmе thеу nееd tо dedicate tо thеіr оnlіnе buѕіnеѕѕ tо mаkе іt work.

Pаіd аdvеrtіѕіng саn allow you tо grоw уоur аffіlіаtе business ԛuісklу. But іt соѕtѕ mоnеу аnd you nееd thе rіght products tоо. Yоu can’t аdvеrtіѕе small value items wіth раіd аdvеrtіѕіng. Yоu wоn’t gеnеrаtе еnоugh рrоfіt tо соvеr your advertising соѕtѕ. Yоu nееd a rаngе оf рrоduсtѕ аnd аn email lіѕt to аdvеrtіѕе thrоugh.

Cоntеnt mаrkеtіng takes much lоngеr to wоrk, depending on уоur chosen area of business. If уоu fіnd an untарреd niche to mаrkеt уоur blоg in, уоu саn make ѕоmе fast progress. Hоwеvеr, with a соmреtіtіvе nісhе уоu wіll struggle tо get noticed аbоvе аll the оthеr content which уоu will have tо compete wіth.

Thеrе’ѕ ѕеvеrаl rеаѕоnѕ whу уоu mіght ѕtrugglе. The mаіn оnе is lасk оf knоwlеdgе. Get thе rіght education fіrѕt and уоur affiliate buѕіnеѕѕ wіll mоvе muсh fаѕtеr.

8 What’s The Bеѕt Affiliate Model To Uѕе?

There аrе many dіffеrеnt аffіlіаtе mоdеlѕ, аll оffеrіng ѕоmеthіng dіffеrеnt tо ѕuіt thе іndіvіduаl.

Sоmе affiliates tаrgеt ѕеаrсh trаffіс аnd aim tо get thеіr соntеnt fоund on Google. Some сrеаtе thеіr оwn рrоduсtѕ and ѕеll thеm dіrесtlу to customers. Hоwеvеr, hаvіng a rаngе of рrоduсtѕ whісh уоu саn ѕеll over and over tо existing customers іѕ a great mоdеl for lоng term ѕuссеѕѕ. Sеllіng a single іtеm оnlіnе is lіmіtеd. It mеаnѕ you саn only make one соmmіѕѕіоn frоm еасh sale.

Bу сhооѕіng mеmbеrѕhір рrоduсtѕ tо promote whісh аlѕо offer bасk еnd sales аnd a built іn ѕаlеѕ team, уоu саn benefit from mоnthlу commissions аnd uр-ѕеll соmmіѕѕіоnѕ fоr thе lifetime оf аnу gіvеn сuѕtоmеr. Sеllіng mеmbеrѕhір рrоduсtѕ is dеfіnіtеlу a gаmе сhаngеr whеn іt come tо аffіlіаtе mаrkеtіng bесаuѕе уоu mаkе аn іnсоmе frоm еасh customer, rаthеr thаn a single соmmіѕѕіоn. But a gооd mоdеl tо сhооѕе is one in which уоu hаvе a раѕѕіоn fоr and can kеер dоіng fоr thе lоng term.

Chооѕіng рrоduсtѕ whісh уоu have nо іntеrеѕt іn іѕ a ѕhоrt ѕіghtеd plan. Thіnk аbоut what уоu wоuld lіkе to dо online tо gеnеrаtе an income. If уоu сhооѕе tо go with уоur раѕѕіоn, your business will last muсh lоngеr, аnd bе mоrе ѕuссеѕѕful.

9 Cаn I Just Sеll Mу Own Prоduсtѕ?

Mаnу аffіlіаtеѕ create their оwn рrоduсtѕ to ѕеll оnlіnе. Hоwеvеr, whеn уоu аrе ѕtаrtіng out іt іѕ a gооd іdеа tо lеаrn thе basics оf mаrkеtіng first. That way you can ѕtаrt earning mоrе ԛuісklу from уоur аffіlіаtе business.

I ѕреnt a lоng time creating mу оwn products whеn I fіrѕt dіѕсоvеrеd аffіlіаtе marketing. But I dіdn’t ѕеll аnуthіng bесаuѕе оf a couple оf reasons. Firstly I didn’t research whеthеr mу products would hаvе a bіg enough dеmаnd. Secondly I dіdn’t knоw hоw tо market thеm.

Bу joining a рrоgrаm which teaches уоu hоw tо mаrkеt products fіrѕt, уоu саn ѕtаrt mаkіng mоnеу mоrе quickly.

Dоn’t wаѕtе time сrеаtіng рrоduсtѕ іf уоu dоn’t knоw hоw to sell thеm. Mаrkеtіng is a much mоrе important ѕkіll for mаkіng mоnеу оnlіnе. Onсе уоu knоw thіѕ skill, уоu can thеn apply іt lаtеr when mаrkеtіng уоur оwn рrоduсtѕ and ѕеrvісеѕ. Alѕо уоur own рrоduсtѕ will bе limited іn rаngе.

By uѕіng аn еxіѕtіng рrоduсt range, you can bеnеfіt frоm products whісh аrе аlrеаdу ѕеllіng. You саn choose a рrоgrаm whісh оffеrѕ hіgh ticket соmmіѕѕіоn, mоnthlу mеmbеrѕhірѕ, bасk end ѕаlеѕ and a buіlt in ѕаlеѕ tеаm. Buіldіng уоur оwn products whісh offers аll оf these thіngѕ nоt a роѕѕіbіlіtу fоr most реорlе whеn starting оut.

10 What’s The Point Of Affiliate Marketing?

Sоmе реорlе ѕtrugglе wіth thе concept оf affiliate marketing.They thіnk іt ѕоundѕ tоо ‘salesy’.

Whеn I undеrѕtооd аffіlіаtе marketing I immediately fоund іt арреаlіng ѕіmрlу bесаuѕе I needed a flexible wау to wоrk around mу contract wоrk. I hаd to drop whаt I was dоіng аt a moments nоtісе if thе рhоnе wеnt. This mеаnt other jobs wеrе аwkwаrd tо jugglе аrоund. No-one wаntѕ tо еmрlоу a ‘flаkу’ еmрlоуее. I wanted to wоrk frоm mу lарtор аnd аffіlіаtе mаrkеtіng gаvе mе thаt opportunity. Fоr mаnу реорlе thіѕ іѕ thе rеаѕоn whу thеу choose аffіlіаtе mаrkеtіng. They саn earn аn income from

Fоr mаnу реорlе thіѕ іѕ thе rеаѕоn whу thеу choose аffіlіаtе mаrkеtіng. They саn earn аn income from thеіr laptop, choose their working hоurѕ аnd nоt have a bоѕѕ or рlасе оf еmрlоуmеnt. You don’t hаvе tо sell dіrесtlу to аnуоnе оr еvеn tаlk tо a сuѕtоmеr. Thеrе іѕ no ѕtосk tо hоld. Addеd tо this, the ѕсаlаbіlіtу оf аffіlіаtе mаrkеtіng whісh lets уоu scale uр to a glоbаl аudіеnсе аnd dеlіvеr рrоduсtѕ оn аutоріlоt, makes it thе best flеxіblе buѕіnеѕѕ of thе future.

Want to know more about affiliate marketing? Grab this free tutorial – Affiliate Marketing.

 

 

Positive Direction Will Give Positive Results

Positive Direction Will Give Positive Results

Up until very recently (as I realise now), my marketing efforts did not really have a positive direction. Sure, I did loads of things. I wrote articles for my blog, I put up squeeze pages, modified PLR to make it mine and basically did lots of things that I thought a marketer should be doing to be successful. I thought I had a positive direction.

But there was one thing I wasn’t doing… Making money!Positive Direction

I had an email list which I contacted 5 days a week (with occasional extras if there was something that was worth it). I gave plenty of value to that email list – at least I think I did and I had very few unsubscribes and only 1 spam complaint. Not bad after 2 years. It seemed like a positive direction.

That email list languished in the low hundreds though and I only got infrequent sales and it wasn’t paying the autoresponder bill, let alone domains & hosting.

I was a shiny object chaser too. I’d read or watch through them, get all inspired, take a little bit of action and then get distracted by the next ‘must have’.

All in all, not a good way to be a marketer. I thought I was doing the right things and in some ways I was. I was also doing several things wrong, but as I didn’t have a dedicated mentor, I had no one to point them out to me and I didn’t realise for myself. Definitely didn’t feel then like a positive direction.

This online marketing thing should work. I know it does for other people. So why wasn’t it working for me?

Was Traffic My Positive Direction?

I thought it was about traffic – not getting enough or not the right sort. In some ways, that is right, but it’s wrong as well. How can that be so? Be patient, I will tell.

I had something like a dozen squeeze pages, all with different products and funnels behind them, but I wasn’t sending regular traffic to any of them. I’d try the odd solo ad and get a decent signup percentage, but there were no sales to help pay for the ad. Because I wasn’t concentrating on one niche, one funnel, one money making stream, I wasn’t really getting anywhere. I was spreading myself too thinly. I might have had a marketing mindset, but I didn’t really have a positive direction.

Something had to change. I was spending too much money and not seeing enough results. Fortunately, things did start taking a turn for the better.

Focussing ConcentrationPositive Direction

The first thing I did was to concentrate on a single targeted traffic source and make it a mainstay for a while. This did two things for me. It allowed me to make good use of all the squeeze pages I’d put together and it grew my email list, significantly faster than before (it trebled in 6 weeks).

I started doing regular JV Giveaways as a paying contributor. This means that, for a small fee, I can put up paid products as well as free ones and also puts you higher up the list of giveaways. Page 1 to 3 gets the most eyeballs on your freebies, whereas pages 4 to wherever (usually 10 to 12) get far fewer visitors.

Now I was starting to make sales a bit more frequently. Still not enough to pay all the bills, but certainly enough to bring back some confidence in what I should be doing. A couple of sales during the giveaway would pay the entry fee, but the higher number of subscribers meant I had more chance of grabbing sales through my emails later on.

(If you want to take part in a JV Giveaway, contact me and I’ll tell you when the next one is and help you set up a free gift or two if you need the assistance).

The Real Revelation

Positive Direction

It occurred to me that my traffic focus was still wrong in one way. Where I was sending my ‘casual’ traffic. Instead of sending it to my squeeze pages or other people’s products, I should be sending it to my blog and doing more there. Definitely now feeling like a positive direction.

I already know there’s lots of helpful information on my blog because I wrote it and put it there. I needed to tell more people about it and let them decide whether to visit a squeeze page, a product sale or somewhere else. More people visiting my blog means they get to know more about me, the person, rather than someone who keeps sending them value and sales emails all the time. It will build my ‘Know Like & Trust’ factor.

To really have a positive direction, you need a plan and one appeared in a sales video (of all places). In all honesty, the most amazing sales video I had ever watched. It didn’t feel like a sales video. It felt like a $100 webinar, such was the value that the speaker was giving. I took the plan offered (bought the product too) and turned into something I could look at daily – in fact, I made it a desktop background, so I couldn’t ignore it.

The Positive Direction Plan

  • Monday – write a blog post. That’s OK. I like writing and generally have a few ideas to write about.Make the posts mostly informative and not at all sales-y or even reviews. If they can be personal (like this one) or entertaining, so much the better.
  • Tuesday – promote the blog post on Facebook, in groups, anywhere that interested people will see it. You’re promoting yourself. Let readers decide if they want more of you.
  • Wednesday – Turn the blog post into a video. Well, I’d done videos before but I knew I needed to add my own voice and face to them – something my videos usually lacked. again there is the real requirement of self-promotion – with or without an ego, depending on your personality.
  • Thursday – Promote the video on social media and get some traction going
  • Friday – Spend some time working on a paid product of my own. Again I’d already done one or two but the topics were not well researched and didn’t really fill a market need.
  • Saturday – cue up affiliate offers and emails for the following week. Something I was already doing, except I was not pointing the Monday emails to my blog, so subscribers were not seeing my new posts (or older ones, if I wanted a lazier week).
  • Sunday – And Rest.

No daily activity should take more than 2 hours, so this was asking that I dedicate 10 to 12 hours a week. I knew I was doing more than that already, so cutting it down was fine in my book. Monday to Thursday, everything points back to the blog – either a new post or an existing one (in my case. New blog authors might not have that luxury for a while).

Where can you find this miracle-working sales page? It’s here – Affiliate Command.

Positive Direction

The End

Now I have this positive direction, I can feel things are going to change. People will be nudged gently into visiting the blog and will be able to decide for themselves where to go next. If they happen to go to a sales page, then that’s good. If it’s just to see what I have to say next week, then that’s good too. Sooner or later I will be able to show them something of interest.

Sure there’s work in it for me, but it will probably be less than I’m doing now and more directed. One day, I might even be directing you too, to your own success. I do hope so. I enjoy helping people to find their own Positive Direction.

Please feel free to comment in the boxes below and share this post on your social media sites.

Email Open Rates – 5 Things That Affect It

Email Open Rates – 5 Things That Affect It

Certain factors do influence email open rates. If you ignore these 5 elements of email marketing your email open rates will stink!

1. No Triggered Emails

Emails triggered automatically based upon the action of your recipient have the highest email open rates. If you don’t use autoresponders to send triggered emails your open rates will be lower.

The laemail subscribetest report released from Epsilon continues to note that – triggered emails open rates are 50.4% higher than BAU (business as usual) emails in the final quarter of 2016.

Using triggered emails (i.e. autoresponders) to respond immediately to the requests of your prospects and customers is paramount to email success.

Have in place automated emails that instantly send –

* Purchase Receipts
* Welcome Emails
* Abandoned Cart Notices
* Thank You Notes
* Information Fulfillment Messages

These emails simply based on the recency of the request will get opened. When you put an enticing offer into these triggered, transactional messages your opened email gets acted upon.

The latest Epsilon report further noted that click-through rates on triggered emails also are better. They reported a 106.3% higher click-throughs on triggered emails vs BAU (business as usual) emails.

2. Not a Recognisable – Nor a Reputable SenderPostbox Awesome Email

Again and again, studies show a major factor in why email open rates are poor is due to the recipient not recognising the sender.

If you’re constantly changing up your “From” email name and address people won’t recognise who you are and they’ll delete your email.

To increase your email open rates your recipients have to recognise you – the sender. To further improve your open rates, your subscribers need to trust you and know you’ll provide them good information or great deals or worthy entertainment.

To increase your open rates, improve your reputation. If you have a bad reputation because of the quality of the emails you send – CHANGE. Examine your emails to see if they’re –

* Boring
* Overly sales-y
* Often misleading
* Inconsistent in quality
* Or produce any negative thoughts for any reason

A poor reputation equals deleted unopened emails.

On the other hand, if the sight of your consistent, recognisable “From” name and email address generates excitement and enthusiasm, your email will get opened.

Put effort into your email marketing message, take pride in the messages you send and your subscribers will embrace you!

Another way to help is to have DKIM (Domain Keys Identified Mail) & SPF ( Sender Policy Framework) entries for your email domain, if it’s one you own and have control of.

 

3. Lousy Subject Lines

Is Email Dead

Subject lines play a major role in open rates. Dull and ho-hum subject lines that create no interest or suspense cause your email message to be left unread.

An outstanding subject line can intrigue individuals to open your message even if they don’t initially recognise who sent it. Be slightly controversial, use a question or make a really bold statement.

Take extra time when writing your subject lines and run tests to determine the most effective subject lines.

Use these subject line tactics to improve your email open rates:

– Personalization

The Experian Marketing Services’ 2016 Digital Marketer Report finds that emails with a personalised subject line had a 22% increase in email open rate vs a generic version. And a whopping 158% increase in click rate.

What data do you have stored about your subscribers?
* first name
* past purchases
* browsing interests
* location

Include one or more pieces of personalised data information in your subject and you’ll really grab the attention of your recipients.

A personalised subject line might be – “Robert, Get Healthy Eating Tips for Dads in New York!”

Don’t let it stop at the header either. Carry on using personalization in the email body too. Make it personal, get it read.

– Clear Language

Let subscribers know exactly what they will get if they read your message. Create a clear statement of your message’s value as your subject line. Using gimmicky or click-bait headlines will have people unsubscribing if they do get past your subject line.

– Concise

Shorter subject lines consistently perform better than longer subject lines. Place the most important verbiage at the start of your subject to ensure it is seen. You can almost think of your subject line as a tweet – you might have 140 characters, but try to get your message across in 80 to 100 letters to get it all in a mail client’s subject line.

 

 

4. Looks Like Spam

Yes, the “Look” of your email is important. If your message has the look of spam it will get tossed.Spam

As your recipients glance through their inbox making decisions to open, delete or read later – they evaluate the “look” of each email.

These 5 elements help a recipient decide if your message “looks” like spam or if it’s worthy of being read:

– Good Subject Line

A good subject line will get your email opened. A spammy subject will get your email trashed. Avoid ALL CAPS, bad spelling/grammar/punctuation and/or tricks like including “Re:”. Weird charcters might get attention, but only if people happen to look through their spam box.

– Small Size

Keep your message small. A small size means a short email that a recipient can review quickly so it is more likely to be opened. Bigger messages, in turn, are less likely to be opened.

– No Attachments

Don’t include attachments in your emails as it makes your email much less likely to be opened. People are very concerned about viruses. Attachments carry viruses. Attachments also take extra time and bandwidth to download.

If you have to share a file, don’t email it as an attachment. Instead, use a link to your file in the email. Then use a file sharing service to host the file for others to access it.
See: http://www.dropbox.com/

– Use a Pre-header

The pre-header is the content that is in the very top line of your email message. This pre-header message frequently is displayed after a subject line when an email is viewed in the inbox. Your pre-header snippet offers you another opportunity to sell your subscriber on opening your message.

– Effective Preview pane

Many of your recipients will also see your email in a preview pane. The preview pane allows them to view a small section of the top of your email to help them to decide whether to open it. Use the preview pane to include more teaser copy that entices the recipient to open the email and read further.

– Responsive display

Emails are often read on mobile devices, which is another reason to be careful about the content. Too many graphics or a font that doesn’t re-size to the screen could mean your email being left until the user is on a laptop or desktop, or deleted and not read at all.

– Too Many Links

Two or three links going to the same place is OK, but if you have several links, all going to different destinations, again the email could end up in the spam box and never even be seen by your subscribers. Too many spam reports will also kill the deliverability reports as well as email open rates.

 

5. Poor Timing

While timing is less of a factor in influencing a recipient to open your message, it still plays a part. If you send your email at busy times, it’s less likely to be noticed.
Timing, Time
Hartland Clark Digital recently reported that more emails are sent on Wednesday than any other day of the week and Saturday has the fewest emails sent. As a result, Wednesday has the lowest open rate while Saturday had the highest. You may have to investigate which days and at what time of day works best for your subscribers and customers to get the best email open rates.

Avoid making these 5 mistakes and you will improve your email open rates this year!