Well Crafted Emails and the Art of the Autoresponder

How To Make Your Email List Work For You

If you are a marketer you should really be building an email list. A vital part of having an email list is to contact your subscribers regularly with several things in your mind:

  1. Building up a rapport with your subscribers. This is part of the ‘know, like & trust’ factor you need to get over to your subscribers to turn them into customers. You should have gained a little of this with a good giveaway on your squeeze page or some informative articles if they are subscribing from your blog or social media pages. The key here is to be yourself as much as possible as, even through writing, people can tell when you are being false. If you feel your personality could do with a sparkle, then do so in a way that feels natural to you. Even the dullest person can jazz up their life a little, without it seeming like you are the drunk life and (ar)soul of the party.
  2. Giving value to your subscribers. They might have come for the free gift and they might get to know you through your insights into your life, but they will stay because they believe you have something to teach them, something to make their life or their marketing a little better. You don’t have to (not should you) ‘give away the farm’ and tell them everything, but you can hint that there are different or better ways of doing things. This can be mixed in with reason 3, but should not be confused for it!
  3. Making money. This is the reason why you became a marketer. It is nice to help people, gives you a warm glow if you occasionally do it for free, but warm glows don’t pay the bills. Selling things does. Too often, marketers use ‘making a sales offer’ with ‘giving value’. In my mind, they are not the same thing. To give value you should educate and entertain on that page. If you can further that interest with a recommended product, that’s fine, but don’t use the offer solely as the education. (In my humble opinion).

The best way to start with your subscribers is with the first few emails from your autoresponder, as soon as they sign up. Yes, your first email should confirm their free download and have instructions for whitelisting your email, but even there, there is still room for some humanisation and personality building. Don’t make your first email sound robotic otherwise they’ll be leaving before they start.

In the internet marketing world, it is quite usual to send an email every day. Outside of this niche, every other day up to weekly is probably more usual, but, if you are sending information that people want to read, enjoy reading and react favourably to, then there is no reason why you couldn’t email more frequently and not lose subscribers any faster than you might have done otherwise.

Oh yes. You will lose subscribers. It’s a fact of email marketing life. Sometimes people just don’t resonate with your style of writing. Don’t worry about them. They probably wouldn’t have bought anything from you anyway since the ‘know, like & trust’ factor isn’t all there. Move on and collect more subscribers who do like your ways. Your list will build if you put the right effort into it.

If you’re not a natural email writer then it may be a good idea to copy a successful one – using their emails as a basis for your own (and not just copying them wholesale).

One such good email writer is Andy Waring who has released a product called AR Treasure Trove. This is a collection of all the emails Andy sent in 2016, ones that earned him a great deal of rapport with his subscribers, but also a good deal of income. The front-end package provides you with 187 emails for you to study, adapt and use in whatever way you see fit. These are all emails that inform, educate, entertain and sell, all the things that need to be done and that will transform you (in your subscriber’s eyes) from JAFM (Just Another Flipping Marketer) to Expert.

Autoresponder Treasure Trove

Once you are perceived as an expert, it becomes easier to attract more people to your email list and therefore easier for you to make more money too.

Having a collection of pre-written email is a huge time-saver too. It takes me 20-30 minutes to craft each email I write to my list, and I’ve had a lot of practice (and I still don’t always get it right). With Andy’s collection, it will reduce my inspiration and writing time to 10 minutes, saving me over 40 hours per year. That’s 40 hours more I can spend with my family or doing other marketing research or helping others. Time is one resource that once you’ve spent it, you will never get it back! Anything that can save us time is something to be leapt upon and taken use of.

One thing I always offer is my personal assistance. If you buy a product and find it difficult to get started with, then email me and I’m more than willing to help you. I help you progress and I gain a little more in reputation, so it works out good for both of use.

So take a good look at AR Treasure Trove and see what it, and the bonuses that Andy is throwing in too (as well as the extra bonuses I offer as well) will do to help you.

And if you need my help, just ask.

Feel free to share this article around on your social media, but please keep the backlink to it in place. Thank you.

What’s an Intermediate Page and How Will An Intermediate Page Help You?

What’s an Intermediate Page and How Will An Intermediate Page Help You?

An Intermediate Page (in a marketing context) is one that you can put up between an email and an affiliate link to a sales page. The intermediate page serves as a pre-sell of an affiliate product and helps to screen out the less interested people.

You’d think that a properly written email might do that, but there are some who just click links without necessarily reading the surrounding text, or at least not absorbing the contents. There are also those who think ‘maybe I’ll just take a look’, without any real buying intention. An intermediate page will help to screen them out and help to improve your visitor to buyer conversion ratio – something that will definitely endear you to affiliate product producers. High conversion stats here help to encourage the big name affiliate sellers to sign up, so someone sending lots of visitors but few sales, is not really welcome at the sales page.

website

What should an Intermediate Page contain?

A list of the benefits would be a good start and if you have screen shots of some ‘inside pages’ they would help too. Anything that can raise the expectations of a real potential buyer and put off the ‘not-really-interested’. You don’t need to give away any procedures or product inside knowledge – you shouldn’t give away the farm, but hints and ideas could be helpful to turn an interested party into a customer.

Another way of doing an intermediate page is a pdf or video giveaway. It doesn’t have to be a full review or complete inside story, so long as it raises the interest and most importantly, contains your affiliate link – the same as the intermediate page must have. If you have your own bonuses to go with the product, make sure they get a mention and short description too, especially if they do something which supplements the potential of the product or fills in a gap in the knowledge supplied.

Keep the page simple. A couple of images and a clear call to action are probably all that’s really needed in addition to the text. If it’s a video, keep it to less than 3 minutes so that the people who know can decide quickly and the ‘don’t knows’ can be put off just as quickly.

Whichever method you use for an intermediate page – a web page or a pdf (or even both), make sure there is plenty of interest for the reader and enough information to let a real buyer know what they will be getting when they buy the product. It only needs to be said in a page or so – 500 to 800 words at most. There’s no need to bore your readers to death.

Do you have any methods for pre-screening potential buyers? Share your methods in the comments below.

 

 

Does it Cost You To Sell Cheap Products?

Does it Cost You To Sell Cheap Products?

Do you produce cheap products? A 20-page ebook? A 5-minute video? The sort of stuff that can be seen on sale all day long at $1-$10.

We all know that cheap products are aimed at the newbie market. Those who want to know better but can’t afford it (yet). But do they have a hidden cost? One that cannot be seen up-front. One that is costing YOU, the product creator or vendor!

The trouble with newbies is that they are, well, new to the game. As such, they need lots of guidance, lots of hand holding and see more value in volume than precise direction. That need for guidance means that you have to spend your time on support calls and emails. That need for volume means that you have to push the boat out for more and better ‘bonus extras’. And almost inevitably, it means more refunds as 2-day wonders (try the product for 2 days and wonder why it doesn’t work for them) want their small amounts refunded to them. Those who get as far as reading and acting upon the info in the first place.

What can you do about it?

Pack more info in, making it as ‘stupid-proof’ as possible. That’s a cost to you in more of your time? Outsourcing the support? Still a cost to you of course, and if you’ve paid out 100% to affiliates for a front-end product, where’s that money coming from to pay for your VAs?

There are a few ways of avoiding, or at list mitigating the problem.

One method is to only be an affiliate. Get out of the product creation game altogether at least for long enough to build a decent income from other sources first. Then support is somebody else’s problem and you can be the one collecting 100% of another person’s efforts.

Another method would be to make your products so simple that no one could get it wrong. Except that somebody always will. And it’s always someone who has the loudest mouth and is willing to blacken your name from one end of the internet to the other.

My final offering as a solution is to up your game a little and change your target market.

Yes, there is always a fresh supply of newbies, but that also means there is a fresh supply of human stupidity to trip you up.

A lot of people, spending a small amount of money can make you a small and probably decent income.

But could you aim a little higher, at people who have as much or maybe even a little more knowledge than you, but who appreciate how much work actually goes into a well-researched project? People who know that knowledge does cost time and money but are still willing to let someone else do that research for them. People who are willing to pay that little bit more.

A good $47 to $97 product where the information or research is well laid out should do very well as the opening product. The price is high enough to make a newbie think twice before adding to his credit card without making an experienced marketer think twice as it would be easily covered by his own earnings.

By targeting the more experienced person, straight away you will have far less effort in support. Experienced people know the basics and probably know where to find any more info that they need.

At these price points, affiliates are ‘only’ expecting 50% of the purchase price, but that’s still more for both of you than you’d get off a $7 offering. Sure, there’d be fewer sales by quantity, but it would be worth far more to you in the longer run (and you’re getting a percentage of the front-end price and not relying on back-end sales to make your income).

Higher prices tend to mean a more evergreen product. Something that will sell for much longer. It will seldom be the product-of-the-day, but your product will be there for a long time after the POTDs have been forgotten.

So what is stopping you from creating these higher priced items? Is it confidence in your knowledge? You probably know more than you think you do. A quick look around at many forums and groups will give you a level of comparison. The same places will provide you with ideas for your product’s main theme, if you’re lacking in that department.

I might even suggest that if you are lacking in confidence then should you be creating any products, let alone the mid-level ones I’m suggesting here. However, creating is as much about YOU learning as your customers, so why not just go for it anyway? And if the worst comes to the worst and you don’t feel that your new creation is up to being a stand-alone product, at least you’ll have an upsell for your next $7 release.

What’s your opinion? I want to know so tell me below.

Keep It Stupidly Simple

Keep It Stupidly Simple

It’s an old adage. “Keep It Stupidly Simple” and it’s an old adage because it’s true. Keep things so easy to do so that people who do it cannot fail, no matter how dumb they are. In other words, make your instructions easy to follow and make sure people actually take action. Usually, they can, simply because the instructions were easy.

Andy Waring, otherwise known as The Beginners Friend, has come up with one of those stupidly simple ideas and has released it to his closed Facebook group to try it. As it stands, I and one other member have stated that we have started on the project and we’re now using the low-cost traffic method Andy suggested to see how things go. I’ve also added another low-cost traffic source – Herculist, to see how that plays out too. Keep It Stupidly Simple

So what is the Keep It Stupidly Simple System?

Well if I told you, I’d have to kill you, because Andy would probably come after my blood. After all, he’s a marketer too and wants to make money teaching it, but I’m not letting the cat out of the bag by telling you what it’s not and I can also tell you what you’ll need to get started. Here’s Andy’s KISS Document.

The first thing it’s not is a Big Money Earner, but it’s not designed to be one either. It is designed for the newbie to make their first few dollars. This, in turn, will give them the confidence they need to attempt to go for more, as well as the knowledge and experience of having done, what will turn out to be, a series of complex tasks broken down to keep it easy to follow. Keep It Stupidly Simple, indeed.

You will need the following:

  • Hosting – it doesn’t have to be paid hosting and a domain, although it will look slightly better on you if it is. This will actually work with free hosting provided it has a decent web page editor or at least, FTP access.
  • Autoresponder – You’re going to be collecting email addresses if you’re sensible and you’ll need a way of re-contacting them over and over again. My recommendation is Get Response or Sendlane. Either one will make it easy for you.
  • An affiliate account – JVZoo, WarriorPlus or Clickbank are easy to get started with. They’re all free to join. Keep It Stupidly Simple is based around Internet Marketing products, based on the traffic methods Andy is sharing, but in the long run, the system will work in any niche so long as you have a good, targeted traffic source.
  • Some time – This goes without saying really. Although you could outsource practically all the work, the assumption is that you’re a newbie on a budget. You trade your time instead of spending your money. 5 to 8 hours per Keep It Stupidly Simple site is more than enough. As Andy himself says, “Imperfect Action is better than inactive perfection”.

Although there are one or two other things you will need, to tell you much more would give the game away. Read the KISS Guide instead.

 

Keep It Stupidly Simple – Time & Cost

All I will say for now is that my first site is set up and the recommended traffic sources are engaged. It has cost me about 5 hours total in time and $10 in money as I have all of the other requirements already in place. Even if they weren’t already there it wouldn’t have cost me much more than that in money and maybe a few extra hours of time.

Keep a look out for a future post when I’ll let you know how my Keep It Stupidly Simple site has done with my low-cost traffic. Maybe by then, I’ll be in a position to let you know more about what there is to do and some tools to make it easier.

If you want to visit my site it’s here – Business Boom Audios. Yes, it’s a squeeze page but it’s well worth it for you. And I’ll let you know that even though it’s free, there are some bonus items behind the closed doors. Go see for yourself.

How To Start in IM When You Have No Money

How To Start in IM When You Have No Money

 

“If your product is so good, let me have it for free and I’ll pay you with the profits I make”.

“I want your training but I can’t afford it. Reduce the price for me”.

“I bought your product a week ago and I’m still not rich. When will it all happen for me?”

Product creators or vendors are faced with these and similar questions week in, week out. People who think that internet marketing is instant riches and millionaire lifestyle without work and it’s theirs for the asking.

It’s not going to happen that way.Money

All marketing is a combination of time, effort and money and although most costs are reduced by solely using digital marketing, it doesn’t mean that everything is (or should be) free for the taking.

One of the biggest problems is that you will need money for a domain name and hosting. Yes I know you can get by without these things, but if you’re planning on making a serious income and getting your name known, you will need a place of reference for people, and that means your own website.

For some, dropping a few dollars for a domain name and the hosting to put a site on is not a problem, but for many it can be, so it seems like you’re caught between a rock and a hard place where you need a domain to make money, but you can’t get a domain until you have some money.

What can you do?

The first thing to do is to take stock of your talents. Can you write, draw or some other creative aptitude? Do you have programming skills, are you an organiser or have some other intangible but useful talent? You probably have a sellable skill and your first port of call could be a micro-job site like Fiverr.

Five bucks a job ($4 after the site takes its cut) doesn’t sound very much, but if it only takes you a few minutes to do each task then doing 5 an hour puts you in an above average wage position. Building up to getting an average of 5 tasks an hour will take a bit of time, but you want this income, don’t you?

Once you get a decent reputation you will be able to increase the range of your tasks or have upgrades that cost much more, bringing you consistent income or at least enough to get you started on the path you really want. No one says you have to do micro-tasks forever!

I strongly suggest you don’t go down the clicking ads route unless you have some expert guidance or you know what other clickers are looking for (Hint – it’s traffic to their offers). You can spend an awful lot of time and have little to show for it. Yes, you can earn clicks to a website, but can you earn enough to send people to a place that will earn you money?

The best way to earn from ‘paid to click’ type sites is by taking the paid upgrades and offering more ‘paid to click’ sites to the other clickers. The paid upgrades offer a higher proportion of income or more clicks or shorter view times, but in the end, you’ll spend a lot of time for poor rewards.

And you’d rather put any earnings towards a good training course, wouldn’t you?

If you are into your writing, then creating ebooks could bring you some rewards. You can either publish them yourself via Kindle or Smashwords or sell them as PLR (Public Label Rights), so that others can modify them and use them as their own – although you’ll probably need a website for that.

A good halfway house is to put 400-500 word articles onto article directories and use the resource box to link to related affiliate offers. Many of the directories can be quite strict about the type of links you put in the resource box, so it’s not always the easiest or best method, but it’s something to bear in mind.

So if you have a product, course or training in mind and you’re starting from zero, you may have to be creative on how you achieve your goal. Always keep that target in mind and consider any ways you can to bring in small amounts at a time, keeping them mounting towards your target.

JV Giveaway – What Is It?

JV Giveaway – What Is It?

Joining a JV Giveaway is a big thing at the moment. They have had a bit of a revival over the last few months. Even big name marketers are running them, and they must work otherwise why would big names like Reed Floren and Andy Waring even be getting involved with them.

Simply put, a JV Giveaway is when a group of marketers get together and jointly offer a number of freebies from each of them. A short description of each freebie is advertised on a common site and everybody sends traffic to that site. To get the freebie a visitor has to sign up through a squeeze page as normal, but whilst on the site, they will see plenty of free offers from all of the JVs (known as contributors). This gives all the JVs a chance to get new subscribers.

JV Giveaway plans

There are usually extra complexities in that JVs who send more visitors get their giveaways pushed higher up the list, so there is an incentive to get as many people as possible to see the site. JVs who buy an introductory offer (usually only a few dollars) get upgraded to being a ‘paid contributor’ and can usually show more freebies and in some cases, be allowed to display a paid offer through a banner or text ad.

The usual way of running a JV Giveaway is via an established system which runs 2-weekly giveaways and attracts a co-sponsor to be the ‘lead name’ on a giveaway.

The leading system at the moment runs giveaways for 2 weeks and has a new one starting each Tuesday and Friday – in other words, up to 8 giveaways a month with up to 4 running at any one time, assuming there are enough co-sponsors.

How to Become a Contributor

You become a contributor by being invited by either the co-sponsor or another contributor – basically, you have to know someone who’s already ‘inside’. Once you’ve contributed once, you will be contacted by the main system each time a new JV Giveaway is announced (i.e. a new co-sponsor has been found).

Once you’ve been invited into a JV Giveaway, all you need to start with is an existing squeeze page. You’ll be asked to enter various details into a form – the bare basics are a giveaway name, the squeeze page, the direct download page, a short description (up to 50 words) and a long description (up to 300 words). You’ll also be asked for a support email address and a value for the giveaway.

As a free contributor, you’ll only be allowed 1 or 2 giveaways whereas, if you buy the paid product you’re offered when you sign up ($3 to $10), you could be allowed up to 8 giveaways, as well as text ads and banner offers.

If you don’t already have a squeeze page or think you don’t have anything you could use as a giveaway, the co-sponsor will often add some PLR for people to use, but bear in mind that a lot of people could be using the same stuff and to stand out you have to offer something different. This could be time to dig out some PLR or MRR that’s been hiding on your hard drive for a while.

You may see rules about ‘nothing over 2 years old’ or ‘no duplicate offers’, but I have yet to see these strongly enforced. You are also expected to send visitors to the JV Giveaway site and people who send no-one could be expelled from the JV Giveaway, so there are 2 reasons why you need to send traffic – even if you just buy 50 clicks from a solo ad vendor.

A recent idea that being used is that you can pay a small fee and actually buy your way further up the list. For a fee, you can buy a certain number of points and distribute them amongst your giveaways. If you don’t have much of an email list, this is one way to get seen first. The fee also ‘fireproofs’ you from not sending visitors, so there’s a bit of protection there too.

How to be a Member and Get Your Free Giveaways

This is the really easy bit. You have to either know where the giveaway sites are or be invited by a co-sponsor or contributor. As stated before, contributors like inviting new members as it pushes their freebies higher up the list and, as with search engines, the stuff on page one gets the first visibility and therefore the most clicks.

Once you’re in, you are free to browse around and look through the list of giveaways to see what you’d like to get. You will have to sign up to a squeeze page and chances are, you may have seen some of the stuff before, but there is also a lot of newer and unseen items on offer.

Some canny marketers use JV Giveaways as a testing ground for new squeeze pages (including A/B testing variations) and newly written freebies. Anything that gets good feedback can then be put out into the wider world.

For the most part, the giveaways tend to be internet marketing oriented, but you will occasionally find stuff for other niches, mindset products and WordPress plugins and themes useful for all marketers. Very often, the giveaways are the whole PLR package and not just the ebook. Once or twice, contributors have offered multi-part video courses so it’s not just old PLR ebooks.

I Want In to the Next JV Giveaway

If you decide you want to join in the next JV Giveaway then please feel free to drop me an email (admin@stevenlucasmarketing.com) and tell me whether you’d like to be a contributor or a member. If you need help to set up a squeeze page, either because you need a product or need help to set a squeeze page up, then I’d be more than willing to help. Again, contact me by email.

I look forward to seeing you on the inside.

How To Get Consistent Income

How To Get Consistent Income

What is consistent income?Although it is said that around 95% of people who try internet marketing fail to ever make money online, I’m sure that some of those people have actually made one or two sales. What was actually lacking was consistent income to the point of reliably being able to say, “I will make at least $xxx each month”. It doesn’t matter what the figure is, so long as you can achieve it each and every month.

In theory, the only thing you need to do after that is to increase whatever you did to get to that consistent income point. In practice, especially at the $10 to $100 per month stage is that it’s difficult to know exactly what brought in the earnings.

Was it one or two sales of a launch product? Something evergreen that you wrote a blog post for or a YouTube video that had an affiliate link in the description box? Maybe even a couple of ebook sales on Amazon?

Some things are easier to trace than others.

Amazon sends you emails at the end of the month, telling you how much you’re getting from your book sales. Affiliate networks can tell you as soon as you’ve made a sale – even if you have to wait for 30 days to collect your earnings, but these things may have been the results of somebody randomly finding a link of yours, maybe something you did in the dim and distant past (i.e. more than 2 weeks ago).

How do you discover exactly what got you the money? You want to know because if it worked once, it should work again and you want to concentrate some effort there.

For instance. I made an affiliate sale of a $97 product the other day, totally out of the blue. Now the only place I’m sure of where I have an affiliate link for this product is on one particular site, so in this case, I’m certain that the sale came from there. But could I be really sure?

Nailing down the sale for Consistent Income

Of course, if I had used a tracking link, instead of the raw affiliate link, I could stand a chance of tracing the sale a bit. Had I? I had. It was a Pretty Links (WordPress plugin) link on that site, so it was a simple matter of checking the clicks around the time and date of the sale (which was provided by the affiliate network), so I could confirm that the site had provided the link.

I now know I can spend some time promoting that site and maybe make some more sales.

Could I nail it down to a page?

It turns out that I can – Pretty Links is good enough to tell me the source page of the click (even though the same shortened link is used all over the site). Great. I can promote a single page and I have proved to myself the value of tracking.

So if you want consistent income, my advice is to use a tracking system of some kind.

If you have a domain and hosting, set up a WordPress blog – even just on a sub-domain, and add Pretty Links to it, then make sure that every link to a free or paid product is put through the tracker.

If you don’t have a domain & hosting or the thought of setting up WordPress brings you out in chills, then may I recommend Click Magick. This can do an awful lot more than Prety Links and is a pro choice, but without a pro price!       Click Magick for consistent income

If you want consistent income you need to know where to apply your consistent action. Only link tracking will tell you that, so make a tracking decision early and keep tracking as much as possible.

Internet Marketing for Business – 04

In the last issue, we talked about how using the right keyword phrases can generate more traffic to your business website. In this issue we are going to go over some simple ways you can create a lead in info product to even if you’re not a writer.

One of the best ways to make money online is to create your own info products to sell. No matter what type of business you run, online or offline, there is tremendous potential to earn additional income through selling digital information. It can even be your core business model. But what if you don’t like to write? Don’t worry. There is more than one way to create an info product. And the following ways won’t even cost you a dime in outsourcing.

– Voice to Text

Some people just can’t type quickly or they think better out loud. For those of you who’d rather dictate your thoughts, there is recording software that will translate your voice straight into text. The most popular of these is called Dragon Naturally Speaking. Another option is Google Voice. All you’ll need to do afterwards is edit the transcription a bit to make sure there’s no misunderstanding between you and the software!


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– Recorded Interviews

By interviewing a few experts and creating audio recordings of those interviews, you’ll have an instant product that requires very little effort on your part. Many people prefer to download a recording onto their mp3 player and listen to it while they walk or drive in the car. You can also have these recordings transcribed so that people who want to read the interview have that option also. One easy way to record these interviews is through Skype, but there are services for recording over a regular phone line as well.

– Create Screencast Tutorials

Seeing how to do something on screen can be a far more effective way to learn than reading about it. That’s just one of the reasons that there are millions of YouTube tutorials on the web. You can easily create a series of tutorials by recording yourself walking through the steps of a task on the screen. You could use a free screen capture software such as Jing. Camtasia Studio is another popular software for creating and editing these types of videos.

– Slideshow Videos

One of the easiest ways to make a video without a camera is to create a slideshow and then convert it to video format. If you already have PowerPoint on your computer, just pick a pretty template, add some interesting graphics or screen captures, add bullet points for your main points and then record yourself giving the presentation. The free Open Office software can achieve the same thing. In addition, with the free Windows Live Movie Maker, you could just create a slideshow with images, put in some background music, and convert to video.


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– Let the Experts Do It

If you want a written product, another way to make one is to get experts to do it for you for free! Like the audio interview idea, you can ask people questions and have them send back the answers. Many busy experts even prefer this method. It’s easy for them to just respond to a couple questions in an email right away than to start scheduling times to speak live.

Just don’t go overboard with a ton of questions or they won’t necessarily answer you at all. When you have all the answers, all you have to do is compile them into a report with a brief intro and conclusion. You may even want to add your own thoughts.

Don’t let your dislike of writing stop you from creating an info product. Even if you do like to write, creating products in different forms of media will make them more interesting for the user. You’ll end up with a growing supply of content that you can use for sales, giveaways, opt-in incentives, or any other place you need content.

Internet Marketing for Business – 03

In the last issue we talked about increasing online visibility for your business through guest posting. In this issue we are going to talk about how using the right keyword phrases can generate more traffic to your business website.

If you want more people to visit your website, you need to generate targeted traffic. And you don’t just want a little traffic, you want as much as possible. The best way to reach more people is through the search engines. And the best way to show up in the search engine results is to optimize each of your web pages for a specific keyword phrase.

Here is a brief overview of how you can accomplish this:

– Find a keyword phrase

Don’t just sit down and write about any subject that enters your head. If you really want to appeal to people, you need to write about things that they want answers to. Start by finding a good keyword phrase to use in your post. This means it should be a phrase that a decent number of people are searching for, but which has a relatively low number of competing websites. Keywords tools such as Market Samurai and Wordtracker will help you identify these phrases.

– Create your post outline

Once you know what you want to write about, you can start to outline your post. Make sure your title contains your keyword and that your post itself will deliver on the promise of that title. Some people like to also include their keyword in at least one of their header tags (H1,H2), but you need to make sure that you won’t have so many instances of your phrase that Google sees you as a spammer.


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– Write high-quality content

With a good outline in place, you should be able to sit down and write your post quickly. At this point, don’t even think about your keyword phrase, except to make sure that you’re sticking to your topic. You’re writing for people first and search engines second. Once you’re done writing, go back and make sure that you do have the keyword phrase 2 to 3 times in your post, depending on the post length. The last think you want to do is “stuff” your article with a specific keyword. If you find you’ve done that by accident, just go back and vary the phrase a bit or use other words as a substitution.

Business

– Add images

Always add at least one image to your website post. It should be something relevant to the content, naturally, but it should also have your keyword in the alt image tag and image description. You’ll be able to see the places to input these when you click on the button to edit the image in WordPress. Another reason to add a description and tag is that Google can read text, but it cannot read images. By adding a description and alt image tag, you’ve given the search engine something to read.


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– Add links

By creating links within your post to other posts in your site, you create a natural structure that the search engines love. At the same time, you add value for you readers by pointing them to other information that they’ll benefit from.

However, you shouldn’t limit your links to internal ones. That looks suspicious to Google and could even get you pushed down in search results. Link to one or two other sites that add value for your reader and they may even link back to you, bringing in even more traffic.

If you really want people to read your website content, you should always try to start with a keyword phrase that your target readers are looking for. Longtail keywords are the best and they will help you be more specific about what you write. In addition, by using a keyword in the title of the post and strategically throughout it, you’ll be far more likely to rank highly in the search engine results.

Make sure you look for your next issue soon. We will be talking about some simple ways you can create a lead in info product to even if you’re not a writer.

If you like what you’re reading and would like more, please sign up to my list using the box below. Lots more information for Internet Marketers of all types and experience.

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Internet Marketing for Business – 02

In the last issue, we talked about why every business needs a website. In this issue, we are going to talk about increase your online visibility to attract more customers for your business through guest posting.

Getting traffic to your website isn’t just about building links and ranking in the search engines. That’s just one source of potential customers. Social media is the next source that most people consider and that’s definitely a way to increase your reach. The truth is that the more visible you are online; the more traffic you will get. That’s why guest posting on other people’s websites can increase the traffic to your own site exponentially.

Blogging

How does guest posting work?

When you write an article for another website, all the people who visit that site will see what you’ve written. If it’s well written and engaging they will read the entire article and see the author box which gets included at the end of every guest post. If they enjoyed your article, they may then click on one of the links you’ve included in your bio. That’s where your traffic comes from. And this is traffic that wouldn’t necessarily have found you in any other way.

In addition, if you can create a conversation by encouraging people to comment on your guest post, you can increase traffic even more. Readers start to make a connection with you through the comments and want to learn more by clicking on your avatar that links to your site.

Let’s go over a few methods for getting traffic from guest posts.


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– Write quality posts on relevant topics.

You should always be presenting your best quality writing anywhere you post. However, when you write for another person’s website you also need to choose topics that are highly relevant to their readers (as well to your own market). They won’t read your article if it’s not relevant to them and the guest website owner may not want to publish it otherwise.

– Select sites whose readers are your target market.

Choose the places you guest post carefully to make the most of your efforts. Find ones that get a decent amount of traffic from people that you are trying to attract as customers. Gaining highly targeted traffic is one of the biggest benefits of guest posting.

– Always keep track of comments.

As soon as you know the post has been published, subscribe to the comments so that you’ll be able to respond. Whenever someone makes a comment, be sure to leave your own response right away. They will appreciate it and often click through on your link.


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– Write a tempting bio box.

There’s no point writing an amazing guest post just to have a boring author bio at the end that leads to nowhere. Write a few words about yourself and then invite readers to click on a specific link for something, such as a special offer, report, free giveaway, etc.

Here are just a few ideas for topics that you can write a guest post on:

– Create an FAQ about a topic related to your industry
– Describe the most common mistakes people make in your market
– Share your own experience with a relevant tool or tactic
– Do a Top Ten list of best practices for success in your market
– Write a “how to” tutorial on a topic that typically challenges people

If your guest posts are valuable and well-written, they will increase your visibility as an expert in your field. If the sites you choose to guest website on have readers in your target market, you will start drawing more and more traffic to your site. And, as targeted traffic, these are the readers who are most likely to become long-term readers and customers of your own.

Make sure you look for your next issue soon. We will be talking about how using the right keyword phrases can generate more traffic to your business website.

If you don’t see an email from ‘admin@stevenlucasmarketing.com’ within a few minutes, please check your Spam and/or Promotions folder. If necessary, drag the email to the Inbox to ensure you always get my messages.

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