How a Rebrand PDF Can Help Your Traffic

How a Rebrand PDF Can Help Your Traffic

Are you creating pdf files to give away to promote your site? Normally it can be considered a good thing, especially if you ask other people to pass it on. But do they? Will they really pass your information on to other people? Probably not, but there is a reason for this… There’s nothing in it for them to pass it on apart from mabe a thank you and a warm glow, but they’re marketers too and marketers need an incentive, usually financial, to spend some time offering somebody else’s freebie to all and sundry.

So how can we encourage other people to pass on our free ebook and incentivise them to do so?

The answer is to make at least part of the ebook personal to them. It could be a mention of their name and website on the cover or inside page, but better would be a more monetary incentive in the form of a personalised affiliate link. But how do you get their affiliate link or even just the name and website inside your ebook? You rebrand pdf files with their details.

You could ask every person to email you their details and create a personal edition for everyone who asks, but that is very time consuming for you. What if you got 100 emails in one day. That’s time away from your own marketing efforts. So you need some sort of automation or self help system to assist your readers. It might be easy to pass this on to a virtual assistant or VA to do this for you, but you could be wasting a valuable resource in doing this.

The easy answer to rebrand pdf files is to let people do it themselves and there are several pieces of rebrand pdf software which allow this, but there are 2 things wrong with this option.

The first is having to include a part of the rebrand software with the pdf file. OK this easy to do if you zip everything together and include step by step instructions, but this is where you run into the 2nd problem… People have to take the next step themselves. They have to take some action and even though ultimately it will benefit them as well, another action step might be one too many for some people.

The way around this is to include the rebrand pef software on your own site and let them download an ‘on-the-fly’ rebrand pdf file from you after filling in a simple form. One such piece of rebrand pdf software is Easy Viral PDF Brander. This is easily installed on any website and allows you to mark your rebrand pdf files in certain areas with a shortcode which get replaced by the users details. They fill in a short form, perhaps with their name, website and Clickbank affiliate name then the software produces a new pdf file with the user’s details built in, including a Clickbank link with their affiliate details. If somebody buys the product from the rebrand pdf they’ve passed on, they get the commission.

easyviralpdfbox

This will be the incentive they need to pass on the file to other people, because there is now a financial incentive. You get your book – which will still have some of your details in too (or it’s your affiliate product, of course) distributed far beyond what it might have got. An additional bonus might be to mention at the end of the book that anyone can have an edition of the rebrand pdf with their own details in, by going to a link that you provide. This will widen the distribution even further – truly viral. All this definitely means more traffic to your site.

https://www.youtube.com/watch?v=eISp5DUkJo8

You should start by distributing the rebrand pdf file to all the repository sites that you can, obviously rebranded with your own details but still with the rebrand pdf file link at the end so it can be picked up from there. You can even offer it as a ‘no sign up’ download from a blog post or social media shout or forum signiture link. It is a ‘traffic later’ tactic rather than a traffic now one, but we’re here for the long term and this is a very good long term idea.

Do you have any viral traffic ideas? Do you use a different rebrand pdf system? How good have you found it? Let everyone know in the comments section below.

Free Tools For Internet Marketers – FTP

Free Tools For Internet Marketers – FTP

Here are some Free Tools For Internet Marketers to help you do various things that need doing. When I say tools, I’m not referring to WordPress or hosting or what you need to get set up. This is more for afterwards, when you want to change PLR, create new graphics or do some of the other tasks involved with running an internet marketing business or any other sort of website. I’m also not going to rattle on about outsourcing things to Fiverr. These Free Tools For Internet Marketers are for those who want to have a crack at doing things themselves.

One of the first things you may find you need is a way of uploading graphics and documents to your site. WordPress has a built in system for media – which can include text documents as well as pictures and videos but it is limited in storage locations and it does have a size limitation (which is far greater than what it was) as may your php.ini file – a system file that controls a lot of what of the underlaying operating system can do. It may be that things in this file limit what you can do more than WordPress does.

To get round these upload file size limitations we need to use a program which does FTP or File Transfer Protocol. This allows us to put files where we want to, rather than where we’re told to. For instance, if you want to use a mini-site – as supplied with some PLR packages, you can install it on a separate sub-directory of your main site if you didn’t want to buy and manage another domain.

For example – http://www.stevenlucasmarketing.com/sm-ccc is a totally separate web site even though it is under the same domain name as this blog. Notice the /sm-ccc after the domain name. It just points to a sub-directory in which there are normal HTML files instead of WordPress ones. There is no direct link between the sites except for any that I put there, like the link at the beginning of this paragraph. Everything is self contained within the sm-ccc site and if I wished I could move it, as an entity, to another location.

It was put there (and it would be moved or copied) by using FTP, more specifically, a program called Filezilla.

Screenshot-FileZilla

Although there are other free FTP programs, Filezilla is by far the most popular, mainly through its ease of use. You simply enter the details of the site, including its domain name and the username and password sent to you by your hosting company when you first signed up. When entered correctly it can connect to your website and allow you to create sub-directories, upload and download files to specific locations and change some of the properties associated with those files.

Certain files – usually scripts, need different permissions set in order to let either only you or everyone run them as required, usually as stated in the set up instructions. Filezilla will allow you to click on the file and set these permissions. You can also set up Filezilla so that when you open a particular website you also open a particlular directory on your home computer and on your target host, which is very convinient.

Here’s a great tutorial video from my friend James Scholes:

 

So here you have the first of a series of Free Tools For Internet Marketers. I will be doing more short tutorials on various other free tools, useful to internet marketers. If you have a favourite tool that you want me to write about, please let me know in the comments boxes below.

Focus on the Right Channel to Optimize Online Customer Engagement

Focus on the Right Channel to Optimize Online Customer Engagement

Establishing the right channel for your business to excel in online customer engagement involves having the right message at the right time for each customer segment. Customers like to engage in different ways. Some prefer social media channels like Facebook while others prefer email. Test your market and determine what will work best for your customers. Check out these suggestions. They’ve been known to work very well.

1. Become the authority figure for your products/services in your business. Bring your expertise out in the open so that your customers can clearly see you are the expert. Offer free advice through your website, social media, or another company’s website. In today’s market the only way you can establish that you are an authority figure is to offer something of value to your customers. This type of engagement increases your authority while interaction with no value will lower your authority image. It also builds trust an improves the perceived customer experience.

Unhappy customers

2. Supporting a customer community is a good way to establish a group of buyers but the best way for to you actually engage your customers online is have open channels that flow back to your business. Provide access to product designers, your shipping managers, and your production team, etc. all of which can offer insight into the how and why of the way things work. This is generally deeply engaging to your customers. You can even provide a ‘how we get things done video’ that walks customers through the steps. This type of engagement increases customer loyalty.

3. If you can offer your customers some type of game like experience this can be a real hit! Visitors love to compete and they like to have a unique shopping experience. So create a contest that has a number of different milestones so the customer sticks with it. Offer a draw for something free weekly. There are many different consumer type games and contests that you can offer. Whatever you come up with make sure it fits your customer profile. This is an excellent method to engage your customers. The majority of customers like something that breaks them out of the routine shopping experience and grab their interest.

4. Live customer support by a real person can really increase customer engagement. Although email can be fairly rapid and Twitter can be use to good effect, there’s nothing like a face to face chat with someone to really make a customer, or potential customer, feel like there is a caring company at the other end of the line. Video conferencing can be expensive to set up and not much use for ‘spur of the moment’ calls. However, a new mobile phone app called ‘Periscope’ is starting to change all that. Find out more about Periscope by clicking this link: 5 free tips to Periscope Marketing Mastery.

There you have it – four excellent methods that you can use to engage your customers online in a more effective manner. Those companies who are successful at engaging their customers excel in their markets. You too can be one of them!

Why not tell people your best customer engagement tips. How do you keep them interested in you and your services? Are you struggling to keep your customers and want some more ideas? Put your comments in the fields below and see if we can get a good discussion going.

 

September State of Play

Read to the end to get a free gift from me, for you.

September State of Play

Despite having a few posts and trying a bit to promote them there’s not a great deal been happening apparently although behind the scenes there’s some stuff going on.

The first problem was that I was notified by James Scholes (James-Scholes.com) that the company who had been dealing with affiliates for his Evergreen Wealth Formula product had stopped forwarding customers, paying affiliates and answering his emails so he has had to move everything across to a new affiliate provider. Evergreen Wealth Formula had been doing well for me as a product (you see the pop up for it in the bottom corner of most of my posts) so I had been a bit disappointed to find that out but now it’s all sorted again I may see a resurgence in sales – which reminds me that I’ll need to go to my review on another page on this site and update the links.

This is a good place to mention that if you use a link shortener like Pretty Links in my posts, all I would have needed to do would have updated the link redirect in one place. A lesson learned there.

One last word on James Scholes – He has provided a great free tutorial on copy writing. It’s on his blog, here. I think you’ll like it. If his free stuff is this good, think of the quality of his paid courses!

Meeting

After QCS3, a group of students off the course got together and decided to put together a better site for helping people. I’ve contributed towards that and hopefully that will be ready to go soon. A long time plan of mine (see blog posts from last year) was to set up my own site helping beginners – in a more structured way than this site – and this is ready, up and running now at http://www.MarketingMentorSteven.com  There is a opening offer that I think is hard to resist if you’re one of the first 100 to join and I have big plans for this site and much more material to go up on a regular basis. If I tell you all about it here you won’t go and visit, so just click the link and see for yourself. It opens in a new window or tab so you won’t lose your place here.

Setting up the above site also inspired me to write an ebook about the experience and how you can replicate it yourself. I’ll be sorting out some review copies (that means I’d like you to read it and give me a review or testimonial that I can use) soon. Make sure you tell me in the comments box below.

Sunset in Bude Cornwall United Kingdom

I’ve also just come back of a lovely holiday in Cornwall with my wife. Photos from that trip (we’re both camera mad) will be on my personal blog http://www.steven-lucas.com once we get some time to process them and trim them to more suitable sizes for the web. Multi-megapixel images (2000 to 6000 pixels wide) are overkill for blogs where sizes of 400 – 600 pixels width are fine. Do you trim your image sizes down for your blog? You ought to as it saves storage space and reduces bandwidth for your readers. A faster site gains in SEO terms too.

 

I was recently sent a link to a video that is well worth watching if you want to set up your own affiliate items on JVZoo. Some people find the process a bit confusing, but if you watch  Aurelius Tjin’s video here it should make it all a bit clearer for you. It’s not a YouTube video so I can’t embed it directly here so just go to the site and see it for yourself there.

Talking of JVZoo, you can now link up your Aweber autoresponder account. You’ve been able to do Get Response for a while which may have been a deciding factor for many people in the ‘which autoresponder’ decision, but now the balance has swung back. I wonder if there’ll be enough pressure to include MailChimp too? Wait and see or jump to Aweber (I’m banned from Get Response)?

One last thing. Social Proof is a great way to demonstrate to potential customers how good a product is but adding that proof to all the places you can is a real chore – as if we didn’t have enough to do already. Brad Callen has come up with an idea that might just reduce that chore by a large amount. See Review Trust here to find out more.

As always with my blog posts I’d love to hear your opinions in the comment boxes below and if you could find it in your hearts to share the post on your own social media using the buttons I’d be very grateful. Don’t forget to comment if you’d like a review copy of the site setup ebook I’ve written too.

P.S. For making it this far, have a free gift: 15 Tips To Maximise Your Profits I do hope it’s useful for you.

Article Spinning Technique

Article Spinning Technique

If you are an internet writer, sooner or later you will need article spinning techniques. Spinning is the task of converting one article into several articles that, almost in the words of Eric Morecambe, say exactly the same thing, but with the words in a different order. It’s not actually quite that simple as good spinning requires a lot of different words and maybe in a different order, to say the same thing.

Why would you want to do article spinning at all? The main reason is to make the most of your hard work (or somebody else’s, of course). By spinning an article you can make a high number of variations very easily. Each one of these variations can be submitted to a different article storage site, all with links pointing back to a URL of your choice, and no one gets penalized for duplicate content.

Article spinning technique
Not this sort of spinning

Some article sites are more fussy than others and insist on unique articles. Others will take almost anything they’re offered, but if you’re pushing 20, 30 or 100 copies of an identical article all over the place, sooner or later, someone is bound to notice and your reputation as a hard working writer goes down the pan.

The easiest article spinning technique is to write the whole article in short paragraphs of say 100 words per paragraph, making each paragraph as ‘stand alone’ as possible within the context of your article. Once it’s complete, you just study each paragraph in turn and what it has to say and say it again in a slightly different way. Do this 5 times for each paragraph so that by the time you’re done you’ll have 5 versions of the same post.

Article 1 has paragraph 1 version 1, paragraph 2 version 1, paragraph 3 version 1, paragraph 4 version 1 and paragraph 5 version 1

Article 2 has paragraph 1 version 2, paragraph 2 version 2, paragraph 3 version 2, paragraph 4 version 2 and paragraph 5 version 2

Article 3 has paragraph 1 version 3, paragraph 2 version 3, paragraph 3 version 3, paragraph 4 version 3 and paragraph 5 version 3

Article 4 has paragraph 1 version 4, paragraph 2 version 4, paragraph 3 version 4, paragraph 4 version 4 and paragraph 5 version 4

Article 5 has paragraph 1 version 5, paragraph 2 version 5, paragraph 3 version 5, paragraph 4 version 5 and paragraph 5 version 5

Got it so far.

Article 6 can be paragraphs 1 to 4 of article 1 plus 5 & 6 from article 2.

Article 7 can be paragraphs 1 to 4 of article 1 plus 5 & 6 from article 3

and so on. Mixing and matching paragraphs as you see fit or need variations.

I recommend changing at least 2 paragraphs at a time to increase the uniqueness of each article. Each article really needs to be different from any other by at least 25% although 40%+ is better. Posts done with this article spinning technique will always read correctly and should not need proof reading afterwards if you did a good job in the first place. However, this article spinning technique will only give a limited number of variations.

The other article spinning technique is a little more involved and revolves around finding synonyms for various words or using variations of phrases and mixing and matching these from within a single master source article.

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Now there is software available as well as internet sites that can do the whole thing, taking a completed article and generating new versions, although with varying degrees of accuracy and readability afterwards, so a better article spinning technique is to prepare the article yourself and just let the software generate the articles from there.

Variations of a given word or phrase are contained within braces (also know as curly brackets) and separated by pipes (vertical line symbol. The software will then select one word or phrase from between each set of braces and construct a new article. Let’s consider a simple example:

{Yesterday|The other day|On Saturday} {my friend|my mate|my pal} John {went|travelled|took a trip} on a train.

Brace or curly bracket : {  and }
Pipe or vertical line symbol:  |

This example will give us 9 variations on that single sentence. Minor 1 or 2 word variations from any other, to be sure, but each variation will mean the same or almost the same thing. There is nothing to say that there has to be only 3 variations within each pair of braces and the more selections there are, the more variations can be generated. Do this over a 500 word article and you can end up with potentially thousands of articles, although many may only differ by one or two words, but as each variation is generated within a couple of seconds getting a hundred or so articles of 40%+ uniqueness would not be difficult.

Free and cheap software do not consider context, merely individual words so a phrase”The cat played with a ball‘ might end up auto-spun as ‘A tiger dribbled the sphere‘, which, more than likely, would not fit with what you were trying to say. To avoid this you can hand-spin the article yourself or find someone on Fiverr to do it although you need to make sure they are using context-aware spinning software if they’re not doing it by hand.

Now to add more to uniqueness you can also nest braces so that you can end up with a huge number of variations on your starting theme. I’ll try and demonstrate nesting braces here:

{ {Yesterday|The other day|On Saturday} {my friend|my mate|my pal} John {went|travelled|took a trip} on a train} | {My {mate|friend|pal} John {went|travelled|took a trip} on a train {yesterday|the other day|on Saturday} }

So you can see our original simple sentence (in red) as above and a second variation (in blue), separated by the pipe symbol and grouped within the outermost braces. Only one of these phrases will be chosen, before the variations of each phrase are generated. Note that this is a bad example in real life as all the words are the same in both sentences, just in a different order. To do it better, each ‘root’ sentence should be as totally different as possible. It might not be possible to do this every time, but it can drastically increase the number of variations you can create.

Things to be aware of when you’re using this manual article spinning technique.

  • Make sure the indefinite article is within a variation so you don’t end up with ‘a elephant’ or ‘an zebra’. If each variation between pipes makes sense in its own right, you then have more chance of the whole sentence making sense too.
  • Choose your synonyms and phrases with care. More variations of each word mean you end up with a potentially larger number of articles, but they might not all make sense if you are careless. Not every synonym is sensible in every case.
  • Keep your paragraphs short to make them easier for you to scan and cross check after the spinning has taken place.
  • If you do nest phrases or sentence variations, use colour coding to help keep them separate. It makes it easier for you to read. Selecting all and changing the colour back at the end is not difficult.

Check your results carefully before releasing them into the wild. Badly spun articles show up and it was rumoured for a while that Google was able to spot automated spun articles and were discounting them from search results. After reading a few you can easily understand why!

Article spinning is a useful tool when done correctly. Hope these article spinning techniques will enable you to do things the right way and end up with a large number of useful articles in a very short while.

Do you spin your articles or PLR ebooks? Do you distribute your spun articles to repositories? Why not share which ones with us. Your comments below are always welcome.

Also feel free to share this post with your friends on social media. There’s a bunch of buttons below that will help you do just that.

Finally, if you want to hear more from me on a regular basis please sign up for my newsletter. Just fill in the form within this article or over on the top right. You might just get caught by the pop up as well. I promise not to spam you and I do pass on more useful information within my newsletters. There’s occasional free downloads too of stuff I think you might find interesting or useful.

Until the next time… Tally Ho!

Where Are You Sending Your Sign Ups?

Where Are You Sending Your Sign Ups?

If it’s not too odd a question. Just where are you sending your sign ups? The people who have given you their name and email address. Do you send them straight to their download immediately they hit the Submit button? Do they go to a ‘thank you’ page that says that they need to confirm their opt in? And does it matter?

How you treat your subscribers in the first few minutes of getting their details is how you begin a relationship with them. Until they filled in your autoresponder form, they didn’t really know you and to you, they were just one of a (hopefully large) stream of visitors to your squeeze page. You know it’s taken some effort and maybe some money to get them there, so you should now do your utmost to keep them. What’s the best way of doing that?

Well you probably offered them a nice bribe up front if they signed up for your list, so it would be a good idea to either send it to them directly or let them know where they can obtain it and in my humble opinion the best thing to do is send them straight to where they can get at it.

Web page, All 10 Myths Slide Top 10 Myths Business Website S…

 

Now I know at this point, if you have single opt in, that they may have just dumped any old email address on you or even a false one, but if your download mentions your site or a paid offer, there’s still a chance of them getting there eventually, but if tricking you was their intention, then they probably wouldn’t have been good buyers either and it’s no great loss if they’re not on your list.

Does this mean you should go for double opt-in? I would say this depends on your niche. If you’re in the Internet Marketing niche then no, leave it as single opt-in and take the chances of dead email boxes and bounces. A good autoresponder will weed them out anyway. Almost any other niche though, especially any female dominated one (health, weight, relationships), go for the extra layer of trust that double opt in brings. Idiots won’t then spoil your lists and you know you have definitely interested people who are willing to take the 2 steps to get your information.

What else should be on your download page? My suggestion is not more than one paid offer and even that should be discrete. It’s easy to slam affiliate offer after affiliate offer and bury the free download somewhere down the bottom so that people have to scroll past everything to get to it, but think about it. If a friend offers you something for free but sticks it at the back of their shop so you have to walk past everything else (as opposed to giving you your something ‘up front’), would you think of him as a real friend? Of course not. You want your subscribers to think of you as their friend, so be friendly.

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It might surprise you to find out that only 25% of free gifts are ever collected and that includes subscribers who are sent directly to the download page, so your first couple of autoresponder emails should remind subscribers of the download link and this should be the only link on these emails too. Introduce yourself a bit more and make them pure information. There’s no need to be a killer salesman in every email. Set up a routine – “I’ll be sending you some more information every couple of days / once a week”, whatever your email routine is, in the minds of your new friends so they know when to look out for you.

If your autoresponder supports any sort of automation (Get Response and Aweber certainly do. MailChimp is a bit more limited but still effective), then set up email sequences based on who opened a previous email. For instance…

You have a killer product to sell, whether it’s your own or an affiliate product, but you want to have the best response possible to it.

  1. You send an email to your entire list explaining a problem (that the product will solve).
  2. You stream (via automation) anyone who opens the email onto a separate list.
  3. You set up the hint of a solution to email one’s problem ONLY to this separate list. These subscribers are nor primed for the answer you are going to provide. If you had sent this email to your entire list you might have got readers who had NOT read the first email and would be confused by seeing a thought of resolution to a problem they might not know existed. Confused people don’t buy, but they might unsubscribe.
  4. You can now send a third email to people on your sub-list knowing that they are aware of the problem, aware there is a solution and are primed to receive it. This third email need only contain information about the offer and your affiliate link.

By splitting interested people like this off you cause less confusion amongst your subscribers, you get higher ‘open’ percentages and fewer unsubscribes. You are also not showing offers to people who might not be interested in them (yet). All good things for you in the long run.

One final tip here… Don’t be afraid to communicate with your subscribers. Don’t let them forget who you are by never emailing them. Even if you only pass on a short idea or tip, or even just let them know of your latest post, contact them on a regular basis, otherwise they’ll soon forget who you are and why they signed up with you. And that will never do!

Do you have any good ways of using your autoresponder facilities. Do you have any good tricks on where you send your sign ups? Do you have an email problem that you need some help with? Mention them in the comments box below and share them with the other readers.

Talking of sharing, why not share this post on your social media sites. The buttons are right below to make it nice and easy for you. Thank you.

Product Creation – It’s a game well worth starting

Product Creation – It’s a game well worth starting

Internet marketers are often told that they should create their own products, but quite often they’ll trot out the same old excuses. “I don’t know enough”, “I’m not expert enough” or “There’s nothing new to say”. These combined with “I’m no good an English” or “I don’t like writing”, are the ones that seem to kill any attempt at product creation before it even starts.

The experts are right though. You do need to create your own products. If you are an affiliate for someone else’s stuff there may become a time when they decide to stop selling it, and they won’t warn you in advance either. So if you’ve just spent time and money putting together a big campaign for somebody’s product, it could very easily all go down the pan in an instant. This is the strongest reason for making your own digital products.

The other main reason, of course, is that you could be the one who has hundreds of affiliates selling your products with your name on them, spreading your fame and building your brand – Just like you’re probably doing for someone else right now.

Dealing with the above excuses is really quite easy. By doing what you’re doing already, you probably know more than the average person, and that level of knowledge is all that you need to get started. You might not be a sought out expert in the global scheme of things, but just by publishing your own e-book, recording an interview for someone else or putting up a video of you talking about as aspect of your favourite niche – you will start to be perceived as an expert by your buying public.

As for being no good at English, many of today’s marketers seem to make a virtue of how bad they were at school, graduating (or not, sometimes) with no qualifications but how they’ve still gone on to be a success, and every last one of them will have several products (at several price levels) that they at least provided the seed ideas for. So there’s clue number one. They didn’t necessarily write every word themselves. All they did was provide a list of subjects, sub-headings or ideas to someone else who can write for them to turn into an e-book.

Once you have a book then why not read it out loud into a microphone plugged into your computer? Using a free program called Audacity, you’ll be able to turn your book into an audio too and if you don’t like the sound of your voice then head over to the usual micro-job sites and find someone whose voice you do like to do the job for you.

Finally, use Powerpoint or a free equivalent (Open Office, Libre Office and a few others) to make up some slides of the high points of your book or speech and use some of the free movie making software to… well, make a movie. You might need to spread the timing of the slides out to match the speech, or just create some more slides, but by the time you’ve finished (or the person you’ve hired has finished), you will have 3 products that you can use to brand yourself as an expert. Written, audio and video products are the 3 ways to reach your buyers and by offering all three you will cover everybody’s preferences. They are also 3 separate sources of revenue if you choose to market them that way. And most importantly, they are yours and under your control. A great asset to your business.

If you’d like to know more about product creation, please feel free to grab my ebook – Product Creation for the Terminally Terrified at http://www.stevenlucasmarketing.com/sm-ccc This contains more detailed information about how to get started, resources to help you and tips for continued inspiration.

The REAL TRUTH About Gurus

The  REAL TRUTH About Gurus

Most marketers are lost in the fog of information overload. Because of this, they eventually are lured by a guru claiming to have all the
answers to their marketing woes.

The guru also promises you can make a fortune by just following their advice.

Of course that advice comes with a hefty price tag.

So what is the truth? It is a land of smoke and mirrors, a carnival of lies that is directed at you for the sole purpose of taking your MONEY

Don’t kid yourself here. Most gurus want to turn YOU into their affiliate machine, recurring ATM and USE YOU for their traffic
regardless of what most promise to teach you.

Some gurus are actually SETTING YOU UP TO FAIL! They know that the MORE you fail, the more you will SPEND out of sheer frustration.

You will be given just enough information to get your interest up and then you will be asked to spend more money on the latest shiny fad the guru has.

Yet the REAL TRUTH is that many of these gurus laugh at you as being too  stupid to know any better.

How Do I Know This?

Recently I attended an internet marketing seminar and actually heard some of the biggest names (you would recognize) discuss the best ways to  relieve you of your money and return little or no value.

I actually heard someone say this: “Sucker punch them with a new lifestyle, dazzle them with ideas and dreams that you and I know they will never achieve, make them believe in all of this and then go for the  juggler and wallet!”

Yes, YOU are being LIED TO by most of the top gurus.

I wanted you to really let this sink in because until you get this you will spend more money than a drunken sailor on leave in a foreign port.

The Same Is True Of Most Of The “Free Traffic Generation” Gurus

The gurus love the traffic niche as it appeals to almost everybody who wants to make a living online. Incidentally, people who do not
understand how to generate traffic are usually clueless about marketing strategies.

Newbie’s are the guru’s favorite target . . .

Some of these gurus were well intentioned (at one point) and had great ideas for building traffic but they learned it was just easier to resell  crappy traffic, almost worthless programs for making traffic and marketing courses for unsuspecting folks for easy money.

Don’t be a victim in this game, make sure you get the right knowledge from the start…
Get The Knowledge

Re-Use PLR – A How To guide

How To Re-Use PLR

Private Label Rights or PLR ebooks, presentations and videos could be one of the most valuable things you have on your hard drive, but 99 times out of 100 I’ll bet they are glanced at once (maybe) and then abandoned, never to be seen again. Here’s some words of wisdom on how to re-use PLR for your own profit. Time to get some rent from the space it’s inhabiting on your computer’s storage space.

First of all it’s worth mentioning that this only applies to PLR and not Resale Rights or Master Resale Rights materiel. Resale Rights & Master Resale Rights are designed to resold ‘as-is’. They might include a mini-site to sell the ebook (or whatever it is) from, but with Resale Rights all you should pass on to your customer is the ebook and not the whole package that you got, and that ebook should not be changed in any way.

With Master Resale Rights you do pass on the original mini-site (before you changed any details within to your own) as well as the ebook – pretty much the package as you recieved it, although if you’re sensible you will have added an extra document with your own details, squeeze page or affiliate link (cloaked of course) within the zip file of the contents. Most zip file creators will let you just drag and drop a new document into the file, so that bit is not difficult and will put you ahead of many marketers who do not do this.

Another thing to bear in mind – and this applies to Private Label Rights as well as Resale Rights and Master Resale Rights, is that many of them cannot just be given away under their terms and conditions and although I doubt if anyone has ever been taken to court over this, it wouldn’t take much to have a negative campaign started against you. People do work hard to create these packages (despite the look of some of them) and you should respect their work, the same as you would if you bought the package from Clickbank, JVZoo or anywhere else. Just because it’s electronic format doesn’t mean it’s available as a free for all.

So back to the point of how to re-use PLR. Many of the packages do come with an admonishment not to give away the package as-is, but of course, once you have altered it, even if you do just re-use PLR, it becomes yours to do with as you please, which will include give-away rights, if you’d prefer to. The least you should do is change the title and graphics – especially if you are re-selling. There’s no point in selling the same item as everybody else, which happens all too often when people re-use PLR.

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How to Re-use PLR. Edit the document.

Good PLR will come with an editable version as well as the PDF original, making editing relatively easy. If it doesn’t then there are various web sites and a good few pieces of software that will do the conversion for you. Most of the software does cost though if you want to do more than a few pages. The current sites do a good job of converting your file for you:

  • http://www.pdftoword.com
  • http://www.pdfonline.com/pdf-to-word-converter
  • https://www.freepdfconvert.com/pdf-word
  • http://www.smallpdf.com/pdf-to-word

There are many others but these are ones I’ve tested.

Whenever you re-use PLR, make sure you read through all the text and correct the sometimes spurious grammer so you will be starting with a quality document. Add your own introduction so that people know about you before they start and include a picture as well as links to your site. The intro pages though are not the place to do any selling (beyond selling yourself). Let the reader see the value of what you’re presenting them first.

Old document with nice stampWhether the document has images or not, consider adding to or changing them, mainly to ensure you know the source of the pictures. You cannot guarantee that any pictures used are not copyrighted to someone, so if you add your own from known royalty-free sources then you will be covered in that aspect. Another anti-lawyer trick to save your hide.

To really make a PLR ebook more your own is to re-write at least 25% of it. This can be anything from a few changes of words here and there to paragraph re-writes or even chapter extensions if you have more knowledge than the original writer intended to hand over. While you’re re-writing, take the opportunity to check the accuracy of the information presented too. You don’t want to get a reputation for giving out of date data, just becasue you re-use PLR.

The final thing to do to your re-vamped ebook is to write a new ending. Improve the conclusion making sure it is more in your own ‘voice’ rather than than the originator’s, making sure you include references to anything you want to tell the world about, but make sure is relevant to the niche of the contents and not just some random, high value item you happened to find. Just because you re-use PLR doesn’t mean it has to stay the same as the original document.

Converting the document back to PDF can be done in two ways. If you have a modern version of MS Word or you are using Open Office, Libre Office or the like, then a Save As PDF or Export As PDF option will be in the file menu. If you have a word preocessor that does not support PDF conversion natively then you will need to look online for a PDF printer driver. This basically appears to the computer as a printer but prints to a file rather than a physical device.

Whichever way you use to convert, think about adding a little security to your new PDF document (as this applies to any document you write that you convert to PDF). I usually prevent copying and if it’s my own document, printing too. You will have to add an administrator password to the document to do this, but you do not need a user password (so that people can just read your new ebook without having to log in to it).

How to Re-use PLR. Re-voice a movie.

It seems to be a fact of online life that adding a video to a product increases the perceived value. It also seems to be a fact that many of these videos have been done by voices best suited to silent movies. Fortunately you can do something about it rather than passing on something you’d rather not be known for. You certainly don’t have to just re-use PLR videos.

This really only works for presentation videos – where a presentation has been turned into a movie. If you have a talking head video (which is rare in PLR) you should just study the material and make your own from scratch. If there is no video, then why not add one anyway. It does increase the perceived value and gives you another chance to increase your personal branding.

If you are lucky, then the basic presentation file will be available and you can start from there. You can easily make a decent video from a presentation using Windows Movie Maker, which is free. As before add your own branding where you can, definitely at the beginning and end, and if you can edit the background template to include your branding too, you will be well away.

In the case where there is no PowerPoint file to start from, then you may wish to use a video editing program like Videmux (free, of course) to strip off the existing audio and then add your own. You are of course reliant on the timing of the slide changes provided by the original, so watch the video with a stopwatch and note the times of the changes. Develop your own script around these timings before using Videmux or Movie Maker to add your own voice-over.

How to Re-use PLR. Conclusions.

PLR even stuff that’s years old may be re-used in this way, turning into effectively a brand new product and one with your name on it. Used as a baseline when you re-use PLR you are giving yourself a head start for product creation and by changing it beyond the recognition of the original PLR writer you will be turning out something of value to you and to your customers. So did out something from the back of your hard drive and get converting. Your next big release could be lurking in there.

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What You Need To Know About Choosing A Domain Name

What You Need To Know About Choosing A Domain Name

What is a ‘domain name’?

A domain name is the bit you type in when you want to look at a web page on your browser. It is also the first thing you need when you want to set up a web site of your own.

Domains, Domain Names The internet is an all-digital place which means that everything needs to be either a one or a zero. Computers really only understand something being on (a one) or off (a zero) but for the sake of humans can also be programmed to understand numbers that we find it easier to understand. We can easily cope with 201 rather than 11001001 but when it came to listing the long string of numbers required for a web address, humans would rather deal with words, and that’s what a domain name is – a word representation of the numerical address of web site.

The end part of the domain name is known as the Top Level Domain (TLD) and is the after the ‘dot’. It reflects either a region and/or the type of business that the web site has been created for. Some are restricted by the nationality of the website owner or business location – you have to live in that country to be able to use that TLD but many are freely available to anyone who asks.

Special TLDs are only available to particular groups. Governments are the only ones who can use .gov, educational establishments are the only ones allowed to use .edu and military organisations have exclusive use of .mil. It used to be only internet service providers who could use .net and non-profit organisations who could use .org but that has dropped by the wayside now and anyone can grab them.

The market has also recently been opened up to new TLDs and although they cost a great deal more than the traditional extensions their popularity is growing and this is opening up the domain name world to a whole new batch of names and extensions.

The middle part of a domain name, the bit between the dots, if you like, is the part we choose for ourselves and what mostly makes our domain name different from everybody else’s. It doesn’t allow spaces or underscores and is not case-sensitive so capitals do not make any difference. You can have a dash or numbers and these do make a domain name different from any that do not or have them in different places.

The middle part and the TLD is the domain name that you actually buy from a place known as a domain registrar, although strictly speaking you only ever rent the name as if has a given life, which is renewable at the end of its life.

Sub-Domains

The first part of the domain name (usually www, but can be almost anything else) is also known as the sub-domain and is subject to the same restrictions as the middle part and allows a domain name owner to sub-divide the domain into totally separate areas. Hence abc.domainname.com is a different domain (effectively) to www.domainname.com and unless specifically linked cannot communicate with each other. For example, you might see a car manufacturer have a different sub-domain for each model of vehicle that they sell.

Uniform Resource Locator – URL

There is another part to the full domain name, otherwise known as the URL or Uniform Resource Locator. This is seen as http:// at the beginning of the domain name. Modern browsers do not require this to be typed in and add it automatically if it is omitted. There are other prefixes that are available but are very seldom used and need not concern us at this stage of the game. Just in case you are interested http stands for hyper text transfer protocol.

URL

Strictly speaking a URL consists of the full address of a web page not just a web site. The page address is added at the right hand end of the domain name after a forward diagonal slash. After the slash can be a folder name (or number of them) and/or a file or page name. There are a number of page names that are accepted without mention such as index and default and different page types such as htm, html, php, asp and cfm depending on the technology that the host server runs (more on this in the hosting document).

So our full URL looks like this: http://www.domainname.com/folder/index.htm and you know what each component of the name is.

How to choose a domain name

Now to the important bit – What to choose for your domain name?

Well it may be easy. You’ve picked something you’d like to sell and a generic product name is available. However that is unlikely these days and most single words are already in use, at least in .com form. With new TLDs being released you may be lucky if you really want a short name.

More likely is that you will have to settle for a 2, 3 or 4 word phrase if you want a .com domain name or you may be able to get .org, .biz, or a country specific TLD – assuming what you’re putting up on your website is specific only to that country. If you are selling a single product or group of products you may be able to pick a phrase that is descriptive of what you are selling. Pick words that are clear and unambiguous. You want a phrase that you can speak and people will instantly know the exact words you’re using. Hence avoid – to, too, two, – their, there, – air, heir and other homonyms because without spelling them out people won’t know which words your domain name contains. For similar reasons also avoid numbers since people won’t know whether to spell the number or just use the numeral.

A word of warning here.

Unless you own the copyright on a particular brand name, do not include that brand name in your domain name. Nasty lawyers come after you with big sticks to persuade you that what you are doing is naughty and that you should cease and desist. Avoid the problem – avoid brand names.

With the confusing number of top level domains, it may be that you are undecided on which one to go for. By far the most popular is of course .com and is the first thing most people think of if you tell them a domain name. Chances are if they only remember the ‘middle part’ they will try .com at the end first anyway. The rest of the TLDs are all pretty much of a muchness as far as an online identity is concerned with a few exceptions which are easy to avoid.

One of the new TLDs is .xxx which is being sponsored by the online porn industry. Unless your site will run that way, it is certainly one to avoid. Obviously you won’t even be offered .gov, .mil, .edu and other specialist TLDs so you won’t pick one of those by mistake. Your guideline should be, if you’ve seen it before, then you should be OK.

There are also some opportunities for lateral thinking. If you’re in the USA the option of .us is open to you, as www.delicio.us is a clever use of that TLD. If your site is television based whether a TV station or TV sales then .tv domain names could be a thought for you. That TLD is actually for a Pacific island nation (Tuvelu) but they will allow anyone anywhere in the world to use it.

So there’s some thoughts and ideas for picking and buying a domain name. Next you’ll need somewhere to put all the web pages that people will see when they type in your new domain name and that is the subject of the next document.

How to get a domain name for yourself.

As I said above, you get a domain name from a domain registrar, which is a company that represents the domain administrators which are usually nationally based although some of them are global. There are a number of registrars on the internet, some of which you may have heard of or seen on your internet travels. There are no actual price restrictions on the cost of domain names and these registrars usually compete on price with each other, sometimes to the point of being lower than the price they pay from the domain administrator – but not often!

My suggestion for domain registrar is Namecheap – http://www.namecheap.com as they have a great reputation for service, which is sometimes desperately required when things go wrong. The other well known registrar is GoDaddy – http://www.godaddy.com still has a good reputation but have been known to suspend a domain name if they receive complaints about it. Almost all domain registrars have free registration to their sites so it will cost you nothing to log in and compare prices and features.

Very often domain hosts also sell (or re-sell) domain names but there is one good reason why you would not want to buy your domain name from the same supplier as your web hosting, and that is the fact that web hosting companies have been known to fail and go under. This would take your domain name away from your control as well. At least with the two parts being separate you can point your domain name to a new host when you have the need without any problems.

Many domain registrars also offer hosting of their own, but are often uncompetitive on price and for the reason stated above it’s better to keep domain registration and web hosting with different companies.

If I gave you an exact word for word, click by click description of what to do, there is every chance that whichever registrar you decide to go with would be different or may have changed because of a website update. Also you’re intelligent people and don’t need to be told to put your name in the box marked ‘name’.

What you might want help with is choosing the domain name itself.

As time has gone on the shorter and snappier names have all been taken. It is now very difficult to get anything shorter than 5 letters that is a single pronounceable word, especially a word that is in the dictionary. You may not be able to find NEW domains but you will certainly find second hand ones available. Take a look on Ebay (I got 3 on there once for $10 each. They weren’t recognizable English words, but they were 5 letters and pronounceable!),  Sedo – a well known site for people reselling existing domain names and sites or take a good search around for expired domains – again there are specialist sites who deal in them, but beware as there are people who will put huge values onto domains claiming they are ‘unique’. Well duh! Every domain name is unique, otherwise we wouldn’t know where we might end up.

Domain names are a big subject, as you might have gathered from the length of this post, but if you’re in the market for becoming a marketer then sooner or later you will want your own domain name. Hopefully now you’ll know more of what they’re all about.

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