Monetizing A Web Site

Monetizing A Web Site

After reviewing 5 free internet marketing courses the other week, I noticed they all had one thing in common – after they built the website, there was little attempt at teaching monetizing a web site beyond saying “write articles around keywords”. Now writing keyword laden articles is all very well but unless you’re sticking banners on the article or highlighting keywords and links, then there is a fair chance that any affiliate links might just get overlooked. So what can we do about monetizing a web site?

Certainly one thing to do is emphasise the links somehow – use a bold or larger font, change the colour, put it on a separate line by itself or use a banner or button – even a small 100×50 pixel image will stand out in a sea of text but does that begin to scream of “I’m desperate. Buy from me”? I would say not. If there’s one thing that marketing has taught me, especially recently, is that there is no point in being subtle and when monetizing a website, subtle won’t make sales. Blatant advertising does!

So as much as it goes against my personal grain, and it may well do with yours as well, it does pay to be obvious about your advertising, but there are ways of being obvious and still be discrete too. For instance – you may have noticed a little pop up that’s appeared in the bottom right corner. It’s not ‘in your face’ but it must work for me as it brings me a couple of sales a month.

You might also have noticed a more obvious way of monetizing a web site – the traditional banner ad over on the right hand side. It breaks some rules in that it’s below the fold – in other words you have to scroll down to see it, but it’s a sudden burst of colour on what is usually a rather plain background. My sign up form might be blending in, but my advertising doesn’t! Continue reading “Monetizing A Web Site”

And so into Autumn

Well we’re now on the run up to that dreaded pagan festival nicked by the Christians – the Winter Solstice. Where vast amounts of money are spend on gifts to bribe our family and friends to like us for another year. Yup. I’m in a cynical mood today, which is probably not a good idea when it comes to writing an Internet Marketing blog, but might just be a bit more entertaining than some of the waffle I’ve pushed out lately.

I’ll admit to being lazy sometimes when it comes to writing posts, either digging out old articles or reviews that I did write or finding an informative posting that somebody else did – although I do give them full credit. I might research but I don’t steal! (Research is when you steal a lot of different people’s work at once). So what’s been happening at SLM then?

Not a great deal to be quite honest. The release date for Sales Funnel Mastery has slipped for several reasons – I wanted some good graphics and a guy I was hoping would help has let me down. Time to bite the bullet and move on to someone else. I’ve also been on a few days away and other things of importance needed dealing with. These are all poor excuses, but they’re the only ones I’ve got for today. I’ll research some better ones for next time.

I’ve also been hunted down to do reviews for new products. That strikes me as an honour really. I must be getting a bit of a reputation for  them. Now I’ll admit my reviews can be brutally honest, although I try to be constructive as well. I’m not going to re-write their products for them, but I will say where I think they’re going wrong. I’ve had one or two people who don’t like what I say but for the most part I think (hope) I have given them points to ponder. I would also not be shy of posting reviews, good or bad, on here, so you all will know!

I’ve just finished writing one for a product called Video Mastery by Corey L. Franklin which is not released yet (although real soon, I think) which is well worth a look if you are a beginner to video marketing. It’s more on the setting up of a YouTube account and channel than actual video production although there is some stuff on presentation. Keep your eyes open for it if you think this could be of interest to you. There will be an affiliate link on here once it is released.

My other reason for not doing so much on here is that I’ve been hitting Twitter a lot. A few words of wisdom interspersed with blatant affiliate links and ads for this blog. I’ve actually had a few hits coming from that way and one or two small sales of $80 per day. Nothing to retire on, but an interesting way to market. Bear in mind that no matter how many thousands of followers someone has, not all will see it, care about it or even know that it exists, but nevertheless, it shows that Twitter marketing might just do the business. By the way, $80 per day is a great product to make money without a website. It’s cheap to buy and easy to implement. I’m not going ‘full on’ with it but I can see that it will work quite well. It’s also repeatable, expandable and not limited to any one niche. Well worth buying and trying if you’re looking for funding for another project.

To increase the likelihood of sales I’ve been using a place called AddMeFast.com and trading my time for retweets, mostly by retweeting other people’s ads and additionally by watching 30 seconds of YouTube videos. It doesn’t take a great deal of time or concentration and is good for pushing a message out. AddMeFast is not the only social media repeater (Facebook likes, friends, shares, Twitter tweets, retweets, Vine, Pinterest and other social sites) out there and they all work on similar principles. Either buy a certain number of credits or earn them by pushing out somebody else’s messages. Once you’ve done that 50 times you get some bonus credits too which quickly bumps up the bank. It’s easy and actually quite fun.

As always, feel free to comment below. All comments are now ‘Do Follow’ and spam ones are filtered. I read them and respond when I can. I still enjoy doing this blogging lark and hope to keep sharing good information with you wonderful people.

P.S: If you’re signing up for info then please use the sign ups on the main pages. A lot of people are creating site logins here and then get emails from me asking them to sign up again through my autoresponder. I’ve tried a plugin that’s supposed to do this for me, but it doesn’t appear to be working. Ironically, I get even more signups at my spammy affiliate site www.aymayzin.com. Just a shame they’re not buyers though!

Getting People To Buy From You

Getting People To Buy From You

Getting yourself started as an internet marketer is so very easy. Just sign up with an affiliate site like Clickbank or PayDotCom, find some stuff you like and grab the affiliate links, then plaster these links anywhere that will accept them and that should be all there is to making the money roll in, right?

NO!

People don’t work like that. No online, not offline, not anywhere. People don’t want to be sold to, especially by somebody they don’t know and therefore, don’t trust. They may want to buy, but unless you find the shopaholic with money to burn (a rare commodity these days), they’re not just going to pitch up at your link and follow it to the end just because it’s there. So what do we, as marketers, need to do to convince them to buy?

YOU DON’T

  • If you’re trying to get them to buy without giving them an emotional need – You’ll fail.
  • If you’re trying to get them to buy without letting them first get to know you – You’ll fail.
  • If you’re trying to get them to buy without first gaining their trust – (you know the words by now).

How do you get people to know you?

That’s easy – tell them about yourself. Don’t make it an 50,000 word autobiography. People won’t want to spend that much time to find out. What they want to hear is a ‘guy like me’ story. People like people like them. If you’re marketing to marketers tell them you struggled too for a while. You’ve made good now, of course – no one likes a failure unless it leads to success later, but people want to hear that rags to riches tale. If you’re marketing to non-marketers, let them know how you had problems in that niche that you can help them resolve. Your problems were probably the same as other people’s and that make you seem human and more real.

How do you get people to like you?

By knowing you and hearing your story, they’re already on the way to liking you. Use their language, their phrases, their idioms and acronyms. Say what they say in the way that they’d say it. Hold a mirror up to them and almost be their reflection. Most people like themselves so if you’re like them, they can’t help but like you. Don’t take the mickey though by being a total echo and don’t be false about it because you will be detected and that will totally kill the ‘like’ thing. Be different enough so that they can see you have your own personality and enough like them so that they will like you.

How do you give people an emotional need?

People have 2 emotional reasons for doing things. Seeking pleasure and avoiding pain (except in a very specialised niche that I’m not going to explore).

If you convince your customer that your product will give them pleasure then couch the benefits in those terms. “Lose 10lbs in 20 days”, “Get $2000 a week extra with this sales technique” or “Knock 5 strokes off your next round of golf” and all pleasure seeking terms. Notice also that specific amounts in a specific time period are mentioned. These also help to convince the reader that your product will be the one that can bring them the pleasure that they seek.

However, pain avoidance is a far stronger emotional reason. Think about it. Would you cross a lava field for a million dollars? No. Because the pain would outweigh the pleasure. So phrases like “Avoid being the continual laughing stock of the gymnasium”, “Not doing this course will cost you money” or “Don’t get laughed at again  next time you ask a girl for a date” become the stock in trade (depending on your niche of course).

Sales letters will, of course, probably include all of these ideas – which is why some of them end up being longer than the product they’re selling and in the end the bottom line is that the potential buyer will see something in there that activates the know and like and also sees that the product will fulfil that emotional need that it created.

You don’t have to go over the top, especially in a single email sales letter (although you could use them all over the period of an autoresponder campaign) but if you try a little of each in your next sales page you may be pleasantly surprised at the increased results that it gives you.

Feel free to comment below. It’s your comments that make researching and writing all this worth while.