Internet marketers are often told that they should create their own products, but quite often they’ll trot out the same old excuses. “I don’t know enough”, “I’m not expert enough” or “There’s nothing new to say”. These combined with “I’m no good an English” or “I don’t like writing”, are the ones that seem to kill any attempt at product creation before it even starts.
The experts are right though. You do need to create your own products. If you are an affiliate for someone else’s stuff there may become a time when they decide to stop selling it, and they won’t warn you in advance either. So if you’ve just spent time and money putting together a big campaign for somebody’s product, it could very easily all go down the pan in an instant. This is the strongest reason for making your own digital products.
The other main reason, of course, is that you could be the one who has hundreds of affiliates selling your products with your name on them, spreading your fame and building your brand – Just like you’re probably doing for someone else right now.
Dealing with the above excuses is really quite easy. By doing what you’re doing already, you probably know more than the average person, and that level of knowledge is all that you need to get started. You might not be a sought out expert in the global scheme of things, but just by publishing your own e-book, recording an interview for someone else or putting up a video of you talking about as aspect of your favourite niche – you will start to be perceived as an expert by your buying public.
As for being no good at English, many of today’s marketers seem to make a virtue of how bad they were at school, graduating (or not, sometimes) with no qualifications but how they’ve still gone on to be a success, and every last one of them will have several products (at several price levels) that they at least provided the seed ideas for. So there’s clue number one. They didn’t necessarily write every word themselves. All they did was provide a list of subjects, sub-headings or ideas to someone else who can write for them to turn into an e-book.
Once you have a book then why not read it out loud into a microphone plugged into your computer? Using a free program called Audacity, you’ll be able to turn your book into an audio too and if you don’t like the sound of your voice then head over to the usual micro-job sites and find someone whose voice you do like to do the job for you.
Finally, use Powerpoint or a free equivalent (Open Office, Libre Office and a few others) to make up some slides of the high points of your book or speech and use some of the free movie making software to… well, make a movie. You might need to spread the timing of the slides out to match the speech, or just create some more slides, but by the time you’ve finished (or the person you’ve hired has finished), you will have 3 products that you can use to brand yourself as an expert. Written, audio and video products are the 3 ways to reach your buyers and by offering all three you will cover everybody’s preferences. They are also 3 separate sources of revenue if you choose to market them that way. And most importantly, they are yours and under your control. A great asset to your business.
If you’d like to know more about product creation, please feel free to grab my ebook – Product Creation for the Terminally Terrified at http://www.stevenlucasmarketing.com/sm-ccc This contains more detailed information about how to get started, resources to help you and tips for continued inspiration.