Learn the one enormous mistake people make when email marketing

Learn the one enormous mistake people make when email marketing Fifteen years ago email marketing and it was pretty simple to grow your email list fast. Most likely because email was a rarity still to everyone, so they readily offered their email address to get a piece of badly written info and an offer of […]

Selling By Fear or Pursuasion By Pleasure?

When you first learn about creating sales pages you are told that you have to write to appeal to a buyers emotions and that the two strongest emotions are fear and love or avoidance of pain and seeking of pleasure, with the strongest being avoidance of pain. Have you ever stopped to consider the psychological […]

7 Tips For Broadcast Emails To Your Subscribers

Having an email list is great, but you’ve worked hard to get those subscribers, so isn’t it a good idea to do your best to keep them? Here’s a few tips that might just help them to decide NOT to reach for that unsubscribe link. 1. Not every email has to be selling something. Give […]

The importance of your first email.

Here’s a guest post from Jenelle Livett, an Australian marketer who also runs her own coaching course. Here Jenelle talks very much about first impressions and how to make them via email. Sit back. Read and enjoy. The importance of your first email. It is common knowledge that with any business if you have a […]