Big Ticket Affiliate Sales. Is It Really That Easy To Do?

Big Ticket Affiliate Sales. Is It Really That Easy To Do?

Why would you go for big ticket affiliate sales? Surely it’s easier to sell low priced items?

It becomes obvious after a short while that you’re never going to get rich merely by selling $7 products. Sure, it will help you build a reputation. By offering good support you will certainly build up your ‘Know, Like & Trust’ factor. To achieve to $5000 a month, a figure that seems to be many people’s target (at least initially), you have to sell an awful lot of low-priced products, day in – day out.

Let me demonstrate.

$5000 a month is $167 per day or 24 $7 products – assuming 100% commission, of course.

To get 24 sales, chances are you’ll need to send between 240 to 500 clicks to the sales page assuming a conversion rate between 5% to 10%. Still sounding manageable so far?

With an average click-through rate of, let’s say 20% (that seems common these days) on autoresponder emails, you need at least  2500 people to open your email. Still do-able.

If the open rate of your emails is 10% then you’ll need a list of around 25,000 people to do this. How big is your list?

(Do your calculations backwards, like this, from the results you want. Start with the end in mind).

And this is each and every day, remember. If you’re sending sales emails at that sort of rate, you’ll have a high rate of unsubscribes so you’ll also have to consider how you’re going to replace those people. Chances are you’ll use some sort of paid traffic system. This will eat into those profits that you’re hoping to make.

Of course, these calculations do not take into account the (high) probability of sales of products further up the funnels where you could be making 50% of $17, $47 and/or $97sales  from some of the buyers. These sales certainly make the target figure more achievable, but it’s still a lot to have a go at. And bear in mind the list size needed to do it.

Are big ticket affiliate sales the golden ticket?
Are big ticket affiliate sales the golden ticket?

Make more by working less

There is another option, though. Setting your sights on making big ticket affiliate sales. Big ticket affiliate sales, in this case, means products and services of over $1000 where you will be taking 50% over the whole funnel. A funnel where the back-end products probably roll in at $5k to $10k. One good customer means you’re good for a month! Two to three sales a week suddenly makes the whole task of $5k per month look a lot easier.

The really good news is that it need not be any more difficult to make big ticket sales that it is to make small-ticket ones. Sure you might need to look in different places, but the techniques of selling will be no different and, as an affiliate, you probably won’t be closing the deals yourself. You’ll be handing them onto an experienced, professional sales team.

In all honesty, in isn’t even that difficult to find these big ticket affiliate sales products. There are several websites that specialise in checking and reviewing them – usually, of course, with their own 2nd tier affiliate links feeding you into the top paying systems.

2nd tier, in case you need to know, is when you get paid a commission for introducing someone into the affiliate system. Obviously, the commission is less – usually 3 to 5%, but introduce enough people who then introduce buyers to the product and you have a great source of passive income.

Denis Becker and Big Ticket Affiliate Sales

Now that you know a little about big ticket affiliate sales, I’m sure you’d like to know more. Fortunately, I have a great source of information for you. Even more fortunately (for you, that is), it’s not a big ticket product.

Take a look at Denis Becker’s (Creator of the 5 Bucks A Day system, for affiliate beginners) Big Ticket Selling – $12k in 12 Days and consider it your bible into the world of big ticket affiliate sales.

Big Ticket Selling – $12k in 12 Days, contents include:

  • How to identify high ticket offers in the market (even ones most people don’t even know exists).
  • How to earn commissions from these high ticket offers even if there is no affiliate program for them.
  • How to get prospects who already want to buy high ticket items and are actively looking to buy right now.
  • How to find services in your niche people already spend a ton of money on.
  • How to find secret and hidden offers and service providers nobody knows even exists.
  • How to strike Joint Venture deals left and right and become the hunted.
  • How to funnel through people and find the ones with big money and are ready to spend now!
  • How to filter out tire kickers, and refunders and pretenders and find the ones who are movers and shakers and are ready to spend a lot of money now!
  • How to negotiate deals.
  • How to structure campaigns that produce consistent sales and customers.

So there’s plenty of information to get your teeth into. Denis also runs the 1k a Day membership site, so he knows how to make good money.

Conclusion

Even if you don’t run your whole business around big ticket affiliate sales, you’re going to want to investigate supporting it with a few big-money items. $12k in 12 days is a great way to help you get started in this lucrative side of online marketing.

As always, if you have any questions, please feel free to contact me. I’ll do my best to help you get the answers you want.

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7 Ways To Make Your Email List Really WORK For You

7 Ways To Make Your Email List Really WORK For You

Do you have an email list or are you thinking of starting one?

Are you aware of poor open rates, lousy click-through stats and generally miserable responses even to opt-in emails?

Would you like to know how to make your emails sparkle, get open rates that others envy, get click-throughs that get eyeballs onto offers – In short – an email list that actually makes money for you?

You wouldn’t? Gosh! I am surprised. I thought you’d be all over this collection of tips and ideas for the email list owner. Guess I’ll just go back to my writer’s desk and work on something else.

Just kidding. Of course, I know you’d be interested, especially when I tell you that this email tips ebook is yours for free, without even an opt-in form in sight.

Here’s collection of 7 great tips for the email list builder and marketer, helping you to better email open rates, better link click-through rates – which lead to more subscribers becoming customers, and what’s more, you’ll help to make them repeat customers. By far, the best kind.

You’ll discover the secret tricks that top marketers use to ensure you want to open their emails. The little seeds of ideas you can plant that makes your readers want to find out what’s at the other end of the link and buy what’s there.

How can you get this email list builder’s ebook? Quite simple really. Especially since it’s free.

No tricks with social media sharing (but please do share if you wish). No other hoops to jump through. Not even a hidden opt-in form that will pop up as soon as you click the button.

Just a straight forward, “Right Click, Save As…” or your favourite browser’s equivalent or left click and open in a new tab.

Just use this button here


7 Ways to Make Your Email List Really WORK For You - Download

 

 

Distribution thanks to:

Adobe eBooks 11,000+ eBooks titles from eLibrary to buy, 1000+ eBooks and articles for free.

Ebook Directory A huge collection of free ebooks in various categories

 

Searching For The Dream?

Searching For The Dream?

Almost everyone offering affiliate products or even their own will tell you that the ‘magic button millions’ system, where you do one thing once and never have to touch it again while it brings the money in, doesn’t exist. There are some ‘minimum maintenance’ ideas out there that will bring in additional income provided you perform some regular actions, but most of them do require a lot more work than that. Email marketing is certainly one example of that.

If you’re on my email list (and if you’re not, please consider joining via one of the links at the bottom of this article), you’ll know I do send some long emails, many of which take me around 30 to 60 minutes each to put together, mostly because I’m wanting to give you value and that takes research and consideration.

It would be so easy to fall into the same trap that many others seem to do – 100 (or less) words saying ‘buy this’, a quick reason and a link, but is that really value? I’ve even seen the argument that finding more products for your subscribers to buy is value in itself, but I disagree with that.

To me, ‘value’ is some actionable content, something thought-provoking in a niche related topic, a different way of looking at things or something else that is useful to the reader – something I try to do on this blog too, just in a longer form.

So if you have an email list, how do you provide value to your subscribers?

If you don’t have an email list and you’re a marketer (in any niche), how do you stay in regular contact with your customers?

I know of many people who are building a list but haven’t even emailed them once yet – mostly through negative thoughts – “I only have 300 subscribers. It isn’t worth it yet” or “What if they don’t like what I have to say” or “What if the unsubscribe or report me for spamming”. These list owners must banish all of these thoughts and stay in contact these people.

It doesn’t matter if your list is only 3 people – start emailing them to keep you in their minds. So what if they unsubscribe? Your ideas don’t fit in with theirs, so it’s best if you part company. They wouldn’t have buyers (from you anyway). The ones who you stay in contact with and that you treat like they are real people (and not walking wallets) are the ones who will buy from you. This also gets you into the mindset of staying in touch, of writing emails, of being an email marketer.

If you like what I’ve put here, or in some of the other articles on this site, please consider joining my list. I do 3 to 5 emails a week, in general, although I have been known to more if the situation warrants it.

If you like web traffic tips – CLICK HERE

If you prefer YouTube marketing ideas – CLICK HERE

Or if you’d like to know more about passive income – CLICK HERE

They all offer a different incentive in exchange for your email address so please feel free to sign up for more than one if you wish. You won’t get multiple emails from me. My autoresponder sees to that.

Also, please feel free to write to me admin@stevenlucasmarketing.com if you think I can help you. I will certainly do the best I get to get you on your own road to earning from internet marketing.

Kevin Fahey IM Product Launching 2 – Review and Bonus Notification

Kevin Fahey IM Product Launching 2 – Review and Bonus

IM Product Launching can be a long and arduous process – Research a topic., writing the outline, videos for tutorials, web pages to sell it all – including a lot more research and writing, finding JVs to promote it all. No wonder some guys only do it 3 or 4 times a year and promote the hell out of it when they do.

However, if you want to make it ‘big’ in internet marketing, sooner or later you will need your own products, something for other people to promote on your behalf. Something with your name on it to say “I’ve arrived”.

Now you could go to someone considered to be guru and ask for his (or her – let’s not be sexist here) help, but he won’t do that for nothing and you could be parting with between $1000 & $5000 for his advice. You may well make that money back and in one fell swoop if you really do it all well, but it’s still a big hole in your wallet for a while.

Now you have another choice…

Kevin Fahey – a chap who’s no slouch in the marketing field and who has also proved himself well in creating and releasing his own products has created another new one – and it’s all about Product Creation and IM Product Launching!

In fact it’s called IM Product Launching 2.0 and it won’t cost you a month or two’s wages to get it. It will be yours (at least initially) for the price of a couple of cups of coffee or a small pizza.


IM Product Launching 2.0

 

What’s in it for you?

Over 4 hours of over-the-shoulder training from Kevin himself, taking you all the way from building your early bird page to closing high ticket sales deals (the ones where they really make the money).

He’s broken the IM Product Launching 2.0 course down into 6 simple steps.

  • Module 1 – Setting Up A Sales Funnel
  • Module 2 – Setting Up Your JV Page
  • Module 3 – Your First Product With & No JV Partners
  • Module 4 – Maxing Out Your JV Promotion
  • Module 5 – Closing High Ticket Sales
  • Plus A PDF covering all the required training, a mind map and list of his best resources.

I could put dollar amounts in here on how much Kevin can make off his launches, but you’ll see them elsewhere anyway and you might not believe them… Until you research his name and see how well he does and even better, he’s a genuinely nice guy too (Irishman living in Spain, would you believe).

And now my bonuses

As if getting Kevin Fahey’s tutorials on IM Product Launching 2.0 wasn’t enough, I will be offering my own bonus collection. My own little ebook on the subject – Product Creation for the Terminally Terrified. A few tips (including some that Kevin missed) to help you get started putting your ideas into a saleable product.

Free membership to my Internet Marketer’s Membership Site, where there a host more stuff to turn you into a better marketer.

There’s more to come but I’m just finalising the details as we speak (unless you’re reading this after the launch period in which case – you can find out when you buy IM Product Launching 2.0)

You will also get my personal help (via email) with anything you’re not sure of – including doing a co-launch with me if you really think it will help you.


IM Product Launching 2.0

Final Sales Pitch

As always, there’s a 30 day money back guarantee. Don’t like it or think it’s not for you – just say so. You’ll get your money back. But you will like it and it will help you, of that I’m really sure. So click on any of the links you’ve seen, or the images and go to Kevin’s sales page for IM Product Launching. Let me know and I’ll be writing a review for your product on these pages.

Not interested in IM Product Launching 2.0 ?

I talk to the world about a lot of other things too and if you feel you want to keep listening then just fill in the form below and I’ll stay in touch. I promise not to spam the living daylights out of you – I value you far too much for that. If you decide you don’t like what I have to say (despite all the free advice, ebooks, videos and software I give away) they you’ll have the option to unsubscribe, right at the bottom of every email.

Just give me you name and best email address in the form below and join in with what I have to offer you.

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Easy Information Product Launch Crash Course – Part 5

Easy Information Product Launch Crash Course – Part 5

Well, we have come to the final lesson in the Easy Information Product Launch Crash Course. I sure hope you have enjoyed your lessons and learned a lot about how to launch your own successful and profitable information product.

Okay, over the last few days we have gone through the basics related to research, product creation, pre-launch, sales and delivery, now we need to focus on one of the most important aspects of launching your new information product and that is marketing.

Today we are going to jump right in and talk about some basic marketing techniques that you can use to effectively promote your new information product for maximum profits.

There are many ways that you can go about marketing your new product. Some are free, some don’t cost much and others can be quite costly. Today we’re going to focus on some of the free and low-cost methods that you can use to get the word out about the launch of your new product.

One of the most important things about marketing your information product is to create a solid marketing plan and stick to it. You’ll want to focus your efforts on reaching your target audience as quickly and effectively as possible. To do that you need to concentrate your efforts on niche specific channels where your target audience can be found.

Here are a few good places to start:

– Social Networks

When it comes to promoting your product via social networks, direct promotion is not always the best option. It’s better to participate in the community by providing helpful information. However, you can and should promote the content from your blogs and websites on social networks and use it to pre-sell your readers and lead them into your sales funnel.

One of the most beneficial reasons for using social networks as a marketing platform is that your information is often shared, which can have a viral effect on your marketing campaign.

– Press Releases

Think sending out press releases is old fashioned? Well, it’s not, as a matter of fact they are still one of the most effective advertising methods available for product launches. You can create online and offline press releases. You should do both for every product that you release because due to the nature of a press release sometimes the newspapers will not only print your story, but they will often make it available for online outlets.

– Product Reviews

Ask friends, associates and especially people with authority in your target niche to write a review of your information product for you. While this may not be as easy as it sounds it can be an extremely effective way to get a large amount of traffic to your offer.

One way to get people to review your product for you is by offering them a free copy along with other enticements in exchange for their time. One such enticement could be offering their customers a nice discount or free sneak peek of your product, which will be a win-win proposition for both of you.

– Popular Content Sites

There is no doubt that articles are an excellent marketing tool and by publishing articles specifically written to showcase the benefits of your product on popular content sites and article directories you can develop a nice stream of targeted traffic into your sales funnel almost effortlessly.

While writing and publishing articles requires a lot of time and effort it is well worth it, simply because once your article is published it will continue to work for you over a long period of time without any further attention from you.

– High Traffic Blogs

While it’s extremely important to blog about your new information product on your own blog, it’s even more important to post comments on other high-traffic blogs closely related to your target market. some people take blog comments for granted however they can be a great source of incoming traffic for your sales funnel. This is because every comment you make can and should include a link back to your product offer.

– Guest Blogging

Even better than comment posting, if you can become a guest blogger for high traffic blogs in your market you will be able to quickly establish yourself as an authority in the marketplace and when it comes to attracting more targeted leads for your new product there is no better place to be.

– Affiliate Marketers

One of the best ways to promote your information product is to have an army of affiliates promoting it for you. As we briefly discussed in your last lesson you can use one of the many payment gateways available to set up an affiliate program for your new product. Be sure to provide your affiliates with plenty of promotional tools, such as graphics, emails, newsletter information, and offer a good commission.

You can also offer an affiliate contests. By offering incentives and prizes for affiliates who make a high number of sales you can attract super affiliates and inspire them to work hard for you.

– Advertising Networks

When it comes to paid advertising a pay per click networks like Google, and Facebook can be a great option for promoting your new information product, allowing you to get up and start making sales almost immediately. A pay per click campaign can be very successful even on a tight budget, depending on what market you’re trying to target.

If you’ve never run a pay per click ad before you will definitely want to spend some time learning how to run a successful campaign. Pay per click advertising has a bit of a learning curve, but it can be a very profitable when utilized properly.

So as you can see when it comes to marketing your new information product there are many options available and it really all boils down to finding the method that works best for you.

As we close this final lesson I would like to thank you again for joining me and I sincerely hope that you have learned a lot about how to launch your own successful and profitable information product!

Even though this short course has come to an end, please feel free to contact me if you have any questions related to launching your next information product. I will be glad to answer them the best of my knowledge! admin(at)stevenlucasmarketing.com

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Easy Information Product Launch Crash Course – Part 4

Easy Information Product Launch Crash Course – Part 4

Well we’re winding down to the end of this short course, but we still need to go over a few things if you want to learn how to successfully launch your own profitable information product.

Today we are going to talk about some of the best ways to deliver your finished product into the hands of consumers, including how to accept payments and automate the entire process, for hands-free profits.

Once your brand new information product is complete it’s time to get out in the market place and ready for delivery, but before that can happen you have to choose the proper distribution method and set up a reliable payment gateway.

When it comes to delivering information products to your customers, traditional shipping methods often do not apply, unless you decide to create a physically shipped product by putting it on a CD, DVD or USB drive. However we’re going to focus mainly on digitally delivered products.

One of the best things about creating digital products is that they can be delivered digitally as well. This means you can set up your payment and delivery system one time and it will automatically accept payments and deliver products to consumers on autopilot. All you really need are a couple of web pages and an autoresponder to create a seamless buying experience for your customer.

There are a variety of different platforms that you can use to set up your sales funnel, so that it will automatically accept  payments and deliver products. Let’s quickly go over three of the most popular payment gateways used to accept payments and deliver digital products:

– Clickbank


Clickbank is an payment gateway that makes it easy for people to sell their digital products online. Additionally, selling your information product on Clickbank allows other people (affiliates) to promote your product as well. Once your product is added to the ClickBank marketplace it will literally be visible to thousands of potential customers and affiliates, making it a very good option.

The ClickBank platform works like an online shopping cart and payment processor that takes care of delivery, provides tracking, sales reporting. It also manages your affiliate program and automatically pays out commissions, so you don’t have to.

When you first sign up to sell your own products there is a one-time fee of $49.95 plus a 7% sales commission on every products you sell. The one-time fee is good for life and allows you to sell an unlimited number of products in multiple categories.

They provide complete set up directions. However you’ll need to set up a sales page, download page, and a thank you page to host your products on. You can find out more about selling on ClickBank here: http://www.clickbank.com/sell_products.html

– PayPal


PayPal is possibly one of the most popular and widely used online payment processing services on the internet today. They make it incredibly easy to setup and accept credit cards wherever you do business. They provide everything you need to accept sales online including invoicing and your customers don’t even need a PayPal account to make a purchase with their, bank account, credit or debit card.

When you are ready to setup your product in PayPal you simply login and go to the Merchant Services area. From there you can quickly create a payment button to add to your sales page as well as a link that you can use in your e-mail campaign. Whenever a customer clicks on that button they will be prompted to complete their order and then PayPal will automatically direct  them to the download page that you specified while creating your payment link.

PayPal integrates nicely with the most popular shopping carts, including E- Junkie, Pinnaclecart,  Eventbrite and more, giving you plenty of flexibility when it comes to selling your products.

You can find out more about selling with PayPal here: https://www.paypal.com

NOTE: While both of these services makes it possible for you to accept payments and deliver your digital product to your customer, you will still need to set up a sales page and download page on your own website, so that your customer will experience a smooth ordering process.

– JVzoo


Is a fairly new platform that allows you to sell digital products online. They also make it easy for you to run an affiliate program and pay your affiliates. Much like the ClickBank, when you and your products to JVzoo they will be included in the marketplace where they will be exposed to thousands of people looking to buy and sell products online.

What makes JVzoo a little bit different from PayPal and ClickBank is that they allow you to upload and host your products directly on their platform. They also give you the ability to create instant sales pages, thereby eliminating the necessity for creating a sales page and download page on your own website, however I do strongly recommend that you create them as well, just for safetys sake!

With JVzoo there are no out of pocket costs to become a seller. You can add as many products as you want into the marketplace and create as many buy buttons as you need without worrying about extra fees. As I mentioned above JVzoo is still a fairly new platform and they are constantly adding new features to make the selling process extremely functional and easy for digital marketers making it a great option for selling your new information product.

You can find out more about selling with JVzoo here: https://www.jvzoo.com/sellers

Please keep in mind that these are only three of the many reliable online payment processors available that can be used to sell and deliver information products. There are many more and you can find them by performing a simple search online for “online payment processor”. When it comes to choosing the right online payment processor for your venture it really depends on what type of features matter most to you.

Just be sure to do your research before making your final decision, so that you can be confident that your sales process will be smooth and painless for your customers.

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Easy Information Product Launch Crash Course – Part 3

Her we go with your third lesson in the Easy Information Product Launch Crash Course

I hope that you enjoyed your last lesson and that you now have a better understanding of how to research and create your own profitable information product.

Today were going to be talking about creating a buzz for your new information product before it’s finished, so that you’ll have a list of eager, potential buyers awaiting its release.

When it comes to successfully launching a new product the pre-launch phase is often overlooked, but it can be a very important factor in whether or not your product will be profitable.  Pre-launch is usually started sometime during the creation of your product, you slowly around 2 to 4 weeks before the official launch day.

During this phase what you are doing is warming up your target market so that they will be excited and predisposed to buy as soon as your product is ready for purchase. When done correctly the pre-launch phase can literally create a buying frenzy on launch day.

When it comes to creating a good pre-launch buzz there are several things you can do; for instance you can set up a pre-launch web page. On this page you can and should offer some type of a free report that acts as a teaser and helps you capture leads for your upcoming product launch. These leads will be a list of potential customers as well as affiliates that can help you make more sales.

Now, let’s go over a few more quick tips you can use to help create a powerful pre-launch buzz:

– Countdown

Create a physical countdown to launch clock on your website or blog. This can create a lot of anticipation as well as a sense of urgency. You can find a free script that will do the job for you by searching online for “javascript countdown timer” or visiting a site like HotScripts.com.

– Sneak peek

Leak sneak peeks to the public, by mentioning certain aspects about your new information product where appropriate on message boards, social networking sites and other places. Be sure to include a link back to your pre-launch web page. You can also offer them a sneak peak at the unfinished product as well. By giving them just a taste of what is to come you can easily pre-sell them.

– Social Networking

Participate on social networks every day. Don’t constantly only promote your product, let your signature line do that, instead answer questions about your topic which can establish yourself as an expert so that by the time you launch people will be begging for what you have to offer.

– Testimonials

Ask the movers and shakers within your target market to look at the product prior to launch. Give them a free copy to review in exchange for their testimonial.

– Webinars

Webinars are hot right now, so host one prior to launch. You can use a slide show and a Webinar service like GoToWebinar and briefly go over what’s in your product and what it can do to help the people who purchase it.  This is a good time to offer a discount to people who act fast. It’s also a good place to get affiliates.

– Create videos

Movies have trailers and so can your information product. You can use a video camera, a webcam, or screen recording software like Camtasia to create a preview of your product. Then place it on YouTube, your Blog, and any place else you can think of so that you can to get the word out about your launch date and your product.

– SlideShare

Create a slide show and place on SlideShare.net giving an outline about your information then at the end mention your launch date for the entire information product.

– Pre-launch Specials

When the product is finished don’t launch it yet, have instead a pre-launch, offering it at a very low price to a very select few. Include a file in the launch inviting them to talk about what they think about the product via response video to your trailer that you placed on YouTube.

– Affiliate Contest

Run a contest for your affiliates, making it more worthwhile for them to heavily promote your product. Offer them the chance to win cool prizes and increased commissions. This will inspire them to work hard for you.

These are only of few things you can do to help create a good pre-launch buzz for your new information product, but when done correctly they can have a big impact on sales when you finally launch.

That’s it for today’s lesson. In your next lesson we will be talking about some of the best ways to deliver your finished product into the hands of consumers, including how to accept  payments and automate the entire process.

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Easy Information Product Launch Crash Course – Part 2

Easy Information Product  Launch Crash Course – Part 2.

I sincerely hope that you found lesson one informative and have started thinking about and researching the topic you want to create your new info product around.

In this lesson we will go over we are going to talk about finding the motivation you need to complete your product and launch it successfully.

One of the biggest obstacles to creating an information product is the quest for of perfection. This quest often leads to frustration,
procrastination as well an incomplete project. While the ultimate goal is to create a professional product that provides value to your buyers, it’s not important that it is 100% perfect. Instead, it’s more important that you get it done and get it out on the market.

Let’s go over a few techniques that you can use to help keep you on track when it comes to creating your own information product:

– Set a specific launch date for your information product

Even before you begin creating your information product it is a good idea to set a launch date. There are many reasons to set a launch date, but two of the most compelling are:

1. A specific date will help keep you motivated, so that you get the product done in a timely manner.

2. It will also allow you to begin a pre-launch marketing campaign that will help build excitement (buzz) within your target market and have them eagerly awaiting its release with open wallets.

– Create a plan and stick to it

Once you have chosen your launch date you can create a timetable for everything that need to be completed before you can actually launch your product. This includes; researching, compiling, writing, formatting, webpages, marketing etc. So get out a calendar, a whiteboard or use your computer to list all of the tasks that must be accomplished on a daily basis in order for you to launch your product by the date you set.

– Complete your research on the market for your information product

Remember through research is vital to the success of your information product, so make your you block out plenty of time for finding and compiling all of the facts and information you need to begin creating your product. Creating a working file on your computer where you can save all your research can be a big time saver, especially for easy access. Just be sure to back it up, either on removable storage, like a USB drive or online. You can find an online backup service by doing a web search for “free online storage”.

– Create an outline

Creating an outline for an information product isn’t much different from the way you had to create one for class assignments in high school or college. Whether or not you will be creating the product yourself or hiring someone else for you, having a good outline will make the creation process much faster and easier. It will help provide direction, create structure as well as motivation.

If you get stuck for ideas when creating your product outline just do a simple search online and you will find plenty of samples that you can use for inspiration.

– Just start writing

Instead of worrying about how your finished product will look at the very beginning, concentrate on creating the bulk of the content first. If you’ve taken the time to craft a solid outline all you have to do is fill in the blanks to get the first rough draft completed. If you decided to have someone else created for you can pass that outline to a ghost writer and they can take it from there.

– Now make it look good

After all of the content is complete, including proofreading and editing, it’s time to make it look good by formatting it properly. For an ebook or short report you can simply turn it into a secure PDF file, which is a Portable Document Format that allows for easy distribution, printing and viewing on many different types of devices without effecting the layout or design of your product.

Don’t forget you will also need professional looking cover and web graphics, so that your product looks good and can attract the attention it deserves. Creating graphics is a entirely different topic for another course, but I will say that there are many affordable designers available for hire and you can find reliable one by doing a little research online for graphic designers.

As for creating your products in other formats, such as audio or video there will be different methods and software that you will have to use in order to create a finished product, that is ready to sell.

But don’t let that slow you down. The important thing to keep in mind when it comes to creating information products is that every part of the process can be outsourced, so if you ever get stuck you can look for qualified professionals to hire on websites like Elance or Odesk.com.

That’s it for today’s lesson. In your next lesson we will be talking about creating a buzz for your new information product before it’s finished, so that you’ll have a list of eager, potential buyers awaiting its release.

Again, I appreciate your joining me for this short course. If you have any questions or need any assistance please feel free to contact me, admin(at)stevenlucasmarketing.com at any time.

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Information Product Launch Crash Course – Lesson 1

Welcome to the first lesson in the easy Information Product Launch Crash Course.

In this first lesson let’s talk a little about what information products are and how to go about creating one to sell.

Information products can be classified as anything that contains information compiled in a way that is meant to inform, teach or entertain it’s consumer. They are most commonly come in  the form of articles, reports, ebooks, video as well as websites, graphic packages, audio files and more. Information Product

Creating an information product can be an exciting and profitable venture. it can also be confusing especially if you don’t know how to get started.

When it comes to creating your own info product first thing you’ll want to consider is what type of skills and information you have to share and how you can transform that information into something that people will buy?

Everyone (yes, you) has information that they know that can be written down or recorded in a way that easily be shares with and sold to others.

When it comes to deciding on a topic to create your product around you can make the process easier by making a list of topics that you are knowledgeable about or have a strong interest in.

After you have compiled your list, it’s time to start investigating those topics to find out if people searching for information related them. This will help narrow down your niche and focus on a particular market, so that you can begin creating your product.

– Do your research

Market research is a very important part of the decision-making process. It is vital because if there is no one interested in the topic you’ve chosen for your product it will not sell and there’s nothing more depressing than creating a product that no one will buy.

When you begin researching a good place to start is by looking for problems or questions related to the topic. You’ll want to look for a market that is full of people asking questions, expressing concerns or saying they want something in particular. This will help you find out if there is a large target audience for the product you are planning to create.

It’s also a good idea to look for a market that already has established information products for sale, this way you can be sure that there is a high demand as wells as buyers available when your product is finished.

– Choose a format

After you have completed your research it’s time to decide on a format for your new information product. The most common format is an ebook, which can be created in Microsoft Word or Open Office, and saved as a (PDF) Portable Document Format for distribution. However, you can also create the product in audio or video depending on preference, skill level and what type of product your target audience is most likely to purchase.

Whichever format you choose can also be repurposed into different formats as well. As a matter of fact many people create their information products in multiple formats to increase sales. For instance; you could create a short report or e-book that you can sell on the front end, then produce it in audio or video format as an upsell.

– Create your product

When it comes to creating the product there are many options that you can choose from. For instance; you can write yourself or hire someone (a ghostwriter) to do for you. You can also use prewritten content that can be purchased with private label rights (PLR) which means you can edit it to suit your needs and then claim authorship of it. PLR is a great shortcut, especially when it comes to creating your first product, because it provides you with a big head start.

Another important part of creating an information product is your packaging. Keep in mind that consumers shop for products online just like they shop at their local retail store. Image is important, so you will need to create or have someone else create some type of cover graphics to make your new product look good.

Once your new information product is created you will need a web page or a sales page to promote it, but we will talk more about that in another lesson.

That’s it for today’s lesson. We have a lot to go over in the next few days if you want to learn all about launching your own profitable information product., so make sure you look for your next lesson soon.

Thank you again for joining, If you have any questions or need any assistance please feel free to contact me at any time using the contact information above. I will be happy to help!

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