Selling By Fear or Pursuasion By Pleasure?

When you first learn about creating sales pages you are told that you have to write to appeal to a buyers emotions and that the two strongest emotions are fear and love or avoidance of pain and seeking of pleasure, with the strongest being avoidance of pain. Have you ever stopped to consider the psychological […]

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In Search of the Perfection of Creation

Are you creating your own products? If you’re into any sort of internet marketing, no matter what your niche, you should certainly consider it, if only to create your own unique give away items. This is the point where many of you will tell me that you don’t think anything you produce would be good […]

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Building The Brand of ‘Me’

One of the main reasons for writing blogs – almost any blog really,  is to build the brand of ‘You’, the marketer, the campaigner, the provider of services or goods. Generally, people will only buy from places they know, like and trust and even then they will still need emotional triggers. A blog in general […]

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The Warrior Forum

For those marketers who haven’t been marketing very long or just get out too much, there’s a place where an awful lot of marketers, wannabes, experts, gurus and others go, especially when they want to learn or share knowledge and opinions. Just about every marketer mentions it now and again, usually along with the strange […]

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What Other Industry Would Accept This Failure Rate?

The average failure rate for a new self-started, offline business is around 50% – which sounds pretty bad. The failure rate for a franchised business – where there is a system and backup in place, is less than 25%. Better, but not great, one would think. The failure rate of online marketers is 98%. Only […]

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WordPress Blog Themes

If you’ve ever set up a WordPress blog site then you’ll know that the default themes (in 2014 at least) are not too bad. Unfortunately many people never get beyond those themes, not even changing the headline picture and certainly never investigating the many thousands of other themes there are out there. The first thing […]

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7 Tips For Broadcast Emails To Your Subscribers

Having an email list is great, but you’ve worked hard to get those subscribers, so isn’t it a good idea to do your best to keep them? Here’s a few tips that might just help them to decide NOT to reach for that unsubscribe link. 1. Not every email has to be selling something. Give […]

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The importance of your first email.

Here’s a guest post from Jenelle Livett, an Australian marketer who also runs her own coaching course. Here Jenelle talks very much about first impressions and how to make them via email. Sit back. Read and enjoy. The importance of your first email. It is common knowledge that with any business if you have a […]

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Setting Up Your First Web Site – part 2

Installing WordPress We’re now going to actually start setting up a website (or two). You’ll need the email you got from your web host and depending on what else you want to do, you may want some good quality, niche related pictures that you have permission to use. This last factor is very important. Just […]

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Product Creation Should Be Easy

  For more info follow this link HERE and grab the free ebook Product Creation for the Terminally Terrified Sooner or later you just might want to get around to creating your own products. They’ll be 100% yours which means it’s up to you if you decide to share any commission on them. You know […]

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A Request For You To Join In

Hi,
My name is Steven Lucas and I'm a part time experienced beginner to Internet Marketing. This means I've dabbled a bit now and again, but until recently, didn't put any serious effort into making real money. Now I am doing so and this blog chronicles my adventures, as well as offering advice and reviews.


A blog should be a dynamic, two-way process and I'd love your feedback. Tell me what you like, what you don't like and what you think I need to add.

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