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For more info, including hot ideas visit http://stevenlucasmarketing.com
View more details at
For more info, including hot ideas visit http://stevenlucasmarketing.com
Facebook Offer Ads launched in 2012, long before the explosion of mobile web surfing. In late 2015, mobile Internet access passed traditional desktop and laptop web access for the first time. This is due of course to the massive popularity of smartphones. The computer, camera, and features in your smartphone are equal to or more capable than the equivalent attributes of laptop and desktop computers of just a few years ago.
Since smartphones are so small and mobile, extremely portable, they are preferred to bulky and less portable computers like desktop PCs, laptops and notebooks. This was not always the case. The first smartphones had very tiny, low-resolution screens, and the phones themselves didn’t do too much. Now you can run your entire business from your smartphone, because of the computing power and features available. The screens have also become much larger, as has the resolution on those screens, and this has driven the move from traditional web surfing to mobile, at-yourfingertips web access.
The old Facebook Offer Ads program was good, but it wasn’t perfect. No marketing method or tool is ever going to be perfect. There will always be pros and cons. The problem was the old Facebook Offer Ads program and more cons than pros. Thanks to a revamping in 2016, Facebook Offer Ads now allows you to track how many of your offers have been saved, as opposed to the old “offers claimed” tracking method.
In the past, all someone had to do was click on your offer and you were told that someone had “claimed” your offer. This was very misleading. A person may have clicked on your offer with little to no interest to ever redeem it. This led to a false reporting of analytics, and sometimes a false sense that your offer was performing well when it was not.
Now someone must save your online advertising offer before your page insights will report that someone is interested in that offer. This is a change that Facebook marketers have been waiting for years, and it is finally here.
Another smart change to the Facebook offers experience regards how your fans redeem the offer. If you run a brick-and-mortar business, you can include a promotional code or barcode with your offer. This makes it super simple for customers to pull up that code on their smartphone when they are at your physical store. This makes the mobile advertising experience easier for your customer, and also speeds up the process for your employees.
While a customer is at your store attempting to redeem your coupon, they can browse the “Offers” tab that shows up on your page on their mobile device. This gives them access to your past offers, and they can choose the best active offer for their particular situation. Access to the “Offers” tab on a mobile device is also available for Facebook users who purchase products and services online. These changes to mobile are welcome, and support and enhance FB users and business owners’ experience with the Facebook Offers program.
Facebook Ads can cost a lot if you’re not careful. Here are 7 tips to reduce those costs.
Click the image to get your copy of this free report.
We’re probably all used to writing short little posts on our Facebook walls and every now and again, writing something a bit longer that tends to gain some interest.
At what point should a social media post be better shown as an article – either on a blog or an article marketing site? If that article gets too big, would it be better off as an ebook and at what point is it worth saying “I could sell this as a tutorial”, knowing it would be a good seller?
At the social post level, you have to consider how the comment will be read. Most people are just on social media for quick bursts of entertainment, so a couple of hundred words would be more than enough. Especially if they’re reading it on a phone or small tablet.
Beyond a certain point, Facebook will automatically cut a post off with a ‘Read More’ message and if the message beyond the ‘read more’ is too long, it will actually open it in a new tab. Something to consider if you’re off on a long rant or start to have a lot to say.
This is the ideal point to actually put the article on your blog if you have one. By all means put the first couple of paragraphs as a social media post – enough to get to the ‘read more’ point, then link to your blog article.
This encourages more people to be aware of the existence of your blog (a good thing) and while they are there, they might see other articles they like and stay longer (another good thing) and see some of the ads that are on your pages too (another good thing).
What if you don’t have a blog?
Time to make your own fan page on Facebook and put your full article there. Still show the teaser on your wall – More people will see it there, but link to your fan page and encourage visitors to like the page.
The advantages here are – Facebook will love you for NOT sending people off their site. You can run FB ads to your snippet or your full article for even more readers and more awareness of YOU and make the big F even happier as you’re giving them money AND keeping people on their site.
People are also less hesitant to follow the link because they are not leaving FB.
However, if part of your article is to get people to follow an affiliate link or go to an optin form, you are going to get interested people who are more likely to take your action as they have made some small commitments already (followed the teaser link AND read the full article).
Don’t want to run a fan page? Put your article up on an article marketing site like EzineArticles. It must, of course, conform to their standards – over 400 words, not include blatant marketing links and a few other conditions, but the sort of article that gets interest would need to be along those lines anyway.
Once you start exceeding a page (around 500 words at 12 point Calibri font), then you’re getting into big article territory and it could be time to convert your article into a PDF (via MS Word, Open Office or a PDF Print driver), after adding some graphics, images or separating that long paragraph into bullet points.
You’re now into optin giveaway territory.
Giveaways may be up to 10 to 12 pages although much of that could be using a cover, a larger font (for easier reading) so it doesn’t mean 5000 words. An article or ebook of 2500-3000 words is a comfortable amount to read in a single sitting for most people. This doesn’t include your intro, ads, offers or resources list. Just the actionable content.
Giveaways that exceed this sort of length rarely get read or actioned as people will just grab them because they’re free then let the file gather digital dust on the hard drive. If you have some good info that needs action from them, charge them for it. But these days unless you are a well-known name, you need to add more value to make it more saleable. Fortunately, this isn’t too difficult.
You can pull the high points from the actions and you have a checklist. Go to a site like MindMeister and jot down your trains of thought in the various directions – you’ve now got a mind-map. A few chapter headings onto a PowerPoint presentation then turned into a video with either a voice-over reading the words from your ebook or just the words on successive pages and you have the complete package ready for eager buyers.
You still use the opening paragraph or two on social sites to tease people into looking at your sales page but the better thought for you is that you’ve tricked yourself into creating a product – all from the starting point of a short post on Facebook.
One other starting point is PLR or Private Label Rights – but make sure any PLR articles you use are just starting points. Never use PLR ‘as-is’.
Even better is to use several pieces of PLR and draw inspiration and paragraphs or chapters from each of them, re-writing as required to make them fit together.
Another place to draw inspiration is other people’s writing. As with PLR you cannot use the article as it stands unless you credit the original author (name in full and the link where you got the article from).
An article though can give you an idea (ideas are not copyrighted) that you can expand on in a different direction. It might be on the same topic as the original but it won’t be the same article.
Getting from a short post to a full ebook to a paid course are not difficult steps and once you get into the rhythm of writing it will start to flow and you will almost always end up with a longer piece than you intended.
All you need to do is start.
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Everyone tells you – create a product and make a sales funnel. It’s all very easy to say, but unless you have the knowledge, it’s not so easy to do.Here’s my take on How To Build Your Own Sales Funnel.
Sure, there are some very nice online services that can help you put together a sales funnel from front-end freebie to the final high-ticket offer, but some of them are gosh-darned expensive and still require an amount of expertise to use properly.
And what if you’re starting from a PLR (Private Label Rights) package? You can sit down with the doc version and make enough changes so that it hardly resembles the original but what if you want to take it beyond the single upsell that is normally provided?
‘Start with the end in mind’ is one of the pieces of advice normally dished out at this stage and I have found that taking it literally is a good way to design and build your sales funnel.
Let’s start with a 3 part funnel – a free gift, the first offer and a final upsell. You don’t need to stop at 3 offers, but after this stage, it’s only repetition. I’m also going to assume that you’re self-hosting the pages and not using an affiliate network like JVZoo or WarriorPlus. (You can use these services even if you’re not going to offer the products out to affiliates, but bear in mind they will take a cut of your sales too).
If you’re not going through a pre-built system or a service, then I usually find it is easiest to start with the final download page that you will control (nothing stopping you having a related affiliate offer on this page though. It is the point though at which the buyer leaves your pages and goes onto someone else’s). When you have the final page done, you can then step back to the sales page for that item, knowing you already have the links that will take you onwards – handy for the payment button if nothing else.
You then go onwards to prepare the download page for the middle item in the funnel and it’s made easier because you have the upsell link to the final item already there for constructing and testing. Then the sales page for the middle item, the download page for the freebie and then the squeeze page.
By constructing the funnel backwards like this, you will have more of the links ready and there will be fewer visits to the payment processor’s sales button tools page as well as each of the other pages.
To my mind, this is the easy way on how to build your own sales funnel and to keep track of where you are in the design and construction process.
As for exactly what to add, you do have to make sure that there is enough value at each stage to justify the user reaching into their wallet once again. What you don’t want is them reaching for the refund link or payment dispute system. Do them wrong once and they will remember you for a long while.
Every affiliate marketer is always looking for the successful market that gives the biggest pay-check. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product (or product type) and nothing more. If you really are strapped for cash, then consider using sub-domains. They are considered separate sites by search engines.
Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.
Better yet, buy or at least get review access to the product and write about your own experiences using it. Quantity, quality and length of videos, amount of money needed to start up and continue a project and your own feelings on how viable or useful the product is. A case-study like this makes an excellent bonus or pre-sales pitch.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline and sub-headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.
For many readers, lists are easier to read, so if you can arrange a list of features, benefits or tips in your article, readers will be able to pick up the high-points without reading the whole article and if they’re interested, it will encourage them to read the rest fully.
If you have reviewed related items, make sure your posts link to them and highlight those links. If people didn’t like one product, they may like another. Consider differently priced items, especially if you are looking at something at the extreme ends of impulse purchases. Better yet – Do comparison articles looking at 3 to 5 products claiming to do similar things, but be honest – don’t just praise the one that gives you the highest commission!
Offer free products to your readers. If possible, position them at the very top of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign-up box. According to research, a sale is closed usually on the seventh contact with a prospect.
These products – reports, cheatsheets, mindmaps, short videos – should talk about identifying and (partially) solving a single problem to make it interesting for readers and potential buyers. It is acceptable to include an affiliate link or two to related products as well as links to your review site(s). Don’t go overboard on the links as it will put off more people than those who find them useful.
You can create these products yourself quite easily either from scratch or by using Public Label Rights (PLR) material or by commissioning them from freelancers who can be found on sites like Fiverr, Freelancer or Guru (all .com sites)
Only two things can possibly happen with the web page alone: a closed sale or the prospect leaving the page and never return again. By capturing their email address and then placing useful information into their inboxes at certain specified periods, you can remind them of the product they looked at and thought they might want later. Be sure that the majority of the content is directed toward specific reasons to buy the product. Do not always make it sound like a sales pitch.
Focus on important points like how your product can make life and things easier and more enjoyable or profitable. Use dollar amounts if you have proven sales (someone else’s, if not your own). Focus mainly on the benefits to the user – how it will help and secondarily on the features (page quantity, video length, etc.). Include compelling subject lines in the email.
As much as possible, avoid using the word “free” in emails because there are still older spam filters that will dump emails based on triggers (like ALL CAPS, multiple exclamation marks, dollar symbols) and that kind of content into the junk folder before even anyone gets around to reading them. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.
Remind your readers that if they find your emails going to the Spam folder to whitelist your email address by putting it into their contacts list and dragging and dropping the email back into the Inbox. On Gmail they may have to look in other folders (Promotions etc) as well.
Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least 400-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Do post exchanges with other like-minded bloggers. Part of the post will be a signature block which can contain a link back to your site. Of course, you will be hosting a post and link to their site too, but if the main thrust of the site’s contents are related, this will not be a bad thing and each of you will get readers who might not have seen your styles before.
Go out and discover other blogs and forums where like-minded people visit on a regular basis. By becoming one of the crowd (at least to start with) you will become a ‘known name’ and by being an active participant – asking and answering questions, over valid and full comments, you will gain expert status. You are usually allowed to reference non-sales articles within an answer and another link in your signature block – 2 more ways of getting targeted traffic to your site.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.
The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge pay-checks you will be receiving…
Up until very recently (as I realise now), my marketing efforts did not really have a positive direction. Sure, I did loads of things. I wrote articles for my blog, I put up squeeze pages, modified PLR to make it mine and basically did lots of things that I thought a marketer should be doing to be successful. I thought I had a positive direction.
But there was one thing I wasn’t doing… Making money!
I had an email list which I contacted 5 days a week (with occasional extras if there was something that was worth it). I gave plenty of value to that email list – at least I think I did and I had very few unsubscribes and only 1 spam complaint. Not bad after 2 years. It seemed like a positive direction.
That email list languished in the low hundreds though and I only got infrequent sales and it wasn’t paying the autoresponder bill, let alone domains & hosting.
I was a shiny object chaser too. I’d read or watch through them, get all inspired, take a little bit of action and then get distracted by the next ‘must have’.
All in all, not a good way to be a marketer. I thought I was doing the right things and in some ways I was. I was also doing several things wrong, but as I didn’t have a dedicated mentor, I had no one to point them out to me and I didn’t realise for myself. Definitely didn’t feel then like a positive direction.
This online marketing thing should work. I know it does for other people. So why wasn’t it working for me?
I thought it was about traffic – not getting enough or not the right sort. In some ways, that is right, but it’s wrong as well. How can that be so? Be patient, I will tell.
I had something like a dozen squeeze pages, all with different products and funnels behind them, but I wasn’t sending regular traffic to any of them. I’d try the odd solo ad and get a decent signup percentage, but there were no sales to help pay for the ad. Because I wasn’t concentrating on one niche, one funnel, one money making stream, I wasn’t really getting anywhere. I was spreading myself too thinly. I might have had a marketing mindset, but I didn’t really have a positive direction.
Something had to change. I was spending too much money and not seeing enough results. Fortunately, things did start taking a turn for the better.
The first thing I did was to concentrate on a single targeted traffic source and make it a mainstay for a while. This did two things for me. It allowed me to make good use of all the squeeze pages I’d put together and it grew my email list, significantly faster than before (it trebled in 6 weeks).
I started doing regular JV Giveaways as a paying contributor. This means that, for a small fee, I can put up paid products as well as free ones and also puts you higher up the list of giveaways. Page 1 to 3 gets the most eyeballs on your freebies, whereas pages 4 to wherever (usually 10 to 12) get far fewer visitors.
Now I was starting to make sales a bit more frequently. Still not enough to pay all the bills, but certainly enough to bring back some confidence in what I should be doing. A couple of sales during the giveaway would pay the entry fee, but the higher number of subscribers meant I had more chance of grabbing sales through my emails later on.
(If you want to take part in a JV Giveaway, contact me and I’ll tell you when the next one is and help you set up a free gift or two if you need the assistance).
It occurred to me that my traffic focus was still wrong in one way. Where I was sending my ‘casual’ traffic. Instead of sending it to my squeeze pages or other people’s products, I should be sending it to my blog and doing more there. Definitely now feeling like a positive direction.
I already know there’s lots of helpful information on my blog because I wrote it and put it there. I needed to tell more people about it and let them decide whether to visit a squeeze page, a product sale or somewhere else. More people visiting my blog means they get to know more about me, the person, rather than someone who keeps sending them value and sales emails all the time. It will build my ‘Know Like & Trust’ factor.
To really have a positive direction, you need a plan and one appeared in a sales video (of all places). In all honesty, the most amazing sales video I had ever watched. It didn’t feel like a sales video. It felt like a $100 webinar, such was the value that the speaker was giving. I took the plan offered (bought the product too) and turned into something I could look at daily – in fact, I made it a desktop background, so I couldn’t ignore it.
No daily activity should take more than 2 hours, so this was asking that I dedicate 10 to 12 hours a week. I knew I was doing more than that already, so cutting it down was fine in my book. Monday to Thursday, everything points back to the blog – either a new post or an existing one (in my case. New blog authors might not have that luxury for a while).
Where can you find this miracle-working sales page? It’s here – Affiliate Command.
Now I have this positive direction, I can feel things are going to change. People will be nudged gently into visiting the blog and will be able to decide for themselves where to go next. If they happen to go to a sales page, then that’s good. If it’s just to see what I have to say next week, then that’s good too. Sooner or later I will be able to show them something of interest.
Sure there’s work in it for me, but it will probably be less than I’m doing now and more directed. One day, I might even be directing you too, to your own success. I do hope so. I enjoy helping people to find their own Positive Direction.
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An Intermediate Page (in a marketing context) is one that you can put up between an email and an affiliate link to a sales page. The intermediate page serves as a pre-sell of an affiliate product and helps to screen out the less interested people.
You’d think that a properly written email might do that, but there are some who just click links without necessarily reading the surrounding text, or at least not absorbing the contents. There are also those who think ‘maybe I’ll just take a look’, without any real buying intention. An intermediate page will help to screen them out and help to improve your visitor to buyer conversion ratio – something that will definitely endear you to affiliate product producers. High conversion stats here help to encourage the big name affiliate sellers to sign up, so someone sending lots of visitors but few sales, is not really welcome at the sales page.
A list of the benefits would be a good start and if you have screen shots of some ‘inside pages’ they would help too. Anything that can raise the expectations of a real potential buyer and put off the ‘not-really-interested’. You don’t need to give away any procedures or product inside knowledge – you shouldn’t give away the farm, but hints and ideas could be helpful to turn an interested party into a customer.
Another way of doing an intermediate page is a pdf or video giveaway. It doesn’t have to be a full review or complete inside story, so long as it raises the interest and most importantly, contains your affiliate link – the same as the intermediate page must have. If you have your own bonuses to go with the product, make sure they get a mention and short description too, especially if they do something which supplements the potential of the product or fills in a gap in the knowledge supplied.
Keep the page simple. A couple of images and a clear call to action are probably all that’s really needed in addition to the text. If it’s a video, keep it to less than 3 minutes so that the people who know can decide quickly and the ‘don’t knows’ can be put off just as quickly.
Whichever method you use for an intermediate page – a web page or a pdf (or even both), make sure there is plenty of interest for the reader and enough information to let a real buyer know what they will be getting when they buy the product. It only needs to be said in a page or so – 500 to 800 words at most. There’s no need to bore your readers to death.
Do you have any methods for pre-screening potential buyers? Share your methods in the comments below.
Do you produce cheap products? A 20-page ebook? A 5-minute video? The sort of stuff that can be seen on sale all day long at $1-$10.
We all know that cheap products are aimed at the newbie market. Those who want to know better but can’t afford it (yet). But do they have a hidden cost? One that cannot be seen up-front. One that is costing YOU, the product creator or vendor!
The trouble with newbies is that they are, well, new to the game. As such, they need lots of guidance, lots of hand holding and see more value in volume than precise direction. That need for guidance means that you have to spend your time on support calls and emails. That need for volume means that you have to push the boat out for more and better ‘bonus extras’. And almost inevitably, it means more refunds as 2-day wonders (try the product for 2 days and wonder why it doesn’t work for them) want their small amounts refunded to them. Those who get as far as reading and acting upon the info in the first place.
What can you do about it?
Pack more info in, making it as ‘stupid-proof’ as possible. That’s a cost to you in more of your time? Outsourcing the support? Still a cost to you of course, and if you’ve paid out 100% to affiliates for a front-end product, where’s that money coming from to pay for your VAs?
There are a few ways of avoiding, or at list mitigating the problem.
One method is to only be an affiliate. Get out of the product creation game altogether at least for long enough to build a decent income from other sources first. Then support is somebody else’s problem and you can be the one collecting 100% of another person’s efforts.
Another method would be to make your products so simple that no one could get it wrong. Except that somebody always will. And it’s always someone who has the loudest mouth and is willing to blacken your name from one end of the internet to the other.
My final offering as a solution is to up your game a little and change your target market.
Yes, there is always a fresh supply of newbies, but that also means there is a fresh supply of human stupidity to trip you up.
A lot of people, spending a small amount of money can make you a small and probably decent income.
But could you aim a little higher, at people who have as much or maybe even a little more knowledge than you, but who appreciate how much work actually goes into a well-researched project? People who know that knowledge does cost time and money but are still willing to let someone else do that research for them. People who are willing to pay that little bit more.
A good $47 to $97 product where the information or research is well laid out should do very well as the opening product. The price is high enough to make a newbie think twice before adding to his credit card without making an experienced marketer think twice as it would be easily covered by his own earnings.
By targeting the more experienced person, straight away you will have far less effort in support. Experienced people know the basics and probably know where to find any more info that they need.
At these price points, affiliates are ‘only’ expecting 50% of the purchase price, but that’s still more for both of you than you’d get off a $7 offering. Sure, there’d be fewer sales by quantity, but it would be worth far more to you in the longer run (and you’re getting a percentage of the front-end price and not relying on back-end sales to make your income).
Higher prices tend to mean a more evergreen product. Something that will sell for much longer. It will seldom be the product-of-the-day, but your product will be there for a long time after the POTDs have been forgotten.
So what is stopping you from creating these higher priced items? Is it confidence in your knowledge? You probably know more than you think you do. A quick look around at many forums and groups will give you a level of comparison. The same places will provide you with ideas for your product’s main theme, if you’re lacking in that department.
I might even suggest that if you are lacking in confidence then should you be creating any products, let alone the mid-level ones I’m suggesting here. However, creating is as much about YOU learning as your customers, so why not just go for it anyway? And if the worst comes to the worst and you don’t feel that your new creation is up to being a stand-alone product, at least you’ll have an upsell for your next $7 release.
What’s your opinion? I want to know so tell me below.