Are you creating your own products?
If you’re into any sort of internet marketing, no matter what your niche, you should certainly consider it, if only to create your own unique give away items.
This is the point where many of you will tell me that you don’t think anything you produce would be good enough, that you don’t know enough, that you wouldn’t know where to start or it wouldn’t be perfect. As excuses go, these are pretty poor ones and they all tell me the same thing… That you are afraid of rejection. It’s a very human thing and nothing to be ashamed of, but I’m here to tell you that you can get over it and make something that your market will love and that will help to build the brand of you (See article).
Let’s deal with some of those objections.
Anything you produce wouldn’t be good enough. Are you setting your personal standards too high? I’m sure you’ve read stuff in the past and thought that you could do better. Here’s your chance to prove it. You just write it and let your peers judge it for themselves.
You don’t know enough. If you’ve been doing any sort of marketing for any length of time, you’ll have already discovered loads of things that people who haven’t done marketing don’t know. You don’t have to know vast amounts more than everyone else, a little more is enough. You have that knowledge and they don’t, but they could if you tell them.
You don’t know where to start. You do though. You started somewhere, didn’t you. Tell your own story. Be a real person to your readers. You’re not writing hard science fiction – where the story is reliant on a lot of provable science fact, you’re presenting a ‘how I did it’ guide for others to copy. Jot down a few ideas in a list. Expand each idea into another list of sub-ideas. Write a paragraph or two for each sub idea. You suddenly have a written document that you can use. Read your document into a recorder – you have an audio product. Go back to your ideas list and put them into a presentation program like PowerPoint – there’s another product. Turn your presentation into a movie and overlay your audio – you now have a video. It really is that simple.
It wouldn’t be perfect. People will forgive an awful lot in the way of writing, spelling and grammar if you can make your message full of value. Don’t agonise over details Don’t suffer ‘paralysis by analysis’.
As soon as you make a start you will feel things coming together. The first time you create your list of ideas and make a start on expanding it, it make take you hours. After you’ve done it 4 or 5 times it will get much easier. If you’re making an audio and you stumble or stutter, leave it in. No one will mind in the end. It’s the content that matters.
So get out there and do it. Keep everything too. There’s always a chance you can use it somewhere else, perhaps in another product bundle. The more you do, the easier it will get. The first step might be hard but producing anything is far more valuable than producing nothing.
What’s your approach to content creation? Are you ever paralysed by indecision about whether your ideas are good enough or don’t you think you have any ideas? Comment below or contact me if you need help and inspiration.