Sweltering Days and Rainy Nights in August

Well after the excitement of The Money Trigger campaign – from which I got around 50 sign ups (Thanks mostly to a solo ad sent to 150 through Udimi.com) I ended up with 4 sales of The Money Trigger, 1 Sale of Marketing With Alex Live and a random sale of Andrew Waring’s DoneFor You  I ended up with a grand total of $31.90. Not a fortune, not a profit (after paying for the solo ad) but enough to show that it can be done. I’m aware that for the same effort I could have promoted something that gave better returns, but I believe in Alex’s products and I also wanted to see what could be done ‘on the cheap’ and what the returns would be. I know I shouldn’t draw conclusions from one campaign but I do feel there’s enough info on this and the previous campaign review page to let me know what to do and not to do next time.

So what am I going to do this month?

I have one product of my own ready to go and one almost ready except for a few tweaks – both are aimed more at the premium end of the novice marketer’s market (target price is $97 each for 4 hours of audio and some pdf ebooks) and each has a front end squeeze page and associated giveaway. Both have been created in association with Sean Mize, an American product creation expert, who gives a lot of advice similar to Alex’s. As you might expect though, some of it is diametrically different but it all makes sense in my head.

The one ready to go is the Content Creation Course, the title of which explains it all. This is a 30 day plan to enable the customer to create enough content to start a good online business and promote it to the world. It works on a 4 hour day, so 20 hours a week and how to use those hours productively, whether creating content or promoting the pages that sell it. Sean Mize is very big on audio and he explains a great deal without getting bogged down in filler material or random information.

My promotion plans for this are some articles in the usual places – including Ezine Articles and Article Base as well as my usual haunts of IBOToolbox and ApSense. A Squidoo lens and HubPages entry won’t be out of the question either. I may push a solo ad at this one too from one of the more premium solo ad sellers (not the 35c a click guys).

The other audio course – (To be named) will be put on JVZoo for affiliates to pick up. To be done before the release though are a PDF file of notes that I’ve taken whilst listening to the course, with my own expansion on some of the ideas, and the JV partner requirements of graphics, email swipes and template articles. I’ve not decided on the JV share but it will be at least 50%. It will have its own sales page and I may repackage it slightly cheaper as a WSO too later on. When it’s ready I will request reviews and testimonials – target date for completion is 15th August (mostly waiting for the graphics). Look out for my request on here and on a few of my Facebook haunts. Anyone who sends a review will also get a copy of ‘How To Be A Social Marketer’, my previous WSO.

I’m still doing some free instruction with a couple of people at the moment as well (and a full time job) hence the longer timelines to completion. I’ll do my best to keep you all updated on the progress of the 2nd project.

So those are plans. Please feel free to comment below. I’m especially interested if you feel you want to comment on my ambitions and pricing points.

Lists & Traffic – Some basics to get you started

http://www.stevenlucasmarketing.com/stuff/squeezetemplate.zip

This is going to be highly condensed as these two topics could (and have) filled several books and also you’ve probably gathered I’m not a real expert so I’m gleaning information about what should work, although I do know things that do work as well and I will cover those things here.

List Building

To build a list you MUST have an autoresponder of some sort, whether self hosted, free or paid. There is no other sensible way of keeping a large (or even small) list of email addresses and be able to contact them on a regular basis. At the autoresponder you should have one or more segments to your total list so that you know which niche different subscribers came from. Even at my low subscriber count I have 12 segments (GetResponse call them campaigns), 2 each for 3 membership sites (subscribers & buyers) , 1 is a general purpose catch all that I started with before I learned about segmenting and the other 5 for various products I’ve supported or launched. They all have a series of auto-response emails going out at 1 or 2 day intervals and I can broadcast to any or all campaigns as I wish.

To fill your autoresponder with eager freebie seekers you need a squeeze page. The link at the top of this page will allow you to download a free template which is NOT a WordPress plugin. I put my squeeze pages into a separate folder from the main site like… http://www.stevenlucasmarketing.com/sm-ccc/index.html (You’ll also notice that this link gives away a free product creation ebook and if you sign up and also offers a $97 product from a top name in product creation.) Feel free to use this squeeze page template, changing words and graphics as you require. If you’re not sure how to do this, you’re going to have to look for another article from me, another day.

To marry the two together (autoresponder & squeeze page) you need to go to your autoresponder and create a form. If your adding this form to a basic html page (like I’ve provided) then you can use the JavaScript version of the form. If you want to add your autoresponder form to a WordPress page, you’ll need the html version of the form (WordPress doesn’t ‘do’ JavaScript).

As an aside at this point – consider adding a signup form to your blog somewhere, even at the end of each post. You’ll probably get some quality sign ups from this.

 

Traffic

This is going to be the bit that everybody wants to read, but, it’s not going to be much different to what Alex teaches plus a few bits I’ve picked up.

The first thing is by blog commenting. If you have a product or freebie you want to launch, write a blog article for your own site describing your freebie (not in detail, of course) with links to your squeeze page, then you can quite happily ‘deep link’ to your post in comments on other people’s sites without being accused of spamming. Same on social sites – it’s easy to say, “Come a read my new blog post” with a link to your blog, rather than “come and sign up to this list” or “come and grab this freebie” with direct links to your squeeze.

AdWords and other targeted paid ads can get expensive without experience so are best avoided until you can take proper training. If you’re an expert already then you’ll know it can go horribly wrong as well as being terrifically good.

Safelists will fill your lists with freebie seekers. Safelists are mostly full of people trying to market on the cheap so all you’ll probably get are freebie seekers. You might get something out of them, but don’t expect a great deal of success. The open rate of emails is quite poor as well so make sure any safelist you pick is offering a credit scheme for click throughs. This is where someone who clicks a link in the safelist mail gets a number of credits for sending their own email. You can spend YOUR time clicking through or you can buy sending credits.

Click for click traffic (traffic exchanges). This can either be free or paid. If you have no money and you do have time and patience you can trade your time for clicks, so you view other people’s sites and they will view yours. If you have money you can buy the clicks to save you from clicking your life away.  Again they’ll mostly be freebie seekers and other marketers but you’ll also see bored housewives who think they’re working from home. If your product actually targets this sort of person then you could score big time.

The big solid, reliable traffic source, especially for freebie seekers who will become buyers is solo ads. The best source of these is Safe-Swaps. Safe-Swaps are a broker for many solo ad dealers as well as seekers. Check to see who is the most reliable (customers rate the suppliers) and pick someone you like the look of. Clicks cost between $0.20 and $1 a click. Higher prices normally mean a higher proportion of Tier 1 countries (USA, UK, Canada, Australia) although lower prices may just mean someone who is trying to establish a reputation. Ask questions before buying if you want to and don’t necessarily go with the cheapest because they’re cheap. Also buy in small batches – say 50 to 200. Suppliers always over-deliver the number of clicks you buy, so if you buy 100 clicks you will probably get 120 (20% over delivery). If you bought 1000 at once, from one supplier you might get 1100 (10% over delivery), so the moral of the story here is buy a lot of small bunches of clicks rather than one big one.

One other thing is that most solo ad providers will only send to freebie offering squeeze pages and not directly to affiliate links or paid offers. Check before sending.

Once you have a decent sized list of your own – 500+ subscribers, you’ll be able to offer people a solo to your list either for money or as an ad-swap, where marketers with similar sized lists send an offer to each other’s lists. This works quite well if both lists are in the same or similar niches, so do check first.

There is also click-banking where one of you agrees to send an offer to your list and later on the other sends and offer to theirs. This is good for people with dissimilar sized lists as someone with a 1500 name list can send one offer on behalf of someone who only has a 500 name list. The large list owner can then send 3 different offers (banked over time) to the small list.

When sending solo ads or offering them, remember to allow for the over-delivery. You cannot offer 500 clicks from a list of 500 subscribers. Best to offer only 100 – 150 at most and only offer one sending per day otherwise you’ll have your list unsubscribing so fast you won’t believe it!

Ending

There’s a lot more to this squeeze page and traffic lark and there are people far more expert than I (but I will get there). I hope this has been useful to you. Please comment  below, especially if you feel there’s something left out or something more I could say.

 

 

The Warrior Forum

For those marketers who haven’t been marketing very long or just get out too much, there’s a place where an awful lot of marketers, wannabes, experts, gurus and others go, especially when they want to learn or share knowledge and opinions. Just about every marketer mentions it now and again, usually along with the strange term WSO (pronounced wizzo).

That place is The Warrior Forum. And WSO stands for Warrior Special Offer. The two are related and here’s a bit of an explanation for you.

The Warrior Forum has been around for years and started as forums do as a place for people of mutual interest to discuss things. It has several sub-sections including ones that discuss every aspect of internet marketing. It’s also a place where you can contact people who will do various things IM – although usually for a fee. Got an idea for a WordPress plugin? Find a programmer on Warrior. Need to know how solo ads work? There’s several hundred experts on Warrior. Even article marketing, social media marketing and so much more.

The best bit about it is though is that it costs nothing to join. It’s like all forums, it has its controversies, idiots and nay-sayers, but these people do not tend to last very long, so as forums go, it’s quite a respectable place.

There is one place though that is off limits to the free and casual reader… The War Room.

It costs to join, currently $97 a year. (I was lucky. I got in when it was $20)

What do you get for the extra money?

The first thing you get is the ability to post WSOs to the general forum population (and visitors). It will cost you more again to post each WSO but a well written sales page (not my forte at the moment) will more than make that money back. Some people even pay to put up WSOs that are free to download – usually (but not always) in exchange for your name and email.

The other great thing about the War Room is that the level of expertise goes up in the discussions and there is a great deal of “This is my next WSO, can I have some opinions?” as well as “This is my old WSO – Free to War Room members” so it is a great place to get more information as well as things for free that you would have been happy to pay for!

So if you’re not a Warrior yet, I strongly suggest that you become at least a free member. See how the forum operates and get a good feel for the site. Then dig out your wallet and join the War Room. That is money that you will definitely not regret paying out in your search for Internet Marketing excellence.

 

What Other Industry Would Accept This Failure Rate?

The average failure rate for a new self-started, offline business is around 50% – which sounds pretty bad.

The failure rate for a franchised business – where there is a system and backup in place, is less than 25%. Better, but not great, one would think.

The failure rate of online marketers is 98%. Only 2 in every 100 will go on to make enough money to live on. Why is that?

Part of this high failure rate is the apparent cheapness of actually starting up. It can be done for nothing – although almost all of these are doomed to failure. No start up costs means there’s nothing to lose and very few people will put the effort in for that very reason. They do not consider their time as a valued resource and so consider that the business is not actually costing them anything.

Then there are the low investors – say $1 to $300. They buy an ebook or two, maybe even a low to mid value course and possibly even follow some of the advice. Maybe they’ll even buy a domain and hosting, blog a time or two and in the end give it up as a bad job, blaming bad luck and no traffic. To many this is a disposable sum of money spent on a hobby. No different to the model train set in the attic or the golf clubs languishing in the garage.

Now we move on to the mid-amount investors – up to $1000. More serious money now for most people and more effort is put in and quite probably these are the people who start seeing some results. Unless they buy the courses and don’t follow them. They think that spending the money should be enough and not actually consider doing some activity themselves to establish a name and brand.

By the time you get to the $1000+ spenders – which is probably more people than you think (how many things have you bought that are just gathering digital dust on your hard drive?), you’d consider that these are the people who start to see real success, but I would say it’s probably the biggest proportion of failures, mostly because these are the people who’ve bought book after book, system after system, skimmed through some of it, and not taken any action! These people will also tell you the loudest that online money making doesn’t work, because they think they’ve tried it.

At every cost level, it will be the action takers who see success. Depending on their level of personal investment – which means taking time to read, listen or watch and understand each course that they buy. Following the instructions and proving to themselves what works and what doesn’t. Putting in their time. Investing in themselves and their future. Some of us are late comers to this way of thinking – myself included. But I’m now looking carefully at some of the stuff that I’ve had for years and much of it is still relevant to the IM market of today. I wouldn’t know that unless I’d looked at and taken the time to read and understand. I’m finally taking action.

If you’re still not succeeding at internet marketing and you’ve be trying for a while, maybe it’s time you asked yourself why you’ve failed. Why you’re one of the 98%.

Maybe it’s time to leave the majority and become one of the 2%. The online successes. Take action. NOW. Find a SYSTEM you are comfortable with. Systems succeed, people fail (think of the success rate of franchises over individual’s businesses). Take action on that system, study it, understand it, ask questions of others using the same system. Just don’t put it off any longer. Not everything will come to he who waits, but someone who reaches out to success will find it within his grasp.

The Money Trigger is part of such a system. Take action and buy into this system. Take more action and use this system. Follow up on this action and continue to work with this system.

Then come and tell me about your success.

Build A List Club review

I’ll be totally honest from the start – this is one of my sites, so I may be a bit biased in this review. Having said that, most reviews on the internet seem to be selling you something via an affiliate link, so they will be biased too. Just as you will be biased when you send an email to your list recommending the next latest and greatest offer. Do you tell your subscribers you have a financial interest in selling something, or do you just assume they will know? If you sell in certain countries you are supposed to inform them each time, but how many really do or do they just bury it in the Terms and Conditions on their site (if it’s even there either!)?

On with the show! Just ignore the bit above please.

List Building is a hugely important aspect of making consistent money online. Having a list of subscribers, who can be potential or existing customers, is the one thing that every marketer should strive for. Whether it’s a few hundred, known to be dedicated, buyers of everything you recommend, or thousands of freebie seekers who might just buy something someday, the list is your real, long-term, income source.

Just how do you go about getting yourself one of these holy grails of marketing?

As in all things internet marketing (IM), the first thing you need is a system to follow. (Good systems succeed, people fail). A system that gives you advice on what works best for attracting visitors to sign up, what you have to do to get them to sign up and how you treat them once they have signed up.

Sign up to what? The List. Where to store the list, how to write and distribute the initial messages as well as broadcast messages.

If you’ve ever been terrified by the idea of using autoresponders, email managers (which is what GetResponse, Aweber and the like really are), the this course at http://www.buildalistclub.com is for you. Join in for the free course and get a short sequence of emails teaching you the very basics. Splash out for a $1  7-day trial (Click Here)and see what the full course begins to offer ($5 a month after 7 days). 3 new lessons every 2 weeks so that you are not overwhelmed. Plenty of information presented to you in an easy to understand format and of course an email contact for any questions you do have.

No affiliate links or prodding for more courses once inside, this is complete within itself. Deliberately inexpensive so that you don’t feel robbed – it’s more to do with your commitment to your success. You have nothing to lose but your fear of list building.

WordPress Blog Themes

If you’ve ever set up a WordPress blog site then you’ll know that the default themes (in 2014 at least) are not too bad. Unfortunately many people never get beyond those themes, not even changing the headline picture and certainly never investigating the many thousands of other themes there are out there.

The first thing to consider is the layout. 2 column, 3 column or 4? Widgets or not (what are widgets anyway?) Loads of colours or just a few? Think about the image you are trying to portray. An artist or photographer – someone who works with colours will possibly want a really colourful theme or just a plain one so that nothing is distracting from their work. A business might already have selected company colours and just want their website to reflect those – this is when you’ll need a theme which allows you to select exact hues and shades rather than just red, green or blue variations on a basic idea.

Of course, for the dedicated CSS & PHP programmer, changing any colour might just be a matter of rooting around in the .css files, or it may be a matter of paying someone to do it for you, but many of the premium WordPress themes available allow you to do this from a control panel making it easier for anyone to select background and font colours to something of their own choosing.

Another advantage of a premium theme is that fewer people will be using it. As a rule, marketers, especially at the novice stage, are reluctant to spend too much money on something that they think no one will pay attention to, but people do notice these things and ‘me too’ themes will get spotted and commented upon. It is worth spending a few dollars more to get something that is unique and can be tailored to what you want. If you’re not sure to begin with, see if a premium theme that you like has a free version (limited selections or layouts, sellers banners or links) that you can at least try with your ideas, before you splash out for the full version (which is what I’m doing on this site).

Your blog is your showcase, so make the theme something that people notice – for the right reasons.

PS: A widget is a piece of code that allows extra things to happen, usually in the right side column. So the sign-up, categories, recent posts and my request for you to join in, are all widgets of different types. Some are built into WordPress and some are extras through plug ins or part of the theme. More on plugins in another article.

Going With A Big Launch

You might have gathered from the amount of posting I’ve been doing here and elsewhere that I’ve put a fair amount of effort into promoting what looks like (on the surface) to be a very small priced item. Alex Jeffreys’ The Money Trigger – a $5 product with a one time offer ($17) and a recurring 2nd offer ($27), doesn’t look like it will be a huge earner but it all depends on who can capture the leads.

I decided to try an experiment – I hadn’t seen it done anywhere else before so I didn’t know how it would go.

As the system stands, if I send a lead to Alex’s sales page and they buy then he gets a ‘known buyer’ lead and I get $5 (100% commission on this item). If they just leave then no one gets anything. So I decided to send them via this squeeze page BEFORE I sent them on to the sales page. That way I’d get a subscriber to my currently scrawny list and then maybe there’d be a sale afterwards. Win-win for me and Alex you’d think. The squeeze page promises nothing that Alex’s sales page doesn’t deliver and there’s no freebie from it (at least not until email 4 from my autoresponder).

This I think was my big mistake.

Because there was no reason to sign up, out of the 2100 clicks that went there, only 12 did and 10 of them were from Lagos, so I don’t expect they’ll be buyers and one of the other sign ups was me testing that it worked. So not a great result.

I’ve learned a few things though (18 hours after my initial launch):

  1. I didn’t put any analytics code on my squeeze page and relied solely on a bitly.com link. Insufficient data really. I’d sent some safelist ads and analytics would have told me if any visitors came from them.
  2. I should have offered a freebie on the squeeze page. I have several self-written ebooks that would have been good to go with this product.
  3. Squeeze page should have been email only rather than name & email at least for Clicksense captures.
  4. Once I knew what was actually in the product (instead of just info on the JV page) I should have re-written the squeeze page to emphasise the value and benefits. Or at least split tested the two.
  5. Clicksense is a lousy source for paying customers – although maybe I was just unlucky. A free offer might have got signups. It is a cheap source of traffic targetable by region  though and worth trying for that reason. I had some credits left over from another campaign and decided to use them rather than put new funds in. Time of day could have been key there. I got a huge proportion of USA clicks but that was early afternoon their time. WAHM clickers probably.
  6. I spent some time on pre-launch teaser messages on Twitter, LinkedIn, IBOToolbox and ApSense – none of which drew in a damned thing (by elimination of other traffic sources) to this blog’s review, where the pre-launch messages were sending them, or to the squeeze page (post-launch). Articles on the latter two sites do have some interest in them but no click throughs as yet. They will remain there for future potential. At least these were free.
  7. I spent $5 on a Twitter blast through Fiverr. I think that’s where the Lagos signups came from.
  8. I’d forgotten that I’d built up some clicks on AddMeFast.com a social sharing site, so I still have that as a potential traffic source. Wish I’d used it at the time though. It’s actually quite fun as click for click sites go. Twitter re-tweets are the best way and run a separate ‘Website Hits’ tab in your browser at the same time to gain a few more clicks. Clicks can be bought, but I earned mine by clicking.

My actual stats from JVZoo weren’t too bad. 51 clicks on the JVZoo link directly resulting in 6 visitors and 3 sales of The Money Trigger and one upsell to MarketingWithAlex Live, so purely on those stats it looks good for Alex’s funnel, but my side definitely needs more work! Picture below:

JVZoo screenshot

I have one last chance which is a 125 click solo ad from Safe-Swaps which is due to go on Saturday. Probably should have booked that in advance to catch some launch interest.

We live and learn.

Please comment below – especially where you think I could have done things differently or better, bearing in mind I’m still at the low budget end of spending money although time is something I can spend.

The Money Trigger by Alex Jeffreys – Review Post Launch

It’s now been available for an hour and now I’ve got my hands on the actual product I can really sing its praises. I had some pre-launch stuff to go on before but now I’ve seen The Money Trigger post launch I can honestly say it’s even better than I thought it would be. This is my The Money Trigger review.

The Money Trigger

 

At $5 it’s a no-brainer purchase anyway since it’s from Alex Jeffreys, but I still needed to experience the product itself, so I got into it about 2 hours before the official launch (because I could) and decided to give it a good look over.

TMT02The topmost video is a typical Alex opener – the Audi R8 he hires whilst he’s in Miami. He’s made the money and he’s not afraid to spend it either.

TMT03It wouldn’t be an Alex Jeffreys product without a terrific set of bonuses. The first one is in the box above. I can’t tell you what it is, but I can tell you it’s more than $5 worth on it’s own.

 

TMT04

 

Then there’s the main event and it’s over 2 hours of great training, delivered in Alex’s no BS style. No sell of anything else, just stuff you need to know to be a marketer instead of somebody else’s prospect.

 

TMT05

Bonuses: There’s 4 more videos. The first is another 2 hours and I haven’t even begun to look through the rest. I just haven’t had time! Alex says they’re quality training and I believe him.

TMT06Finally – there’s one more bonus area, and I can tell you what’s in here – It’s Guru’s Dream, Newbie Nightmare and Guru’s Nightmare. 3 ebooks that are the foundation of Alex’s training. Where he started from and how he’s got to where he is now. These are must-reads for any newbie marketer and even those with some experience can learn a thing or two from them.

So is The Money Trigger worth $5? You betcha. Will I be watching the rest of the videos and bonuses? Try and stop me!

Now it’s your turn. Get yourself over to HERE and get The Money Trigger for yourself. I can’t think of what other encouragement you need. Learn how not to be a failure at internet marketing in ANY niche. Get The Money Trigger for yourself.

The Money Trigger by Alex Jeffreys – Review

If you’re a regular reader of this blog you’ll know I’m a student and admirer and admirer of Alex Jeffreys. I haven’t seen a single product of his where he doesn’t over-deliver on not only his main product but his bonuses too. In these days where having a few bonus items is expected – and it’s usually some tacky PLR, Alex tends to give you a whole load of extra stuff created especially for the occasion and it’s always highly relevant and incredibly useful.

If you’re a regular buyer of Alex’s material you’ll know that he shamelessly name-drops some of the gurus of the past ten years and that he is a firm believer in self-investment to further his own education, usually to the tune of several thousand dollars at a time. Even when he couldn’t afford to, he invested $5000 in learning from Mike Filsaime. When he’d squeezed Mike dry of everything he knew, Alex moved on to other gurus, getting every drop of knowledge from them too.

Now Alex would never call himself a guru but when he heard about Rich Schefren – often called guru to the gurus, he knew he’d have to take his training too. Alex was so impressed at what Rich taught him that  he invited Rich to speak to his inner circle – Alex’s top group of students, where the question was asked – “What’s the number one key skill required to make money on the internet?”

The Money Trigger is the simple yet effective answer to that question.

The Money Trigger review

Included in the price is an ebook, mp3 AND video tutorials (not upselling extras) – far more than you’d get from anyone else for the price.

So no hesitation – Just GO FOR IT NOW. The Money Trigger is a book that will change you life as an online marketer and if you haven’t heard of Alex Jeffreys then you will do soon, and you’ll like it. If you HAVE heard of him, you’ll know what he delivers, so what are you waiting for? Get THE MONEY TRIGGER now!

SALE DAY UPDATE: The Money Trigger is a 2 hour video full of Alex’s usual high standard of training plus bonuses like you wouldn’t believe. Don’t wait… GET IT NOW.

 

7 Tips For Broadcast Emails To Your Subscribers

Having an email list is great, but you’ve worked hard to get those subscribers, so isn’t it a good idea to do your best to keep them? Here’s a few tips that might just help them to decide NOT to reach for that unsubscribe link.

1. Not every email has to be selling something. Give those poor people a rest! I Know the thinking is sell until they won’t buy any more, but to me (and many others) there’s nothing worse than a ‘buy this now’ link with no reasoning attached. Which leads straight into…

2. Put a bit of a story as to why this ‘latest and greatest’ offer is the greatest. Gimme a reason to visit the sales page. If it’s a squeeze page, tell me in advance why I should sign up. Many squeeze pages are sparse on information and I’m a tight git when it comes to handing over my email, so I want to to know why you think this will be worth my time. WIIFM!

3. To me, nothing says ‘I am a seller’ (as opposed to being a marketer) than safjhi2e83@gmail.com at the top of the email. If you have a website create an email from your domain. You can get to it from the email client on your desktop computer so you don’t have to log in via your CPanel so you don’t need any special equipment to receive (or send) emails from your own domain.

4. Sign off with your full name. There are millions of ‘Steven’ out there but there are far fewer ‘Steven Lucas’ (I know, I’ve searched) so do what you can to make yourself memorable.

5. Don’t insult your subscriber’s intelligence. You won’t make any friends that way, nor will you keep them. I can decide if something is too advanced for me to use, so you don’t need to tell me to buy it and use it blindly because it’s too complex. Just ‘cos you don’t understand it doesn’t mean that I won’t.

6. Write to your ideal customer who is a friend. Singular. You might me writing to hundreds or even thousands of people with a single broadcast message, but they’re reading it individually. Make your pitch to your best friend not to a potential customer.

7. Put something personal in the opening paragraph. Make yourself human and real. Whatever you put in though, do make it upbeat. Telling the world that you’ve just woken up to dog poo and baby sick is not inspirational selling. Don’t tell people that you’re desperate for sales either, unless you’re somewhere close to the top of a sales leaderboard and can infect your subscribers with your enthusiasm.

Just a few ideas to help you along, to make you look professional as a marketer (and not just a seller), to help you keep your subscribers and to help you make more sales.Email writing tips