Focus on the Right Channel to Optimize Online Customer Engagement
Establishing the right channel for your business to excel in online customer engagement involves having the right message at the right time for each customer segment. Customers like to engage in different ways. Some prefer social media channels like Facebook while others prefer email. Test your market and determine what will work best for your customers. Check out these suggestions. They’ve been known to work very well.
1. Become the authority figure for your products/services in your business. Bring your expertise out in the open so that your customers can clearly see you are the expert. Offer free advice through your website, social media, or another company’s website. In today’s market the only way you can establish that you are an authority figure is to offer something of value to your customers. This type of engagement increases your authority while interaction with no value will lower your authority image. It also builds trust an improves the perceived customer experience.
2. Supporting a customer community is a good way to establish a group of buyers but the best way for to you actually engage your customers online is have open channels that flow back to your business. Provide access to product designers, your shipping managers, and your production team, etc. all of which can offer insight into the how and why of the way things work. This is generally deeply engaging to your customers. You can even provide a ‘how we get things done video’ that walks customers through the steps. This type of engagement increases customer loyalty.
3. If you can offer your customers some type of game like experience this can be a real hit! Visitors love to compete and they like to have a unique shopping experience. So create a contest that has a number of different milestones so the customer sticks with it. Offer a draw for something free weekly. There are many different consumer type games and contests that you can offer. Whatever you come up with make sure it fits your customer profile. This is an excellent method to engage your customers. The majority of customers like something that breaks them out of the routine shopping experience and grab their interest.
4. Live customer support by a real person can really increase customer engagement. Although email can be fairly rapid and Twitter can be use to good effect, there’s nothing like a face to face chat with someone to really make a customer, or potential customer, feel like there is a caring company at the other end of the line. Video conferencing can be expensive to set up and not much use for ‘spur of the moment’ calls. However, a new mobile phone app called ‘Periscope’ is starting to change all that. Find out more about Periscope by clicking this link: 5 free tips to Periscope Marketing Mastery.
There you have it – four excellent methods that you can use to engage your customers online in a more effective manner. Those companies who are successful at engaging their customers excel in their markets. You too can be one of them!
Why not tell people your best customer engagement tips. How do you keep them interested in you and your services? Are you struggling to keep your customers and want some more ideas? Put your comments in the fields below and see if we can get a good discussion going.
If it’s not too odd a question. Just where are you sending your sign ups? The people who have given you their name and email address. Do you send them straight to their download immediately they hit the Submit button? Do they go to a ‘thank you’ page that says that they need to confirm their opt in? And does it matter?
How you treat your subscribers in the first few minutes of getting their details is how you begin a relationship with them. Until they filled in your autoresponder form, they didn’t really know you and to you, they were just one of a (hopefully large) stream of visitors to your squeeze page. You know it’s taken some effort and maybe some money to get them there, so you should now do your utmost to keep them. What’s the best way of doing that?
Well you probably offered them a nice bribe up front if they signed up for your list, so it would be a good idea to either send it to them directly or let them know where they can obtain it and in my humble opinion the best thing to do is send them straight to where they can get at it.
Now I know at this point, if you have single opt in, that they may have just dumped any old email address on you or even a false one, but if your download mentions your site or a paid offer, there’s still a chance of them getting there eventually, but if tricking you was their intention, then they probably wouldn’t have been good buyers either and it’s no great loss if they’re not on your list.
Does this mean you should go for double opt-in? I would say this depends on your niche. If you’re in the Internet Marketing niche then no, leave it as single opt-in and take the chances of dead email boxes and bounces. A good autoresponder will weed them out anyway. Almost any other niche though, especially any female dominated one (health, weight, relationships), go for the extra layer of trust that double opt in brings. Idiots won’t then spoil your lists and you know you have definitely interested people who are willing to take the 2 steps to get your information.
What else should be on your download page? My suggestion is not more than one paid offer and even that should be discrete. It’s easy to slam affiliate offer after affiliate offer and bury the free download somewhere down the bottom so that people have to scroll past everything to get to it, but think about it. If a friend offers you something for free but sticks it at the back of their shop so you have to walk past everything else (as opposed to giving you your something ‘up front’), would you think of him as a real friend? Of course not. You want your subscribers to think of you as their friend, so be friendly.
It might surprise you to find out that only 25% of free gifts are ever collected and that includes subscribers who are sent directly to the download page, so your first couple of autoresponder emails should remind subscribers of the download link and this should be the only link on these emails too. Introduce yourself a bit more and make them pure information. There’s no need to be a killer salesman in every email. Set up a routine – “I’ll be sending you some more information every couple of days / once a week”, whatever your email routine is, in the minds of your new friends so they know when to look out for you.
If your autoresponder supports any sort of automation (Get Response and Aweber certainly do. MailChimp is a bit more limited but still effective), then set up email sequences based on who opened a previous email. For instance…
You have a killer product to sell, whether it’s your own or an affiliate product, but you want to have the best response possible to it.
You send an email to your entire list explaining a problem (that the product will solve).
You stream (via automation) anyone who opens the email onto a separate list.
You set up the hint of a solution to email one’s problem ONLY to this separate list. These subscribers are nor primed for the answer you are going to provide. If you had sent this email to your entire list you might have got readers who had NOT read the first email and would be confused by seeing a thought of resolution to a problem they might not know existed. Confused people don’t buy, but they might unsubscribe.
You can now send a third email to people on your sub-list knowing that they are aware of the problem, aware there is a solution and are primed to receive it. This third email need only contain information about the offer and your affiliate link.
By splitting interested people like this off you cause less confusion amongst your subscribers, you get higher ‘open’ percentages and fewer unsubscribes. You are also not showing offers to people who might not be interested in them (yet). All good things for you in the long run.
One final tip here… Don’t be afraid to communicate with your subscribers. Don’t let them forget who you are by never emailing them. Even if you only pass on a short idea or tip, or even just let them know of your latest post, contact them on a regular basis, otherwise they’ll soon forget who you are and why they signed up with you. And that will never do!
Do you have any good ways of using your autoresponder facilities. Do you have any good tricks on where you send your sign ups? Do you have an email problem that you need some help with? Mention them in the comments box below and share them with the other readers.
Talking of sharing, why not share this post on your social media sites. The buttons are right below to make it nice and easy for you. Thank you.
Most marketers are lost in the fog of information overload. Because of this, they eventually are lured by a guru claiming to have all the
answers to their marketing woes.
The guru also promises you can make a fortune by just following their advice.
Of course that advice comes with a hefty price tag.
So what is the truth? It is a land of smoke and mirrors, a carnival of lies that is directed at you for the sole purpose of taking your MONEY
Don’t kid yourself here. Most gurus want to turn YOU into their affiliate machine, recurring ATM and USE YOU for their traffic
regardless of what most promise to teach you.
Some gurus are actually SETTING YOU UP TO FAIL! They know that the MORE you fail, the more you will SPEND out of sheer frustration.
You will be given just enough information to get your interest up and then you will be asked to spend more money on the latest shiny fad the guru has.
Yet the REAL TRUTH is that many of these gurus laugh at you as being too stupid to know any better.
How Do I Know This?
Recently I attended an internet marketing seminar and actually heard some of the biggest names (you would recognize) discuss the best ways to relieve you of your money and return little or no value.
I actually heard someone say this: “Sucker punch them with a new lifestyle, dazzle them with ideas and dreams that you and I know they will never achieve, make them believe in all of this and then go for the juggler and wallet!”
Yes, YOU are being LIED TO by most of the top gurus.
I wanted you to really let this sink in because until you get this you will spend more money than a drunken sailor on leave in a foreign port.
The Same Is True Of Most Of The “Free Traffic Generation” Gurus
The gurus love the traffic niche as it appeals to almost everybody who wants to make a living online. Incidentally, people who do not
understand how to generate traffic are usually clueless about marketing strategies.
Newbie’s are the guru’s favorite target . . .
Some of these gurus were well intentioned (at one point) and had great ideas for building traffic but they learned it was just easier to resell crappy traffic, almost worthless programs for making traffic and marketing courses for unsuspecting folks for easy money.
Don’t be a victim in this game, make sure you get the right knowledge from the start… Get The Knowledge
Private Label Rights or PLR ebooks, presentations and videos could be one of the most valuable things you have on your hard drive, but 99 times out of 100 I’ll bet they are glanced at once (maybe) and then abandoned, never to be seen again. Here’s some words of wisdom on how to re-use PLR for your own profit. Time to get some rent from the space it’s inhabiting on your computer’s storage space.
First of all it’s worth mentioning that this only applies to PLR and not Resale Rights or Master Resale Rights materiel. Resale Rights & Master Resale Rights are designed to resold ‘as-is’. They might include a mini-site to sell the ebook (or whatever it is) from, but with Resale Rights all you should pass on to your customer is the ebook and not the whole package that you got, and that ebook should not be changed in any way.
With Master Resale Rights you do pass on the original mini-site (before you changed any details within to your own) as well as the ebook – pretty much the package as you recieved it, although if you’re sensible you will have added an extra document with your own details, squeeze page or affiliate link (cloaked of course) within the zip file of the contents. Most zip file creators will let you just drag and drop a new document into the file, so that bit is not difficult and will put you ahead of many marketers who do not do this.
Another thing to bear in mind – and this applies to Private Label Rights as well as Resale Rights and Master Resale Rights, is that many of them cannot just be given away under their terms and conditions and although I doubt if anyone has ever been taken to court over this, it wouldn’t take much to have a negative campaign started against you. People do work hard to create these packages (despite the look of some of them) and you should respect their work, the same as you would if you bought the package from Clickbank, JVZoo or anywhere else. Just because it’s electronic format doesn’t mean it’s available as a free for all.
So back to the point of how to re-use PLR. Many of the packages do come with an admonishment not to give away the package as-is, but of course, once you have altered it, even if you do just re-use PLR, it becomes yours to do with as you please, which will include give-away rights, if you’d prefer to. The least you should do is change the title and graphics – especially if you are re-selling. There’s no point in selling the same item as everybody else, which happens all too often when people re-use PLR.
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How to Re-use PLR. Edit the document.
Good PLR will come with an editable version as well as the PDF original, making editing relatively easy. If it doesn’t then there are various web sites and a good few pieces of software that will do the conversion for you. Most of the software does cost though if you want to do more than a few pages. The current sites do a good job of converting your file for you:
There are many others but these are ones I’ve tested.
Whenever you re-use PLR, make sure you read through all the text and correct the sometimes spurious grammer so you will be starting with a quality document. Add your own introduction so that people know about you before they start and include a picture as well as links to your site. The intro pages though are not the place to do any selling (beyond selling yourself). Let the reader see the value of what you’re presenting them first.
Whether the document has images or not, consider adding to or changing them, mainly to ensure you know the source of the pictures. You cannot guarantee that any pictures used are not copyrighted to someone, so if you add your own from known royalty-free sources then you will be covered in that aspect. Another anti-lawyer trick to save your hide.
To really make a PLR ebook more your own is to re-write at least 25% of it. This can be anything from a few changes of words here and there to paragraph re-writes or even chapter extensions if you have more knowledge than the original writer intended to hand over. While you’re re-writing, take the opportunity to check the accuracy of the information presented too. You don’t want to get a reputation for giving out of date data, just becasue you re-use PLR.
The final thing to do to your re-vamped ebook is to write a new ending. Improve the conclusion making sure it is more in your own ‘voice’ rather than than the originator’s, making sure you include references to anything you want to tell the world about, but make sure is relevant to the niche of the contents and not just some random, high value item you happened to find. Just because you re-use PLR doesn’t mean it has to stay the same as the original document.
Converting the document back to PDF can be done in two ways. If you have a modern version of MS Word or you are using Open Office, Libre Office or the like, then a Save As PDF or Export As PDF option will be in the file menu. If you have a word preocessor that does not support PDF conversion natively then you will need to look online for a PDF printer driver. This basically appears to the computer as a printer but prints to a file rather than a physical device.
Whichever way you use to convert, think about adding a little security to your new PDF document (as this applies to any document you write that you convert to PDF). I usually prevent copying and if it’s my own document, printing too. You will have to add an administrator password to the document to do this, but you do not need a user password (so that people can just read your new ebook without having to log in to it).
How to Re-use PLR. Re-voice a movie.
It seems to be a fact of online life that adding a video to a product increases the perceived value. It also seems to be a fact that many of these videos have been done by voices best suited to silent movies. Fortunately you can do something about it rather than passing on something you’d rather not be known for. You certainly don’t have to just re-use PLR videos.
This really only works for presentation videos – where a presentation has been turned into a movie. If you have a talking head video (which is rare in PLR) you should just study the material and make your own from scratch. If there is no video, then why not add one anyway. It does increase the perceived value and gives you another chance to increase your personal branding.
If you are lucky, then the basic presentation file will be available and you can start from there. You can easily make a decent video from a presentation using Windows Movie Maker, which is free. As before add your own branding where you can, definitely at the beginning and end, and if you can edit the background template to include your branding too, you will be well away.
In the case where there is no PowerPoint file to start from, then you may wish to use a video editing program like Videmux (free, of course) to strip off the existing audio and then add your own. You are of course reliant on the timing of the slide changes provided by the original, so watch the video with a stopwatch and note the times of the changes. Develop your own script around these timings before using Videmux or Movie Maker to add your own voice-over.
How to Re-use PLR. Conclusions.
PLR even stuff that’s years old may be re-used in this way, turning into effectively a brand new product and one with your name on it. Used as a baseline when you re-use PLR you are giving yourself a head start for product creation and by changing it beyond the recognition of the original PLR writer you will be turning out something of value to you and to your customers. So did out something from the back of your hard drive and get converting. Your next big release could be lurking in there.
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In a world where getting and keeping visitor’s attention is money in your bank, it’s becoming more and more difficult to keep people where you need them. On your site. You’re always up against big companies with a their big budgets, you’re also competing with many social media sites and a multitude of other distractions, such as other sites in the same niche for the attention of your readers.
But that doesn’t mean your advertising and marketing efforts have to cost a pilot’s pay-packet or that you have to be a drama queen in order to stand out from the wannabes and also rans. Here are five novel and inexpensive ways for free website promotion to make your business seen in an increasingly digital world:
1. Get an endorsement by a local celebrity.
Many business owners have the idea of having their product or service spoken of by a global celebrity, preferably on a popular chat show. But instead of getting the attention of a superstar to support your business (and the bad publicity that may come with a public fall from grace), try seeking out a local celebrity instead. One who has recently caught the public eye in a smaller way. ideal for your free website promotion efforts.
Who exactly are these local celebrities? They are people your local paper is writing about — perhaps an “unsung hero” such as someone who got onto the televised part of a talent show, gained an award somewhere or a resident who’s doing something newsworthy for their neighbours. Since they’re local to you, these people should be reasonably easy to track down and then contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service.
The only catches: It needs to be something they would like to associate themselves with, which could be tricky in some niches. Also, you’d like to follow up with them after a few days to get their honest opinions. Their responses can make for useful blog or marketing content. It is also worth contacting the news outlet that originally put them in the spotlight to let them know you have the support of their new-found celebrity
2. Create a group on LinkedIn.
A LinkedIn group free to create and it can enable you to offer your professional associates a highly useful information resource and all the while driving extra visiting traffic to your site which should increase your sales. Whatever you do though, don’t use the group to hard sell to anyone. This is a bit more subtle method of free website promotion.
It will take some time and no little amount of effort to get a group going properly, but the aim here should be to help provide ideas and resources and to start discussions on various topics that can be of benefit your tribe. Groups should also be a place for all your members to network with other each other online. To this end you need open discussions to take place, so keep asking what others think.
Get a free email marketing ebook by letting me know were I should send it:
After reviewing 5 free internet marketing courses the other week, I noticed they all had one thing in common – after they built the website, there was little attempt at teaching monetizing a web site beyond saying “write articles around keywords”. Now writing keyword laden articles is all very well but unless you’re sticking banners on the article or highlighting keywords and links, then there is a fair chance that any affiliate links might just get overlooked. So what can we do about monetizing a web site?
Certainly one thing to do is emphasise the links somehow – use a bold or larger font, change the colour, put it on a separate line by itself or use a banner or button – even a small 100×50 pixel image will stand out in a sea of text but does that begin to scream of “I’m desperate. Buy from me”? I would say not. If there’s one thing that marketing has taught me, especially recently, is that there is no point in being subtle and when monetizing a website, subtle won’t make sales. Blatant advertising does!
So as much as it goes against my personal grain, and it may well do with yours as well, it does pay to be obvious about your advertising, but there are ways of being obvious and still be discrete too. For instance – you may have noticed a little pop up that’s appeared in the bottom right corner. It’s not ‘in your face’ but it must work for me as it brings me a couple of sales a month.
You might also have noticed a more obvious way of monetizing a web site – the traditional banner ad over on the right hand side. It breaks some rules in that it’s below the fold – in other words you have to scroll down to see it, but it’s a sudden burst of colour on what is usually a rather plain background. My sign up form might be blending in, but my advertising doesn’t! Continue reading “Monetizing A Web Site”→
And so into Autumn Well we’re now on the run up to that dreaded pagan festival nicked by the Christians – the Winter Solstice. Where vast amounts of money are spend on gifts to bribe our family and friends to like us for another year. Yup. I’m in a cynical mood today, which is...
Know the top 5 advantages of landing page optimization
It is not surprising any more that, irrespective of the size of their business, almost all companies are now willing to make their efforts count on the global platform. We are talking about internet. Yes, the medium has brought revolutionary changes in the field of marketing and promotion. Online advertising is now one of the most dominating concerns in the business world and will remain so in the coming future too.
Online marketing starts with website and you need to develop and design your own business website to make a distinguished presence on the global platform. You need to be very careful about each and every aspect of your website, especially the landing page.
What is a landing page?
It is very obvious that you would like know about the same. The basic concept is like; whichever page of your website a visitor lands – that is the landing page for that particular visitor. It is as simple as that. But your website may contain many pages and when you are considering the fact within the realm of online promotion and marketing, the common practice is to refer to a web page which is distinct by all means from the main website and has been exceptionally designed and developed for a focused objective.
Primly, there are two different types of landing pages namely;
Click Through Landing Pages
Lead Generation landing pages
The elements of a landing page
There is some basic structuring followed to design and develop each of the pages of a website, at least if the owner is really eyeing on a developed ranking position on the SERP. Here one thing is noteworthy to mention and that is;studies have revealed that the common visitors will very likely abandon a website if they don’t find the page attractive enough. You can now understand the importance of a good and professional design of that page.
Scanning through various successful landing pages, you will find several key elements in common and one must have better knowledge about the same particularly, while trying an effective optimization of the landing page. Here they are:
The headline:This can make or break the game! Yes, there should be a steady and catchy headline for the landing page so that it immediately catches the attention of the visitors.
The Image:Things that are you trying to convey through your website should be illustrated well through a significant image on the landing page.
Call-to-Action: Based upon the type of your landing page, you need to have a Form or Call-to-Action button on the landing page.
Social proofs:Testimony from valid consumers still has a very good impact on the visitors and that’s why you should maintain social proofs of the same on your landing page.
Advantages of landing page optimization
Now let’s shift our focus to the top 5 advantages of landing page optimization. A good landing page should be clear concise and certainly the one that can guide the visitors regarding what they need to do next. So, here are the benefits.
No matter what the purpose of your website is, the key intention of every business owner is to attract as many visitors as possible and also converting them to customers. Now, this process of conversion is not as easy as it sounds. But the process can be made easy through a well optimized landing page. This can well guide the visitors to the way to become a customer of the website.
Logging user information:
Another objective of the site owners is to increase the number of registered users. And this only becomes possible when the login user form is concise and to the point. By optimizing the landing page with login forms that are quick to fill up, site owners can easily delve into the world of visitors quite easily.
Effective advertising on the landing page can prove to be a wise decision at any circumstance. Some of the advantages of effective advertising on the landing page include higher paid placement, higher rates of click through, room for creativity and quick results.
With the help of technology, website owners can easily gauge the point of interest of the visitors on the website. It can tell us where users click and in which part of the website visitors spend most of the time. Optimizing these sections based on the results can certainly offer a big leap from the competitors.
This is one of the most ignored aspect of any website probably I am also a victim of the same thought process that’s why mentioning this aspect at the very last. But the relation between color and human psychology is miraculous. If you can decode that mystery, nothing can stop you to your success.
So, now you know how to optimize your landing page for the best results of your website. Keep these factors in mind and enjoy the best results.
Do you want to know more about landing page optimization? Visit my website now at: Marketing with Frank
Almost every guru worth his salt is telling you to “go email list building“, “you must have an email list”, “build an email list and you’ll be made” and then almost assumes that you’ll know why or gives a glib explanation of “because that’s where the money is”. What your local friendly guru (LFG from now on), isn’t telling you is how much people without a list are making, the costs involved once your list gets big or, most importantly, list quality over list quantity. I’ll deal with these points in the same order:-
1. There are ways of grabbing traffic on a regular basis and sending them to simple forms where if a name and email address is handed over, the sender gets paid an agreed sum of money. Usually known as Cost Per Action or CPA offers, the usual deal is the more complex the form, the more the sender gets paid (a few cents for name and email up to several dollars if address, date of birth or other details are involved). The system relies on fresh leads being sent to the same offers – something an email list is no good for. If your list sees the same offer over and over again, they’ll think you lack imagination and leave anyway so CPA marketers tend to put themselves where hundreds or thousands of people will find them daily rather than relying on people they found once. There are ways of CPA marketing with a list and without a website, but you’re constantly searching for new offers within a given niche.
2. Up to about 5000 subscribers, using an autoresponder to manage your list(s) looks quite reasonable money-wise to the newbie marketer but the financial figures start to look frightening once you exceed 10 to 20k, especially as some autoresponders do not automatically remove bounced emails (emails that don’t exist or mailboxes that are full) and expect the list owner to do their own list clean ups and purges. This becomes an essential regular task especially as you get near the next price-break point. You only want loyal readers who are willing to buy, not hangers on grasping for the next freebie. You need to find out about your own autoresponder as some even count double opt-ins who haven’t yet double opted-in towards your total. That could be a very large number (On one autoresponder account, I had three times as many of these in-limbo subscribers as I had actual opted in ones) and could push you over that next limit if they are counted as part of your ‘team’. I have to say that Get Response don’t do this but there are some that do, including some big names. However, there’s no need to frightened on building a big list as it should be able to pay for itself if you’re sending the right offers to it.
3. One way to really make an email list pay for itself is to only accept quality subscribers onto it. By far the easiest way to guarantee getting quality people is to only accept people who buy from you. It only needs to be a dollar, so long as they have had to pull out their wallet (or login to Paypal) to get something from you. There are many marketers who swear by this method (Alex Jeffreys calls it The Superlist Method) as they know once somebody has bought something once, they are highly likely to buy again and again and again. Sure you end up with a smaller email list as fewer people are willing to buy to get on it, but those who are on it have passed all three stages (prospect, subscriber, buyer) of the ideal email list inhabitant all in one go. This is how many marketers can be happy about giving away 100% commissions to affiliates for getting their products sold because they know that these buyers could be worth $10+ a month as opposed to the average $1 per month on a ‘normal’ email list built on the free offer (ethical bribe) principle.
So is it worth the effort to build an email list. No matter what your niche the answer is a resounding yes, but you have to make it the right sort of list.Turn you prospects into subscribers and turn them into buyers as soon as possible and once you have them on your list, treat them like gold. They’re proven buyers so you don’t need to sell to them at every opportunity. You can build a relationship with them, tell them your stories, encourage them to you theirs. From these stories may come ideas for your next product which is always a bonus. If they’re talking about it, they’re already interested and once again you have a ready made audience.
Don’t kill your list with offer after offer. Keep up the value in the form of more free products and advice or at least soft sell the next product rather than shouting the next sliced bread approach. If your list is your friend you will find it far more profitable than if you treat it like your purse.
What are your opinions on email list building? Have you got any ideas on attracting your ideal subscribers? Do you have experience with managing large lists or a number of smaller lists in multiple niches at the same time? Share your experiences in the comments below or just share this article with your social media friends and ask them to comment.
Don’t know anything about email list building yet? Go along to the Build A List Club and take the free lessons to learn how to start for yourself, then take the advanced course starting at $1.
Here’s a thought for you. When it comes to product creation, does it matter what subject you’re an expert in?
Here’s my controversial answer. It doesn’t matter a damn.
What you need to be is, an expert in discovering solutions to niche expert’s problems.
When you’re selling to beginners in a niche, almost anything that sounds vaguely authoritative will do. If you’ve done a little research, chances are you’ll know more than the greenhorns and newbies anyway. However, because they’re fresh into the niche, they probably won’t want to spend very much, just in case they don’t want to go any deeper into the subject (or in case your advice is no good). Experts though are dedicated to their subject, usually to the exclusion of many other things so although their problems may be a little more obscure and require a bit more research, they will pay more handsomely for the answers they require.
Consider this. You might sell a $7 product to 500 newbies and to do that you might have to find 5000 newbies at least to look at the offer, bringing you $3500. You could also create a package aimed at experts, charging them $500 to see your solution to their more difficult problem, but you’d only have to sell 7 packages to equal that income and you may only have to find 50 experts to sell that many. If you can find 500 experts looking for that solution, you will have scored big time.
Think about it. Most of internet marketing is providing solutions to problems, even if those answers are freely available elsewhere. If you can provide an answer, put in a neat package in a single place, you can make money selling that answer. So you need to be an expert problem solver, even if you don’t fully understand all of the problems in a given field. Know where to go to find good answers. Cross reference those answers with other good places and get a consensus, or even better, find somewhere else with different answers. As a seller of expert information, contradictory answers and confusion can be your best friend. People want a definitive answer where there are multiple, differing opinions and you knowing the opposing sides to an argument makes you look more of an authority figure than those people who only ever spout one side.
You might argue at this point that you may be an unknown figure within the niche – that you have no authority and that other experts won’t recognise your expertise. The easy answer, of course, is to ‘borrow’ authority from a known expert. Include their name in the title or sales pitch (with their permission, of course) or include an interview with them, discussing your solution. They don’t have to agree with your solution – just so long as they are willing to talk about it.You then gain from their name’s fame.
So the real topic to be an expert at is research. Find the pain that troubles the people who have been in a niche for a long time and create your products accordingly. Don’t aim low. Aim high and win big.
What are you ideas? Is it possible to appear to be an expert in a field you know little about? Do you create products already in a niche you’d never heard of a few months ago? Put your comments below and if you like the idea of causing some controversy and argument, use the social sharing buttons below to get your friends, associates and enemies involved. Let’s see how far we can push this.
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Get Response 50% off Advertising Results Get Response 50% off Advertising Results This time last week I did a post letting you know that Get Response were doing a Valentines offer for 50% off for 90 days. I did a good bit of free pushing on this through my usual safelists as it seemed a good...
As a marketer, your first ambition with every new visitor to your site, blog or offer is that they get to know, like and trust you. You put a picture of yourself up somewhere so they can see who you are and get to know you. You offer them some free information so that they can get to like you and you make sure that your free information is useful and valuable to the new visitor. Hopefully, during the blog or squeeze page visit process, the visitor has become a subscriber so at least then you will have some more chances to add to the know, like and trust theme.
Almost contrary to the above, but still just as important to you, is to get subscribers to become paying customers. Even better, to do so in such a way that they are pleased to offer you their money. So pleased that they’ll want to offer you more for whatever you can find for them, whether it be an affiliate product or something of your own creation. But there is an important proviso to this condition. Do you know, like and trust your potential subscribers? Why should that even matter?
Well you must respect your visitors, before they even become subscribers or customers. Treat them like you’d want to be treated. If you’ve ever left a website because you felt belittled or threatened by the text or tone of the copy and you’d heard others had done the same, then take that as something you do not want to do. A lot of people copied the ‘Rich Jerk’ attitude of the late 90’s and while it may have worked for that one guy (perhaps because it was a novelty and the RJ’s techniques worked), it didn’t work for the huge number of copy cats that followed him and it turned the free giveaway into an item of suspicion for a while.
And so began the know, like and trust model, but be aware all you customers out there that it does need to work both ways. Us sellers would like to know you and even many of the super affiliates welcome emails from their buyers telling them the sort of things they like and dislike about the products they offer and the way they’re offered. This sort of thing then helps the seller in the products he chooses to promote and possibly the way they’re promoted. With buyer feedback, the affiliate can then be confident and trust his subscribers (He will already like them if they’re buying from him).
So if you’re on somebody’s subscriber list then let them know what you like and dislike about their products and their newsletters. Build that 2 way know, like and trust and it will be of benefit everybody.