Internet Marketing Tips for Business – 01

In each post of Internet Marketing Tips for Business, you will learn valuable information that will help you promote your business using proven effective Internet marketing methods. In this first issue, we are going to talk about why every business needs a website.

Have you ever searched for a specific local business online, only to find listings on other people’s sites?

It’s hard to believe, but there are still quite a few brick and mortar businesses that haven’t created their own website yet. Without a website, businesses have no presence online. But it’s not just about keeping up with all the other local businesses. There are huge profit and consumer relationship benefits as well.

– Consistent visibility

Even though local businesses are offline, their customers are online. By only being visible when customers walk down the street or drive by, these businesses are invisible the rest of the time. However, people spend a huge amount of time online, whether it is on their computer, smartphone, laptop or tablet. They search for information online, not by driving down the street.


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– Communicating with Customers Regularly

A website gives the business owner a venue for collecting email addresses, which in turn is a vehicle for communication. Most people still check their email regularly. Instead of spending money on print advertising, it’s much cheaper to send customers special offers and discounts via email. At the same time, email can be used to build a relationship with customers by offering other tips and advice.

Marketing, market

– Build Your Online Brand Awareness

Your website is completely under your control, so businesses can use it to create and promote their brand image. Everything from the design of the site to the content and interaction that occurs there builds the image that you want the world to see. You can use it as a kind of dynamic billboard which the whole world can see and interact with.

– Demonstrate Social Proof

People make purchasing decisions based on recommendations more than any other factor. By including testimonials from customers, businesses can offer the proof that prospective buyers need. Ratings and reviews are another way to help people make purchasing decisions, though they are more difficult to control.


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– Go Global

As a local business, you have a very limited prospect and customer base. However, once a business goes online, the potential for more sales is only limited by the logistics of shipping. And international delivery rates are cheaper than ever, so that’s not an excuse! In fact, some websites, like Etsy, have made it feasible for even the smallest individual business owner to give the whole world access to their products.

While it’s certainly possible to survive purely as a local business, the potential to grow and prosper is far greater when you have a website also. It’s just a matter of being visible to customers and prospects in the place they spend much of their time while opening up your business to a whole new market.

Make sure you look for your next issue soon. We will be talking about increase your online visibility to attract more customers for your business through guest posting.

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Mentoring and Other Stuff This Week

I have to say this mentoring stuff is hard work when you’re doing it off the cuff.

I’ve had 4 people approach me this week requesting some help with either their approach to MWA – Marketing With Alex (One of Alex Jeffreys’ tutorial courses) or with their marketing in general. They found me through Alex’s MWA Facebook group. I’m still getting into what their individual requirements are although fortunately they’re all at similar stages with similar wants and needs as well as similar abilities. That makes things a lot easier than it could be.

I’m collecting and collating all the stuff I’m writing for them and sending by email (no conference calls at the moment) so I can put together a formalised course, something I can charge for obviously, but in the meantime, these guys are getting my aid for free. I have no doubt that I’ll be able to work with each of them n future projects. The one common problem is the ‘want it now’ thing. It’s not an attitude or driving force, it’s a mentality that’s been implanted by too many other sellers (not marketers – they’re a different breed) in order to sell the shiny objects.

My first Facebook viral app is going well. It’s live and is pulling in signups to my list, not in huge numbers yet, but it’s only been live a day or so. You can see it here: http://www.aymayzin.com/ultimate-sales-funnel-blueprint/ I used one of my other domains to host it in case it all went pear shaped. I don’t want anything to affect this domain. I will write a follow up review to my earlier one on Facebook Viral Bomb 2.0. I do have a WarriorPlus affiliate request in for this product but the seller has not responded after 48 hours. Either he’s doing well enough on his own to not want affiliates or he’s busy responding to support requests to check his WP account.

I actually think it may be well worth while doing  an article on the Warrior Forum and WarriorPlus and how they tie in together, perhaps throwing in JVZoo, Commission Junction and PayDotCom so that marketers can be aware of alternatives to ClickBank.

Other than that my own activities have been restricted to blog commenting, answering Facebook queries (which got me the mentoring gigs) and trying to do a bit more on my own products. The latter activity has slowed right down due to the unexpected mentoring requests. I want to do them though as positive results with these guys will enhance my reputation – which is what this blog is about! Being flexible enough to change priorities may be a good thing in some ways, but it plays havoc with marketing plans! Time for a plan re-write, methinks.