Internet Marketing for Business – 02

In the last issue, we talked about why every business needs a website. In this issue, we are going to talk about increase your online visibility to attract more customers for your business through guest posting.

Getting traffic to your website isn’t just about building links and ranking in the search engines. That’s just one source of potential customers. Social media is the next source that most people consider and that’s definitely a way to increase your reach. The truth is that the more visible you are online; the more traffic you will get. That’s why guest posting on other people’s websites can increase the traffic to your own site exponentially.

Blogging

How does guest posting work?

When you write an article for another website, all the people who visit that site will see what you’ve written. If it’s well written and engaging they will read the entire article and see the author box which gets included at the end of every guest post. If they enjoyed your article, they may then click on one of the links you’ve included in your bio. That’s where your traffic comes from. And this is traffic that wouldn’t necessarily have found you in any other way.

In addition, if you can create a conversation by encouraging people to comment on your guest post, you can increase traffic even more. Readers start to make a connection with you through the comments and want to learn more by clicking on your avatar that links to your site.

Let’s go over a few methods for getting traffic from guest posts.


Free Advertising – Build Your Brand & Promote Your Business Online!
Get your product, service, or website noticed with 100% free advertising. Learn how to market online and grow your business.
This simple program show you exactly how!
Click Here!

– Write quality posts on relevant topics.

You should always be presenting your best quality writing anywhere you post. However, when you write for another person’s website you also need to choose topics that are highly relevant to their readers (as well to your own market). They won’t read your article if it’s not relevant to them and the guest website owner may not want to publish it otherwise.

– Select sites whose readers are your target market.

Choose the places you guest post carefully to make the most of your efforts. Find ones that get a decent amount of traffic from people that you are trying to attract as customers. Gaining highly targeted traffic is one of the biggest benefits of guest posting.

– Always keep track of comments.

As soon as you know the post has been published, subscribe to the comments so that you’ll be able to respond. Whenever someone makes a comment, be sure to leave your own response right away. They will appreciate it and often click through on your link.


Advertise Your Business Online – Absolutely FREE!
Discover how people are growing their business online using jealously guarded “No-
Cost Marketing Methods” to build their brand & develop a solid online presence today!
This simple program show you exactly how!
Click Here!

– Write a tempting bio box.

There’s no point writing an amazing guest post just to have a boring author bio at the end that leads to nowhere. Write a few words about yourself and then invite readers to click on a specific link for something, such as a special offer, report, free giveaway, etc.

Here are just a few ideas for topics that you can write a guest post on:

– Create an FAQ about a topic related to your industry
– Describe the most common mistakes people make in your market
– Share your own experience with a relevant tool or tactic
– Do a Top Ten list of best practices for success in your market
– Write a “how to” tutorial on a topic that typically challenges people

If your guest posts are valuable and well-written, they will increase your visibility as an expert in your field. If the sites you choose to guest website on have readers in your target market, you will start drawing more and more traffic to your site. And, as targeted traffic, these are the readers who are most likely to become long-term readers and customers of your own.

Make sure you look for your next issue soon. We will be talking about how using the right keyword phrases can generate more traffic to your business website.

If you don’t see an email from ‘admin@stevenlucasmarketing.com’ within a few minutes, please check your Spam and/or Promotions folder. If necessary, drag the email to the Inbox to ensure you always get my messages.

Save

Internet Marketing Tips for Business – 01

In each post of Internet Marketing Tips for Business, you will learn valuable information that will help you promote your business using proven effective Internet marketing methods. In this first issue, we are going to talk about why every business needs a website.

Have you ever searched for a specific local business online, only to find listings on other people’s sites?

It’s hard to believe, but there are still quite a few brick and mortar businesses that haven’t created their own website yet. Without a website, businesses have no presence online. But it’s not just about keeping up with all the other local businesses. There are huge profit and consumer relationship benefits as well.

– Consistent visibility

Even though local businesses are offline, their customers are online. By only being visible when customers walk down the street or drive by, these businesses are invisible the rest of the time. However, people spend a huge amount of time online, whether it is on their computer, smartphone, laptop or tablet. They search for information online, not by driving down the street.


Are You Ready to Harness the Power of LinkedIn for Your Business?
LinkedIn is a powerful social network with millions of business professionals looking to connect with you! The 30 Day Sales Machine shows you how to tap into that power fast!

The 30 Day Sales Machine shows you how to tap into that power fast!

Click Here!


– Communicating with Customers Regularly

A website gives the business owner a venue for collecting email addresses, which in turn is a vehicle for communication. Most people still check their email regularly. Instead of spending money on print advertising, it’s much cheaper to send customers special offers and discounts via email. At the same time, email can be used to build a relationship with customers by offering other tips and advice.

Marketing, market

– Build Your Online Brand Awareness

Your website is completely under your control, so businesses can use it to create and promote their brand image. Everything from the design of the site to the content and interaction that occurs there builds the image that you want the world to see. You can use it as a kind of dynamic billboard which the whole world can see and interact with.

– Demonstrate Social Proof

People make purchasing decisions based on recommendations more than any other factor. By including testimonials from customers, businesses can offer the proof that prospective buyers need. Ratings and reviews are another way to help people make purchasing decisions, though they are more difficult to control.


Discover The Power of Social Media Marketing on LinkedIn!
Are your social media marketing campaigns leaving you cold? 30 Day Sales Machine shows you how to get traffic, find leads & make sales for your business – Guaranteed!

30 Day Sales Machine shows you how to get traffic, find leads & make sales for your business – Guaranteed!

Click Here!


– Go Global

As a local business, you have a very limited prospect and customer base. However, once a business goes online, the potential for more sales is only limited by the logistics of shipping. And international delivery rates are cheaper than ever, so that’s not an excuse! In fact, some websites, like Etsy, have made it feasible for even the smallest individual business owner to give the whole world access to their products.

While it’s certainly possible to survive purely as a local business, the potential to grow and prosper is far greater when you have a website also. It’s just a matter of being visible to customers and prospects in the place they spend much of their time while opening up your business to a whole new market.

Make sure you look for your next issue soon. We will be talking about increase your online visibility to attract more customers for your business through guest posting.

Want info direct to your Inbox? Enter your email address in the box below and click the button.

If you don’t see an email from ‘admin@stevenlucasmarketing.com’ within a few minutes, please check your Spam and/or Promotions folder. If necessary, drag the email to the Inbox to ensure you always get my messages.

Save

Mindset Over Money – Total Money Magnetism

Mindset Over Money

Are you aware that you NOT making money with internet marketing might have very little to do with your products, your advertising or even many of the big things you do, week in, week out, to try to improve your business?

What if I told you that the problem is more likely to be much closer to home – and I’m not talking about an unsupportive spouse (one who says that “all internet marketing is a scam” and  “you’re wasting your time”).

The problem might actually be within yourself. You may just be unconsciously telling yourself that you don’t deserve to be rich, that success is not there for the taking for you or that it only ever happens to other people.

Frank Herbert wrote in his book ‘Dune’ – a litany that a mother taught her son that starts – “Fear is the mind killer” – and indeed it is in many parts of life. We get afraid of failing at something, so we don’t do that thing and forgetting that, not taking action, is a failure within itself.

So what can we do about it?

We can start with some positive affirmations. Here’s some I created and put up on YouTube:

Many successful marketers keep a list of this type of affirmation videos and audios and listen to them at the beginning of every day before starting work. They don’t consider it a waste of a few minutes. They look upon it as getting their mindset in place to start a new working day.

However, they have a head start in that they know they are already successful. For mere mortals like the rest of us, who are still pushing to get our big break, a deeper harder start might be what’s required.

In another existence, I have been a hypnotist and one the most famous hypnosis teachers in the world is Steve G. Jones. He charges up to $25,000 for a 2-hour session and even at that price, they are queuing out the door to see him. Why? Because he gets great results for his clients.

What do you think he could do for you?

Fortunately, you don’t have to spend the best part of a year’s wages to meet him. He will come to you for a lot less than that.CLICK HERE for more information.

Imagine if you can be put into a frame of mind where you not only want to make money, know that you can and what’s more, that you deserve it. Money is yours for the making. That’s what Total Money Magnetism is all about.

If your attitude is what’s holding you back CLICK HERE and change that attitude. Now.

Internet Selling for Newbies Review & Bonus

Internet Selling for Newbies Review & Bonus

Internet Selling for Newbies is the ultimate starter kit for anyone trying to build a real online business. This product has already helped thousands of people get started online with step by step training videos.

The ISFN course walks each student through the fundamentals of building an online business and explains everything in easy terms. Then the course gets more advanced as the student progresses to learn the components of an online business .

 

Omar & Melinda teach simple and practical methods that anyone can use to not only make money online but to actually build a solid long term ONLINE SELLING business. The course covers everything from Web Basics through List Building, Affiliate Marketing, Traffic, Funnels and even Product Launches!

 

There’s an upsell too. It’s called My Unfair Advantage, because that’s exactly what it gives you. The Unfair Advantage over everybody else. Jam-packed with more training from Omar & Melinda.

My Unfair Advantage the flagship product and literally contains just about everything they’ve ever done online. This is by far the most robust membership site I’ve ever seen and it includes training, software, website templates, scripts, tools and so much more.


The best part about being an MUA member is that everyone gets LIVE weekly group coaching! This is something that Omar & Melinda have been doing since 2010! Yes, we are about to do our 300th episode in December! These are actual live training calls where we teach online marketing tactics that are working for us RIGHT NOW.

This is as cutting edge as it gets, REAL coaching, REAL presentations not a bunch of podcasting interview bullshit. The members LOVE this site because it is a community of marketers with everything you need under one roof!

This is only available as a package between Midday 25th and Midnight 27th November 2016, so I will probably delete this review after then. This could be your one and only chance to click one of the banners to grab your copy of Internet Selling for Newbies.

 

Productive In A Non-Productive Way

Productive In A Non-Productive Way

Are you the sort of person who does productive things that later, when you think about it, weren’t really adding to your bottom line? Do you create squeeze page after squeeze page – but you don’t drive traffic to them? (My number one sin). Perhaps you write lists of ideas for articles that never get written. You’ve collected a tonne of PLR with the intention of at least preparing it to give away or re-sell, but it remains unused, to gather digital dust on your hard drive.

Worse still. Do you create ‘to-do’ lists that you never start on? Productive, Image from page 125 of The pathway of life Intende…

Is it because you’re overwhelmed because you know you have so much to do, that you don’t start any of it? That seems to be the usual cause in my experience. I know, I’ve been there myself all too often. I start a number of projects – usually unrelated to each other, then fail with all or almost all of them.

Everything seems to be required at once, but perhaps you can break it down into smaller, easier to look at, pieces and also, make everything a bit more related – so that you can see a coherent plan coming together.

One of the worst things, I find, is buying and studying new products before I’ve even finished looking at a previous product. Shiny Object Syndrome. The cure for this is to not buy or use anything unless you can really see an immediate use for it, WITHIN YOUR CURRENT PROJECT.

If it’s of no immediate use, then don’t look at it, buy it or even take the time to consider it. I’ve been on a purge through my Inbox recently and I have unsubscribed from about 30 or 40 lists, just to stay away from temptation. It’s very cathartic and also reduces the distraction of checking emails. Almost all of the lists I unsubscribed from were only making daily, different affiliate offers and not adding any real value. If I have a need, I will search it out myself and not because it has been waved under my nose.

Now we have reduced a distraction, let’s get on with really being productive for ourselves.

First of all, is one of your projects directly involved with increasing your business? If so, that is your priority. If your business is affiliate marketing, we’re talking here about a blog post or review page based around the product you’re offering. If it’s a new release then you probably have a deadline of the release date, so there you have a target time to be finished by.

Of course, if you don’t already have a marketing blog or website, then you should work on that first, so you have somewhere to put your review. If you have trouble setting up that sort of thing then consider outside help – an expert friend or maybe Fiverr.com.

And there is an idea for anything you are stuck with, haven’t got around to yet or don’t have the expertise to begin with. Outsource it! A few dollars spent on a job will probably be more productive than you spending time learning how to do a job that you may do only once or once in a blue moon. Fiverr has a section where you can request a task, so if someone isn’t already offering to do what you need, then at least you can ask.

Don’t be afraid to outsource one-off jobs. You will get more done and you will free up your own time to do something you can complete.

What jobs have you got outstanding? Is there something that someone else could help with? Perhaps your expertise lies elsewhere. Why not find a friend who can do that job, and you do one for them on a ‘quid pro quo‘ basis (You scratch my back and I’ll scratch yours).

Make a real to-do list, with only 3 tasks on it. Any more than that will bring in despair as it will look like too much work. Do not consider making another to-do list until those 3 tasks are complete enough (not perfect) to use. Perfection is as much a time-killer as activity on the wrong things. If you really must tidy things up later, schedule it for later, but ‘imperfect now but earning’ is better than ‘perfect but not used’.

Procrastination is also something to be avoided. Doing ‘research’ on Facebook or YouTube might not be anywhere near as productive as you think. Limit yourself to real facts on real websites rather than time-wasting distractions.

CLICK HERE for a great to-do list template. It’s so much more help to avoid doing the things you shouldn’t be doing.

Finally, if you need external motivation, why not ask for that too? Find someone in the same line as you, at roughly the same stage and act as motivation buddies for each other. Share your to-do list and stay in touch – asking each other how you’re getting on. You don’t have to work on a project together, just be supportive and motivational. It will be well-worth the 10 or 20 minutes you spend talking every few days.

Spend the time though letting me know if this article has helped you. Add a comment below or email me via the contact page. I want to hear from you.

Build your List – 4 Crucial Things You Need To Do

Build your List – 4 Crucial Things You Need To Do

If you want to build your list, here are few things to consider when you start.

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is opt-in email marketing, also known as permission marketing. This is ‘the list’ that marketers talk about. Here’s how to build your list.

Email List Email Marketing

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogues and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build your list consisting of all those who wants to subscribe to your opt-in marketing list.

To build your list, you will need to get targeted customers. This is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list.

These are the people who have liked what they have seen on your site and have decided they want to see more of what you can offer and maybe even purchase whatever product or service your company and site has to offer.

Many people would think that to build your list would take hard work and a lot of time to build and collect names and addresses. This is not so. It takes a bit of patience and some strategies, but when you build your list, you open your site and your business to a whole new world of target markets. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an email opt-in list will do wonders for your business ventures.

There are many sources and articles on the internet, available for everyone to read and follow to build your list. Sometimes they may be confusing because there seem to be so many and their different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1. Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

 2. As mentioned in the first tip, make your homepage very, very impressive. You need to have well-written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have high bandwidth broadband connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3. Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4. Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

Here’s the sign up form for my list. Please feel free to join in and get more information from me on a regular basis.

Free Clicks and How to Get Them To Your Links

How To Get Free Clicks To Your Links

Why would you want free clicks?Why wouldn’t you want them?

If you have a website that you want people to see, an offer you’d like them to look at or even just get visitors to a link – and let’s face it, who doesn’t, you need to organise traffic.

Traffic seems to be the most difficult part for people to ‘get’, when it comes to websites and internet marketing. We’re told that there’s plenty of it out there and there are many sources we can go to, but we want to know in advance if a particular traffic provider is any good, whether they provide quality visitors as well as a given quantity.

Now with this source, you can find out for yourself for free and if you sign up, you can get a regular quantity of free clicks to your link.

The provider is Advertyze, and for free, they will send one ad per week until you get 50 free clicks – that’s 200 people a month to any URL you like.

Free Clicks - Click Here
OK. So 200 people isn’t many – but it doesn’t cost you anything except submitting an ad each week. After all, these are free clicks.

You want more? Who doesn’t?

Of course, you’ll have to pay for it but get this… For less than $5 you can get 2500 clicks to your link in 7 days. After that first week, it’s $29.95 a month to send 2500 clicks per week.

Compare that to solo ads – even at 30c a click, which is cheap for solo ad clicks, 10,000 clicks will cost you $3000. Advertyze looks like a bargain.

Help Me To Help More Readers

Now they say that if it looks too good to be true, then it might be, but in this case, you can test the quality with a free clicks account. If you don’t like it then don’t upgrade. Just stay a free clicks member and use your 50 free clicks per week. Even with free clicks, you may well get some reactions to your offers.

And that’s the stage I’m at – I’m testing using the free clicks to a squeeze page with a free offer and a low-ticket price item on the back-end.

My criteria is this – if I get less than 20% opt-in, then I’ll stay free. If I get greater than 20% or back-end sales I’ll be signing up for 10,000 clicks per month. At least for a couple of months. If those sign-ups respond to my regular newsletters then I could upgrade further.

So what should you do? Why not try what I’m doing?

Sign up for a free account – CLICK HERE. Test the free clicks to a free link – could be a squeeze page, a CPA offer or even an affiliate offer and see how it goes for you. You might be pleasantly surprised.

 

An affiliate offer converts at 10% – that means you could get 5 buyers with your free traffic. If the offer only converts at 2%, that’s one sale which is still good for free clicks. One to five sales a week is still more than many people manage!

I will report back on this page to let you know how I get on, and I’d like you to do the same in the comments. This will let other people know whether the source is reliable.

Affiliate Marketing – What It Is and How to Get Started

Affiliate Marketing – What It Is and How to Get Started

Affiliate marketing is one of those things that is easy to explain, and even easy to carry out – in theory, but causes so many people so much grief when it comes to the practice.

As explained in the video below, Affiliate Marketing is the practice of selling other people’s stuff for a share of the sale price – a commission. This can be as low as 2% if you’re selling Amazon products and as high as 100% if you are selling ‘Make Money Online’ digital products. Most affiliate commissions fall somewhere in between.

affiliate marketing

Products are made available to affiliate marketers in a number of different ways. One way is that an individual product creator (or vendor) has his own affiliate scheme and arranges for affiliates who have made sales, to be paid. It sounds like a lot of extra work for the vendor, but online based software can make it easy to manage.

The most common method is to use a third party company, known as an affiliate network. The vendor provides a product (or series of products) and the affiliate network deals with bringing in affiliates, taking payments from buyers and sharing out commissions. In return, the affiliate network takes a small percentage or fixed fee from each sale. No one minds a few pennies, but for the network arranging thousands of sales per day, the pennies soon add up.

Now many buyers wonder if the product would cost a bit less if the affiliates and networks were not involved, in a similar way that offline you buy directly from a warehouse or the manufacturer. In theory, you’d think so, but many vendors do not do much selling for themselves and prefer to let affiliates do the work of advertising to get the customers in. The system works pretty well for everyone.

Watch the video below for a bit more information on affiliate marketing. (The video will stop around the 1 min mark. Scroll down and click the button, then come back to the page when complete and click the X at the top of the video).

 

So now you’ve seen what affiliate marketing is about and grabbed a free ebook into the bargain. Browse through this site for more information on various aspects of internet marketing or go along to Marketing Mentor Steven to grab a lot more free stuff to help you get started with affiliate marketing, including products you can sell for yourself (or get affiliates to sell for you).

If you need specific advice, please feel free to email me via the ‘Contact Me‘ page.

P.S. Do you like the pop up at the 1-minute point? Is it something you think you could use in your videos (actually, they don’t have to be YOUR videos – you can use anyone’s). If you use video on your blog or website and think that a system like that could help YOU get more subscribers (or any other link you want to send people to), take a look at VidFly and see how much it can help you and your business.

Buy 24 Hour Traffic Machine Review – Paul Nichols

Buy 24 Hour Traffic Machine Review – Paul Nicholls

We all need web traffic and 24 Hour Traffic Machine is a new product by Paul Nicholls teaching us a different and mostly untapped source.

First of all – who is Paul Nicholls? Paul is a Brit from a seaside town on the East coast. He’s gone from humble beginnings to making himself a decent regular income and makes more by educating others. He has more than 2 dozen products on the market and a great training site (of which I’m a member).

Now Paul’s products are normally quite basic looking, but you shouldn’t let that sway you against them as they always have great content. 24 Hour Traffic Machine is no exception. Based around 4 presentation videos, 24 Hour Traffic Machine explores a little-known traffic source that gives higher quality traffic , in any niche, and more importantly, is scalable to whatever depths your wallet can handle.

24 Hour Traffic Machine

Solo ads are gaining a poor reputation, mostly due to fly-by-night scam artists who have grabbed emails from anywhere they can without regard to the quality. Many solo ad providers are also growing their lists from adswaps which basically means that they are grabbing people from someone else’s list – again without regard to the quality.

Quality signups tend to come from pay per click ads where they are basically pre-screened for interest. Only interested people are going to click on an ad. This also makes a squeeze page or offer have better conversion rates – something that impresses potential product buyers as well as JV partners.

Who is 24 Hour Traffic Machine for?

Just about anyone who wants a quality source of traffic that is easily scalable – which is just about everybody. It’s not a free source – where you can trade your time and effort for visitors – if you want that sort of thing, take a look at Curate, Snip Score (one of my products) where I teach you a free traffic source method – obviously requiring some of your time to bring the visitors to your link. It will only cost you a dollar.

Paul’s 24 Hour Traffic Machine does require some investment on your part, but it doesn’t need to be a huge one to start with. You can see what works and then put more in once you know it’s successful.

Now one last thing – 24 Hour Traffic Machine is on a dime sale, which means that the longer you leave off buying 24 Hour Traffic Machine, the more expensive it will get – so your best bet is to buy it as soon as possible.

CLICK HERE to get 24 Hour Traffic Machine from this review.

Marketing Funnel – Why and Why Not?

Marketing Funnel – Why and Why Not?

Everyone says (well gurus anyway) “Set up a funnel for your products”, but do you know why you should and sometimes when you shouldn’t set up a marketing funnel?


Want to know more about having your own marketing funnel? Take a look at this free ebook [CLICK HERE] which shows you the steps you need to take to get you to $10,000 or more each and every month.


First of all, what is a marketing funnel?

A marketing funnel is when a person is taken from being a prospect – interested in buying, through an initial purchase all the way up to walking out of the store, fully loaded (he hopes – that he now has everything he needs). The example most people use is that of MacDonalds – when you walk in to buy a burger, but sit down with a Big Mac, a large order of fries and a drink, possibly with an ice-cream as well.

You look at ordering a burger, but the slightly larger one looks better value for money, the server offers you fries and a coke as part of a meal deal, then for a little more money, you can ‘go large’ on both of those items. You decide that since you’re now looking at all that food that you might as well have a dessert too.

That is the sales funnel at work. For just a bit more money, you have been upgraded far beyond what you walked in for – and it’s the same in any form of marketing. What can the seller offer you to make you spend a bit more and sometimes not a little, but a whole lot more money?

Three white funnels

Internet Marketing Funnel

In internet marketing, the sales funnel often starts with a free gift. Why is that? It’s to make the recipient feel obliged to give you something back and in this case, marketers generally ask for the email address. The marketer knows now that you are interested in the topic of the free gift.

A well-presented free gift may offer a single question on a particular problem and provide almost all of the answer too. Crafty, that. Almost all of the answer! It may also hint at some other problems around the topic (or niche).

Fortunately, the seller has the complete answer to the original problem as well as (almost complete) answers to the other problems mentioned. Problems that the prospect may not have even been aware existed – but he knows now! The seller now has the opportunity to turn the prospect into a buyer by allowing the purchase of a solution document – at a small price.

The buyer (out of curiosity or fear) pays the price and takes the  solution. The seller then says “Would you like to go large?”, effectively anyway. The buyer is then offered an upgrade package – perhaps the written solution but in video format – because more is explained and people find video easier to absorb.

The buyer parts with a little more money.

The seller will then offer more and more, asking for a bit more money each time for each upgrade until the buyer says “Enough!”, in which case the crafty seller will offer a slightly reduced package at a lower price, just in case the buyer still feels like buying.

Do You Have a Marketing Funnel

And that is a marketing funnel. Sale after sale of related items, presented in such a way that the buyer is actually glad to buy them.

So the ‘why’ of a marketing funnel is quite obvious – it is to make as much money as possible for the seller and providing the most complete solution to the buyer that he can afford.

Are there times when a marketing funnel should not be used?

I can’t really think of any. If you have some ideas I’d love to hear them. Either email me directly or comment in the box below.


Want to know more about having your own marketing funnel? Take a look at this free ebook [CLICK HERE] which shows you the steps you need to take to get you to $10,000 or more each and every month.