ReUse, ReCycle, Renew – How to make more use of your blog posts

ReUse, ReCycle, Renew – How to make more use of your blog posts

Reuse, recycle, renew. If it sounds familiar, especially to the older generation, it’s because it’s an old wartime slogan, along the lines of ‘make do and mend’, except it can also apply to posts you write on your blog to get more life and more traffic out of them.

Let’s start with a nice 600 to 800 word post. Can be more, can be less, depending on your niche. If you know your readership has a short attention span then 400 words might be enough or 1200 words might not be enough, but whatever you consider to be a typical blog post for you. 2 or 3 pictures, plenty of descriptive text, well spread and easily readable. Before you publish it, save it to a Word document, pictures and all. Save it as another document, giving it a nice, keyword rich name with hyphens or underscores between each word, edit it to include links to your blog and any related products that are worth a mention in the same breath as your article (never miss a trick to possibly grab a sale).

From your Word document, pick up some salient points or grab the highlights and turn them into PowerPoint slides of no more than a dozen words per slide, making sure the whole presentation makes sense as it stands alone. Can you begin to see how to make more use of your blog posts?

Blog Posts

Save each slide as a jpg image file and use these to make a movie slide show or just use the slideshow function of PowerPoint and use video screen capture software like CamStudio (free) or Camtasia whilst recording yourself reading the entire article or even free talking the gist of the article. Put the resultant video up on YouTube and include the YouTube URL in the blog post and Word document. (This does get a bit circular at times, but bear with it all).

Convert the Word document to a PDF file and we now have 5 versions of the same thing… A blog post, a Word doc, a PDF doc, a presentation and a video and if you really want to, create a 6th version by extracting the audio from the video and saving it as an MP3.

Make sure the titles of these are all keyword rich and slightly different. In fact save several versions of each with slightly different, keyword rich titles. As before, separate each word with underscores or hyphens. Also make sure that every version has written or spoken links to your website or offer. You may want to use a link shortener to make this easier for listeners, viewers or readers.

Now have a good look around and find as many places as you can that specialise in each of these methods of distribution. Article sites will take the Word doc, document repositories will take the pdf and  / or the slideshow. There are many video sites to put your movie up on and find out just how many audio repositories there are that will accept podcast material.

Now it doesn’t have to stop there. You can use RSS feeds (see previous article) for existing sites and chances are that many of the distribution sites you’ve just posted things to will have RSS feeds too. Guess what? There are a number of places just dying to accept new RSS feed and you can supply that need. Better still, there are a few sites that will bulk distribute your RSS feed for you.

Finally, find some blog directories – yes, sites that are just lists of blogs and add your POST URL (not the root site) to each. With about 2 to 3 hours work (from start to end), you could end up with over 100 backlinks or references to your blog and every one of them is sure to generate a few visitors if you have been creative with the variety and distribution of your keywords and titles.

Try not to repeat titles between different document formats – so make each one look like a separately crafted piece of work. When it comes to article sites, there are some that take longer to accept your work than others, so find them out and make sure you distribute to them and are accepted by them first, as they are the ones who dislike duplicate content the most too. Make a few changes to the Word document between each article site to avoid this problem.

By far the most time on the first time around will be finding the various sites and setting up memberships to each. Once you’ve done it once though, future run throughs will be much faster. In fact, your best bet will be to write up a step by step instruction sheet so that the whole thing can be outsourced, with you merely providing a ‘seed’ article and perhaps the presentation video already voiced over. You can then leave the renaming and distribution to your outsourcer, freeing you to start creating the next one.

And that is how you can make more use of your blog posts.

For more info – sites to use, more hints and tips, all available in this Kindle ebook. (You don’t need a Kindle to read it. Use the online reader or add a program to your PC or an app to your iPad or Android device). Please check for your country.

You Get What You Want By Helping Others Get What They Want

You Get What You Want By Helping Others Get What They Want

Sounds a little trite when you hear that phrase at first. The general apparent rule of thumb in the world seems to be “All for one, and the one is ME” which is great if you’re ‘The One’, but not so great if you’re the guy in second place. Fortunately, the world doesn’t work the way it ‘apparently’ does.

You will get a lot further if you go in with the attitude of ‘I’m going to help someone today’. Why? Because gratitude to you means that you become known, liked and trusted, which means you then have the opportunity to help the same people again, or those people will recommend others because of your helpful attitude. And no one says that your helping others has to be free. if you are solving a problem, people are often willing to pay for an easy, one-stop, on-a-plate solution to their problem. What’s even better is that if you are trusted then your solution doesn’t even have to be the cheapest one on offer.

Helping others, A Helping Hand

Now you may be able to see how this relates to internet marketing. Let’s say you have a solution to a given problem – it doesn’t matter what that problem is – you know that this problem exists and that people (preferably a LOT of people) have the problem and would like a solution. You offer your solution at a price – but nobody knows who you are. If nobody knows you then nobody can like you (it’s not your underarm deodorant, this time) or trust you. So how do you get round this problem of helping others?

You hit their baser instinct.You offer part of your solution for free. Inside your free partial solution is an understanding of their problem – so they know you empathise with them. You are someone like them, and people like people like them. Your free partial solution also tells them the beginning of the help that they need. You’re now helping them which means you are gaining their like and trust. The final part of your partial solution takes them to where they can buy the full solution. If you like, your free gift has pre-sold both you and your full price product. Assuming that you did a good job of starting to solve their problem, they will be eager to try out your full solution to their full problem.

There’s also two further benefits. When, in future, the buyer has a similar problem, guess who he will turn to first? You of course. Your excellent solution to his first problem makes you a known, liked and trusted expert, so he will turn to you for his next solution too. Secondly, he will be telling his friends what an expert you are, and his word of mouth recommendation means that your offers come with an endorsed head start when they need something too.

So. Make sure that you have an excellent product that solves a problem and does it well. This is no time to be half hearted, especially if this is your cheapest product. In fact, your cheapest product needs to be your absolute best. It is your reputation builder. It is where people get to know you and if it IS good, they will like and trust you too, especially if they see you helping others too. Put all your effort into this low-cost, introductory product.

Make sure your freebie is equally as good in quality and just complete enough to tease, to offer the beginnings of an answer, to show you are an expert, without being the complete answer. It’s the showbiz adage – ‘Always leave them wanting more’, and make sure that your first product is the ‘more’ that they are wanting. It’s a fine balance – enough to let them be drawn in, without giving away the farm. But you can do it. Purely by helping others get what they want.

And if you think you can’t then CLICK HERE and see what Product Creation for the Terminally Terrified can offer for you.


Host Webinars For Free using Hangout on Air

A webinar is a web based seminar and just like the physical ones, a lecturer or series of lecturers chat to the audience on a given topic and usually, the audience are not allowed to talk back except in a very limited way. The online version is pretty much the same except the audience can be in their thousands and not have to leave the comfort of their homes. However, hosting a webinar can be a very expensive business and the more people who want to see and hear what is happening, the costlier it gets for the host.

There are benefits though. The host gets and interested audience and because they are interested (at least initially), the host gets to pitch a product or two in the course of his talk. Very often though, getting a recording of the event for a replay will cost extra and if money is tight this often gets left to one side. But there is an alternative… And it’s free. Google+

For those of you who haven’t heard of it or have only heard in passing, you might be asking what is Google+. The unkind might call it a cut down rival to Facebook, although in some ways it can do more than Facebook can. Like Facebook you can link up with people (put them in your Circles) and join groups (Communities). You can tell people about your day, show them pictures and videos and have them interact with you. You can even instant or remote message people. But there’s more.

You can throw in a Skype like aspect and do audio or video chats (Hangouts) but the big extra, especially as far as lecturers and marketers are concerned is Hangouts on Air. Like the standard hangout it’s video or audio but the huge plus is that it attaches itself to YouTube and does a video dump of the whole thing. Now this can be private or public – as with all YouTube videos, so you don’t have to worry about putting your private calls all over the internet. You can set up the Hangout on Air in advance and tell as many people who want to be there either the Google+ link (if they already have a Google account) or the YouTube link and they can watch it all, as it happens. And the cost? Zero. It’s a webinar for free.

Yet even this barely scratches the surface of a Hangout on Air. The host can invite up to 9 other co-presenters and they can be called in by the lead host as required. The audience can ask questions in a sidebar so that the presenters can see them. The host can also add live web links into the sidebar as well so the audience get to see them and be ble to click them rather than having to scribble down a carefully read out URL.

You want more? Here it is. Not only do you get to see any of the presenters (selected by the host), any of them can show their desktops and therefore show off any documents or programs that they can run – Live demonstrations can sell things so much better than a written review. And as stated above, the whole thing ends up on YouTube for anyone to view later, so the replay aspect is taken care of.

There can be as many people in the audience as can get on their computers at the nominated time or it can be kept as a private one to one tutorial and the resulting video will be the same. Individual tuition has never been so easy. YouTube viewers (and thereby embedded video viewers on a website) will experience a 30 second delay (conversion and propagation time) over people who are directly on Google+ or Google Events, but they probably will not notice anything if they are not told.

Video and audio requirements are minimal so any decent laptop should be able to cope, although most people who do webinars on a regular basis do highly recommend a decent microphone. People will tolerate broken video so long as they can hear the audio properly. A good USB microphone can be has for less than $100 and you only need to go the distance for a shock mount and boom arm if you intend to do this sort of thing on a regular basis.

So now there’s no excuse for not hosting sales and training webinars left, right and centre. The cost aspect just went right out of the window and the amount of things you can do with a Hangout on Air will probably inspire you to rush out and make a start now. You don’t need to book time in advance as you don’t actually need an audience at all.

Do a Hangout on Air by yourself for your next product review, training video, braindump explanation or a presentation. Once it’s complete, you can download it from your YourTube channel, do any editing you think is needed and convert it to your favourite video format. Delete from YouTube and sell it as your new product – The world is loving video products at the moment.

Leave it up on YouTube and insert it into your next blog post. People watching it from your website means they’ve stayed longer which is great SEO. There are so many uses that I haven’t mentioned that will probably occur to you as you read this.

For an excellent tutorial on how to use Google Hangouts on Air look at Hangout Cash Evolution  as it explains it all really well, by using Hangout videos of course.

Add your comments below on how you would use a Hangout on Air. Have you already done one (some), tell us all how it went and what you might do differently another time. Share your experiences and let us all become slightly better video presenters.

Talking of sharing. If you like this article, please make use of the share buttons below to your usual social sites. Thank you.


How To Solve Keyword Research Using Google – Guest Post by Clive Hooper

How To Solve Keyword Research Using Google

Keyword Research Using Google

Even though SEO and digital marketing are becoming increasingly more complex, there is a single element that is still crucial today and that is keywords. While the use of keywords has altered, the fact is that the requirement for good keywords has not changed.

Depending on whether you are investigating if there is a requirement for your product /service or trying to find a topic for your next blog post, uncovering the correct keywords will make all the difference.

Normal starting point in keyword research is Google AdWords Keyword Planner, select the keyword tool tab, list some words and out comes a list of phrases. But today, things have changed. The basic keyword and now been replace by the long tailed keyword and it is now more difficult to work out what the potential customer are really looking for.

There is a plethora of less obvious methods to obtain keywords that will increase your organic traffic.

Google Auto complete

When a potential customer types into the Google’s search bar, Google will try and predict the query and type it out. This element has been available for a long time and this function is getting more intelligent with time.

The auto complete function is built on real queries. Despite variation, of geography or language, it delivers relatively accurate depiction of what user are searching for.

So why is auto complete, so good for finding keywords?

  1. You’ll get the most common keywords.
  2. You’ll get the long tail suggestions.
  3. Also the keywords are ordered. So that means the currently active search phrases will be at the top of the auto complete list. (see list below)

So do you use auto complete, just type in your main keyword phrase and auto complete will do the rest.

Keyword Research Using Google

  1. Open Google. You need to log out of Google to stop auto completing using earlier searched for phrases, you can also go “incognito”.
  2. Put in your main keyword or long tail keyword phrase E.g. “keyword research.”
  3. Make a note of the suggestions that appear in auto complete.
  4. After you write in your main keyword, type in “A” and note down the auto complete suggestions.
  5. Repeat Step 7 for rest of the alphabet. You can use Übersuggest (which makes the whole process easier) the downside of using Übersuggest is that the keywords are not based on popularity.

Google Related Search

At the time of writing this Google is still the largest search engine on the internet, so we have to take our clues from it. Related searches are a straightforward way to get some instant keywords.

  1. Look for your keyword in Google.
  2. Go to the end, and disregard the content in the middle.

At the end is a collection of keywords, ready for selection:

Keyword Research Using Google

The concept is comparable to “Google Suggest”. But, instead of offering auto complete ideas, Google takes the keyword and combines it with other words. These additional words can be at the end, at the start, or throughout the suggestion. These results may not even have the actual keyword, but are related in a loose way.

Whatever the case is, you will certainly find some keyword ideas.

Google Competitor Keyword Search

Another great idea for getting keywords is get them from your competition.

Not only will you get to identify some really good keywords, but you will be able to gather the top place organic keywords.

So how do I get these words?

  1. Search for top keyword phrase.
  2. Select the first organic result.
  3. Look at the page source. Ctrl-f will help you when searching for the phrases
  4. Look for “<Title>”. Spot any terminology (that has nothing to do with brand or product) as potential keywords.

Keyword Research Using Google

  1. Look for “<h1>”. Spot any possible keywords in the h1 line.

Keyword Research Using Google

  1. Look for “keywords”. Spot any possible keywords that have been acknowledged as such. A few websites, such as Word Press designed sites, using an SEO plugin. Most don’t.

Keyword Research Using Google

  1. Search the source and identify any more long tail keywords or keyword differences.

Your rivals that are higher up in the ranking for a given phrase or long tail query are higher for a variety of explanations. One such reasons could be their keyword selection. But remember, they will also require a good linking profile, but you can’t rank for a keyword without actually having that keyword (or a variation of) on your page.


This list is by no means exhaustive.

Researching keywords using Google is an elementary skill for any SEO. The process of identifying those keywords does not need expensive tools or complicated methods. I have used each of these approaches for myself, with very good results.

What is YOUR preferred method for finding great keywords?


Clive Hooper Bio

My Story

I am Clive Hooper the founder of an Internet Marketing site. I used to have a 9 to 5 job, which I really did not enjoy. I was working as a storage engineer in an IT outsourcing company and hated what I was doing. But I had no plans to leave because it safe and I had invested many years in the company, but unfortunately there are some things you cannot control (like the economy) and so, in 2013 I was made redundant..

Getting made redundant is a weird feeling. One day you think everything is fine and for whatever reason the next day you don’t really know what you’re supposed to do anymore. Instead of feeling bad about it, I immediately decided to work for myself from home. Read More


7 Secrets To Internet Marketing Success

7 Secrets To Internet Marketing Success

I’ve not long finished listening to a webinar featuring Alex Jeffreys and in it he explained that there are only 7 secrets to internet marketing success and I was blown away by how simple it really is. So if you’re struggling to make money online, it may be because you’ve got the wrong priorities or you’re doing things in the wrong order. This is my interpretation of the 7 steps with extra notes on what to do about them.

The first step is to get rid of all your negative thoughts. You can be a success if you don’t think successfully. Ignore the nay-sayers and prophets of doom. If you don’t believe in yourself, how are you going to get others to believe in you? You must have the will to succeed and believe that you can be a success. You owe it to your future customers to provide the best products and offers that you can, and you won’t be able to do that if you have a negative attitude.

The second step is to find a hungry market with disposable income. It’s great finding a niche where there are lots of unanswered questions that people have, but it’s no use if it’s not the sort of niche where they don’t have the spare money to purchase information products. For example: Loom bands were a ‘big thing’ a year or so ago and people wanted new items to make and different ways of making them. However, the target market was pre-teen girls who would have spent their pocket money on looms and elastic bands. They probably wouldn’t have searched for an ebook on the subject. Rich kids probably weren’t interested in loom bands either.

The third step is to create a product that solves a problem. This can be any product, an ebook, an audio or a video. Better yet, you could create one of these and derive the other two from it. Write an ebook, read it out loud into a recording device (like your phone), create some slides based on paragraphs or chapters within your book and talk over them (like Alex Jeffreys does). Or start at the other end with a tutorial video where you talk over slides or talking head slips, extract the audio and have it transcribed to a handout. It doesn’t matter if it’s PLR, whether you outsource it or do it yourself. You have to solve a common problem and come up with a product that has value in that niche.

The next step, the fourth one is where some people might start to struggle. It’s write a sales letter. This for the website that you will set up that affiliates will send the traffic to. There’s a lot of information out there about writing good sales letters by people who are far more expert than I am at it. The bits of information I have are:

  • A bit of your back story. What makes you qualified to solve this problem. How you felt when you did solve it.
  • Talk about the benefits of the product, not the features. What it will do for the buyer, not how it does it.
  • Write in emotional terms. People buy with their hearts and justify it in their heads later.
  • Remember AIDA. Attention (grabbing headline), Interest (justify the headline), Desire (make them want your solution), Action (tell them what they need to do next).

Step 5 is where we start to automate the process. You are going to need a domain name and web hosting for your 3 page website. The 3 pages are sales letter (index page), download page (once they’ve paid) and an affiliates page. The last one should have links to banners, swipe files and anything else that you think an affiliate seller might need. It should certainly link to the affiliate website where you place your product (JVZoo or similar) so that would-be affiliates can request to sell your product for you. You should consider offering your affiliates a generous commission – 75% to 100%, to ensure they do their utmost to push your product to their traffic sources. You will also need to ensure that your affiliate website account is linked to your autoresponder so that you get a buyers list. Let your affiliates worry about the freebie seekers and tyre kickers. The people YOU want on your email list are those who will pull out their wallets for you.

Getting good joint venture (JV) affiliates is something well worth putting time into. Approach people who are doing well at affiliate marketing (you probably already get their emails) and ask them to put your product onto their list of things to promote. It is worth building up good relationships with these people as they are the ones doing the next step of work for you.

Step 6 is the one where everyone struggles and for the wrong reasons. Traffic. It’s not your problem. Really! You have affiliates signed up to drive the traffic to you and they must earn their high commissions. Leave them to it. You go home and watch the sales counter climb.

Step 7 is the best bit for you – The backend. This is where you write a daily email to your buyers list with an offer for something else. They’re known buyers and because they bought your product they’ll buy other things from you. You are known, liked and trusted because you provided a solution to a problem they had. Don’t treat them like walking wallets though. Keep offering value to them as well. Known buyers are your most precious assets and you should do your best to keep them.

The one thing that was constantly stressed throughout the webinar was to complete one step completely before moving on to the next. Don’t go jumping the gun or missing out anything. When things are done in this order and done completely is when things really start to happen for you.


I have now posted over 100 articles to this blog site and I’ve learned a lot along the way. I’ve met more than a few newbie marketers who thought that internet marketing was the way to instant riches. The only instant thing they achieved was disappointment. I’ve also learned how to SEO my posts a bit better so more now have pictures and videos attached and (invisible to the casual observer) I’ve done a fair bit of the meta stuff thanks to some useful plugins.

Thank you to all my ongoing readers and welcome to the new ones. Please let me know what you’ve enjoyed and what you’d like to see in future. I do enjoy writing these pieces (and they’re getting longer and longer as well). As always, put your comments in the boxes below and please consider joining my email list if you haven’t already. Thank you one and all.


Steven Lucas


Slideshow product is here

Link Pyramid SEO & Slideshow Product

Just over a week ago I promised a free download of a slideshow I’ve been working on – Everything About Internet Marketing. It’s available now on Amazon (for free for a few days) and once the Amazon offer is over then I’ll be sending it out to the people on my list, so if you’re not on it yet, please feel free to add yourself by putting your details in the form normally at the top of the page, although I’ll add one at the bottom of this post just to make sure one is available.

Apart from that nothing much is happening. I haven’t been marketing hard and just relying on the RSS feed to the autoresponder to supply my list with information. Just goes to show that if you stop marketing then things stop happening. Even if you have the biggest list in the world, if you stop talking to them then you stop earning, unless you get most of your traffic from SEO that you can send directly to your offers. In the OMM niche (online money making) this is seldom possible.

To keep up passive traffic from other methods like articles is not really that passive unless you have several hundred articles all pointing back to the same point. The problem there is that many article sites want the link in your resource box to go to useful information, not an affiliate sales page or squeeze page, so it really has to go to a pre-sales / review page at best. It’s either that or find article sites that are not so fussy.

Link pyramid, Egypt 174
Not this sort of pyramid


One way to improve the SEO effect that articles can have on your site is to get loads of cheap backlinks pointing to the articles (NOT to your site). Fiverr will be a good source for these and it doesn’t matter about the quality of these links. You can do the same if you have videos on YouTube that have links to your site. You have the quality links back to your site from article and video sites then you have a high number of backlinks to the articles / videos.

If you have access to the very high volume backlink tools you can then add another tier of backlinks to these backlinks and it really doesn’t matter at all about the quality of these links, just that they are there. This linking to links is known as a link pyramid.

If you are concerned with on page SEO (if you have articles & sites in other niches apart from OMM) then remember that outbound links can add to the quality score of your pages. Link to authority sites like wikis for definitions or further advice, or other blog or review sites that already have some good standing with the search engines.

Anyway. As promised, below here is a signup form so you can get a free copy of my latest presentation. You also get access to a ton of other stuff that will come in useful for your own marketing efforts. Make good use of it as I don’t know how much longer it will stay available.:

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As always, your comments are welcome below – unless they’re pure spam. Sorry but I’m not providing backlinks to offers for drugs, gambling or assorted counterfeit goods.


Getting Web Traffic To Your Posts And Offers – Blogs & Forums

Getting Web Traffic To Your Posts And Offers – Blogs & Forums

The downfall of many an offer, blog post or product has been getting enough people to see it. Without eyeballs on the page, the contents mean nothing, so what are the best ways to get people to see what you have for them? Here’s some ideas gleaned from the many courses, articles, PLR and forum postings drawn together in one place for you.

Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s web traffic has been the largest portion of Internet.…

First of all, there is no such thing as ‘free’ traffic. Even if you don’t spend money on getting them to pop by, you are going to spend your time which has a value. That value is what you put on it, but you must give your time a value so that you will know when you are making money and not just turning over.

I am not going to talk about Free for All, Safelists and blasters from the outset. There may be a way of making these work but no one has shown me a good method yet. 99% of people who use these are looking for easy, free traffic themselves to send to their offers and are unlikely to be interested in yours. They will, at best, be freebie seekers. They’ll sign up to your list, take your free offer and never buy from you. I know, because my first list was full of them.

Web traffic
Web traffic

If you are trading your time for traffic, then blogs (like this one) and forums should be your main ports of call. Provided they are in your niche, then you already have a traffic source that is, at least, partially targeted to your offers – which must also be in the same niche, of course.

Make your posts and comments relevant and content filled so that you appear an authority figure. ‘I agree’ and ‘great post’ do nothing to make you seem like an expert. If you do merely agree, say what you agree with and why. More importantly, disagree now and again, saying why of course, because it will draw others out of the woodwork, if only to respond to you. Avoid trolling and slanging matches though. Keep yourself above those.

Write 200+ words (I’ve seen blog comments that were longer than the articles they referred to!) so that your content is seen as substantial and adding to the general tone of the post, blog or niche. Then in your signature block put in your link using keywords rather than a straight web address. For posts in multiple forums use different variations on links and keywords rather than making each one identical. If you’re commenting on blogs, deep link to relevant articles on your own site rather than the home page and try to slip a keyword in with your name and again, use different links and names for different comments as well as different blogs.

It is well worth your while signing up with many of the spam protection / comment enhancement sites. The well know ones are Gravatar, CommentLuv and DisQuss. If you can add your picture to your comment it engenders more trust and actually impresses many visitors who don’t know about it. They assume you must know the blog owner since you have your picture on his site. Gravatar is good for this although you may need multiple accounts depending on how many email addresses you use when you are blog commenting.

CommentLuv & Disquss use RSS to pull the latest posts from your blog and offers the latest one or from a selection as your link which is attached to your name. This saves you searching your blog yourself and doing a cut and paste to get the link.

Talking of RSS, once you have a (good) list going at your autoresponder you can set it up to use your site’s RSS feed to automatically inform your list when a new post is up. This encourages your subscribers to return regularly and hopefully comment more at your blog. If you want to get regular updates from me, just subscribe below:

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You will always find more places to comment merely by following the links that other commenters provide. Not all of them will go to other blogs, but the majority will and they will almost certainly be niche related. Spread your name as widely as possible and if you can find the kingpin blogs in your niche, they are certainly your primary points of comment. These blogs are always high traffic and you should be willing to grab your share.

Have you got any ideas for getting traffic from blogs and forums? Do you have any stories, positive or negative about getting traffic this way? Please let everyone know below in the comments section. (Spam comments are blocked, new commenters have to be manually reviewed and approved).

Alternatively, if you like what I have to say, please feel free to use the icons below to share this content on Facebook, Twitter and elsewhere.

I will also accept proposals for guest post swaps if they’re in the Internet Marketing niche. If you have any other niche, please consider asking me about which is a bit more generic.

Affiliate Marketing Is Something Some People Don’t Get

Affiliate Marketing Is Something Some People Don’t Get

Affiliate Marketing is one of those areas of the internet that some people just don’t seem to ‘get’. They don’t realise that the ads they see down the side  of many websites are earning money not only for the product being advertised and the website owner, but possibly for someone else as well. Now two of these earners are obvious. The product seller gets money if someone buys his product, and the website owner is probably being paid for having the ad on his site, but who is the someone else? The answer is, an affiliate. This is the guy who probably paid the website owner for having the ad up there, not the product seller, so the affiliate has to know there will be a good return in it for him.

Affiliate marketing,
SOme companies who advertise via affiliates


Many website owners don’t want to add their own ads and prefer the regular income of selling advertising space rather than having to deal with affiliate network companies, finding relevant offers and worrying if the commissions will cover the bother. Instead, they offer ‘space for rent’ on their site, specify an ad size and a price and let somebody else do the research and live with the worry of making enough from it.

It need not be such a worry though for anyone. A little bit of keyword, or more accurately key phrase, research will lead you to two things almost simultaneously – A product to advertise and somewhere to advertise it. If an affiliate marketing product comes up when researching a particular key phrase and the search density is good – let’s say, more than 5000 searches per month for the exact phrase (exact match phrase is when you put your search in quote marks) and you come up with a website from a loose or exact match search that does offer advertising space then you have two things that will go together well.

Outside of the ‘online money making’ or ‘online marketing’ niches there are many places where the website owner is more interested in providing a service than actually making money from it, so if you approach such a website owner with a proposition that will make him money, by selling some of his web page space for your affiliate banner or text link, do you think he will jump at the chance for regular income? I think he will!

So being an affiliate doesn’t mean you have to have your own website. Just do the research and see if you can find websites where the owner doesn’t ‘get’ affiliate marketing but gets good traffic and give him a proposition that will benefit you both. But don’t do it once. Do it a hundred, several hundred or a thousand times (you could do it in a month or so) and see how your income can start rolling in and better yet, you support keeping another specialist website up and running. Affiliate marketing strikes again.

Definition: Affiliate marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or buyer that visits the product or service.

Affiliate network: themselves affiliates of merchants via the traditional affiliate networks. Advertising network or ad network Affiliate programs Affiliate marketing Affiliate.…

More On Link Tracking

Experienced online marketers will generally always make use of link tracking within their websites because they fully understand the importance of it.

What link tracking means and how it is implemented is as follows. Whenever a visitor to a website clicks on any link within that site, the information is recorded and stored in a database. This happens automatically, behind the scenes, and the visitor is usually not even aware of it.

Here is a more detailed description. The online marketer installs special software on the website to handle link tracking. The software is then configured to record information on certain portions of the website (not all links are monitored, as for some there is no need). When a visitor clicks on any of the links, the software normally transports the visitor to a special concealed address first, and logs all the information.

Once the information has been stored, the visitor then arrives at the intended destination. This interim step is designed to be very fast and un-noticeable to the visitor, allowing for little or no chance of any web delays along the way. The actual information that gets recorded is not just an increase in the count of clicks for that link, instead it is much more. All other available data is stored also, information such date, time, ip address, source, country, web browser, and many other items also.

Once the information has been stored correctly, it can be accessed at any time by means of reports, showing as much or as little data as required.

So why is link tracking considered vital to online business? Well, here are some of the key points to consider.

Pinpoint mistakes – All online marketers are expected to check and then double check every aspect of their site before it goes live, but we all know that mistakes can and do happen. Suppose one of the links is configured incorrectly, pointing to the wrong location. This type of error is the sort that could go un-noticed for a long period of time. But by examining the reports from the links tracking software, any of these types of errors are usually easy to locate, and thus correct.

Get instant live data – Online marketers are very often involved in product launches, sometimes their own products and sometimes they do joint ventures with other marketers. Whenever such a launch takes place, it is vital to have full access to live data. Regardless of all testing that has taken place beforehand, once the traffic and the visitors start to arrive, this is the time that things tend to go wrong.

If the link tracking information is not completely up to date in those situations, it may be useless. Many of the affiliate programs and even some versions of free link tracking programs do not provide this real time data, instead it is usually a few hours behind. This is one of the main reasons why marketers like to use their own software, instant data.

Track performance – The next point to consider, obviously, is the actual reports and data. Find out how a particular page or a particular link is performing. Visitors may be expected to follow a route from point A to point B to point C where they make the actual purchase. If any of the links in the chain are not performing very well, such as visitors leaving, the marketer can spot this happening, and proceed to make some corrections.


Learning About Tracking

Mentors and gurus always advise us about tracking so that we can know where our visitors and customers come from. So how do we set about tracking?

Not this sort of tracking

The first thing we need to do is to decide how much tracking we want to do. Google Analytics is free and can provide some basic information and there are many ways that we can view that information. However it does have its limitations, especially when we can only see where people are from by region and we cannot necessarily see exactly which site they’ve come from beforehand. To find that out we need external help.

This can be done for free or we can pay for the service. I’m going to concentrate on the free side. If anyone cares to tell us more about the paid side I’d be glad to provide a platform for the article.

One of the best known free link services is provided by which is known more as a link shortenter but does have a tracking side as well. Link shortening started as a way of reducing the number of characters in a URL and also to hide affiliate links which often left the name or username of the person providing the link exposed to being removed or changed. A shortened link (for which you need a account) can, by the addition of the ‘+’ symbol at the end of it, allows the account owner of that link to see some basic stats about the visitors who use it.

For example:

Now is you make your tracking links slightly different (by making slightly different URLs before shortening them) even if they all go to the same place, and only use one shortened URL per traffic source, you will know which one has provided you with the most traffic. When I say changing the original URL I mean adding a change like this ?link=1 and change the number on the end for each source you want to track. It doesn’t matter what you call the bit after the ? as all you need is something for you to recognise and something to make each link different. The link changes to so now I can get stats for a different source. It goes to the same place and still hides my affiliate name but if I had 2 different landing pages, I would know which one performed better for me.

There is  far more you can do with tracking but at the budget end of the market and while you are learning, it is far better to keep things simple and useful. Learning too much at once can lead to paralysis by analysis where you freeze up and do nothing because you know too much and don’t know what to do with it all. Start simple, learn what you can do with simple and get used to simple, then add more IF and WHEN you think you need it.