Going With A Big Launch

You might have gathered from the amount of posting I’ve been doing here and elsewhere that I’ve put a fair amount of effort into promoting what looks like (on the surface) to be a very small priced item. Alex Jeffreys’ The Money Trigger – a $5 product with a one time offer ($17) and a recurring 2nd offer ($27), doesn’t look like it will be a huge earner but it all depends on who can capture the leads.

I decided to try an experiment – I hadn’t seen it done anywhere else before so I didn’t know how it would go.

As the system stands, if I send a lead to Alex’s sales page and they buy then he gets a ‘known buyer’ lead and I get $5 (100% commission on this item). If they just leave then no one gets anything. So I decided to send them via this squeeze page BEFORE I sent them on to the sales page. That way I’d get a subscriber to my currently scrawny list and then maybe there’d be a sale afterwards. Win-win for me and Alex you’d think. The squeeze page promises nothing that Alex’s sales page doesn’t deliver and there’s no freebie from it (at least not until email 4 from my autoresponder).

This I think was my big mistake.

Because there was no reason to sign up, out of the 2100 clicks that went there, only 12 did and 10 of them were from Lagos, so I don’t expect they’ll be buyers and one of the other sign ups was me testing that it worked. So not a great result.

I’ve learned a few things though (18 hours after my initial launch):

  1. I didn’t put any analytics code on my squeeze page and relied solely on a bitly.com link. Insufficient data really. I’d sent some safelist ads and analytics would have told me if any visitors came from them.
  2. I should have offered a freebie on the squeeze page. I have several self-written ebooks that would have been good to go with this product.
  3. Squeeze page should have been email only rather than name & email at least for Clicksense captures.
  4. Once I knew what was actually in the product (instead of just info on the JV page) I should have re-written the squeeze page to emphasise the value and benefits. Or at least split tested the two.
  5. Clicksense is a lousy source for paying customers – although maybe I was just unlucky. A free offer might have got signups. It is a cheap source of traffic targetable by region  though and worth trying for that reason. I had some credits left over from another campaign and decided to use them rather than put new funds in. Time of day could have been key there. I got a huge proportion of USA clicks but that was early afternoon their time. WAHM clickers probably.
  6. I spent some time on pre-launch teaser messages on Twitter, LinkedIn, IBOToolbox and ApSense – none of which drew in a damned thing (by elimination of other traffic sources) to this blog’s review, where the pre-launch messages were sending them, or to the squeeze page (post-launch). Articles on the latter two sites do have some interest in them but no click throughs as yet. They will remain there for future potential. At least these were free.
  7. I spent $5 on a Twitter blast through Fiverr. I think that’s where the Lagos signups came from.
  8. I’d forgotten that I’d built up some clicks on AddMeFast.com a social sharing site, so I still have that as a potential traffic source. Wish I’d used it at the time though. It’s actually quite fun as click for click sites go. Twitter re-tweets are the best way and run a separate ‘Website Hits’ tab in your browser at the same time to gain a few more clicks. Clicks can be bought, but I earned mine by clicking.

My actual stats from JVZoo weren’t too bad. 51 clicks on the JVZoo link directly resulting in 6 visitors and 3 sales of The Money Trigger and one upsell to MarketingWithAlex Live, so purely on those stats it looks good for Alex’s funnel, but my side definitely needs more work! Picture below:

JVZoo screenshot

I have one last chance which is a 125 click solo ad from Safe-Swaps which is due to go on Saturday. Probably should have booked that in advance to catch some launch interest.

We live and learn.

Please comment below – especially where you think I could have done things differently or better, bearing in mind I’m still at the low budget end of spending money although time is something I can spend.