Setting Up Your First Web Site – part 2

Installing WordPress

We’re now going to actually start setting up a website (or two). You’ll need the email you got from your web host and depending on what else you want to do, you may want some good quality, niche related pictures that you have permission to use.

This last factor is very important. Just because it’s on the internet, doesn’t mean it’s free for you to use. Either use pictures you’ve taken yourself, buy some from a royalty free photo sales site or buy a disk of them at your local computer store. Don’t give anyone a reason to chase you with lawyers. You have been warned.

Type your new domain name into the address bar or your browser then /cpanel at the end. It will look like this… http://www.yourdomainname.com/cpanel then press enter. The browser will now go to a page that requests your login details, which should be on the email that the web hosting company sent to you.

Once you’ve logged in your browser should display something like this:

cpanel

Don’t worry if it’s not absolutely identical. CPanel is customisable by web hosts and you may see variations on the theme above. Different colours and maybe some different icons, but all the essential stuff should be there.

Scroll down to the bottom and look for an icon that says either Softaculous or Fantastico (They both do similar things) and click on that icon. From there search through all the options until you find the one that says WordPress. Select that and then select install. Pick a login name and password, make sure that the box that says folder name is empty and the rest is pretty much done for you with minimum involvement.

If you now open another browser tab or window and type in your domain name (only) you will now be taken to a ‘welcome to wordpress’ page. Your website is now growing! But it looks a little dull and there’s a few things you’ll want to do to really get it going.

To make changes to your blog, both for content and appearances you need to log into the WordPress admin area. This will be at http://www.yourdomainname.com/wp-admin where you’ll be taken to (another) login page and use the username and password that you selected when you set up WordPress. You’ll then be taken to the WordPress Dashboard which may not look like much fun, but you’ll be spending a lot of time here, so get used to it.

Down the left side – about half way down is the word ‘Appearance’ and when you hover over it, you’ll get a pop out menu. Select ‘Themes’. There will be a small selection of the WordPress default themes (that some people never get beyond) but there is a whole new exciting world out there and you should explore it.

At the very top there is a button that says ‘Add New’ where you’ll be taken to the latest selection of free themes that WordPress offers… and there are thousands! To add to the confusion you can also install premium themes that you have to pay for, anything from a few dollars to a few hundred, and some that do very clever stuff that means your site wouldn’t even be recognised as being WordPress based. Best leave those for later. This is a K.I.S.S. program!

Pick a theme that seems to fit in well with your niche or what the people who visit your niche would like to see. If you’re talking about video games then strong colours would be OK, but if your target market is young women then softer pastel colours might be more appropriate. I’m not trying to be sexist here, but you do want your audience to feel comfortable at your place.

If you’re doing something more personal then keep it simple. Your choice is not final either. For the most part, if another theme comes along later that you like more than your current theme then you can easily switch back and forward to see which you’d prefer, so no need to deliberate too long over your choice as you can change your mind later with minimal problems.

Once you’ve picked a theme (for now) then go just under Appearance and select Plugins. Plugins can add all sorts of functionality to WordPress and are part of its real power. Again plugins come free or paid and are just as easy to install as themes.

You will come across a huge number of discussions as to what could be considered ‘essential’ and I don’t wish to add to the debate. Here’s my list of free plugins that I think you should consider.

  • Akismet – is there by default. Pop along to the home site (it’s linked) and get the API key. Akismet does its best to block spammy comments.
  • Wordfence – it won’t hack-proof your blog but it will deter the casual hacker.
  • Google Sitemaps – creates a Google friendly sitemap with every new post.
  • Quickshare – A social media links plugin. There are a few others to choose from. All you need is something so that visitors can share your posts on their social media sites.

Don’t add too many plugins to start with. Some of them conflict with each other and some will also slow your site down if too many are added. Add them one at a time and re-test your site each time.

Also remove ones that you added to test and then find you are not using. They should not have too much effect if they are merely deactivated, but always best to remove them once finished with.

The last place to go on this first visit is at the top of the left hand menu. Posts, Media, Pages and Comments.

Posts are where you will add your blog posts. There is a visual editor and text editor tab. The visual editor is not fully ‘what you see is what you get’ but you will get a good impression of the layout. The text tab is for those who know their way around HTML coding. You’ll probably learn how to use that tab as you need to.

Media is where you add your own pictures and videos that you want to include in your posts. It’s either drag and drop from your folder to the media area or browse the traditional way. 20Mb is the current maximum media size so if you want bigger videos you may have to put them up on YouTube and link to them from your post (A YouTube link should automatically be picked up and the video inserted into your post).

Pages are another form of a Post but will appear in the menu if the theme you have chosen provides one.

Comments are where you will approve the hundreds of comments that visitors will leave after they have visited your magnificent site.

Now there are a lot of settings in other places and some themes and plugins will give you more when they are activated. The best thing to do with them is experiment to see what you think your visitors would like. Give them an opportunity to comment by switching the comments on. Have your home page show a selection of clips of your last few blog posts or just the latest one. These things and more are now under your control.

Have fun playing and discovering. You’ll learn so much more that way than me just telling you.

If you really get stuck there is an official WordPress forum at wordpress.com and many out there available just by searching. The answer you seek will be out there.

Go back to Part 1 – HERE

Product Creation Should Be Easy

 

For more info follow this link HERE and grab the free ebook Product Creation for the Terminally Terrified

Sooner or later you just might want to get around to creating your own products. They’ll be 100% yours which means it’s up to you if you decide to share any commission on them. You know they’ll always be there – a real danger of affiliating other people’s stuff is that you spend an age getting yourself to the top of their product’s niche, only to have them take the product off the market, leaving you high and dry. If you own the product, that can’t happen.

You’re bound to be saying “I can’t write”, “There’s nothing new to say in my niche”, “I don’t know enough”, “I’m not an expert” and probably many other things. I’m here to tell you that NONE OF THAT MATTERS!

Let’s deal with these objections:

You can’t write – I’m sure you can. You can type a domain name into the address bar at the top of your browser. No one is asking for perfection, they’re looking for information which you may very well have.

There’s nothing new in your niche – No one is actually asking for anything new. What they’re looking for is answers to their questions. You will have those answers. How? Because you can do the research that they can’t be bothered to do. You’re a marketer. You’re used to doing research and you’ll know where best to look.

You don’t have to be the top expert in your niche or any other. You just have to know where to look and if you get that information written down, people are more than happy to pay you for it.

By now you’ll be starting to get the idea that if you know the questions that are being asked in your niche and all you have to do is research the answers, then you will have ideas for products you can sell.

Don’t like writing? Put your ideas into a list of notes and pay someone else to write them up for you. Put your questions and answers up as a series of Powerpoint slides and turn that into a video. Don’t know how? Ask someone or pay someone to do it for you.

Don’t know the questions that are being asked in your niche? Ask other people in your niche what they want to know about.

The bottom line is. TAKE ACTION. The direction is then up to you. The result is that you have a product that will brand you as an expert and that is yours forever.

For more info follow this link HERE and grab the free ebook Product Creation for the Terminally Terrified

Setting Up Your First Web Site – part 1

Getting started with a web site of your own

A lot of people have been asking how to get a web site up and running and although there is a ton of info out there on how to do it, most of it being behind a membership site or spread over several sites with different interpretations, I thought I’d add my detailed ‘how to’ where everyone can find everything that they need in one place.

We’re told time and time again that we need a website of our own, our own domain name and a blog for us to tell the world what we’re doing. You may have noticed that Alex Jeffreys also uses his domain name (www.marketingwithalex.com) for a lot of his promotion pages, putting them into sub-folders from the main site but not linked from the home page. If it’s good enough for AJ, it’s going to be good for us too.

This is going to end up a pretty big document so chances are it’s going to be spread over 2 or 3 posts.

Right then. Let’s get started.

 

Get Your Domain Name

First thing we want is domain name. To get one of those we need to go to a domain registrar. The 2 best know registrars are GoDaddy and Namecheap. My personal preference is for Namecheap only because GoDaddy have been known to be a little trigger happy if someone complains to them about a domain. They’ll take it offline without telling you and it’s up to you to contact them and find out why. I’m not saying Namecheap wouldn’t but they’re not so quick about it. They’re not the only registrars but they’re certainly well known.

Registrar accounts are free and there is no harm in having an account at each one. If you start to buy other domains, you will need an account at the same registrar that the seller has the domain name registered at (or it will cost you more in domain transfer fees).

A domain name is made up of several parts. Taken from the right hand end first, the bit that ends ‘.com’, ‘.co.uk’, ‘.us’ ‘.biz’ etc is known as the Top Level Domain. This used to identify the type of site or the country of origin – com & biz being commercial or business, org being charities or non-profit organisations, net being web hosts and registrars etc. These days anyone can grab almost everything except for a reserved few (.gov, .ac). Country specific domains are pretty much reserved for people or site based in that country, with a few notable exceptions (.tv is not specifically for TV stations who do use it, but for the country of Tuvalu in the Pacific Ocean).

Before you go to any domain registrar, have an idea in your head about what name you want to use. If it’s for a personal journey blog then try to have your full name or if it’s for a particular niche then try to involve a good keyword or something meaningful to that niche.

If possible, don’t use hyphens in the name and always stick to .com, .org or .biz unless your site is solely for a single region then you can for a country domain. Stay away from .info as it is seen as slightly ‘spammy’. There is a whole host of new top levels coming onto the market soon but as yet we can’t tell how they’ll be viewed by the market place and they will be more expensive. Personally speaking, I think ‘.guru’ & ‘.expert’ sound a bit pretentious.

So get to your domain registrar and try a few of the names to see if they’re available. Whilst you’re looking and checking, put ones you really like into your shopping cart. The reason for this is some less scrupulous registrars instantly register ‘searched for but unused’ names so that they can sell them to you later for a higher price or piggy back on your success should you choose something close. When you’ve made your final choice just delete the ones you don’t want from your trolley before purchasing.

To save a bit of money and before you actually hand over your credit card, do a search for ‘your registrar’ coupons along with the month and year. It may only be 10% but it’s still a price reduction so take what you can get. Example ‘Namecheap coupon July 2014’ (without the quotes).

Another tip is that Google likes sites that are going to be there for the long term, so if you can afford 2 or 3 years (or more) registration at once then go for it (10 years is the maximum).

 

Get Web Hosting

If the domain name is the bit people remember when they want to find you, then web hosting is the place where they will end up. It will cost you anything from free to hundreds of dollars per month. So what do you get for your money?

Well for free – you’ll get a slow connection, possibly adverts that favour the host and a very restricted space and bandwidth allowance. You probably also won’t get easy-to-install add ons like Softaculous or Fantastico which help you to install WordPress – the easiest way to put a blog up. You can install WordPress manually but if you’re not totally familiar with it, it can quite an ‘experience’.

The same as above could be said for web hosts for web hosts that charge only a few dollars ‘for life’.

Look for webhosts  that offer the following:

CPanel – most of them do, but there are a few reliable and well liked suppliers who don’t and supply their own control panel. Stick with the herd and learn CPanel. It will be far easier to get help if you need it.

The ability to host multiple domains. Essential as sooner or later you are going to want a 2nd (20th, 30th) domain name. For the  same reason you’ll need a good supply of databases. Don’t worry what for just yet. Just look for the right features.

Plenty of space – actually this is not too bad. The kind of websites we’re going to be building are not huge space hogs and by the time they do get large we will be able to afford more space anyway. One gigabyte (1Gb) is plenty although most will tell you unlimited is available.

Good bandwidth – This is more essential than space really. People these days will not tolerate a slow website. It’s difficult to gauge what is ‘good’ and figures quoted are meaningless without knowing how many people are sharing that bandwidth. Searching for complaints about a given hostname might reveal some clues, but even no complaints doesn’t necessarily mean no problems!

Installation apps – Known as Fantastico or Softaculous, these apps allow the easy installation of many well known web site foundations. The one we’ll be particularly interested in is WordPress, but there will be others of interest too, once we get some experience and learn what they’re for.

My own choice in this matter is http://www.hostgator.com  They don’t have the reputation that they once had but they are still solid and reliable.Go for the ‘Baby’ plan as it offers all of the requirements above and has a good support system.

As with Namecheap their purchasing system is easy to follow. Put in the domain name you purchased when the hosting company ask for it and wait for the email from them which has some important details on. One of those details needs acting upon immediately, if not sooner.

 

Join the Two Together

On the email you receive from your new hosting company there will be your login details, perhaps some other server details and 2 very important lines. They will probably be labelled DNS1 & DNS2. DNS is short for Domain Name Server and is the translation between the name you type in and its location in the world. It is the postal service that stands between a letter and its delivery.

Go back to your domain registrar (Namecheap if you used them) and log in. One of the options will be domain management and within that section will a selection marked nameservers. Select ‘custom’ or ‘external’ name servers and fill in the top two boxes with the complete DNS server names you’ve been given. (They usually look like ns1.hostname.com & ns2.hostname.com). Press SAVE and wait, at least overnight but usually up to 24 hours. This is while the details are shared with nameservers around the world, so that anyone, anywhere can access your website.

And that’s it. After 24 hours you should be able to type your domain name into a browser and be taken to your very own website. At the moment it will either be a totally blank page or the web host’s default page, but it’s YOUR blank page. The next phase will be to put something there for people to see.

If for some reason you don’t get anywhere trying to reach your site… Check your spelling in the browser, check the domain name you actually bought (is it the one you think you bought?), check the DNS settings at the domain registrar. Give it another 24 hours before you complain to anyone (ask the web host first if everything is OK at their end, then try the registrar… So long as you are sure your spelling is correct).

 

Part 2 – HERE

How To Make Blog Commenting Work For You

Blogging can be an onerous business.

You gotta think of a topic to write about and be disciplined enough to stick to that one topic. You got to do this, that and the other ‘cos if you don’t the dreaded big ‘G’ (that’s Google, not your God) will disown you like a ton of rectangular, red building objects.

RUBBISH!

Blog what you like so long as it is helpful, informative and/or entertaining. Someone will always hate what you write but over time you’ll get more who like it. But how do you get people to read it in the first place?

Easy.

Visit and comment on other people’s blogs.

When you do, you’re allowed to leave your name and a website address along with your comment. Make your comments useful, informative and entertaining – perhaps not quite as long as your own blog posts, but enough to give people the idea about you.

Follow the links of other commenters and if they go to the owners blogs – you’ve got another place to comment.

People blog because other people read. Wise readers comment in the right way.

What is ‘the right way’ to comment?

Well here I’m going to borrow a bit from another of Alex Jeffreys’ students – A lady called Sally Neill (http://www.sallyneill.com) who has made a habit, a lifestyle and even a living out of blogging about anything and everything in her online life. She offers the following tips and ideas.

  1. Add value – When you comment it should be far more than just. ‘Great Post’ or ‘Thanks For Sharing’. Remember other commenters also see what you’ve written and if you don’t have something valuable to say then no one is going to investigate what else you might want to talk about.
  2. Don’t hijack – Don’t put affiliate links in your comment or as your link. Don’t be like those millions of people on Facebook groups who all shout and then are disappointed when nobody listens. The best you can expect from posting in those sorts of groups is people inviting you to befriend them so that they can sell you their stuff. The most likely outcome of putting affiliate or spammy links in a comment is a life-long ban and possibly a bad reputation.
  3. Don’t insult – By all means criticise a comment or idea but do so in a way that your different opinion is seen as that – a different opinion. Don’t get personal and decry everything that someone has done because you don’t like one small item. And by extension…
  4. Don’t get into flame wars – They are the downfall of many forums, chat rooms and other means of mass, open communication. If someone vehemently disagrees with you, accept it and move on. Stripped of the insulting language they may have a point, but there’s no need for you to prolong the slanging match. Especially on somebody else’s website.
  5. Do be courteous both to the host and the other commenters – They are people too and in the end you want them to visit your site and comment as their visit will add weight to your site. And that is all to the good.

Another tip that Sally points out is try to be the first to comment. It means that your comment will get the most views as most are arranged chronologically, but don’t let not being first prevent you from commenting at all. Something is always better than nothing.

You can be first to comment by signing up to the blog’s RSS link so that you’ll know whenever a new post goes up.

Make use of blog commenting wisely and it will help you to build brand ‘You’ – the most important feature in your marketing arsenal.

Getting People To Buy From You

Getting People To Buy From You

Getting yourself started as an internet marketer is so very easy. Just sign up with an affiliate site like Clickbank or PayDotCom, find some stuff you like and grab the affiliate links, then plaster these links anywhere that will accept them and that should be all there is to making the money roll in, right?

NO!

People don’t work like that. No online, not offline, not anywhere. People don’t want to be sold to, especially by somebody they don’t know and therefore, don’t trust. They may want to buy, but unless you find the shopaholic with money to burn (a rare commodity these days), they’re not just going to pitch up at your link and follow it to the end just because it’s there. So what do we, as marketers, need to do to convince them to buy?

YOU DON’T

  • If you’re trying to get them to buy without giving them an emotional need – You’ll fail.
  • If you’re trying to get them to buy without letting them first get to know you – You’ll fail.
  • If you’re trying to get them to buy without first gaining their trust – (you know the words by now).

How do you get people to know you?

That’s easy – tell them about yourself. Don’t make it an 50,000 word autobiography. People won’t want to spend that much time to find out. What they want to hear is a ‘guy like me’ story. People like people like them. If you’re marketing to marketers tell them you struggled too for a while. You’ve made good now, of course – no one likes a failure unless it leads to success later, but people want to hear that rags to riches tale. If you’re marketing to non-marketers, let them know how you had problems in that niche that you can help them resolve. Your problems were probably the same as other people’s and that make you seem human and more real.

How do you get people to like you?

By knowing you and hearing your story, they’re already on the way to liking you. Use their language, their phrases, their idioms and acronyms. Say what they say in the way that they’d say it. Hold a mirror up to them and almost be their reflection. Most people like themselves so if you’re like them, they can’t help but like you. Don’t take the mickey though by being a total echo and don’t be false about it because you will be detected and that will totally kill the ‘like’ thing. Be different enough so that they can see you have your own personality and enough like them so that they will like you.

How do you give people an emotional need?

People have 2 emotional reasons for doing things. Seeking pleasure and avoiding pain (except in a very specialised niche that I’m not going to explore).

If you convince your customer that your product will give them pleasure then couch the benefits in those terms. “Lose 10lbs in 20 days”, “Get $2000 a week extra with this sales technique” or “Knock 5 strokes off your next round of golf” and all pleasure seeking terms. Notice also that specific amounts in a specific time period are mentioned. These also help to convince the reader that your product will be the one that can bring them the pleasure that they seek.

However, pain avoidance is a far stronger emotional reason. Think about it. Would you cross a lava field for a million dollars? No. Because the pain would outweigh the pleasure. So phrases like “Avoid being the continual laughing stock of the gymnasium”, “Not doing this course will cost you money” or “Don’t get laughed at again  next time you ask a girl for a date” become the stock in trade (depending on your niche of course).

Sales letters will, of course, probably include all of these ideas – which is why some of them end up being longer than the product they’re selling and in the end the bottom line is that the potential buyer will see something in there that activates the know and like and also sees that the product will fulfil that emotional need that it created.

You don’t have to go over the top, especially in a single email sales letter (although you could use them all over the period of an autoresponder campaign) but if you try a little of each in your next sales page you may be pleasantly surprised at the increased results that it gives you.

Feel free to comment below. It’s your comments that make researching and writing all this worth while.

How To Start ‘Doing’ Internet Marketing

Here’s a short video by Chris Farrell, who is a very successful marketer on the basics of internet marketing.

https://www.youtube.com/watch?&v=a_GR1a4aCiQ

Of course, Chris has glossed over the sub-steps that are necessary to find a niche, build a web site, drive traffic, capture leads and market to the list because there is far more than can be explained in a 6 minute video. As this site continues to grow, I will pass on the information to you – mostly in small doses because it’s a lot to take in at once, or I will show you where to find the information, especially where I think someone else can explain it better.

So once again the main steps are:

  1. Find a niche where there is a ready stream of buyers
  2. Build a website – can be only one page, can be many, but dedicated to that niche – preferably a sub-niche or sub-sub-niche
  3. Drive traffic (i.e. people or visitors) who are interested in the niche to our site
  4. Capture leads – get the visitors name and email in exchange for a free gift – an ebook, audio or video presentation
  5. Email more information and products to those leads

Now because of the way we market our web page or site, the people are going to be already interested in what we have to offer. They are ‘targeted’ visitors. The kind who are most likely to be buyers. Our free offer is also going to be targeted to our visitors and should be something that will be of good value to them. Tips, techniques or a problem identified and solved for them.

We should also take an opportunity to tell them about ‘us’ as a person, because if they know us and like us – because we share their interest, they will trust us and be more likely to buy from us or at least want to hear more from us.

Finally when we email market to them we should continue to offer more hints, tips and information amongst our sales emails which gives them a reason to stay on our list for longer. People who are only ever ‘sold to’ will drop off our list and possibly diminish our hard earned reputation by telling others that we only ever want to sell and never tell.

So that is Internet Marketing in a very basic nutshell. Over the coming weeks and months I’ll discuss more about each step and some of what needs to be done to complete each one. The pace may be a bit slow for some but I’ll be trying to keep it as non-technical as possible, or where it does need to be technical I will give full explanations. Keep coming back, or sign up to receive more updates.

Warrior Forum, War Room, WSO and Warrior Plus

Warrior Forum and Warrior Plus – How To Use Them

I’ve done it. I’ve bitten the bullet and posted ‘How To Become A Social Marketer’ onto the Warrior Forum as a WSO.

For those of you who don’t know, the Warrior Forum is probably the biggest and arguably the best internet marketers forum. It’s free to join and there is a huge amount of free information available to those who take the time to browse. In many ways it can waste, or at least – take up more time, than Facebook. Like many forums it has its characters, spats and arguments, but for the most part it is a valuable resource for the new and experienced marketer. There are 2 particular areas that are of importance.

The first is known as the War Room. This is actually a membership area so it costs to join. At the moment it is $20 a year and although I’ve only just joined (so I can’t tell you definitively), everyone says it is a tremendous resource for information. There are plenty of free offers and tons more assistance than in the free section. People who are here are serious about their marketing.

The other important area is the WSO or Warrior Special Offers section. This is split into sub-sections where people can be hired or offer themselves for hire, offer websites for sale, web hosting and classified ads but the most important is the main WSO section. This where people offer their new (and sometimes not-so-new) products to the world, sometimes before releasing them onto Clickbank, JVZoo or other affiliate sites – usually at a much higher price.

The process of getting a product onto the WSO forum is long-winded rather than complex and can be done in stages.

The first stage is registering your product with an affiliate provider. I chose WarriorPlus, which despite its similar name is not directly a part of the Warrior Forum. It is run by somebody not employed by Warrior Forum although they have been an active member for a very long time. WarriorPlus can handle the payment, affiliate and download of your product or you can manage bits of it yourself, which is handy if you have a complex funnel in place. Filling in the WarriorPlus form is a bit exacting and it took me 3 attempts to give it all the information it initially required. There are some areas that you cannot fill in until later, so these have to wait.

Once you’ve completed the WarriorPlus stage you have the opportunity to grab a button code that you put into your sales letter – wether as HTML or forum code (similar but slightly different) so that people have a button to press to be able to pay you for your product.

I strongly suggest you do the preparation for your sales page offline so you can merely copy and paste it into the next stage. Check your spelling and grammar. Twice at least!

When you’re ready to offer your document you go to the WSO area and click New Thread. What you’re not told beforehand (unless you search carefully) is that you MUST be a War Room member before you can post a WSO. Once you are a member (which is instant upon payment) you’ll be allowed to write your WSO sales page. If you use images in your sales page they must be hosted elsewhere, adding to the complexity of getting it all done.

Pressing ‘Submit’ merely sends your page to a forum administrator who will them approve or disapprove as appropriate. Once approved you are sent to Paypal to hand over another $20 before your page is posted. It is at this stage you grab the thread address of your posting and head back to WarriorPlus to link the two together.

Your WSO page is active and ready to take on hordes of eager buyers, ready to make you rich… Or not as the case may be.

At the time of writing, my sales page is still in the hands of the forum administration pending approval. More to come on what else might needs to be done.

Are you happy only selling somebody else’s creations? (Part 2)

Are you happy only selling somebody else’s creations?

In part one I discussed using Fiverr to create your own product. In part 2 I will talk about what the costs and benefits of product creation could be.

So you’ve had your good idea for a new product in your niche and you’ve broken it down into stages that can easily be outsourced to some favoured Fiverr gigs. You’ve got a decent looking sales letter, some graphics and a catchy title for it all. It’s probably cost you less than 20 gigs ($100) to get everything together – maybe less if you’ve done some of it yourself. Now what else will you need spend money on?

A domain name and some web space will certainly be on your list. You need somewhere to run your product from. If you’re not a web page wizz then how will you get your site set up? Why do you ask. You know where. Fiverr again. Yes there are people who will set up a basic web site for $5 a page, and for this you’ll only need 2 or 3 pages. A sales page, a download page and maybe a contact page – the bare basics.

Now to sell a large number of your product you need your own army of affiliates, but how do you find them and how do you manage them? The easiest answer is… You don’t. You hand your product over to an affiliate company, possibly one that you already deal with – Clickbank. It will cost you $50 to put your product on to Clickbank but then all you have to do is decide a price and how much you want to share. 50% to 70% is quite usual and if your product gets popular then sales of thousands of copies is quite possible. Compare that to you selling a couple of dozen or so copies of somebody else’s ebook.

You will still have to let people know your product exists and it is better to let them know they can be affiliates for your product rather than selling it through your own affiliate link. The more people you can get interested in selling your product for you, the better it will sell. More sales means a higher gravity in Clickbank and so it will appear in more people’s search results on the site, which means more sales.

Think about things that other producers have supplied to you as an affiliate that make advertising it easier, and supply it to your affiliates too. Graphics, emails, letters, all the other items that make the seller’s life easier, will all go to making your profits larger.  Once all these things are prepared and the sales are under way, you can pretty much move on to your next product idea with only a bit of product support to deal with, everything else is dealt with by Clickbank, including issuing you with the cheques for sales.

And it all started with a product idea and some research on Fiverr.

Are you happy only selling somebody else’s creations? (PART 1)

Are you happy only selling somebody else’s creations?

Affiliate marketing is 98% about selling stuff that other people have either created themselves or had created for them (with their name at the front), and most affiliate marketers seem happy with that state of affairs. They are OK with the idea of merely advertising or at least talking about products that have been created for their niche or at least for a related niche. Why is this? Is it because product creation is seen as too difficult or the affiliating of the product is seen as awkward or too hard to keep track of.

Whilst it’s true that if you did it all yourself, anything beyond a ‘one of each’ product (ebook, audio & video) may seem difficult to keep track of, getting help is not really that hard and you may even be using that help already to advertise your sites (or if you’re smarter, your pages). I am of course talking about outsourcing.

You may be using Fiverr gigs to promote your offers to people who have more Facebook and Twitter followers than yourself, or asking someone to write (or re-write) articles on your behalf. If you’re really canny, you’ll be getting someone to do you video testimonials of some of the products you affiliate for to put up on YouTube & Vimeo. If you’re already doing some (or all) of these things then it is not really that much of step to getting enough original, related content to be able to call it your new product. There are people on Fiverr who will even brainstorm product names for you and write you sales letters, albeit short ones. All you need to do is supply a running theme and a few ideas to put together.

If you have an overall idea that can be broken into several smaller explanations, then the 2 to 5 minute videos that are the run-of-the-mill on Fiverr could be ideal. Once you’ve found a presenter you like then stick with them for consistency’s sake and ask them to dress the same for each video. Same once you’ve found someone who’s writing style you like. Stick with them, tip them and you’ll find yourself at the top of your priority list to get your work done quickly. As a point of view, if someone offers me one 30 minute video or six 5 minute videos, I’d look harder at the product offering more. Saves fast forwarding through a lot tutorial to find the 2 minute section you wanted to review as opposed to jumping straight in to a single topic clip of film.

Now you can start thinking. Think of yourself as a film director rather than the cinema manager. In part 2 of this article I will discuss the financial implications of being the product creator rather than the reseller.