Learn the one enormous mistake people make when email marketing

Learn the one enormous mistake people make when email marketing

Fifteen years ago email marketing and it was pretty simple to grow your email list fast. Most likely because email was a rarity still to everyone, so they readily offered their email address to get a piece of badly written info and an offer of weekly updates.

That’s not the way things work these days. A big problem is, there are still tutorials still in use that show list-building tips from that are outdated now. Even badly researched new manuals.that triumph this recycled stuff, simply because the researcher hasn’t built a list in the last decade.

email marketing
This is probably why list building newcomers are producing a large quantity of problems for themselves. And one of the biggest mistakes they’re making is to offer some rehashed ancient PLR product in exchange for a subscriber.

The name ”value offering” should be your first idea that you can’t offer a heap of garbage. This isn’t the time to dig out some RR offering that hasn’t been of any real use ever. Forget about using that resell rights report that everyone has seen. And don’t even think about bribing with something shoddy just because you’re giving it away for free.

Make note , if you do any of these things then you’ll be the one checking out tiny double-digit subscriber numbers while dreaming about multi-thousand member lists.

So, let me tell you the whole truth about creating a quality offering that really attracts laser targeted opt-ins and gets them wanting to join your subscribers list (and buy from you). Take a gander at these few hints….

Tip 1: Give Email Prospects What They Really Want

Don’t assume what your niche wants. Instead, roll up your sleeves and do some discovery for yourself.
The best way to do this is to go to marketplaces like Amazon.com and Clickbank.com, check out what’s a big seller in your marketplace, and then create something similar to offer to your subscribers. Probably,if your market is already offering money to grab a specific type of book – such as a exercise for arm muscles training or a video creation guide, for example — then they’ll jump on it when you offer it as an optin gift.

Keyboard typing, Working hard

Tip 2: Create Something Opt-Ins Will Refer To Frequently

The more often a user uses your lead magnet product, the more often they’ll see your face, links and calls to action. This is the value of why you’ll want to provide a resource or tool that they’ll use frequently. Examples include:
• Equipment lists.
• A noddy guide.
• An app or another piece of software.
So maybe you had an ebook in mind. No problem. Just be sure this PDF or report has included something people will want to refer to often. For example, if it’s a weight loss report, then you might include meal plans and recipes.

Next tip…

Tip 3: Make Sure It Is Something They Would Have Paid For

The 1st idea was to make your freebie desirable. Now, this last tip is to be sure your lead magnet has value too. Make the prospect think that you should be able to readily charge money for — $17, $27, $97 or more.
You can see that a lot of list builders make the mistakeof using a low value product as an opt-in gift. They think that since they’re offering a freebie, then the ebook itself shouldn’t be worth much.
This is where you should be doing just the opposite. Make the product valuable and delight your opt-ins. Demonstrate to them that your giveaways that are even better than what others are selling. This not only boosts your visitor to subscriber ratio, it will boost your backend conversion rate too as subscribers are ready to buy what you’re selling.

Last Word…

A lead magnet needs to live up to your brand so that it attracts opt-ins. But your lead magnet also needs to come together for you to convert these prospects to reach into their wallets. If you use the tips above, you’ll be well on your way to creating free products that builds massive lists.
Of course, what you’ve learned so far is just the tip of the list-building iceberg. If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to look into our E-Marketers Club. Check it out right now so that you too can discover these list building secrets for yourself.

Selling By Fear or Pursuasion By Pleasure?

When you first learn about creating sales pages you are told that you have to write to appeal to a buyers emotions and that the two strongest emotions are fear and love or avoidance of pain and seeking of pleasure, with the strongest being avoidance of pain. Have you ever stopped to consider the psychological effects your writing might be having on your potential buyer and how that might affect the long term relationship you have with them?

If you continually tell people that they must have your latest product, that they will definitely fail without it and they will spend the rest of their life in abject misery, you may very well make the sale you have been looking for, but chances are, that you will have upset the customer so much that they may never buy from you again. The idea of getting them onto your list is so that you can keep them as buyers, not to frighten the bejesus out of them.

Yes fear – of loss, of failure, is a powerful selling tool, but it should be used in moderation and with your audience in mind.

Better for their long term state of being is to let them know how good they can feel and how much better their life will be if they would just consider making you happy by just trying out this new widget software you just happened to have discovered for their benefit. You could make it sound like you’re doing mutual favours for each other rather than a buyer / seller relationship. There will be less buyer’s remorse and therefore far fewer refunds when you make your customer feel good about their purchase.

As in all things, and not just marketing, there is always a compromise to be struck, but use the fear factor sparingly. If you set a time based deadline that something must be bought by (using fear based motivation) then stick by that deadline so that you keep your credibility. A clock that resets on each visit also resets your reputation a bit lower (bit of fear there to make you see my point of view).

In the long term the pleasant approach will probably help you keep customers for longer and these customers will trust you more than if you had scared them into a quick sale.

Do you have different ideas? Does you list worry about NOT buying from you or are you sweetness and light itself in your dealings?

As always, I’d love to read your comments and I’ll reply to them and keep a debate or discussion going.

7 Tips For Broadcast Emails To Your Subscribers

Having an email list is great, but you’ve worked hard to get those subscribers, so isn’t it a good idea to do your best to keep them? Here’s a few tips that might just help them to decide NOT to reach for that unsubscribe link.

1. Not every email has to be selling something. Give those poor people a rest! I Know the thinking is sell until they won’t buy any more, but to me (and many others) there’s nothing worse than a ‘buy this now’ link with no reasoning attached. Which leads straight into…

2. Put a bit of a story as to why this ‘latest and greatest’ offer is the greatest. Gimme a reason to visit the sales page. If it’s a squeeze page, tell me in advance why I should sign up. Many squeeze pages are sparse on information and I’m a tight git when it comes to handing over my email, so I want to to know why you think this will be worth my time. WIIFM!

3. To me, nothing says ‘I am a seller’ (as opposed to being a marketer) than safjhi2e83@gmail.com at the top of the email. If you have a website create an email from your domain. You can get to it from the email client on your desktop computer so you don’t have to log in via your CPanel so you don’t need any special equipment to receive (or send) emails from your own domain.

4. Sign off with your full name. There are millions of ‘Steven’ out there but there are far fewer ‘Steven Lucas’ (I know, I’ve searched) so do what you can to make yourself memorable.

5. Don’t insult your subscriber’s intelligence. You won’t make any friends that way, nor will you keep them. I can decide if something is too advanced for me to use, so you don’t need to tell me to buy it and use it blindly because it’s too complex. Just ‘cos you don’t understand it doesn’t mean that I won’t.

6. Write to your ideal customer who is a friend. Singular. You might me writing to hundreds or even thousands of people with a single broadcast message, but they’re reading it individually. Make your pitch to your best friend not to a potential customer.

7. Put something personal in the opening paragraph. Make yourself human and real. Whatever you put in though, do make it upbeat. Telling the world that you’ve just woken up to dog poo and baby sick is not inspirational selling. Don’t tell people that you’re desperate for sales either, unless you’re somewhere close to the top of a sales leaderboard and can infect your subscribers with your enthusiasm.

Just a few ideas to help you along, to make you look professional as a marketer (and not just a seller), to help you keep your subscribers and to help you make more sales.Email writing tips

The importance of your first email.

Here’s a guest post from Jenelle Livett, an Australian marketer who also runs her own coaching course.

Here Jenelle talks very much about first impressions and how to make them via email. Sit back. Read and enjoy.

The importance of your first email.

It is common knowledge that with any business if you have a list of subscribers then you not only have a way to contact your new and existing customers, but you also have a way to offer them more services which will increase your profits. The fact is that 80% of your profits come from 20% of your customers. Also you will make more money out of a customer who has already purchased from you than a cold prospect. The reason for this is because they know like and trust you. So how do you get a cold prospect to know like and trust you? If they are joining you through an optin form which can be located on your blog or even sent out as an advertisement e.g. a solo ad or bulk mailing then they will receive an introduction email. This very first email is the most important email and there should be careful thought put into making you sound like you are a genuine person and somebody who is going to help your subscribers reach their goal. It should also point out that you will be sending them further emails. Always make sure your intent is clear and remember you only get one chance to make a first impression.

So now you have told them who you are and a little bit about your experience. You have included a few sentences about how your main purpose is to help them succeed and also told them that you will be sending them future emails with other promotions and also some useful tips and tips. the other information that you should include is a little story about how you know how they feel and that you have been in that exact same spot as they are now. Reassure them that they also can achieve the success you have achieved and you will help them get there. Also let them know that if they choose not to stay on your list that there is an unsubscribe button in every email but you would be sad to see them leave.

In your next few emails you just want to share some stories and gently push them towards other products that you will be promoting to them. Successful email marketing is all about forming relationships with your subscribers. Always remember they are people. Try and relate things that might be taking place at the moment, like the world cup or an upcoming celebration. Make your emails real. Remember facts tell and stories sell. The internet is a pretty faceless place and there are a lot of scammers around so the days where you could just send out an email and say buy my stuff are long gone. If you have a Facebook profile tell them to connect with you there and introduce them to your blog. If you always try to get your list to take action send you feedback etc. then they will become raving fans and soon they will trust you enough to buy anything you suggest. My other advice is if you are going to sell something to your list make sure it is a quality product that you have used or one that has been highly recommended. There is one fast way to lose credibility is by sending your list to dud offers. Keep it real

Jenelle Livet: Coaching you to Online Success. Join me on my blog http://jenellelivet.com join me on Facebook https://www.facebook.com/jenellelivetcoaching