Internet Marketing for Business – 04

In the last issue, we talked about how using the right keyword phrases can generate more traffic to your business website. In this issue we are going to go over some simple ways you can create a lead in info product to even if you’re not a writer.

One of the best ways to make money online is to create your own info products to sell. No matter what type of business you run, online or offline, there is tremendous potential to earn additional income through selling digital information. It can even be your core business model. But what if you don’t like to write? Don’t worry. There is more than one way to create an info product. And the following ways won’t even cost you a dime in outsourcing.

– Voice to Text

Some people just can’t type quickly or they think better out loud. For those of you who’d rather dictate your thoughts, there is recording software that will translate your voice straight into text. The most popular of these is called Dragon Naturally Speaking. Another option is Google Voice. All you’ll need to do afterwards is edit the transcription a bit to make sure there’s no misunderstanding between you and the software!


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– Recorded Interviews

By interviewing a few experts and creating audio recordings of those interviews, you’ll have an instant product that requires very little effort on your part. Many people prefer to download a recording onto their mp3 player and listen to it while they walk or drive in the car. You can also have these recordings transcribed so that people who want to read the interview have that option also. One easy way to record these interviews is through Skype, but there are services for recording over a regular phone line as well.

– Create Screencast Tutorials

Seeing how to do something on screen can be a far more effective way to learn than reading about it. That’s just one of the reasons that there are millions of YouTube tutorials on the web. You can easily create a series of tutorials by recording yourself walking through the steps of a task on the screen. You could use a free screen capture software such as Jing. Camtasia Studio is another popular software for creating and editing these types of videos.

– Slideshow Videos

One of the easiest ways to make a video without a camera is to create a slideshow and then convert it to video format. If you already have PowerPoint on your computer, just pick a pretty template, add some interesting graphics or screen captures, add bullet points for your main points and then record yourself giving the presentation. The free Open Office software can achieve the same thing. In addition, with the free Windows Live Movie Maker, you could just create a slideshow with images, put in some background music, and convert to video.


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– Let the Experts Do It

If you want a written product, another way to make one is to get experts to do it for you for free! Like the audio interview idea, you can ask people questions and have them send back the answers. Many busy experts even prefer this method. It’s easy for them to just respond to a couple questions in an email right away than to start scheduling times to speak live.

Just don’t go overboard with a ton of questions or they won’t necessarily answer you at all. When you have all the answers, all you have to do is compile them into a report with a brief intro and conclusion. You may even want to add your own thoughts.

Don’t let your dislike of writing stop you from creating an info product. Even if you do like to write, creating products in different forms of media will make them more interesting for the user. You’ll end up with a growing supply of content that you can use for sales, giveaways, opt-in incentives, or any other place you need content.

Internet Marketing for Business – 03

In the last issue we talked about increasing online visibility for your business through guest posting. In this issue we are going to talk about how using the right keyword phrases can generate more traffic to your business website.

If you want more people to visit your website, you need to generate targeted traffic. And you don’t just want a little traffic, you want as much as possible. The best way to reach more people is through the search engines. And the best way to show up in the search engine results is to optimize each of your web pages for a specific keyword phrase.

Here is a brief overview of how you can accomplish this:

– Find a keyword phrase

Don’t just sit down and write about any subject that enters your head. If you really want to appeal to people, you need to write about things that they want answers to. Start by finding a good keyword phrase to use in your post. This means it should be a phrase that a decent number of people are searching for, but which has a relatively low number of competing websites. Keywords tools such as Market Samurai and Wordtracker will help you identify these phrases.

– Create your post outline

Once you know what you want to write about, you can start to outline your post. Make sure your title contains your keyword and that your post itself will deliver on the promise of that title. Some people like to also include their keyword in at least one of their header tags (H1,H2), but you need to make sure that you won’t have so many instances of your phrase that Google sees you as a spammer.


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– Write high-quality content

With a good outline in place, you should be able to sit down and write your post quickly. At this point, don’t even think about your keyword phrase, except to make sure that you’re sticking to your topic. You’re writing for people first and search engines second. Once you’re done writing, go back and make sure that you do have the keyword phrase 2 to 3 times in your post, depending on the post length. The last think you want to do is “stuff” your article with a specific keyword. If you find you’ve done that by accident, just go back and vary the phrase a bit or use other words as a substitution.

Business

– Add images

Always add at least one image to your website post. It should be something relevant to the content, naturally, but it should also have your keyword in the alt image tag and image description. You’ll be able to see the places to input these when you click on the button to edit the image in WordPress. Another reason to add a description and tag is that Google can read text, but it cannot read images. By adding a description and alt image tag, you’ve given the search engine something to read.


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– Add links

By creating links within your post to other posts in your site, you create a natural structure that the search engines love. At the same time, you add value for you readers by pointing them to other information that they’ll benefit from.

However, you shouldn’t limit your links to internal ones. That looks suspicious to Google and could even get you pushed down in search results. Link to one or two other sites that add value for your reader and they may even link back to you, bringing in even more traffic.

If you really want people to read your website content, you should always try to start with a keyword phrase that your target readers are looking for. Longtail keywords are the best and they will help you be more specific about what you write. In addition, by using a keyword in the title of the post and strategically throughout it, you’ll be far more likely to rank highly in the search engine results.

Make sure you look for your next issue soon. We will be talking about some simple ways you can create a lead in info product to even if you’re not a writer.

If you like what you’re reading and would like more, please sign up to my list using the box below. Lots more information for Internet Marketers of all types and experience.

If you don’t see an email from ‘admin@stevenlucasmarketing.com’ within a few minutes, please check your Spam and/or Promotions folder. If necessary, drag the email to the Inbox to ensure you always get my messages.

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Internet Marketing for Business – 02

In the last issue, we talked about why every business needs a website. In this issue, we are going to talk about increase your online visibility to attract more customers for your business through guest posting.

Getting traffic to your website isn’t just about building links and ranking in the search engines. That’s just one source of potential customers. Social media is the next source that most people consider and that’s definitely a way to increase your reach. The truth is that the more visible you are online; the more traffic you will get. That’s why guest posting on other people’s websites can increase the traffic to your own site exponentially.

Blogging

How does guest posting work?

When you write an article for another website, all the people who visit that site will see what you’ve written. If it’s well written and engaging they will read the entire article and see the author box which gets included at the end of every guest post. If they enjoyed your article, they may then click on one of the links you’ve included in your bio. That’s where your traffic comes from. And this is traffic that wouldn’t necessarily have found you in any other way.

In addition, if you can create a conversation by encouraging people to comment on your guest post, you can increase traffic even more. Readers start to make a connection with you through the comments and want to learn more by clicking on your avatar that links to your site.

Let’s go over a few methods for getting traffic from guest posts.


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– Write quality posts on relevant topics.

You should always be presenting your best quality writing anywhere you post. However, when you write for another person’s website you also need to choose topics that are highly relevant to their readers (as well to your own market). They won’t read your article if it’s not relevant to them and the guest website owner may not want to publish it otherwise.

– Select sites whose readers are your target market.

Choose the places you guest post carefully to make the most of your efforts. Find ones that get a decent amount of traffic from people that you are trying to attract as customers. Gaining highly targeted traffic is one of the biggest benefits of guest posting.

– Always keep track of comments.

As soon as you know the post has been published, subscribe to the comments so that you’ll be able to respond. Whenever someone makes a comment, be sure to leave your own response right away. They will appreciate it and often click through on your link.


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– Write a tempting bio box.

There’s no point writing an amazing guest post just to have a boring author bio at the end that leads to nowhere. Write a few words about yourself and then invite readers to click on a specific link for something, such as a special offer, report, free giveaway, etc.

Here are just a few ideas for topics that you can write a guest post on:

– Create an FAQ about a topic related to your industry
– Describe the most common mistakes people make in your market
– Share your own experience with a relevant tool or tactic
– Do a Top Ten list of best practices for success in your market
– Write a “how to” tutorial on a topic that typically challenges people

If your guest posts are valuable and well-written, they will increase your visibility as an expert in your field. If the sites you choose to guest website on have readers in your target market, you will start drawing more and more traffic to your site. And, as targeted traffic, these are the readers who are most likely to become long-term readers and customers of your own.

Make sure you look for your next issue soon. We will be talking about how using the right keyword phrases can generate more traffic to your business website.

If you don’t see an email from ‘admin@stevenlucasmarketing.com’ within a few minutes, please check your Spam and/or Promotions folder. If necessary, drag the email to the Inbox to ensure you always get my messages.

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