7 Tips For Broadcast Emails To Your Subscribers

Having an email list is great, but you’ve worked hard to get those subscribers, so isn’t it a good idea to do your best to keep them? Here’s a few tips that might just help them to decide NOT to reach for that unsubscribe link.

1. Not every email has to be selling something. Give those poor people a rest! I Know the thinking is sell until they won’t buy any more, but to me (and many others) there’s nothing worse than a ‘buy this now’ link with no reasoning attached. Which leads straight into…

2. Put a bit of a story as to why this ‘latest and greatest’ offer is the greatest. Gimme a reason to visit the sales page. If it’s a squeeze page, tell me in advance why I should sign up. Many squeeze pages are sparse on information and I’m a tight git when it comes to handing over my email, so I want to to know why you think this will be worth my time. WIIFM!

3. To me, nothing says ‘I am a seller’ (as opposed to being a marketer) than safjhi2e83@gmail.com at the top of the email. If you have a website create an email from your domain. You can get to it from the email client on your desktop computer so you don’t have to log in via your CPanel so you don’t need any special equipment to receive (or send) emails from your own domain.

4. Sign off with your full name. There are millions of ‘Steven’ out there but there are far fewer ‘Steven Lucas’ (I know, I’ve searched) so do what you can to make yourself memorable.

5. Don’t insult your subscriber’s intelligence. You won’t make any friends that way, nor will you keep them. I can decide if something is too advanced for me to use, so you don’t need to tell me to buy it and use it blindly because it’s too complex. Just ‘cos you don’t understand it doesn’t mean that I won’t.

6. Write to your ideal customer who is a friend. Singular. You might me writing to hundreds or even thousands of people with a single broadcast message, but they’re reading it individually. Make your pitch to your best friend not to a potential customer.

7. Put something personal in the opening paragraph. Make yourself human and real. Whatever you put in though, do make it upbeat. Telling the world that you’ve just woken up to dog poo and baby sick is not inspirational selling. Don’t tell people that you’re desperate for sales either, unless you’re somewhere close to the top of a sales leaderboard and can infect your subscribers with your enthusiasm.

Just a few ideas to help you along, to make you look professional as a marketer (and not just a seller), to help you keep your subscribers and to help you make more sales.Email writing tips

Marketing With Alex

I’ve finally completed the last module of Marketing With Alex. I’ve had the product for over 3 months now, but there’s so much of it that it really takes time to watch, review and learn from. Then there’s the bonus material. There’s well over 50 hours of video to get through as well as Powerpoint slides of the essential information, separate mp3 audios and a few ebooks of information too.

However, it’s not information overload. Most of the videos are around 2 to 2 1/2 hours, in half hour chunks, each dedicated to a single topic so it’s easy to absorb. What’s made it a long time for me to get through is because I keep getting inspiration and want to go out and write something – either a blog post or an article or the beginnings of another ebook.

Alex’s style is quite laid back whilst he’s delivering his information although he does get very passionate at times. He knows his stuff, there’s no doubt about that and he is honest about what he doesn’t know, what he outsources and what he passes to his team.

It is Alex’s training that is enabling me to take on being a mentor to students of my own – at the moment they’re coming through Alex’s Facebook groups. These are people who have bought something of Alex’s but don’t quite understand it or are held up at the first stage because of too many options – at least in their minds. I seem to have an understanding of their confusion because I am at a similar level to them but have some technical background which gives me a different level of understanding and enables me to pass on the same information in a slightly different way. Teaching them is also giving me the basis for my own mentoring program when I get to make it up as a product.

So it’s not for everyone. I will admit that. If you’ve got a fixed mindset, if you want to make money absolutely NOW, this is not for you. Alex’s methods are long term, the slow build. He does have some spectacular, almost instant successes amongst his pupils, but I would imagine that most of them (who don’t do his personal access training) do so slowly.

I would say if you are fed up of chasing shiny objects, buying product after product, trying everything and succeeding at nothing then this is for you. If you buy through my link you will have my support too. I’ve done a lot of Alex’s training and I can point you at more things to help you and I will guide you and help you and be your accountability partner. In other words I will help you to be the success you want to be.

Now if you follow the link here to Marketing With Alex it will take you to the Warrior Forum. If you haven’t been there before it looks like a confusing place, so to get to the BUY NOW button you will need to find the first  post (#1) which confusingly will be on the last page. At the top of the posts there is a numbered block including the word ‘Last’. Click on that ‘Last’ and scroll down to the first post – this is Alex’s sales letter. Read it if you like. It gives you a ton of information about the content of the course. Somewhere down there is a Buy Now button. Click it and buy Marketing With Alex. You really won’t be sorry. Then follow the course and be prepared to have your eyes opened and then your wallet filled when you start following the information

 

The importance of your first email.

Here’s a guest post from Jenelle Livett, an Australian marketer who also runs her own coaching course.

Here Jenelle talks very much about first impressions and how to make them via email. Sit back. Read and enjoy.

The importance of your first email.

It is common knowledge that with any business if you have a list of subscribers then you not only have a way to contact your new and existing customers, but you also have a way to offer them more services which will increase your profits. The fact is that 80% of your profits come from 20% of your customers. Also you will make more money out of a customer who has already purchased from you than a cold prospect. The reason for this is because they know like and trust you. So how do you get a cold prospect to know like and trust you? If they are joining you through an optin form which can be located on your blog or even sent out as an advertisement e.g. a solo ad or bulk mailing then they will receive an introduction email. This very first email is the most important email and there should be careful thought put into making you sound like you are a genuine person and somebody who is going to help your subscribers reach their goal. It should also point out that you will be sending them further emails. Always make sure your intent is clear and remember you only get one chance to make a first impression.

So now you have told them who you are and a little bit about your experience. You have included a few sentences about how your main purpose is to help them succeed and also told them that you will be sending them future emails with other promotions and also some useful tips and tips. the other information that you should include is a little story about how you know how they feel and that you have been in that exact same spot as they are now. Reassure them that they also can achieve the success you have achieved and you will help them get there. Also let them know that if they choose not to stay on your list that there is an unsubscribe button in every email but you would be sad to see them leave.

In your next few emails you just want to share some stories and gently push them towards other products that you will be promoting to them. Successful email marketing is all about forming relationships with your subscribers. Always remember they are people. Try and relate things that might be taking place at the moment, like the world cup or an upcoming celebration. Make your emails real. Remember facts tell and stories sell. The internet is a pretty faceless place and there are a lot of scammers around so the days where you could just send out an email and say buy my stuff are long gone. If you have a Facebook profile tell them to connect with you there and introduce them to your blog. If you always try to get your list to take action send you feedback etc. then they will become raving fans and soon they will trust you enough to buy anything you suggest. My other advice is if you are going to sell something to your list make sure it is a quality product that you have used or one that has been highly recommended. There is one fast way to lose credibility is by sending your list to dud offers. Keep it real

Jenelle Livet: Coaching you to Online Success. Join me on my blog http://jenellelivet.com join me on Facebook https://www.facebook.com/jenellelivetcoaching

Setting Up Your First Web Site – part 2

Installing WordPress

We’re now going to actually start setting up a website (or two). You’ll need the email you got from your web host and depending on what else you want to do, you may want some good quality, niche related pictures that you have permission to use.

This last factor is very important. Just because it’s on the internet, doesn’t mean it’s free for you to use. Either use pictures you’ve taken yourself, buy some from a royalty free photo sales site or buy a disk of them at your local computer store. Don’t give anyone a reason to chase you with lawyers. You have been warned.

Type your new domain name into the address bar or your browser then /cpanel at the end. It will look like this… http://www.yourdomainname.com/cpanel then press enter. The browser will now go to a page that requests your login details, which should be on the email that the web hosting company sent to you.

Once you’ve logged in your browser should display something like this:

cpanel

Don’t worry if it’s not absolutely identical. CPanel is customisable by web hosts and you may see variations on the theme above. Different colours and maybe some different icons, but all the essential stuff should be there.

Scroll down to the bottom and look for an icon that says either Softaculous or Fantastico (They both do similar things) and click on that icon. From there search through all the options until you find the one that says WordPress. Select that and then select install. Pick a login name and password, make sure that the box that says folder name is empty and the rest is pretty much done for you with minimum involvement.

If you now open another browser tab or window and type in your domain name (only) you will now be taken to a ‘welcome to wordpress’ page. Your website is now growing! But it looks a little dull and there’s a few things you’ll want to do to really get it going.

To make changes to your blog, both for content and appearances you need to log into the WordPress admin area. This will be at http://www.yourdomainname.com/wp-admin where you’ll be taken to (another) login page and use the username and password that you selected when you set up WordPress. You’ll then be taken to the WordPress Dashboard which may not look like much fun, but you’ll be spending a lot of time here, so get used to it.

Down the left side – about half way down is the word ‘Appearance’ and when you hover over it, you’ll get a pop out menu. Select ‘Themes’. There will be a small selection of the WordPress default themes (that some people never get beyond) but there is a whole new exciting world out there and you should explore it.

At the very top there is a button that says ‘Add New’ where you’ll be taken to the latest selection of free themes that WordPress offers… and there are thousands! To add to the confusion you can also install premium themes that you have to pay for, anything from a few dollars to a few hundred, and some that do very clever stuff that means your site wouldn’t even be recognised as being WordPress based. Best leave those for later. This is a K.I.S.S. program!

Pick a theme that seems to fit in well with your niche or what the people who visit your niche would like to see. If you’re talking about video games then strong colours would be OK, but if your target market is young women then softer pastel colours might be more appropriate. I’m not trying to be sexist here, but you do want your audience to feel comfortable at your place.

If you’re doing something more personal then keep it simple. Your choice is not final either. For the most part, if another theme comes along later that you like more than your current theme then you can easily switch back and forward to see which you’d prefer, so no need to deliberate too long over your choice as you can change your mind later with minimal problems.

Once you’ve picked a theme (for now) then go just under Appearance and select Plugins. Plugins can add all sorts of functionality to WordPress and are part of its real power. Again plugins come free or paid and are just as easy to install as themes.

You will come across a huge number of discussions as to what could be considered ‘essential’ and I don’t wish to add to the debate. Here’s my list of free plugins that I think you should consider.

  • Akismet – is there by default. Pop along to the home site (it’s linked) and get the API key. Akismet does its best to block spammy comments.
  • Wordfence – it won’t hack-proof your blog but it will deter the casual hacker.
  • Google Sitemaps – creates a Google friendly sitemap with every new post.
  • Quickshare – A social media links plugin. There are a few others to choose from. All you need is something so that visitors can share your posts on their social media sites.

Don’t add too many plugins to start with. Some of them conflict with each other and some will also slow your site down if too many are added. Add them one at a time and re-test your site each time.

Also remove ones that you added to test and then find you are not using. They should not have too much effect if they are merely deactivated, but always best to remove them once finished with.

The last place to go on this first visit is at the top of the left hand menu. Posts, Media, Pages and Comments.

Posts are where you will add your blog posts. There is a visual editor and text editor tab. The visual editor is not fully ‘what you see is what you get’ but you will get a good impression of the layout. The text tab is for those who know their way around HTML coding. You’ll probably learn how to use that tab as you need to.

Media is where you add your own pictures and videos that you want to include in your posts. It’s either drag and drop from your folder to the media area or browse the traditional way. 20Mb is the current maximum media size so if you want bigger videos you may have to put them up on YouTube and link to them from your post (A YouTube link should automatically be picked up and the video inserted into your post).

Pages are another form of a Post but will appear in the menu if the theme you have chosen provides one.

Comments are where you will approve the hundreds of comments that visitors will leave after they have visited your magnificent site.

Now there are a lot of settings in other places and some themes and plugins will give you more when they are activated. The best thing to do with them is experiment to see what you think your visitors would like. Give them an opportunity to comment by switching the comments on. Have your home page show a selection of clips of your last few blog posts or just the latest one. These things and more are now under your control.

Have fun playing and discovering. You’ll learn so much more that way than me just telling you.

If you really get stuck there is an official WordPress forum at wordpress.com and many out there available just by searching. The answer you seek will be out there.

Go back to Part 1 – HERE

Product Creation Should Be Easy

 

For more info follow this link HERE and grab the free ebook Product Creation for the Terminally Terrified

Sooner or later you just might want to get around to creating your own products. They’ll be 100% yours which means it’s up to you if you decide to share any commission on them. You know they’ll always be there – a real danger of affiliating other people’s stuff is that you spend an age getting yourself to the top of their product’s niche, only to have them take the product off the market, leaving you high and dry. If you own the product, that can’t happen.

You’re bound to be saying “I can’t write”, “There’s nothing new to say in my niche”, “I don’t know enough”, “I’m not an expert” and probably many other things. I’m here to tell you that NONE OF THAT MATTERS!

Let’s deal with these objections:

You can’t write – I’m sure you can. You can type a domain name into the address bar at the top of your browser. No one is asking for perfection, they’re looking for information which you may very well have.

There’s nothing new in your niche – No one is actually asking for anything new. What they’re looking for is answers to their questions. You will have those answers. How? Because you can do the research that they can’t be bothered to do. You’re a marketer. You’re used to doing research and you’ll know where best to look.

You don’t have to be the top expert in your niche or any other. You just have to know where to look and if you get that information written down, people are more than happy to pay you for it.

By now you’ll be starting to get the idea that if you know the questions that are being asked in your niche and all you have to do is research the answers, then you will have ideas for products you can sell.

Don’t like writing? Put your ideas into a list of notes and pay someone else to write them up for you. Put your questions and answers up as a series of Powerpoint slides and turn that into a video. Don’t know how? Ask someone or pay someone to do it for you.

Don’t know the questions that are being asked in your niche? Ask other people in your niche what they want to know about.

The bottom line is. TAKE ACTION. The direction is then up to you. The result is that you have a product that will brand you as an expert and that is yours forever.

For more info follow this link HERE and grab the free ebook Product Creation for the Terminally Terrified

Setting Up Your First Web Site – part 1

Getting started with a web site of your own

A lot of people have been asking how to get a web site up and running and although there is a ton of info out there on how to do it, most of it being behind a membership site or spread over several sites with different interpretations, I thought I’d add my detailed ‘how to’ where everyone can find everything that they need in one place.

We’re told time and time again that we need a website of our own, our own domain name and a blog for us to tell the world what we’re doing. You may have noticed that Alex Jeffreys also uses his domain name (www.marketingwithalex.com) for a lot of his promotion pages, putting them into sub-folders from the main site but not linked from the home page. If it’s good enough for AJ, it’s going to be good for us too.

This is going to end up a pretty big document so chances are it’s going to be spread over 2 or 3 posts.

Right then. Let’s get started.

 

Get Your Domain Name

First thing we want is domain name. To get one of those we need to go to a domain registrar. The 2 best know registrars are GoDaddy and Namecheap. My personal preference is for Namecheap only because GoDaddy have been known to be a little trigger happy if someone complains to them about a domain. They’ll take it offline without telling you and it’s up to you to contact them and find out why. I’m not saying Namecheap wouldn’t but they’re not so quick about it. They’re not the only registrars but they’re certainly well known.

Registrar accounts are free and there is no harm in having an account at each one. If you start to buy other domains, you will need an account at the same registrar that the seller has the domain name registered at (or it will cost you more in domain transfer fees).

A domain name is made up of several parts. Taken from the right hand end first, the bit that ends ‘.com’, ‘.co.uk’, ‘.us’ ‘.biz’ etc is known as the Top Level Domain. This used to identify the type of site or the country of origin – com & biz being commercial or business, org being charities or non-profit organisations, net being web hosts and registrars etc. These days anyone can grab almost everything except for a reserved few (.gov, .ac). Country specific domains are pretty much reserved for people or site based in that country, with a few notable exceptions (.tv is not specifically for TV stations who do use it, but for the country of Tuvalu in the Pacific Ocean).

Before you go to any domain registrar, have an idea in your head about what name you want to use. If it’s for a personal journey blog then try to have your full name or if it’s for a particular niche then try to involve a good keyword or something meaningful to that niche.

If possible, don’t use hyphens in the name and always stick to .com, .org or .biz unless your site is solely for a single region then you can for a country domain. Stay away from .info as it is seen as slightly ‘spammy’. There is a whole host of new top levels coming onto the market soon but as yet we can’t tell how they’ll be viewed by the market place and they will be more expensive. Personally speaking, I think ‘.guru’ & ‘.expert’ sound a bit pretentious.

So get to your domain registrar and try a few of the names to see if they’re available. Whilst you’re looking and checking, put ones you really like into your shopping cart. The reason for this is some less scrupulous registrars instantly register ‘searched for but unused’ names so that they can sell them to you later for a higher price or piggy back on your success should you choose something close. When you’ve made your final choice just delete the ones you don’t want from your trolley before purchasing.

To save a bit of money and before you actually hand over your credit card, do a search for ‘your registrar’ coupons along with the month and year. It may only be 10% but it’s still a price reduction so take what you can get. Example ‘Namecheap coupon July 2014’ (without the quotes).

Another tip is that Google likes sites that are going to be there for the long term, so if you can afford 2 or 3 years (or more) registration at once then go for it (10 years is the maximum).

 

Get Web Hosting

If the domain name is the bit people remember when they want to find you, then web hosting is the place where they will end up. It will cost you anything from free to hundreds of dollars per month. So what do you get for your money?

Well for free – you’ll get a slow connection, possibly adverts that favour the host and a very restricted space and bandwidth allowance. You probably also won’t get easy-to-install add ons like Softaculous or Fantastico which help you to install WordPress – the easiest way to put a blog up. You can install WordPress manually but if you’re not totally familiar with it, it can quite an ‘experience’.

The same as above could be said for web hosts for web hosts that charge only a few dollars ‘for life’.

Look for webhosts  that offer the following:

CPanel – most of them do, but there are a few reliable and well liked suppliers who don’t and supply their own control panel. Stick with the herd and learn CPanel. It will be far easier to get help if you need it.

The ability to host multiple domains. Essential as sooner or later you are going to want a 2nd (20th, 30th) domain name. For the  same reason you’ll need a good supply of databases. Don’t worry what for just yet. Just look for the right features.

Plenty of space – actually this is not too bad. The kind of websites we’re going to be building are not huge space hogs and by the time they do get large we will be able to afford more space anyway. One gigabyte (1Gb) is plenty although most will tell you unlimited is available.

Good bandwidth – This is more essential than space really. People these days will not tolerate a slow website. It’s difficult to gauge what is ‘good’ and figures quoted are meaningless without knowing how many people are sharing that bandwidth. Searching for complaints about a given hostname might reveal some clues, but even no complaints doesn’t necessarily mean no problems!

Installation apps – Known as Fantastico or Softaculous, these apps allow the easy installation of many well known web site foundations. The one we’ll be particularly interested in is WordPress, but there will be others of interest too, once we get some experience and learn what they’re for.

My own choice in this matter is http://www.hostgator.com  They don’t have the reputation that they once had but they are still solid and reliable.Go for the ‘Baby’ plan as it offers all of the requirements above and has a good support system.

As with Namecheap their purchasing system is easy to follow. Put in the domain name you purchased when the hosting company ask for it and wait for the email from them which has some important details on. One of those details needs acting upon immediately, if not sooner.

 

Join the Two Together

On the email you receive from your new hosting company there will be your login details, perhaps some other server details and 2 very important lines. They will probably be labelled DNS1 & DNS2. DNS is short for Domain Name Server and is the translation between the name you type in and its location in the world. It is the postal service that stands between a letter and its delivery.

Go back to your domain registrar (Namecheap if you used them) and log in. One of the options will be domain management and within that section will a selection marked nameservers. Select ‘custom’ or ‘external’ name servers and fill in the top two boxes with the complete DNS server names you’ve been given. (They usually look like ns1.hostname.com & ns2.hostname.com). Press SAVE and wait, at least overnight but usually up to 24 hours. This is while the details are shared with nameservers around the world, so that anyone, anywhere can access your website.

And that’s it. After 24 hours you should be able to type your domain name into a browser and be taken to your very own website. At the moment it will either be a totally blank page or the web host’s default page, but it’s YOUR blank page. The next phase will be to put something there for people to see.

If for some reason you don’t get anywhere trying to reach your site… Check your spelling in the browser, check the domain name you actually bought (is it the one you think you bought?), check the DNS settings at the domain registrar. Give it another 24 hours before you complain to anyone (ask the web host first if everything is OK at their end, then try the registrar… So long as you are sure your spelling is correct).

 

Part 2 – HERE

July 2014 – Coming Soon

I’ve managed to get a great fellow marketer from Alex Jeffreys’ training groups to do a guest post – Janelle Livet (http://www.jenellelivet.com)

She has agreed to do a post for us on email marketing – something I’m a little weak on at the moment so it will be a learning article for me too. I’m really looking forward to hearing what Janelle has to say.

I’m also currently reviewing a new Sean Mize product and seeing if there’s anything I can add to it to give even more value. Sean is a top coach not only in the email marketing niche & but also in the product creation niche. The product itself (what I’ve reviewed so far) is incredibly useful but I can see places where I can really add something that will benefit more people.

I’m already seeing definite trends in certain marketers and what sort of content they will most likely produce and on what topics. This isn’t a bad thing because you’ll be able to guess in advance that Expert ‘A’ will produce a pdf on list building with a video version upgrade, whereas Expert ‘B’ will offer a free pdf which leads to an audio course which will have a Powerpoint presentation of key points raised. You can never be 100% on this because many of them will ask their market how they want information presented and change over time to reflect that request, and some will just be trying different media to see what sells better, but it’s still interesting to play Marketer Roulette and see how many times you can be right.

Short and sweet today but keep an eye out for Janelle’s post and the new Sean Mize training with my exclusive bonus items.

 

What’s Happened In June?

Well we’re now into July so it seems appropriate to let you all know how June finished up.

The big news of the month was the release of my first WSO – How to Become a Social Marketer. I have to say that having only one sale (to date) it was a dismal failure. It seems that even on the Warrior Forum they like hype laden, graphics ridden, ultra-long sales letter, although ebooks as a rule are poorer sellers anyway on Warrior and the big things are graphics, audio, video and software.

As previously on my product releases, I didn’t promote it hard off Warrior either. I did write a single blog post, did one round of my usual safelists (Herculist, European Safelist & Safelist Mail Services) and put notifications on Twitter, LinkedIn, IBOToolbox and Apsense, so I have to say the fault was probably mine.

As I don’t have a huge list at the moment I didn’t push it on that. My list at the moment came mostly from the cheaper end of sending lots of visitors to a site (not this one) and trying to get them to sign up, so it is not responsive. It is improving now that I know better of course.

So what else has been happening? I’ve managed another 2 sections of Marketing With Alex, Alex Jeffreys’ home study course. It’s hard work at times as half way through I get inspiration for another article and have to go off and write something. My major problem – distractions! And just as I’m getting over Shiny Object Syndrome. I’ve also put up my page for Easy Cash Webinar a great free product of Alex’s that he lets his students use to attract subscribers. If you’ve not seen it, it’s just short of an hour and full of valuable content for new marketers and all for the price of your name and email address.

Lots of commenting from me going up on other people’s blogs and I’m glad to see the comment count rising on this one. It’s still mutual appreciation commenting at the moment, but I’m sure there will be new visitors who don’t come through AJ’s Facebook pages. Also in the process of organising a guest post on this site soon. Not going to say who just yet and we’re still deciding the topic, but I know it will be interesting, so stay tuned for an announcement.

Also got a great mid-price deal coming soon. If you haven’t heard of Sean Mize before then where have you been? He’s a great tutor’s tutor and does a lot of his releases on audio and he’s created a new product for product creation, a niche and interest of mine. I’ll be writing a full post purely on the product, so I won’t say too much more here, but I can assure you that (as with all of Sean’s products) that it is well worth the price. I’ll also do a lot more on promotion too.

So that wraps up June. Not a successful month but this is a warts and all blog and you need to see that not every marketer is a super-success from the word go. I’m still learning and still teaching (for free, whilst I put together a course) with a Skype call coming up soon for someone who needs instant advice to react to. Once this course comes together, which needs a lot of practical demonstrations, then this is going to be great for absolute beginners, who seem to be the ones who need the most help.

Come back soon. It’s going to be great!

How To Make Blog Commenting Work For You

Blogging can be an onerous business.

You gotta think of a topic to write about and be disciplined enough to stick to that one topic. You got to do this, that and the other ‘cos if you don’t the dreaded big ‘G’ (that’s Google, not your God) will disown you like a ton of rectangular, red building objects.

RUBBISH!

Blog what you like so long as it is helpful, informative and/or entertaining. Someone will always hate what you write but over time you’ll get more who like it. But how do you get people to read it in the first place?

Easy.

Visit and comment on other people’s blogs.

When you do, you’re allowed to leave your name and a website address along with your comment. Make your comments useful, informative and entertaining – perhaps not quite as long as your own blog posts, but enough to give people the idea about you.

Follow the links of other commenters and if they go to the owners blogs – you’ve got another place to comment.

People blog because other people read. Wise readers comment in the right way.

What is ‘the right way’ to comment?

Well here I’m going to borrow a bit from another of Alex Jeffreys’ students – A lady called Sally Neill (http://www.sallyneill.com) who has made a habit, a lifestyle and even a living out of blogging about anything and everything in her online life. She offers the following tips and ideas.

  1. Add value – When you comment it should be far more than just. ‘Great Post’ or ‘Thanks For Sharing’. Remember other commenters also see what you’ve written and if you don’t have something valuable to say then no one is going to investigate what else you might want to talk about.
  2. Don’t hijack – Don’t put affiliate links in your comment or as your link. Don’t be like those millions of people on Facebook groups who all shout and then are disappointed when nobody listens. The best you can expect from posting in those sorts of groups is people inviting you to befriend them so that they can sell you their stuff. The most likely outcome of putting affiliate or spammy links in a comment is a life-long ban and possibly a bad reputation.
  3. Don’t insult – By all means criticise a comment or idea but do so in a way that your different opinion is seen as that – a different opinion. Don’t get personal and decry everything that someone has done because you don’t like one small item. And by extension…
  4. Don’t get into flame wars – They are the downfall of many forums, chat rooms and other means of mass, open communication. If someone vehemently disagrees with you, accept it and move on. Stripped of the insulting language they may have a point, but there’s no need for you to prolong the slanging match. Especially on somebody else’s website.
  5. Do be courteous both to the host and the other commenters – They are people too and in the end you want them to visit your site and comment as their visit will add weight to your site. And that is all to the good.

Another tip that Sally points out is try to be the first to comment. It means that your comment will get the most views as most are arranged chronologically, but don’t let not being first prevent you from commenting at all. Something is always better than nothing.

You can be first to comment by signing up to the blog’s RSS link so that you’ll know whenever a new post goes up.

Make use of blog commenting wisely and it will help you to build brand ‘You’ – the most important feature in your marketing arsenal.

Getting People To Buy From You

Getting People To Buy From You

Getting yourself started as an internet marketer is so very easy. Just sign up with an affiliate site like Clickbank or PayDotCom, find some stuff you like and grab the affiliate links, then plaster these links anywhere that will accept them and that should be all there is to making the money roll in, right?

NO!

People don’t work like that. No online, not offline, not anywhere. People don’t want to be sold to, especially by somebody they don’t know and therefore, don’t trust. They may want to buy, but unless you find the shopaholic with money to burn (a rare commodity these days), they’re not just going to pitch up at your link and follow it to the end just because it’s there. So what do we, as marketers, need to do to convince them to buy?

YOU DON’T

  • If you’re trying to get them to buy without giving them an emotional need – You’ll fail.
  • If you’re trying to get them to buy without letting them first get to know you – You’ll fail.
  • If you’re trying to get them to buy without first gaining their trust – (you know the words by now).

How do you get people to know you?

That’s easy – tell them about yourself. Don’t make it an 50,000 word autobiography. People won’t want to spend that much time to find out. What they want to hear is a ‘guy like me’ story. People like people like them. If you’re marketing to marketers tell them you struggled too for a while. You’ve made good now, of course – no one likes a failure unless it leads to success later, but people want to hear that rags to riches tale. If you’re marketing to non-marketers, let them know how you had problems in that niche that you can help them resolve. Your problems were probably the same as other people’s and that make you seem human and more real.

How do you get people to like you?

By knowing you and hearing your story, they’re already on the way to liking you. Use their language, their phrases, their idioms and acronyms. Say what they say in the way that they’d say it. Hold a mirror up to them and almost be their reflection. Most people like themselves so if you’re like them, they can’t help but like you. Don’t take the mickey though by being a total echo and don’t be false about it because you will be detected and that will totally kill the ‘like’ thing. Be different enough so that they can see you have your own personality and enough like them so that they will like you.

How do you give people an emotional need?

People have 2 emotional reasons for doing things. Seeking pleasure and avoiding pain (except in a very specialised niche that I’m not going to explore).

If you convince your customer that your product will give them pleasure then couch the benefits in those terms. “Lose 10lbs in 20 days”, “Get $2000 a week extra with this sales technique” or “Knock 5 strokes off your next round of golf” and all pleasure seeking terms. Notice also that specific amounts in a specific time period are mentioned. These also help to convince the reader that your product will be the one that can bring them the pleasure that they seek.

However, pain avoidance is a far stronger emotional reason. Think about it. Would you cross a lava field for a million dollars? No. Because the pain would outweigh the pleasure. So phrases like “Avoid being the continual laughing stock of the gymnasium”, “Not doing this course will cost you money” or “Don’t get laughed at again  next time you ask a girl for a date” become the stock in trade (depending on your niche of course).

Sales letters will, of course, probably include all of these ideas – which is why some of them end up being longer than the product they’re selling and in the end the bottom line is that the potential buyer will see something in there that activates the know and like and also sees that the product will fulfil that emotional need that it created.

You don’t have to go over the top, especially in a single email sales letter (although you could use them all over the period of an autoresponder campaign) but if you try a little of each in your next sales page you may be pleasantly surprised at the increased results that it gives you.

Feel free to comment below. It’s your comments that make researching and writing all this worth while.