JV Giveaways Update Report
I have to say that I’ve done quite well out of JV Giveaways this past 4 weeks. Although sales haven’t been huge, I have got a good number of new subscribers and learned a few more lessons myself – especially about checking links after moving domains to new hosting.
I did 2 JV Giveaways, spaced 2 weeks apart, so basically as one finished, the next one began and on the 2nd one I did the paid upgrade ‘thing’ to get more gifts which I did not do on the first.
The first JV Giveaway gained me 6 new subscribers through my 2 gifts and I made one sale of $10. I sent traffic from Herculist for which I am a paid member – meaning I can send to 74,000+ members every day. I won’t say it’s hugely responsive but for $24 for a year, I think it is good value. As I can’t trace the open rate, I don’t know exactly how many people saw it out of the total membership it was emailed to, but given that I got 46 sign-ups to the JV Giveaway site I can guess that somewhere between 500-1000 people read the email and a quarter of those clicked through to the site.
The second JV Giveaway (still in progress as I write – but only for 3 more days) has gifted me 31 more subscribers through my 8 gifts and 2 sales of a $1 product I put up. The upgrade cost me $7, so although I’m not ‘quids-in’, the cost per subscriber has been very cheap. I did come unstuck with one of my gifts as it wasn’t stored where it used to be, so I had a couple of complaints from the JV Giveaway organiser plus the subscribers. However, once I’d corrected the error and told the subscribers about the new location (adding in a bonus gift and thanking them profusely for their patience and understanding) all was good once more. As before, I used Herculist to send visitors.
Moral: Never assume. Check. Even on a long-standing squeeze page.
Words of wisdom:
- Go for the upgrade, the extra exposure is worth the tiny amount of money.
- WordPress plugins attract a lot of attention. Pick one or two good ones as your gifts.
- Based on the above, I suspect that paid WordPress plugins might do better as sales items too.
- Apology bonuses for complaints do soothe the savage subscriber. One of the complaints emailed me again afterwards, thanking me (in a surprised tone of email) for the extra gift. Good customer service pays dividends.
- Don’t knock safelists as a traffic source. Herculist definitely has its uses.
Using Andy Waring’s KISS document was a great method for setting up a couple of funnels in short order in time to get a full quota of 8 gifts for the 2nd JV Giveaway. With a sales funnel on the other side of them and a good line up of follow-up emails too, there could well be future sales in line there.
Having set up a non-IM KISS funnel now, I will see how well that does in the next JV Giveaway that I do. Following that, I will try and join a new JV GIveaway each week and use them as my primary list-building source. If you need to know when the next one is, drop me a line at firstname.lastname@example.org and I’ll let you know dates and locations.