Almost everyone offering affiliate products or even their own will tell you that the ‘magic button millions’ system, where you do one thing once and never have to touch it again while it brings the money in, doesn’t exist. There are some ‘minimum maintenance’ ideas out there that will bring in additional income provided you perform some regular actions, but most of them do require a lot more work than that. Email marketing is certainly one example of that.
If you’re on my email list (and if you’re not, please consider joining via one of the links at the bottom of this article), you’ll know I do send some long emails, many of which take me around 30 to 60 minutes each to put together, mostly because I’m wanting to give you value and that takes research and consideration.
It would be so easy to fall into the same trap that many others seem to do – 100 (or less) words saying ‘buy this’, a quick reason and a link, but is that really value? I’ve even seen the argument that finding more products for your subscribers to buy is value in itself, but I disagree with that.
To me, ‘value’ is some actionable content, something thought-provoking in a niche related topic, a different way of looking at things or something else that is useful to the reader – something I try to do on this blog too, just in a longer form.
So if you have an email list, how do you provide value to your subscribers?
If you don’t have an email list and you’re a marketer (in any niche), how do you stay in regular contact with your customers?
I know of many people who are building a list but haven’t even emailed them once yet – mostly through negative thoughts – “I only have 300 subscribers. It isn’t worth it yet” or “What if they don’t like what I have to say” or “What if the unsubscribe or report me for spamming”. These list owners must banish all of these thoughts and stay in contact these people.
It doesn’t matter if your list is only 3 people – start emailing them to keep you in their minds. So what if they unsubscribe? Your ideas don’t fit in with theirs, so it’s best if you part company. They wouldn’t have buyers (from you anyway). The ones who you stay in contact with and that you treat like they are real people (and not walking wallets) are the ones who will buy from you. This also gets you into the mindset of staying in touch, of writing emails, of being an email marketer.
If you like what I’ve put here, or in some of the other articles on this site, please consider joining my list. I do 3 to 5 emails a week, in general, although I have been known to more if the situation warrants it.
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