Easy Information Product Launch Crash Course – Part 2.
I sincerely hope that you found lesson one informative and have started thinking about and researching the topic you want to create your new info product around.
In this lesson we will go over we are going to talk about finding the motivation you need to complete your product and launch it successfully.
One of the biggest obstacles to creating an information product is the quest for of perfection. This quest often leads to frustration,
procrastination as well an incomplete project. While the ultimate goal is to create a professional product that provides value to your buyers, it’s not important that it is 100% perfect. Instead, it’s more important that you get it done and get it out on the market.
Let’s go over a few techniques that you can use to help keep you on track when it comes to creating your own information product:
– Set a specific launch date for your information product
Even before you begin creating your information product it is a good idea to set a launch date. There are many reasons to set a launch date, but two of the most compelling are:
1. A specific date will help keep you motivated, so that you get the product done in a timely manner.
2. It will also allow you to begin a pre-launch marketing campaign that will help build excitement (buzz) within your target market and have them eagerly awaiting its release with open wallets.
– Create a plan and stick to it
Once you have chosen your launch date you can create a timetable for everything that need to be completed before you can actually launch your product. This includes; researching, compiling, writing, formatting, webpages, marketing etc. So get out a calendar, a whiteboard or use your computer to list all of the tasks that must be accomplished on a daily basis in order for you to launch your product by the date you set.
– Complete your research on the market for your information product
Remember through research is vital to the success of your information product, so make your you block out plenty of time for finding and compiling all of the facts and information you need to begin creating your product. Creating a working file on your computer where you can save all your research can be a big time saver, especially for easy access. Just be sure to back it up, either on removable storage, like a USB drive or online. You can find an online backup service by doing a web search for “free online storage”.
– Create an outline
Creating an outline for an information product isn’t much different from the way you had to create one for class assignments in high school or college. Whether or not you will be creating the product yourself or hiring someone else for you, having a good outline will make the creation process much faster and easier. It will help provide direction, create structure as well as motivation.
If you get stuck for ideas when creating your product outline just do a simple search online and you will find plenty of samples that you can use for inspiration.
– Just start writing
Instead of worrying about how your finished product will look at the very beginning, concentrate on creating the bulk of the content first. If you’ve taken the time to craft a solid outline all you have to do is fill in the blanks to get the first rough draft completed. If you decided to have someone else created for you can pass that outline to a ghost writer and they can take it from there.
– Now make it look good
After all of the content is complete, including proofreading and editing, it’s time to make it look good by formatting it properly. For an ebook or short report you can simply turn it into a secure PDF file, which is a Portable Document Format that allows for easy distribution, printing and viewing on many different types of devices without effecting the layout or design of your product.
Don’t forget you will also need professional looking cover and web graphics, so that your product looks good and can attract the attention it deserves. Creating graphics is a entirely different topic for another course, but I will say that there are many affordable designers available for hire and you can find reliable one by doing a little research online for graphic designers.
As for creating your products in other formats, such as audio or video there will be different methods and software that you will have to use in order to create a finished product, that is ready to sell.
But don’t let that slow you down. The important thing to keep in mind when it comes to creating information products is that every part of the process can be outsourced, so if you ever get stuck you can look for qualified professionals to hire on websites like Elance or Odesk.com.
That’s it for today’s lesson. In your next lesson we will be talking about creating a buzz for your new information product before it’s finished, so that you’ll have a list of eager, potential buyers awaiting its release.
Again, I appreciate your joining me for this short course. If you have any questions or need any assistance please feel free to contact me, admin(at)stevenlucasmarketing.com at any time.
Feel free to share this information by using the icons below. I’d also love to read your comments – should I do more stuff like this? If not, tell me what you’d like to read about.