How To Build Your Own Sales Funnel
Everyone tells you – create a product and make a sales funnel. It’s all very easy to say, but unless you have the knowledge, it’s not so easy to do.Here’s my take on How To Build Your Own Sales Funnel.
Sure, there are some very nice online services that can help you put together a sales funnel from front-end freebie to the final high-ticket offer, but some of them are gosh-darned expensive and still require an amount of expertise to use properly.
And what if you’re starting from a PLR (Private Label Rights) package? You can sit down with the doc version and make enough changes so that it hardly resembles the original but what if you want to take it beyond the single upsell that is normally provided?
‘Start with the end in mind’ is one of the pieces of advice normally dished out at this stage and I have found that taking it literally is a good way to design and build your sales funnel.
Start at the end
Let’s start with a 3 part funnel – a free gift, the first offer and a final upsell. You don’t need to stop at 3 offers, but after this stage, it’s only repetition. I’m also going to assume that you’re self-hosting the pages and not using an affiliate network like JVZoo or WarriorPlus. (You can use these services even if you’re not going to offer the products out to affiliates, but bear in mind they will take a cut of your sales too).
If you’re not going through a pre-built system or a service, then I usually find it is easiest to start with the final download page that you will control (nothing stopping you having a related affiliate offer on this page though. It is the point though at which the buyer leaves your pages and goes onto someone else’s). When you have the final page done, you can then step back to the sales page for that item, knowing you already have the links that will take you onwards – handy for the payment button if nothing else.
You then go onwards to prepare the download page for the middle item in the funnel and it’s made easier because you have the upsell link to the final item already there for constructing and testing. Then the sales page for the middle item, the download page for the freebie and then the squeeze page.
By constructing the funnel backwards like this, you will have more of the links ready and there will be fewer visits to the payment processor’s sales button tools page as well as each of the other pages.
To my mind, this is the easy way on how to build your own sales funnel and to keep track of where you are in the design and construction process.
As for exactly what to add, you do have to make sure that there is enough value at each stage to justify the user reaching into their wallet once again. What you don’t want is them reaching for the refund link or payment dispute system. Do them wrong once and they will remember you for a long while.