Value Added Tax (VAT) in Europe is about to get complicated for e-product sales

Readers in the USA, Canada & Australia can tune out – unless you are selling in Europe (in which case, see your accountant).

NOTE: This is essentially the same article as I posted on http://www.steven-lucas.com but I wanted to get the message out as widely as possible.

European legislation on selling ebooks is about to get complicated in regards to VAT – Value Added Tax and it will have an effect on you if you sell digital products within European states. Effectively, you will have to charge VAT at the buyers state rate (currently 20% for UK buyers, but varies from country to country). The best explanation I’ve found is here: http://rachelandrew.co.uk/archives/2014/10/13/the-horrible-implications-of-the-eu-vat-place-of-supply-change/ but this is one person’s interpretation, albeit well researched.

What it means is that no matter how small a seller you are, you may have to figure a way of identifying where your European buyers for your e-products (books and videos, but not streaming live training, strangely) are and register for VAT in each of those countries so you can send them the payments you are having to add to your products, or take the easy way out and only sell to people within your country or outside the European Union.

Already I have seen many affiliate sellers exclude Canada from their advertising and sales due to the necessity of declaring that they will make a commission if a sale is made, but surely that is just a matter of being polite to your readers and telling them somewhere around the ‘Buy’ button. 99.9% of them will know anyway that almost everything for sale on the internet is on a commission basis, especially e-products.

Now people are claiming that this is to make life difficult for Amazon, who famously in the UK have managed to avoid many of the taxes that should have been paid based on their claimed revenue, but since every country’s branch of Amazon is a separate entity and cross-country buying is difficult then it should be easy for them to sort out – even for Kindle e-book authors who need to opt-in for each territory separately. All it is really doing is either creating an administration nightmare for trans-European small sellers or just pushing them out of the market. Anyone who is VAT registered in their home country and selling to a VAT registered company elsewhere in Europe will be fine as VAT is not charged or claimed – essentially business to business sales as such will be unaffected by the law coming in 2015.

No one seems quite sure yet how this may affect EU affiliates selling USA based products, but someone may try and make it stick. For now your main worry is if you create e-products within the EU and sell them within other EU countries.

So what can we, as small sales merchants selling e-books from our little websites do? Well if you’re writing in English, in the UK, then probably losing sales by not selling in Germany, France or Spain is not going to be a big loss to you. A few lines apologising that you cannot accept sales from outside your country will probably be enough and if your sales processor allows it, then excluding those countries is merely a belt and braces exercise.

If however, you are a go-getting entrepreneur who cleverly gets his e-books translated into other languages specifically to catch those areas who are less well supplied, but still eager, in your niche then you will have some serious thinking or paperwork to do if you are to avoid the taxmen from other EU countries from knocking at your door with demands for tax you are supposed to have added and collected on their behalf.

New Health Niche Project Under Way – Long Term Project Motivation

We all like to think we look after our health but if we did that half as well as we think we do then there wouldn’t be such a fuss about obesity. Well I’m doing my bit for everybody who wants the assistance. First of all, there’s a free download of some healthy living ebooks available from http://www.steven-lucas.com/health to get you all started. That’s followed up by a 28 (!) email series full of free advice on healthy living, weight loss and diet planning. Something to get your teeth into (pardon the pun).

It’s actually such a strong looking project that it could be worth a domain name of its own using the redirects I talked about in the previous post. For now though I’ll let it run and see if it does OK just on a directory sub-folder. I have used sub-domains before for whole sites and it would probably be alright to redirect the sub-domain in this case – so it looks like this:- health.steven-lucas.com but I can always do that later if necessary.

Health advice, An Apple a Day
Health advice, An Apple a Day—jumpinjimmyjava (Flickr.com)

What’s taking a while is the need to write the 28 day email series. Of course the good thing is that all you need to really get started is the first 5 to7 days before you start advertising the link. Provided, that is, you have the discipline to keep researching at least 2 or 3 more topics each day, finding good products to affiliate link to the P.S. and then writing it all up into a good package, This is certainly some motivation when creating long term projects. By getting early subscribers to whom you’ve promised a series of a certain length, you set yourself up for a fall if you don’t stay ahead of the game. Miss a day and everyone will know.

You might argue that you shouldn’t release a series until it’s complete, but as a strategy that doesn’t work. After all, you only have to write the series once and since that does take some motivation, knowing that your people are relying on you completing day 8 whilst they are reading day 6 or 7 should be impetus enough to keep you going. When the series is complete you can then go back over it and do any necessary tweaks based on subscriber feedback (which you can and should ask for.)

Is 28 days too long as a series? In many niches it probably is, but something like health is a long term (lifetime) commitment and feeing a bit of new information each day is the best way for people to absorb it. Internet Marketers tend to have a very short attention span and need all the information at once – even though if spoon fed it a bit at a time, they’d probably do better – so a complete manual suits them better than a series of email lessons. So you do need to tailor what you provide to your niche to keep them involved for long enough to put some offers in front of them.

And that’s the killer statement. Too many IM people are 1 or 2 emails of info then it’s offer, offer, offer forever more. Mentors tell us to have a high information to offer ratio – 5 information emails to 2 offers is a typical suggestion, but so much of my inbox is offers that I soon click the unsubscribe link when I start to see all offer and no info. And I’m sure I’m not alone in that.

So are you now off to do some research for a long term autoresponder series? You ought to be. Remember to try to stay 2 or 3 days ahead of your first subscribers. You’ll be surprised then how motivated you are to do the research, get the right offers to match your email of the day. If you’ve written 400 to 800 words for a single email then it can probably stand a single offer right at the end, in the P.S.  If all you done is scrape together 200 words that vaguely make sense then you might want to leave your offer until the next email. Make sure you are giving value to your subscribers. It could be good for your health too.

You Do Realise That Christmas Is Only 6 Weeks Away?

Yes for the Christians out there, the season of high spending and frivolity is only a month and a half away. This means that you should be planning your Winter campaigns to be released in the next few days, especially if you plan to release your own products. But what if you don’t have any ideas for topics and products to release or promote?

The most obvious target market is the newbie marketer – I mean the brand new newbie. Just got a computer and has heard you can make money that way. To grab these people you need very simplified products, probably at low cost although with a good funnel of increasing hand holding and content. Pretty much the same as the rest of the year. You’ll need to steer clear of complex ideas like tracking so that you don’t confuse them before they get started but it needs to be more than ‘sign up for Clickbank and promote your links’. The newbie will need deep explanations but they need to be as simple as possible and in as many formats as you can manage. Some people learn better by reading, some by watching and some by listening, so cover as many of the bases as possible. Screen captures are ideal or even just presentations with a voice over for your video, so no need to think of slick, professional looking, schoolroom background lectures.

Another target market is family life and ways of improving this. Relationship advice for couples is rare at the moment although plenty is available for singles of people wanting to get back with an estranged partner. Tell them that prevention is better than cure and usually so very much cheaper. If you’ve got some good ideas, get them out there and make some great products from it.

Entertaining young children, communicating with teenagers and older family should also be good topics and although not a natural thought before Christmas, they may become an idea for just after family get-togethers, where the wrong things have been said and some reconciliation may be necessary.

The natural post-Christmas target market is that of diet, health and New Year’s Resolutions. Again, this is an evergreen niche anyway, but making it a special target for the pre-Xmas market means that your name might be at the forefront of somebody’s mind when they get to the post Xmas realisation.

And that last sentence is probably the most important one. Keeping your name as the first one to be thought of when an internet requirement comes up. Keep up the the free value of advice and products before you even ask for somebody’s money so that your public will know that anything you offer is going to be good. Self branding, no matter what  your niche, is going to be your best bet for keeping earning over the quieter New Year period.

As always, any comments you want to drop in will be very welcome. Do you have good niche ideas especially for this season? Is 6 weeks beforehand too late, too early or about right? Let the readership know below and remember that all your links are ‘DoFollow’ for that extra SEO bonus.

A recent tutorial from me to a newbie marketer

Recently, a newbie marketer contacted me and asked what he needed to do to be accepted by affiliate providers and how he should make ‘quick’ money. He had looked at a couple of Alex Jeffreys’ low cost systems and wanted to know what the ‘short cuts’ were. Below first is his exact question, followed by my reply.

 

Get my domain name and web host. I belong to offervault and am registered with clickbank and odigger for their affiliate programs. If I present my website I’m sure I will be accepted into other affiliate sites. Would it be a semi good idea to start. If I get the website can I put the affiliate links on there and have some help from ….. Fivver for example, to drive traffic there? This is one of the things I’m stuck on. The other is finding my niche.

 

I can see what you’re thinking and I can fully understand it. You want some quick income and you think that putting some affiliate offers will do that for you. I’m sorry to say that it almost certainly won’t, unless you can drive a ton of traffic to those offers. Any traffic you drive will be ‘one off’. You stop sending traffic (which basically is paying for it), your income will dry up. The process that Alex teaches puts the traffic more under your personal control.

The idea is to set up blog – to establish ourselves as experts in a given niche.

Set up a squeeze page – to capture emails. The ‘reward’ or incentive to get the sign up is a free product. Either PLR or something we’ve created.

The emails go to our autoresponder.

The return from the autoresponder sends our new subscriber to a low cost offer – $7 to $47. Hey, they’ve trusted us with their emails, lets use that trust to sell them something good.

The first automatic email from the autoresponder sends them to a thank you page for downloading their free reward and probably another low cost offer.

The 2nd, 3rd and 4th emails from the autoresponder are advice, tips and hints with no attempt at sales. This allows the subscriber to get to know us, because we’re not selling they’ll get to like us and because the advice is good and has value, they’ll trust us. These emails should also send subscribers to the blog for more information to expand on the few lines that we put in the email.

After that just keep up a mix of sales and info, sales and info from the autoresponder, usually in the form of broadcast messages which are more spontaneous than the pre-set messages that we loaded into the autoresponder.

Because we are now building an email list, we now have the chance to build a relationship with our subscribers. Subscribers who trust us become buyers and will buy again and again, so long as we don’t lose that trust.

I know it seems slower, it is a long term strategy. But it’s long term because we can sell to the same buyer repeatedly, not just once as would happen purely by driving traffic to somebody else’s offer.

At almost every step above there is a chance for us to use our own products so that we get 100% of the deal if we send the traffic or 50% if an affiliate of OURS brings the buyer. Let other people affiliate our products (because WE then have the buyers details) rather than us drive buyers to other people’s products. Sure we’ll still get 50% of the deal but we can only sell to that person once (unless we capture their details too – possible, of course). Our list, our subscribers.

Make sense?

That is Alex’s training in a nutshell. Sure he will expand on that. He’ll tell you his back story. He will make those couple of hundred words above last a couple of hours, because in many people’s minds, volume equals value. Big products have more apparent value.

Do you know, in the cost of the metal and manpower it costs very little more to build a big car over a small one, but the big car could sell for 2 or 3 times the price of a small one. That’s why internet marketers make hour long+ sales videos, because it looks like value! I’m not knocking Alex for this or any other marketer. Hell, I’ll probably be doing it myself soon and I’ll certainly be encouraging others to too.

If you feel you must go down the ‘advertising affiliate products’ route then consider jvzoo.com, warriorplus.com and paydotcom.com as they all act as intermediaries for affiliate products.

 

As always, I’d love your comments below. Have I over-simplified Alex’s training? I know he gives far more than the little bit I’ve put over but I don’t want to give away his farm either and I definitely need to keep something back for my own training system.

If you haven’t tried any of Alex’s products yet, I can thoroughly recommend anything with his name on it (I haven’t tried everything yet, but every product he brings out just oozes quality, so I don’t have any doubts even over stuff I haven’t tried). The Secret Affiliate Sniper 2.0 is a great place to start from, whether you are a newbie or an experienced marketer and shows how much Alex is willing to tell you, show you and give you for such a small amount of money.

How much study is too much?

You know what it’s like. You’ve picked up the course you think will teach you all that you need to know. The next big thing. Your super income maker. It’s gonna make you rich… Once you’ve implemented everything. The introductory lesson (the bit you got free and persuaded you to buy the course in the first place) makes it all sound so easy. Lesson one outlines everything for you nicely, but  suddenly lesson 2 BITES!

Set up a website, get a domain name, grab some hosting, build a squeeze page, find a PLR download, add tracking links. You’re suddenly being hit by a task list as long as your arm and possibly not much to go on. The seller has assumed that you know how to do all of these things and hasn’t provided you with any detailed explanations. So you call up support, only to be told that the ‘done for you’ package is an add-on for another few hundred dollars! You don’t want it done for you, you want to know how.

So you start to study. Well getting a domain name was easy and finding some hosting wasn’t hard either, but since you sensibly bought them from two different places you now have to tie the two together and you have to find out what DNS means and how to set it up. Then you find the hosting you chose doesn’t include easy WordPress setup, so when you research this a bit more, you find you need to learn about SQL administration and PHP. (There’s 2 subjects with a lifetime of study). Then someone says to you to not worry about WordPress and just set up an HTML page, with CSS to make it easy. Another lifetime of study!

You can see where I’m going with this. Every subject introduced means at least another two or more questions and it seems never ending. At some point you might just give up. Sell the domain name on EBay, call the hosting a loss and hope that you can claim on the 30 day money back guarantee on the course…. That ran out yesterday!

That’s really where an internet marketing mentor can come in handy. If he doesn’t know himself (And Alex Jeffreys is a prime example of this), he will know someone who does and is willing to help. Step in someone like me. I don’t claim to be a marketing expert like Alex, but I do claim to know what’s necessary to be able to set up an HTML page or a WordPress site from scratch and I would be able to teach you to do the same. The real point here is recognising when the tasks are getting beyond you and you need to outsource help – not necessarily the whole task, but the learning of the task. It’s not an admission of failure – if you haven’t been shown how to do something, then being unable to do it is not your fault. Recognising that you have reached your limits is an important skill in any field. Failure is when you refuse to see that point or you don’t want to even research what other help might be available to you.

So if you get stuck, ask for help. If you think you’re spending too much time studying and not enough time doing, take a short cut for now by outsourcing and find out for yourself later. Making forward progress, especially in the early stages, is more important that doing it exactly right yourself. Same with product creation – an imperfect product on release will far outsell a partial but perfect product sitting on your desk.

Feel free to comment below or if you need help then email me and ask. My email address is on the Contact Me page. I’ll do what I can to help, provided you don’t mind me using your questions as part of the next course I write. Real life examples always help.

Be good and have fun… The two are not mutually exclusive!

Do Nothing And Nothing Will Happen, But It’s Got To Be The Right Something

A lot of first time entrepreneurs will buy a product or two, read it and think, ‘that’s easy. I’ll do it’, follow the instructions half heartedly or for a couple of days or weeks and then wonder why the money isn’t rolling in. If you’re in the marketing business, you must treat it that way. It’s a business. A shop that doesn’t open will sell no goods and a shop owner that doesn’t follow the rules of sales will not be a success. Just reading a system is never enough. You must take action on a system, all of the actions, all the way through the system. Also if you don’t put full time effort into it, don’t expect full time results. I fully admit that I haven’t put full time effort into my business, but I’m happy for it to grow slowly and to me it’s manageable and what I want to do. If my circumstances changed, I would re-evaluate, but until then, I’m on the slow path – but I’m aware of it. I am doing many of the right somethings, just at a reduced pace.

There’s a good quote, I think it’s from Einstein – “Idiocy is doing the same thing over and over again and expecting something different to happen.” Now I may not have it word for word but it’s something we need to bear in mind now and again. There are so many people, usually after the quick money, who think that grabbing an affiliate offer, off Clickbank or JVZoo, and then plastering it over as many Facebook groups and Twitter feeds as possible will earn them loads of cash. It may get one or two sales, purely on the scattergun approach, but usually barely covers the time and effort and certainly could not be called a living wage. But they’ll do it again and again until their account gets suspended or banned. If it doesn’t work the third time, why expect it work at all? If no attempt is made to cultivate yourself as someone useful to know, then don’t expect people to want to hear what you have to say.

Of course, you experienced marketers who kindly still read this (and often comment), don’t need to be told this and you know how to social market properly, in a friendly manner and one that is sustainable to your business. You offer free advice, ask questions of others and react to events before even posting anything vaguely sales-like. You prove yourself to be a real person first and at most you offer a free gift in return for getting someone to sign up for your list. Selling off the social pages seldom works, but getting a list of interested parties who might be interested in more of what you have to say is likely to have a better response.

A bad hunter hunts, a good hunter waits… And so should you. Wait where your prey will be. Find out where people in your chosen niche hang out. Find the forums, discover the groups, chat rooms, other niche blogs and leave your traces where they can be found. Your traces should be, good answers to questions, challenging questions of your own, statements of fact or opinion where they can be agreed with or challenged, and attached to each of these will be your full name (or the name you want to be known by in your niche) and a link to your website or squeeze page. The former helps visitors to get to know you better, the latter grabs them instantly to your list where they will need more persuasion to become a customer, but at least you can keep trying to talk to them through your list building efforts.

None of these methods are fast but they do make for long term viability of you as a market force. If you really want fast cash you need to enter the far more risky world of online trading – Forex, Binary and the like, of which I only have the vaguest outside view. I do know you need a reasonable amount of cash to start with though and you do run the risk of losing it as well. These methods are pretty close to gambling and you know you should only play with money you can afford to lose. Can’t stand to lose, don’t play those games.

Get yourself in for the long haul. It isn’t hard to do 20-30 comments a day so you will get 100 to 150 links to your page a week. Do this for 8 weeks and you will be drawing them into your pages. They are already interested in what you’ve said and interested people are more likely to be good customers. You’re obeying the proven rules and that’s the way you make a steady income.

Here’s an example of a simple squeeze page – Make $80 a day without a website – Click Here Now Simple layout, a few words on what you’re getting and only one action – fill in the form. It works quite well even though there’s no free giveaway on the other side, it still gets a good number of sign ups each day. Try something similar for yourself. It’s easy to set up and can grow your list. Don’t wait any longer, take action NOW!

Passive vs. Aggressive Reviews and Pitches

Here’s something I’ve spoken about before – writing articles for your general readership. Before, I came down firmly on the side of writing in a way that tried to engage your readers as friends and not to try to put fear into them in order to make a sale. After some experience of my own, I now have to say I am wavering towards using a slightly more aggressive selling technique at least when selling into the internet marketing niche – and probably any other niche where the market is predominantly male, 25-50 and tech aware (not expert).

My reasons for this? I’ve had more response when using the fear of loss line – “Only available for 5 days”, than if I just said – “It’s here for a short while. Get it while you can” as the former puts a definite time limit that someone must take action by. The latter is probably a bit wishy-washy in approach and does not instil the fear of loss into a buyer’s mind-set.

Another thing which feels contrary to my personal nature but shows more success is the sort of line that says “You need this” against “This might be useful to you”, even if it’s a non-essential need, a ‘nice to have’ if you like. Making the item appear to be a requirement, a necessity, a game changer seems to put more shopper faith into it than if it is just described as something that might help you do a job easier. The raising of the stakes like this seems to push the thought process towards the ‘gotta have’ mentality, no matter how many times the buyer has been told the same thing before.

Are buyers really that easily led?

I’m sorry to say that in many cases it does appear to be so. We often see ads on TV for different products but which are so similar in message that they could be for any item, so we still seem to fall for it, so as much as it hurts my psyche I’ll be starting to get a bit more aggression into my so far passive writing style. I know it will be difficult for me as I’ve been quite laid back, even in product review articles where I’ve been quite scathing about the product, I’ve always tried to temper it with constructive criticism, or at least what I think is constructive. It may not always be seen that way (and one response I had almost accused me of deliberately trying to destroy the product reputation before it even got one) but after 15 years of seeing these things in the internet marketing niche, I do know what appeals to me and what should appeal to the wider market.

Passive writing as a marketing form does have its place especially for certain niches and target markets and it may be that my written efforts may be better placed if I moved towards those niches, but I like the internet marketing niche and I will just have to adapt my writing techniques to match those who are successful. I only hope I can do it in a convincing enough way and not frighten too many people off.

Promoting Your Blog Articles

I found this article from a tweet and felt it was worth sharing. The original can be found at https://exploreb2b.com/articles/promoting-your-blog-articles

Our readers often tell us that they appreciate the information we share with them each week, but wonder how exactly we promote our blog articles to generate leads.  After all, that is the purpose of writing blog articles in the first place, beyond just being nice people who like to share.  Generating interest generates leads.  If a company is marketing through articles it is posting to a blog, it is therefore a “success hinge” for what is performed behind the scenes.  Generating a large readership is not an overnight feat, and actively promoting your blog articles starts before the article is even written.  Knowing in advance which outlets the content will be spread across takes some set up effort, which also entails pre-planning.  Setting up accounts with a variety of article directories, social media outlets and groups form the foundation to the marketing via blog articles.  This work is necessary to effectively grow a reader list over time. 

Email and RSS subscribers must find the information worthwhile, and will take time to grow a respectable readers list.  Good things aren’t an overnight occurrence, so be patient and persevere. What is the time honoured saying? Good things come to those who wait.   

The writing part of the process is merely an initial step in making blog posting productive.  Once written, it must be edited for grammar, spelling flow, and be keyword rich. Additionally, back linking your blog article to well-respected sites is critical, and research and self-promotion is a must-do.  You’ll need to actively promote your blog articles using a series of steps once the piece is perfected and ready for publishing. 

Start Promoting!

Link the new article to several (the more the merrier) article directories (sharing sites) such as eZineArticles.com.  There are literally hundreds of sites, and for a list of the top dozen or so that we use routinely, just drop me a line for a complete list that serve us well.  

Regardless of on which platform your website is built, it should contain a sitemap.  WordPress offers several plugins that produces an XML update.  What this means is that once you tell it to update and hit publish, Google receives a notice that new content has been published, and their “spiders” can easily locate it.  The XML Sitemap tool tells the search engines of your site’s directory structure, what content resides, and communicates to it when new content is added. 

Your readers may find the article of interest enough to want to share it with their friends and associates’, so having share buttons of the most popular social networks only makes sense.  Here is short list of some of the buttons your blog post should offer.

Be the first to Like your post.  Although this doesn’t update your active feed, it will add to your personal profile.  Make sure you have a Facebook share button so that your readers can Like your post and add it to their feed too.  Facebook offers groups, so make sure you are not only active on groups that share a common interest, find some that cover your topic and post to them as well. 

Use Twitter in a variety of ways.  First tweet the title of your new blog article, and then mix it up with a few alternative titles or tips about the topic throughout the day to catch those that may not be active at the time of original tweeting.

LinkedIn is a great placement for articles, especially if you have a following and belong to groups.  There are more than 50,000 groups in which to join and be active, so don’t discount LinkedIn under any circumstances.  If your article has anything to do with business, there is likely a group or two that would have interest in your article. And keep on the lookout for other posts where you can share past articles in response.

Google + is a great outlet for sharing your latest article of interest.  Simply provide some additional commentary to the already loaded topic, title and description, so sharing on this medium is easy.  There are also Google communities that you can join, and although it isn’t an automatic, you have the ability to share with these groups one at a time. 

Pinterest has come out of nowhere to become one of the most utilized social media outlets, especially for retail sales.  However, don’t discount it if you don’t sell shoes, having an active presence on this medium will serve you well.  Showcase your latest content with a visually attractive header and it can work nicely for any business.  Your Pinterest Boards can be set up to focus on portions of your topic listings, so don’t minimize its value to your business marketing efforts.

The “Sure Six” are just the beginning, so pay attention to MySpace, Digg, StumbleUpon and Delicious as well.  These are lesser used than the others but can prove to be quite valuable when sharing new content.   With more than 500 social media networks across the globe, with new ones appearing daily, you can make sharing your content a full time effort.  Others of which to take note are Reddit, Diigo, Bebo, Orkut and a load of others.  This tier of outlets shouldn’t be avoided just because you may not have heard of them; your leads can come from anywhere it you let them.

Make certain to offer an email share button so that your readers have the ability to email a copy to their own mailbox for future reference, but to share with others specifically in their private email listings. 

Let’s not forget mobile marketing.  Your marketing would be remiss if it failed to include mobile.  Short Message Service (text messaging) is another valuable vehicle to get the word out.  Make sure you pay close attention to the rules and make certain others have opted in and honour any requests to opt out in a timely manner.  Teaser texts highlighting your new content can have a link within it to direct the recipient to your site and article. 

This is by no means the complete process we at Zen Marketing use to promote our blog articles, but it is enough for you to dramatically improve your lead generation efforts. 

Throughout our blog we have other important articles detailing tactics for the promotion of content.  And in the near future we will also cover how to write and handle press releases and why they are so vital to promoting your business, using micro blog sites to help further spread the word, how to share it with the world on something called Scoop.it and also how to curate other’s to help shore up your own efforts as well.  We will also cover how to use specific software to aid in the process, how to create tweets specifically designed for re-tweeting by others, and a bunch more.  Stay tuned.

From: https://exploreb2b.com/articles/promoting-your-blog-articles

Overseer of Order John Hyman

Zen Marketing Inc.Overseer of Order

How to make $10,000 a month from writing articles – Part Two

I used to think that learning how to create regular wealth to the tune of $10,000 monthly was unheard of. Then I recently listened to a webinar that spells out a formula that actually makes sense…

How to Create Wealth Step Four: Figuring out How to Get the Product sales…

Judging from my own figures, I understand that one in every forty individuals who view my video clip will decide to purchase at that moment. So, to get 40 product sales a month, I would need to find a way for 1600 people monthly (52 people every day) to watch my product sales video clip. And how to I do that? Well, this brings us to step five for creating wealth…

How to Create Wealth Step Five: Figuring out Prospects…

The easy way, of course, is to simply buy leads. However, this is not always very cost effective, especially starting out. Some people pay as much as $5 a lead, depending on their marketing strategy, and this would cost $260 every day to get 52 leads! A figure that would then have to be factored in to my daily profit, meaning I would need more leads to get more sales. Paying for these extra leads means I need to sell more, which means buying more leads. You get the point!

While many people choose paid marketing strategies, I elect to use free marketing – blogging, article marketing and videos to bring in my leads. Assuming you want to go this route as well, let’s determine how to get those 520 people every day to reading your blog posts and articles, and watching your videos. (520 visitors is based on my very own 10% opt in percentage for my content to produce 52 leads.)

How to Create Wealth Step Six: Figuring out Lead Flow…

This is where keyword research comes in. You don’t want to waste your time writing about stuff that nobody wants to read! You can determine the potential visitors to your site by accessing the free External Google Keyword Tool at ‘Google.AdWords.com’ and click on the link keyword research tool.

Figure out the number of people searching for your keyword phrase that you’ll be using throughout your content. For instance, I understand that the keyword phrase ‘how you can create wealth’ gets roughly 590 exact match searches monthly, or 19 searches a day. This knowledge tells me that if I can promote this content to rank on the first page of Google, I can expect about half of those people (10) to watch my video clip or reach my article or post, and 10% of those people (1) to become a prospect.

So in this scenario, this particular piece of content for the keyword phrase how you can create wealth should yield me one lead every day. How do I get 52 leads every day?

Simply put out more content for other keyword phrases. 52 pieces of content each yielding one lead a day will give me 52 leads per day, which generates 40 first line product sales a month which equals an average of $10,000 monthly.

You might think that generating 52 pieces of content all at once is intimidating, and without paid assistance it might be. But if you can generate 5 pieces of content a day, within 2 weeks you’ll have enough. Distribute these articles amongst as many different article sites as you can (putting one daily on your blog), and if you can put a different tracking link for each site, you will know which are the most successful sites for you and you’ll know where to concentrate further efforts. Links back to your offer should be once in the article and once in the resource box at the end of the article.

If 5 articles a day is too much then try 3 or 2 or 1. Progress will be slower than if you generated 5 a day but over a period of 8 weeks you will have everything in place.

You don’t have to stop at 52 articles either. You can increase the number of articles pointing to the same offer, or you can start again with articles pointing to new offer funnel. This second idea is probably better because you then start to have multiple streams of income, so that if one stream dries up you have others to replace it. This is another reason why tracking is important. When your income starts to dip you’ll know which funnel needs either bolstering up or replacing. More on Profitable Writing at http://www.profitablewritingclub.com

Another thing to do is to collect the email addresses of visitors to your offer. Many people will not buy on first sight and there is little chance they will remember you tomorrow, so you will have to remind them, but to do this you need to be able to contact them again.

Using a web form linked to an autoresponder will enable you to send out planned emails at regular intervals to build up a relationship with them. By the 5th email people will feel that they know you and they will begin to trust you enough to buy something from you. However, list building and email marketing is a whole new game. You can explore this game at http://www.buildalistclub.com

Remember it’s your $10,000 a month and you must earn it. Your future is in your hands.

How to make $10,000 a month from writing articles – Part 1

  1. How to make $10,000 a month from writing articles

I used to think that learning how to create regular wealth to the tune of $10,000 monthly was unheard of. Then I recently listened to a webinar that spells out a formula that actually makes sense…

      1. How to Create Wealth: Step One: Getting a Clear Intention…

You need to have a clear intention of how much you want to create. For the purpose of demonstrating this formula, I’m using the figure of $10,000 monthly. You need to spend every day creating internal images by visualizing your self, in the near future, ensuring to concentrate on the sensation that you’ve achieved this amount of earnings and what you’d be doing with it. Will you spend it all, will you save some? Can you imagine yourself, putting some aside and re-investing the rest in growing your business? It must be something real and achievable by you, for when the wealth comes your way.

      1. How to Create Wealth: Second Step: Figure out your End result…

For those who have no clue how what your earnings objective is, it’s impossible for you to reach it. You cannot just think to yourself ‘here’s what I want’ and the hope for the best. You need an agenda – a technique that will take you nearer to your ultimate goal while you improve. And don’t forget, it isn’t always only the end result that makes a difference… it is the journey. The best way to travel is not in the hope of arrival, but in the certainty…

The main reason behind the objective is to make conditions perfect to make individuals complete it. What it really tends to make of you will always be the much better worth than what you’ll get.

– Rick Rohn: United states business owner, writer and inspirational loudspeaker

How to Create Wealth Third Step: Figuring out the amount of Product sales you’ll need…

Go ahead and take monthly figure you would like and separate by 31 to obtain your every day expectancy of making prosperity. Within this instance, $10,000 split by 31 Equals an objective of $322.58 every day (we are able to round this up to $325).

Consider this figure and reverse engineer it to find out how you can create wealth with your products. For instance, within my company, I understand that figures demonstrate that one customer will purchase an item for every 40 individuals who view the product sales video clip, which is a 2.5% customer to viewer ratio.

Now, I should also do some study within my own small business to find my very own upselling figures. Why? Because this will give me concrete figures to move forward with.

While the average person who decides to buy will generate me a $25 commission at the opening product, I also know that one of every three of these people will upgrade to the $100 monthly program, giving me a commission of $125 monthly. One in five of those people will elect to purchase the $500 product, and one in ten will buy the $997 product. Putting these offers in a series like this is known as a marketing funnel.

So to figure out average commissions, let’s function in reverse from a 30-sale point. Thirty product sales Equals ($25 x 30) + ($100 x 10) + ($500 x 6) + ($997 x 3), or $750 + $1000 + $3000 + $2991, or $7741 for 30 product sales, split by 30 Equals $258.03 each. Let’s round that to an average value of $258 commission for each sale.

Judging from this scenario, I would need 38.76 (39 rounded up) product sales a month (or 1.25 product sales every day) to equal a monthly income of $10,000, or an everyday income of $325.