I recently picked up a nice little document called Leveraged Traffic Explosion from Aaron Autrey explaining the benefits of JV Giveaways for email list building.
The general idea is that someone sets up a JV Giveaway and invites other list builders to join in by offering products to download through their own squeeze pages. It’s a sort of squeeze page central, if you like. These contributors can offer a certain number of jv giveaways each and by paying the site admin a small sum, can gain extra benefits like more offers, text ads and paid offers.
All of the contributors then send traffic to the site (initially other contributors and once the offer starts, potential subscribers) who can then pick and choose any or all of the offers they want to sign up to or buy from. Anyone signing up through your squeeze page obviously goes onto your list, whether you sent them there or not. The advantage to sending people is that you can push your offers more to the forefront if you send more people.
It all sounded pretty good to me and part of the document (available through Warrior Plus) was a site which offered to set you up as a jv giveaway admin, co-host with the site owner or browse a list of people who have started or are about to start their own JV giveaway.
Being the cautious type, I decided to join in as a contributor first and I found a jv giveaway that was about to start. Setting up your offers is no more difficult that putting in a link to the squeeze page (although there were tutorial videos as well), a link to the download page (other contributors get to download your offers without signing up for them first) and two descriptions – a short one for the link page and a longer one for the interest page. This particular JV Giveaway offered my 6 places for free offers of which I had 4 already set up (current squeeze pages) and it only took me an hour or so to find a suitable offer for a 5th. (I didn’t worry about a 6th). I also wrote 4 text ads (the maximum) all going to various affiliate offers and added one ‘pay for’ offer (I could have had 4) that I had a page ready set up for. This appears as an OTO (one time offer) on sign up. This was all done before the site went open to the public.
JV Giveaways are usually run for a limited time, normally 2 to 4 weeks, after which the offers tend to have been seen by as many people as are going to see them and is pretty much the standard time for any launch product. This one started on Friday 27th March and at the time of writing is only a day old. I spent a little time beforehand (2 days) promoting the contributor side, mostly on Twitter, Facebook and a Herculist ad, which didn’t attract anyone according to the stats page on the jv giveaway site and I’m now in the process of promoting the members side via the same methods. Here’s the site stats after 24 hours:
So you can see that there are 89 contributors, (which seems a good number to me), offering a total of 118 gifts – looks like I was generous with 5 offers, although I don’t know how many are paid upgrade contributors – and there have been 6 sales from 92 signed up members. This is roughly 24 hours into the opening of the site to members. Now as you can see, at the time I took the snapshot I had not had any referrals, but then again, I hadn’t sent anybody either (I’d put 2 mentions on Twitter and one on my own timeline on Facebook). It will be interesting to see how things change by next week, after I’ve sent out a few ads. (There are more stats, comparing how the contributors are doing individually for signups and sales. There are all mostly empty at the moment).
Some afterthoughts which are too late to implement this time round but worth considering if I do this again…
- Give every place a different tracking link. I would do this in Pretty Links and set up half a dozen different Pretty Links all pointing to the same place but enabling me to count which ads sent the most traffic. Unfortunately I cannot track which ones actually sign up or buy, but it would be a start.
- Go for fewer free offers. It looks like 1 or 2 per contributor is the average. (Free contributors could only offer 1 page).
- Use the text ads to point to the same squeeze pages (I got this from someone else who had done JV Giveaways before).
- Put up more paid offers, as the OTOs (which are seen on initial sign up) seem to do OK. When I start sending traffic and my paid offer gets in front of more people, I think I might see my income rise.
As an admin or co-admin of a JV Giveaway, you get EVERY sign up that joins – contributors and members – and you get all (or a share) of contributors upgrade costs (where contributors can have more offers, text ads and paid offers), so provided you can get enough people to join in, you could certainly make it pay for itself. Obviously there is more work to put in – installing the script to run the site and a domain and hosting to put it all on, but help is available so you don’t have to go it all alone.
Whether I go down this route or not though depends on the next 2 weeks. I will be updating here of course, so this and subsequent posts will end up as a sort of case study and of course, a new product. So come back soon and read more about it all.
The members link for this particular JV GIveaway is >Click Here< or the banner below and is only available until 11th April 2015.
Have you participated in a JV GIveaway, even as a member? What did you think? Are the signups worth having in terms of being real readers, subscribers or even buyers? Let everybody see your experiences in the comments box below.