Do Nothing And Nothing Will Happen, But It’s Got To Be The Right Something

A lot of first time entrepreneurs will buy a product or two, read it and think, ‘that’s easy. I’ll do it’, follow the instructions half heartedly or for a couple of days or weeks and then wonder why the money isn’t rolling in. If you’re in the marketing business, you must treat it that way. It’s a business. A shop that doesn’t open will sell no goods and a shop owner that doesn’t follow the rules of sales will not be a success. Just reading a system is never enough. You must take action on a system, all of the actions, all the way through the system. Also if you don’t put full time effort into it, don’t expect full time results. I fully admit that I haven’t put full time effort into my business, but I’m happy for it to grow slowly and to me it’s manageable and what I want to do. If my circumstances changed, I would re-evaluate, but until then, I’m on the slow path – but I’m aware of it. I am doing many of the right somethings, just at a reduced pace.

There’s a good quote, I think it’s from Einstein – “Idiocy is doing the same thing over and over again and expecting something different to happen.” Now I may not have it word for word but it’s something we need to bear in mind now and again. There are so many people, usually after the quick money, who think that grabbing an affiliate offer, off Clickbank or JVZoo, and then plastering it over as many Facebook groups and Twitter feeds as possible will earn them loads of cash. It may get one or two sales, purely on the scattergun approach, but usually barely covers the time and effort and certainly could not be called a living wage. But they’ll do it again and again until their account gets suspended or banned. If it doesn’t work the third time, why expect it work at all? If no attempt is made to cultivate yourself as someone useful to know, then don’t expect people to want to hear what you have to say.

Of course, you experienced marketers who kindly still read this (and often comment), don’t need to be told this and you know how to social market properly, in a friendly manner and one that is sustainable to your business. You offer free advice, ask questions of others and react to events before even posting anything vaguely sales-like. You prove yourself to be a real person first and at most you offer a free gift in return for getting someone to sign up for your list. Selling off the social pages seldom works, but getting a list of interested parties who might be interested in more of what you have to say is likely to have a better response.

A bad hunter hunts, a good hunter waits… And so should you. Wait where your prey will be. Find out where people in your chosen niche hang out. Find the forums, discover the groups, chat rooms, other niche blogs and leave your traces where they can be found. Your traces should be, good answers to questions, challenging questions of your own, statements of fact or opinion where they can be agreed with or challenged, and attached to each of these will be your full name (or the name you want to be known by in your niche) and a link to your website or squeeze page. The former helps visitors to get to know you better, the latter grabs them instantly to your list where they will need more persuasion to become a customer, but at least you can keep trying to talk to them through your list building efforts.

None of these methods are fast but they do make for long term viability of you as a market force. If you really want fast cash you need to enter the far more risky world of online trading – Forex, Binary and the like, of which I only have the vaguest outside view. I do know you need a reasonable amount of cash to start with though and you do run the risk of losing it as well. These methods are pretty close to gambling and you know you should only play with money you can afford to lose. Can’t stand to lose, don’t play those games.

Get yourself in for the long haul. It isn’t hard to do 20-30 comments a day so you will get 100 to 150 links to your page a week. Do this for 8 weeks and you will be drawing them into your pages. They are already interested in what you’ve said and interested people are more likely to be good customers. You’re obeying the proven rules and that’s the way you make a steady income.

Here’s an example of a simple squeeze page – Make $80 a day without a website – Click Here Now Simple layout, a few words on what you’re getting and only one action – fill in the form. It works quite well even though there’s no free giveaway on the other side, it still gets a good number of sign ups each day. Try something similar for yourself. It’s easy to set up and can grow your list. Don’t wait any longer, take action NOW!

What’s Public Label Rights All About?

As an internet marketer or even just a casual internet user, you may be wondering what Public Label Rights is all about? Commonly known as PLR, it is a method of legally obtaining works created by someone else and making legal use of them.
Public Label Rights is usually, but not always, text document(s) on a given topic. The big ‘selling’ point of these documents is that they can be claimed and labelled by the buyer as their own. Due to the nature of the internet, they are often re-written, at least slightly, so that they are not flagged as identical copies when distributed on the internet. Even so the claimants will not be chased as plagiarists, plagiarism being a major ‘crime’ of the internet – stealing one man’s work and claiming it as your own.
If you searched through many article sites you may find similar looking articles by different authors. Assuming that all things being equal – that they really are different articles and that they are all claimed as legal, then chances are the original article was a PLR document.
Now before you rush off and grab some PLR articles to submit to the major article sites (like this one), be aware they are well aware of the situation and will generally deal with it with a rejection, pointing out to you the error of your ways. So what would you use PLR articles for?
First of all they are often used as filler material for new blog sites. If you have a new photography web site and don’t have the time or expertise to write a dozen or so articles then you find a PLR sales site that has a collection of photographic articles and you buy them, put them up on your site with your name at the bottom and you have instant expert status. Google may penalise you for using duplicate material – as it is bound to be the same articles as somewhere else, but that’s the nature of PLR for you.
If you collect several PLR articles together, you could have an ‘instant expert’ e-book that you can give away or sell. Some PLR documents are already book length and complete with cover graphics meaning that you can give away (as a sign up gift) or sell the document, again with your name on it. Again, eBook sellers (Amazon, Kobo, Smashwords etc.) are well aware of this practice and may well reject books that are too similar in content to existing titles.
PLR is pretty much yours to do with as you please. It is not an excuse to be lazy – after all, it is still better that you check through thoroughly anything that has your name attached. PLR documents are not necessarily spell checked and grammar proof-read, nor is there any guarantee of the accuracy of their contents. They are quite often put together cheaply and quickly for the purpose merely of making money, so you do need to be aware of these limitations. Provided you take these precautions and you are careful as to the uses that you put them, PLR documents can be a useful addition to your authorship armoury.

Passive vs. Aggressive Reviews and Pitches

Here’s something I’ve spoken about before – writing articles for your general readership. Before, I came down firmly on the side of writing in a way that tried to engage your readers as friends and not to try to put fear into them in order to make a sale. After some experience of my own, I now have to say I am wavering towards using a slightly more aggressive selling technique at least when selling into the internet marketing niche – and probably any other niche where the market is predominantly male, 25-50 and tech aware (not expert).

My reasons for this? I’ve had more response when using the fear of loss line – “Only available for 5 days”, than if I just said – “It’s here for a short while. Get it while you can” as the former puts a definite time limit that someone must take action by. The latter is probably a bit wishy-washy in approach and does not instil the fear of loss into a buyer’s mind-set.

Another thing which feels contrary to my personal nature but shows more success is the sort of line that says “You need this” against “This might be useful to you”, even if it’s a non-essential need, a ‘nice to have’ if you like. Making the item appear to be a requirement, a necessity, a game changer seems to put more shopper faith into it than if it is just described as something that might help you do a job easier. The raising of the stakes like this seems to push the thought process towards the ‘gotta have’ mentality, no matter how many times the buyer has been told the same thing before.

Are buyers really that easily led?

I’m sorry to say that in many cases it does appear to be so. We often see ads on TV for different products but which are so similar in message that they could be for any item, so we still seem to fall for it, so as much as it hurts my psyche I’ll be starting to get a bit more aggression into my so far passive writing style. I know it will be difficult for me as I’ve been quite laid back, even in product review articles where I’ve been quite scathing about the product, I’ve always tried to temper it with constructive criticism, or at least what I think is constructive. It may not always be seen that way (and one response I had almost accused me of deliberately trying to destroy the product reputation before it even got one) but after 15 years of seeing these things in the internet marketing niche, I do know what appeals to me and what should appeal to the wider market.

Passive writing as a marketing form does have its place especially for certain niches and target markets and it may be that my written efforts may be better placed if I moved towards those niches, but I like the internet marketing niche and I will just have to adapt my writing techniques to match those who are successful. I only hope I can do it in a convincing enough way and not frighten too many people off.

And so into Autumn

Well we’re now on the run up to that dreaded pagan festival nicked by the Christians – the Winter Solstice. Where vast amounts of money are spend on gifts to bribe our family and friends to like us for another year. Yup. I’m in a cynical mood today, which is probably not a good idea when it comes to writing an Internet Marketing blog, but might just be a bit more entertaining than some of the waffle I’ve pushed out lately.

I’ll admit to being lazy sometimes when it comes to writing posts, either digging out old articles or reviews that I did write or finding an informative posting that somebody else did – although I do give them full credit. I might research but I don’t steal! (Research is when you steal a lot of different people’s work at once). So what’s been happening at SLM then?

Not a great deal to be quite honest. The release date for Sales Funnel Mastery has slipped for several reasons – I wanted some good graphics and a guy I was hoping would help has let me down. Time to bite the bullet and move on to someone else. I’ve also been on a few days away and other things of importance needed dealing with. These are all poor excuses, but they’re the only ones I’ve got for today. I’ll research some better ones for next time.

I’ve also been hunted down to do reviews for new products. That strikes me as an honour really. I must be getting a bit of a reputation for  them. Now I’ll admit my reviews can be brutally honest, although I try to be constructive as well. I’m not going to re-write their products for them, but I will say where I think they’re going wrong. I’ve had one or two people who don’t like what I say but for the most part I think (hope) I have given them points to ponder. I would also not be shy of posting reviews, good or bad, on here, so you all will know!

I’ve just finished writing one for a product called Video Mastery by Corey L. Franklin which is not released yet (although real soon, I think) which is well worth a look if you are a beginner to video marketing. It’s more on the setting up of a YouTube account and channel than actual video production although there is some stuff on presentation. Keep your eyes open for it if you think this could be of interest to you. There will be an affiliate link on here once it is released.

My other reason for not doing so much on here is that I’ve been hitting Twitter a lot. A few words of wisdom interspersed with blatant affiliate links and ads for this blog. I’ve actually had a few hits coming from that way and one or two small sales of $80 per day. Nothing to retire on, but an interesting way to market. Bear in mind that no matter how many thousands of followers someone has, not all will see it, care about it or even know that it exists, but nevertheless, it shows that Twitter marketing might just do the business. By the way, $80 per day is a great product to make money without a website. It’s cheap to buy and easy to implement. I’m not going ‘full on’ with it but I can see that it will work quite well. It’s also repeatable, expandable and not limited to any one niche. Well worth buying and trying if you’re looking for funding for another project.

To increase the likelihood of sales I’ve been using a place called and trading my time for retweets, mostly by retweeting other people’s ads and additionally by watching 30 seconds of YouTube videos. It doesn’t take a great deal of time or concentration and is good for pushing a message out. AddMeFast is not the only social media repeater (Facebook likes, friends, shares, Twitter tweets, retweets, Vine, Pinterest and other social sites) out there and they all work on similar principles. Either buy a certain number of credits or earn them by pushing out somebody else’s messages. Once you’ve done that 50 times you get some bonus credits too which quickly bumps up the bank. It’s easy and actually quite fun.

As always, feel free to comment below. All comments are now ‘Do Follow’ and spam ones are filtered. I read them and respond when I can. I still enjoy doing this blogging lark and hope to keep sharing good information with you wonderful people.

P.S: If you’re signing up for info then please use the sign ups on the main pages. A lot of people are creating site logins here and then get emails from me asking them to sign up again through my autoresponder. I’ve tried a plugin that’s supposed to do this for me, but it doesn’t appear to be working. Ironically, I get even more signups at my spammy affiliate site Just a shame they’re not buyers though!

Promoting Your Blog Articles

I found this article from a tweet and felt it was worth sharing. The original can be found at

Our readers often tell us that they appreciate the information we share with them each week, but wonder how exactly we promote our blog articles to generate leads.  After all, that is the purpose of writing blog articles in the first place, beyond just being nice people who like to share.  Generating interest generates leads.  If a company is marketing through articles it is posting to a blog, it is therefore a “success hinge” for what is performed behind the scenes.  Generating a large readership is not an overnight feat, and actively promoting your blog articles starts before the article is even written.  Knowing in advance which outlets the content will be spread across takes some set up effort, which also entails pre-planning.  Setting up accounts with a variety of article directories, social media outlets and groups form the foundation to the marketing via blog articles.  This work is necessary to effectively grow a reader list over time. 

Email and RSS subscribers must find the information worthwhile, and will take time to grow a respectable readers list.  Good things aren’t an overnight occurrence, so be patient and persevere. What is the time honoured saying? Good things come to those who wait.   

The writing part of the process is merely an initial step in making blog posting productive.  Once written, it must be edited for grammar, spelling flow, and be keyword rich. Additionally, back linking your blog article to well-respected sites is critical, and research and self-promotion is a must-do.  You’ll need to actively promote your blog articles using a series of steps once the piece is perfected and ready for publishing. 

Start Promoting!

Link the new article to several (the more the merrier) article directories (sharing sites) such as  There are literally hundreds of sites, and for a list of the top dozen or so that we use routinely, just drop me a line for a complete list that serve us well.  

Regardless of on which platform your website is built, it should contain a sitemap.  WordPress offers several plugins that produces an XML update.  What this means is that once you tell it to update and hit publish, Google receives a notice that new content has been published, and their “spiders” can easily locate it.  The XML Sitemap tool tells the search engines of your site’s directory structure, what content resides, and communicates to it when new content is added. 

Your readers may find the article of interest enough to want to share it with their friends and associates’, so having share buttons of the most popular social networks only makes sense.  Here is short list of some of the buttons your blog post should offer.

Be the first to Like your post.  Although this doesn’t update your active feed, it will add to your personal profile.  Make sure you have a Facebook share button so that your readers can Like your post and add it to their feed too.  Facebook offers groups, so make sure you are not only active on groups that share a common interest, find some that cover your topic and post to them as well. 

Use Twitter in a variety of ways.  First tweet the title of your new blog article, and then mix it up with a few alternative titles or tips about the topic throughout the day to catch those that may not be active at the time of original tweeting.

LinkedIn is a great placement for articles, especially if you have a following and belong to groups.  There are more than 50,000 groups in which to join and be active, so don’t discount LinkedIn under any circumstances.  If your article has anything to do with business, there is likely a group or two that would have interest in your article. And keep on the lookout for other posts where you can share past articles in response.

Google + is a great outlet for sharing your latest article of interest.  Simply provide some additional commentary to the already loaded topic, title and description, so sharing on this medium is easy.  There are also Google communities that you can join, and although it isn’t an automatic, you have the ability to share with these groups one at a time. 

Pinterest has come out of nowhere to become one of the most utilized social media outlets, especially for retail sales.  However, don’t discount it if you don’t sell shoes, having an active presence on this medium will serve you well.  Showcase your latest content with a visually attractive header and it can work nicely for any business.  Your Pinterest Boards can be set up to focus on portions of your topic listings, so don’t minimize its value to your business marketing efforts.

The “Sure Six” are just the beginning, so pay attention to MySpace, Digg, StumbleUpon and Delicious as well.  These are lesser used than the others but can prove to be quite valuable when sharing new content.   With more than 500 social media networks across the globe, with new ones appearing daily, you can make sharing your content a full time effort.  Others of which to take note are Reddit, Diigo, Bebo, Orkut and a load of others.  This tier of outlets shouldn’t be avoided just because you may not have heard of them; your leads can come from anywhere it you let them.

Make certain to offer an email share button so that your readers have the ability to email a copy to their own mailbox for future reference, but to share with others specifically in their private email listings. 

Let’s not forget mobile marketing.  Your marketing would be remiss if it failed to include mobile.  Short Message Service (text messaging) is another valuable vehicle to get the word out.  Make sure you pay close attention to the rules and make certain others have opted in and honour any requests to opt out in a timely manner.  Teaser texts highlighting your new content can have a link within it to direct the recipient to your site and article. 

This is by no means the complete process we at Zen Marketing use to promote our blog articles, but it is enough for you to dramatically improve your lead generation efforts. 

Throughout our blog we have other important articles detailing tactics for the promotion of content.  And in the near future we will also cover how to write and handle press releases and why they are so vital to promoting your business, using micro blog sites to help further spread the word, how to share it with the world on something called and also how to curate other’s to help shore up your own efforts as well.  We will also cover how to use specific software to aid in the process, how to create tweets specifically designed for re-tweeting by others, and a bunch more.  Stay tuned.


Overseer of Order John Hyman

Zen Marketing Inc.Overseer of Order

Product Creation on the Cheap–Part Two

Let’s get out there and create us some products. We have the ideas. We’re sure there’s a market. What we don’t have is a budget. So where do we start?

In the previous article I covered ebook and audio creation. In this article I’ll say something about video production.

Making video products seems to be all the rage. With many hours of video being uploaded to YouTube every minute, it seems to be the way to go for putting your message over to those who want to hear it. <rant start> In my personal opinion, I think it’s being over done, especially on sales pages where we’re expected to watch a 2 hour pitch for a $27 product. If you can’t tell me in 5 minutes then you’re hyping it up. <rant end>

There are many different types of video product, almost all of which you’ll have seen somewhere or another.

By far the easiest to produce is the PowerPoint slide show type. Rather than letting PowerPoint (or the free equivalents from Libre Office, Open Office, Kingston Office, etc.) control the flow, export each slide as a jpg image and join them together in video maker type program. Microsoft produces a free one for Windows called Windows Movie Maker and again, there are free equivalents for Linux and Mac. If the slides say everything you need then just put in some background music (make sure it’s royalty free or license agreed). Usually though you will need some voice over to explain a bit more depth. As for audio, make yourself up some guidance notes for reference and just speak freely. Just reading the slides is pointless and makes your video quite dull.

Related to the slideshow video is the screen capture video. Camtasia is the usual weapon of choice here but it costs big bucks. However, Cam Studio is free and does a great job. There are one or two other similar programs but these have limits on time or quality. Make sure you have as much set up beforehand as possible. If you’re doing web pages either have them  ready up as tabs or at least as shortcuts. Nothing shows more lack of preparation than someone saying “I’ll just cut the video here while this page loads” and then apologising for the missing 2 minutes of their life. The more professional you appear, the more you’ll be accepted as a professional marketer.

The next type of video is the talking head type using either a web cam whilst sat at your PC or laptop, using the camera built in to your mobile phone or tablet or a home video camera. The latter methods are best done using a tripod to hold the phone or camera steady. Incidentally, there are autocue type apps available for iPad and Android devices that allow you to put your notes in and have them scroll past at a controllable rate, which may be far more convenient than scrabbling for bits of paper. Whatever cue method you’re using, try to have it set up at eye height beside the camera lens so that it looks like you’re looking straight at the camera.

A popular type of video is one that probably requires external assistance. There are websites now that allow you to feed in a script and control some animations to speak it. I haven’t hunted any down yet, but a search on YouTube will show you what I mean. Some of them can be quite entertaining. Look up ‘Sounds Like A Pyramid Scheme’ to see what I mean. Related to this are the animated doodle type which can work very well. However, at this point we are walking into the ‘spending money’ territory. Something I’m trying to help you avoid.

The final type of video I’m going to mention today is the discussion type, where two or more people discuss a product or one is interviewing the other. You will certainly need a microphone or two as the camera would need to be further away to capture both people. You are definitely getting into professional territory here as you could always use multiple cameras and turn it all into a major production. It will look really great if you do it right, and you’re several steps up from the ‘recorded over Skype’ audio interview.

I can certainly recommend a site called Perfect Video Pro. It’s a WSO so it does cost money (I got in as a reviewer) but it’s been done by a professional director / producer and tells you all you need to know about making your own ‘real people’ videos.

So there you go. Plenty of ways to make products without spending a great deal of money. As always when you don’t spend money, you do put in more of your own time or you trade your time and pay someone else to do the tricky bits.

Once you have a raw product, it can always be restructured and reused. An ebook can be read out loud to become an audio. A video can be transcribed to an ebook, or the visual part stripped off to create an audio. An audio can be layered in with a slideshow to make a video. Although many people will try to teach you a preference, which end you start from and where you go with it is up to you.

Do you have any free tools worth a mention? Does the idea of product creation strike fear into you? Comment below and see where it takes us all. I read the comments and comment back where appropriate. All links are now ‘do-follow’, thanks to a new plugin I’ve just obtained so they’re even more value to you. Spammy links and comments though won’t make it through screening, so don’t bother trying! Join in. It’s all good fun.

Product Creation on the Cheap – Part One

Let’s get out there and create us some products. We have the ideas. We’re sure there’s a market. What we don’t have is a budget. So where do we start?

The first thought is what type of product? This boils down to a choice of 3 basically, although there are sub-divisions in each – ebooks, audio and video. Let’s examine each of these, starting with the easiest:-

Ebooks: It pretty much doesn’t matter what operating system you have or how old your computer is, it will be able to cope with the written word. Anything you can get your writing into an electronic format will do, including iPads and Android tablets. Some word processing software is more sophisticated but so long as you can (at some stage) underline, bold, italic, headline and paragraph neatly you’re off to a head start. There are even some free Office suites for all platforms and most of them have the advantage of being able to take our words to the protected and easily readable stage… the PDF. If your word processor doesn’t have an export to pdf capability, search around the web for a pdf printer or pdf driver. There’s plenty available for free for Windows and Linux. I expect there is for Mac too. Having your document as a PDF makes it harder for other people who might consider editing it and claiming it as their own.

Depending on your niche, your idea and the intention for the ebook, it could be as short as 500 words (a single page) and still have value to a reader, so it’s down to the quality of the content and the writing, not just the volume. Some people can say nothing in 10,000 words, and probably give a lot of refunds too! A cover is not essential, especially on a freebie, although I’ve seen a number of WSOs where the cover is little more than a title page. It does make the production look a bit more professional though. Whether you go down the graphics route and add a cover or get one made up for you, is down to your personal preference. There are free sites that will make up covers for you, as will Amazon, if you make an attempt to publish your work that way too. It doesn’t have to stay published on Amazon once your cover is made up, either! Make up your kindle book (or CreateSpace for a paperback version), download the cover graphics, then take it off of Amazon.

In fact, steal a march on your rivals. Use CreateSpace to make up a paperback version of your book. They work out quite cheap to buy for yourself. Offer a real book to your customers. Not so much in the IM niche, but in certain other niches a ‘real’ book will be snapped up quite readily! CreateSpace is ‘print on demand’ so you don’t need to hold any stock (and you set the price too). Since it’s owned by Amazon, it’s free to use and not every Kindle author knows or considers it as something to be done. Can’t think why not though. It’s free to the author, gives them a real product that can be sold at a premium (print has more kudos than electronic versions) and is another sales channel. Print books can get into libraries and could be seen as valuable give-aways or back of room sales at speeches and shows, if that’s your thing.

Audio is the next product creation. Again this can all be done for free and still produce a quality product. Again, any modern laptop has a built in microphone and recording capability as do tablets and mobile phones. If you can avoid being somewhere too noisy, then the quality will be more than acceptable for most markets. Any editing that needs to be done can be completed with a free software tool call Audacity which is available for Windows, Linux and Mac. There will be free or cheap apps for the different tablets types as well.

To make your audio work, speak freely rather than script it word-for-word. Jot down some outline notes to keep you on track. Speak reasonably slowly and clearly although there’s no need to drag every word and sentence out to a painful to listen to level. Listen to the playback and see if you can understand yourself. If you can’t then no one else will either. Unless you are a professional speaker (and not many of us are), there will be a certain amount of ‘um’, ‘err’ and ‘ah’ which will be forgiven if your content is good.

Rather than try to create a 20 to 30 minute speech all in one go, see if you can break it down into 3 to 5 minute chunks, then use Audacity to join them together, perhaps using some music if you can’t make the join clean. Making short chunks also means if one area is too bad for vocal trips or bad audio, it can easily be re-recorded and replaced.

This is turning out longer than I thought, so I’ll end it here and call it part one. Part two will follow shortly.

How to make $10,000 a month from writing articles – Part Two

I used to think that learning how to create regular wealth to the tune of $10,000 monthly was unheard of. Then I recently listened to a webinar that spells out a formula that actually makes sense…

How to Create Wealth Step Four: Figuring out How to Get the Product sales…

Judging from my own figures, I understand that one in every forty individuals who view my video clip will decide to purchase at that moment. So, to get 40 product sales a month, I would need to find a way for 1600 people monthly (52 people every day) to watch my product sales video clip. And how to I do that? Well, this brings us to step five for creating wealth…

How to Create Wealth Step Five: Figuring out Prospects…

The easy way, of course, is to simply buy leads. However, this is not always very cost effective, especially starting out. Some people pay as much as $5 a lead, depending on their marketing strategy, and this would cost $260 every day to get 52 leads! A figure that would then have to be factored in to my daily profit, meaning I would need more leads to get more sales. Paying for these extra leads means I need to sell more, which means buying more leads. You get the point!

While many people choose paid marketing strategies, I elect to use free marketing – blogging, article marketing and videos to bring in my leads. Assuming you want to go this route as well, let’s determine how to get those 520 people every day to reading your blog posts and articles, and watching your videos. (520 visitors is based on my very own 10% opt in percentage for my content to produce 52 leads.)

How to Create Wealth Step Six: Figuring out Lead Flow…

This is where keyword research comes in. You don’t want to waste your time writing about stuff that nobody wants to read! You can determine the potential visitors to your site by accessing the free External Google Keyword Tool at ‘’ and click on the link keyword research tool.

Figure out the number of people searching for your keyword phrase that you’ll be using throughout your content. For instance, I understand that the keyword phrase ‘how you can create wealth’ gets roughly 590 exact match searches monthly, or 19 searches a day. This knowledge tells me that if I can promote this content to rank on the first page of Google, I can expect about half of those people (10) to watch my video clip or reach my article or post, and 10% of those people (1) to become a prospect.

So in this scenario, this particular piece of content for the keyword phrase how you can create wealth should yield me one lead every day. How do I get 52 leads every day?

Simply put out more content for other keyword phrases. 52 pieces of content each yielding one lead a day will give me 52 leads per day, which generates 40 first line product sales a month which equals an average of $10,000 monthly.

You might think that generating 52 pieces of content all at once is intimidating, and without paid assistance it might be. But if you can generate 5 pieces of content a day, within 2 weeks you’ll have enough. Distribute these articles amongst as many different article sites as you can (putting one daily on your blog), and if you can put a different tracking link for each site, you will know which are the most successful sites for you and you’ll know where to concentrate further efforts. Links back to your offer should be once in the article and once in the resource box at the end of the article.

If 5 articles a day is too much then try 3 or 2 or 1. Progress will be slower than if you generated 5 a day but over a period of 8 weeks you will have everything in place.

You don’t have to stop at 52 articles either. You can increase the number of articles pointing to the same offer, or you can start again with articles pointing to new offer funnel. This second idea is probably better because you then start to have multiple streams of income, so that if one stream dries up you have others to replace it. This is another reason why tracking is important. When your income starts to dip you’ll know which funnel needs either bolstering up or replacing. More on Profitable Writing at

Another thing to do is to collect the email addresses of visitors to your offer. Many people will not buy on first sight and there is little chance they will remember you tomorrow, so you will have to remind them, but to do this you need to be able to contact them again.

Using a web form linked to an autoresponder will enable you to send out planned emails at regular intervals to build up a relationship with them. By the 5th email people will feel that they know you and they will begin to trust you enough to buy something from you. However, list building and email marketing is a whole new game. You can explore this game at

Remember it’s your $10,000 a month and you must earn it. Your future is in your hands.

How to make $10,000 a month from writing articles – Part 1

  1. How to make $10,000 a month from writing articles

I used to think that learning how to create regular wealth to the tune of $10,000 monthly was unheard of. Then I recently listened to a webinar that spells out a formula that actually makes sense…

      1. How to Create Wealth: Step One: Getting a Clear Intention…

You need to have a clear intention of how much you want to create. For the purpose of demonstrating this formula, I’m using the figure of $10,000 monthly. You need to spend every day creating internal images by visualizing your self, in the near future, ensuring to concentrate on the sensation that you’ve achieved this amount of earnings and what you’d be doing with it. Will you spend it all, will you save some? Can you imagine yourself, putting some aside and re-investing the rest in growing your business? It must be something real and achievable by you, for when the wealth comes your way.

      1. How to Create Wealth: Second Step: Figure out your End result…

For those who have no clue how what your earnings objective is, it’s impossible for you to reach it. You cannot just think to yourself ‘here’s what I want’ and the hope for the best. You need an agenda – a technique that will take you nearer to your ultimate goal while you improve. And don’t forget, it isn’t always only the end result that makes a difference… it is the journey. The best way to travel is not in the hope of arrival, but in the certainty…

The main reason behind the objective is to make conditions perfect to make individuals complete it. What it really tends to make of you will always be the much better worth than what you’ll get.

– Rick Rohn: United states business owner, writer and inspirational loudspeaker

How to Create Wealth Third Step: Figuring out the amount of Product sales you’ll need…

Go ahead and take monthly figure you would like and separate by 31 to obtain your every day expectancy of making prosperity. Within this instance, $10,000 split by 31 Equals an objective of $322.58 every day (we are able to round this up to $325).

Consider this figure and reverse engineer it to find out how you can create wealth with your products. For instance, within my company, I understand that figures demonstrate that one customer will purchase an item for every 40 individuals who view the product sales video clip, which is a 2.5% customer to viewer ratio.

Now, I should also do some study within my own small business to find my very own upselling figures. Why? Because this will give me concrete figures to move forward with.

While the average person who decides to buy will generate me a $25 commission at the opening product, I also know that one of every three of these people will upgrade to the $100 monthly program, giving me a commission of $125 monthly. One in five of those people will elect to purchase the $500 product, and one in ten will buy the $997 product. Putting these offers in a series like this is known as a marketing funnel.

So to figure out average commissions, let’s function in reverse from a 30-sale point. Thirty product sales Equals ($25 x 30) + ($100 x 10) + ($500 x 6) + ($997 x 3), or $750 + $1000 + $3000 + $2991, or $7741 for 30 product sales, split by 30 Equals $258.03 each. Let’s round that to an average value of $258 commission for each sale.

Judging from this scenario, I would need 38.76 (39 rounded up) product sales a month (or 1.25 product sales every day) to equal a monthly income of $10,000, or an everyday income of $325.

Lightning Fast List Building by Arbab Khan

Lightning Fast List Building by Arbab Khan

This is a nice gentle introduction to list building, although it doesn’t follow up with ‘what to do next’. Perhaps that’s for the next book. Of the two tricks revealed, the second is very common and well known, but the first it less known and puts all of the value into the book.

Lightning Fast List Building is written in very clear language, possibly slightly at the expense of not injecting some of the author’s personality into the writing. I’m not saying this is a dry read, it’s not by any means. There is certainly no waffle or filler, the links that could have been affiliated are not (always a good sign of an author confident in their product and how much they’re already making).

Arbab Khan gives us a little of his back story without going into detail. Here’s a guy, like many of us, who have tried things, had the rug pulled from under him by Google banning his AdSense account when things were going reasonably well, tried many other things and pulled himself back up again.

There’s also a little bit of self-help encouragement in the early pages. We all need this sort of thing from time to time and this is done very well, without (like pretty much everything in this book) being rammed down our throats. A good call to pull our socks up and believe in what we do. Self belief can be our biggest downfall when it fails and our biggest lift when we have it, so this is a well written timely reminder.

So would I buy this book, Lightning Fast List Building (I have a review copy, generously given directly by Arbab Khan)? Yes, I believe I would. There is no hyped up language, no overpowering calls to action, not even a warning that if you do nothing, then nothing will happen. The facts are laid out for you, the tips given are easily workable by anyone in any niche and as Arbab points out, the tip cannot get over-saturated with high use.

A recommended short read with a valuable idea.

As far as I know, this will be a WSO – but this is pre-release review so the link doesn’t take you to the product as is not an affiliate link.