Web Traffic – A House of Cards?

“You might say that. I couldn’t possibly comment” – Francis Urquhart’s response to a reporter in the UK political drama – House of Cards. Internet marketing can sometimes revolve around that remark. You can say something, repeating what you’ve read on another site, what you heard in a webinar or saw in a document, but […]

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Comments in July

  Here’s some interesting information Thanks to another new plugin – this one’s called MyCommentAuthors by Enstine Muki and available from http://wordpress.org/plugins/mycommentauthors/ (you have to download from this site, then upload it from your WordPress blog) and it tells me who my top commenters are – I’ve removed myself as I reply to as many […]

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Does this look any different to you?

This is NOT a ‘does my bum look big in this’ question, but more of a ‘does this look any different’ sort of thing. You see, during the day Monday to Friday, internet access in this place is very slow. frustratingly so at times, so I’m trying this little piece of Microsoft software called Windows […]

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The Power of More Than One

When we start marketing we’re almost always alone. At best we start with another friend who may have as little idea as we have. And we struggle. Boy do we struggle. We get easily distracted by the next shiny object, we lose pace because we have no idea what to do next, we lose heart […]

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A Short How and Why of Backlinks

Ever since search engines got more sophisticated than ‘just a list of websites’, people have been trying to manipulate the factors that rate and rank their sites – a task made more difficult by the fact that  these factors change on a regular basis. Search engines want to give us exactly what they think we […]

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Selling By Fear or Pursuasion By Pleasure?

When you first learn about creating sales pages you are told that you have to write to appeal to a buyers emotions and that the two strongest emotions are fear and love or avoidance of pain and seeking of pleasure, with the strongest being avoidance of pain. Have you ever stopped to consider the psychological […]

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In Search of the Perfection of Creation

Are you creating your own products? If you’re into any sort of internet marketing, no matter what your niche, you should certainly consider it, if only to create your own unique give away items. This is the point where many of you will tell me that you don’t think anything you produce would be good […]

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Building The Brand of ‘Me’

One of the main reasons for writing blogs – almost any blog really,  is to build the brand of ‘You’, the marketer, the campaigner, the provider of services or goods. Generally, people will only buy from places they know, like and trust and even then they will still need emotional triggers. A blog in general […]

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Sweltering Days and Rainy Nights in August

Well after the excitement of The Money Trigger campaign – from which I got around 50 sign ups (Thanks mostly to a solo ad sent to 150 through Udimi.com) I ended up with 4 sales of The Money Trigger, 1 Sale of Marketing With Alex Live and a random sale of Andrew Waring’s DoneFor You  […]

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Lists & Traffic – Some basics to get you started

http://www.stevenlucasmarketing.com/stuff/squeezetemplate.zip This is going to be highly condensed as these two topics could (and have) filled several books and also you’ve probably gathered I’m not a real expert so I’m gleaning information about what should work, although I do know things that do work as well and I will cover those things here. List Building […]

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A Request For You To Join In

Hi,
My name is Steven Lucas and I'm a part time experienced beginner to Internet Marketing. This means I've dabbled a bit now and again, but until recently, didn't put any serious effort into making real money. Now I am doing so and this blog chronicles my adventures, as well as offering advice and reviews.


A blog should be a dynamic, two-way process and I'd love your feedback. Tell me what you like, what you don't like and what you think I need to add.

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Steven Lucas

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