Well, we have come to the final lesson in the Easy Information Product Launch Crash Course. I sure hope you have enjoyed your lessons and learned a lot about how to launch your own successful and profitable information product.
Okay, over the last few days we have gone through the basics related to research, product creation, pre-launch, sales and delivery, now we need to focus on one of the most important aspects of launching your new information product and that is marketing.
Today we are going to jump right in and talk about some basic marketing techniques that you can use to effectively promote your new information product for maximum profits.
There are many ways that you can go about marketing your new product. Some are free, some don’t cost much and others can be quite costly. Today we’re going to focus on some of the free and low-cost methods that you can use to get the word out about the launch of your new product.
One of the most important things about marketing your information product is to create a solid marketing plan and stick to it. You’ll want to focus your efforts on reaching your target audience as quickly and effectively as possible. To do that you need to concentrate your efforts on niche specific channels where your target audience can be found.
Here are a few good places to start:
When it comes to promoting your product via social networks, direct promotion is not always the best option. It’s better to participate in the community by providing helpful information. However, you can and should promote the content from your blogs and websites on social networks and use it to pre-sell your readers and lead them into your sales funnel.
One of the most beneficial reasons for using social networks as a marketing platform is that your information is often shared, which can have a viral effect on your marketing campaign.
Think sending out press releases is old fashioned? Well, it’s not, as a matter of fact they are still one of the most effective advertising methods available for product launches. You can create online and offline press releases. You should do both for every product that you release because due to the nature of a press release sometimes the newspapers will not only print your story, but they will often make it available for online outlets.
Ask friends, associates and especially people with authority in your target niche to write a review of your information product for you. While this may not be as easy as it sounds it can be an extremely effective way to get a large amount of traffic to your offer.
One way to get people to review your product for you is by offering them a free copy along with other enticements in exchange for their time. One such enticement could be offering their customers a nice discount or free sneak peek of your product, which will be a win-win proposition for both of you.
There is no doubt that articles are an excellent marketing tool and by publishing articles specifically written to showcase the benefits of your product on popular content sites and article directories you can develop a nice stream of targeted traffic into your sales funnel almost effortlessly.
While writing and publishing articles requires a lot of time and effort it is well worth it, simply because once your article is published it will continue to work for you over a long period of time without any further attention from you.
While it’s extremely important to blog about your new information product on your own blog, it’s even more important to post comments on other high-traffic blogs closely related to your target market. some people take blog comments for granted however they can be a great source of incoming traffic for your sales funnel. This is because every comment you make can and should include a link back to your product offer.
Even better than comment posting, if you can become a guest blogger for high traffic blogs in your market you will be able to quickly establish yourself as an authority in the marketplace and when it comes to attracting more targeted leads for your new product there is no better place to be.
One of the best ways to promote your information product is to have an army of affiliates promoting it for you. As we briefly discussed in your last lesson you can use one of the many payment gateways available to set up an affiliate program for your new product. Be sure to provide your affiliates with plenty of promotional tools, such as graphics, emails, newsletter information, and offer a good commission.
You can also offer an affiliate contests. By offering incentives and prizes for affiliates who make a high number of sales you can attract super affiliates and inspire them to work hard for you.
When it comes to paid advertising a pay per click networks like Google, and Facebook can be a great option for promoting your new information product, allowing you to get up and start making sales almost immediately. A pay per click campaign can be very successful even on a tight budget, depending on what market you’re trying to target.
If you’ve never run a pay per click ad before you will definitely want to spend some time learning how to run a successful campaign. Pay per click advertising has a bit of a learning curve, but it can be a very profitable when utilized properly.
So as you can see when it comes to marketing your new information product there are many options available and it really all boils down to finding the method that works best for you.
As we close this final lesson I would like to thank you again for joining me and I sincerely hope that you have learned a lot about how to launch your own successful and profitable information product!
Even though this short course has come to an end, please feel free to contact me if you have any questions related to launching your next information product. I will be glad to answer them the best of my knowledge! admin(at)stevenlucasmarketing.com
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