4 Crucial Things You Need To Do List Building

4 Crucial Things You Need To Do List Building

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientèle for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is opt-in email marketing, also known as permission marketing or list building.

Email list, Email Marketing

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogues and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list building efforts, you will get your targeted customers. This is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that list building takes hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies, but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in email list will do wonders for your business ventures.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will grow.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientèle roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe from you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

As always, good readers, please feel free to comment below. Have you got any good list building tips?

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Black Book of Traffic by Jason Atkinson – Review

First of all I had better apologise for doing another review but this is something well worth passing on rather than passing over especially if you’re not making much or any money by internet marketing yet.

Black Book of Traffic by Jason Atkinson – Review

Jason Atkinson is someone who is quite new to internet marketing. He’s a university graduate who could not get a job and saw a future, in his own words, “working in a call centre or flipping burgers” which did not strike him as an attractive prospect. He found his way into internet marketing, as many of us do, as an alternative and after a few failures, discovered Alex Jeffreys and adopted him as his mentor. The Black Book of Traffic is the first result of that mentorship.

Now Jason knows, as do many of us, that web traffic is the lifeblood of any website. You can have the best website in the world, but if nobody sees it, then you are stuck. Jason has discovered a nifty little trick to make a small amount of money first,which then goes into a better system and another and another. The chain of events is logical and easily achievable. Better yet, the initial steps are free to carry out, so this really is a zero cash startup program. In fact, all you really need to get started is an email address and some PLR. An autoresponder would help but is not an essential in the very beginning.

Now obviously, I’m not going to run through Jason’s plan here as I don’t want to deprive him of his income, but I have read through a review copy of the Black Book of Traffic so I do know that it is well worth the low cost of buying the system.

I will warn you that Jason’s punctuation and grammar is a bit haphazard at times, but the content is top class, and it is this content that you should focus on, especially for only $5. There are a couple of upsells which add to the efficiency of the system, but are not essential to getting it going and even if you don’t take them at initial sale time, they are still available to you later.

So if you haven’t really got started yet or if you have got started but you’re not turning over a regular income, I can definitely recommend Jason Atkinson’s Black Book of Traffic. It is a worthwhile investment and it will get you going in any niche. Click one of the links and find out for yourself.

Have you tried any good products lately that you think are worth telling everyone else about? Don’t put links in your comment, as they will just get it marked as spam by my filters. Instead, name the product and what you like about it. If you want to write a review yourself, then contact me and place a guest post on here. It will go out with your links in and will be your opportunity to show the world your writing skills too.

If you need assistance in getting going in the world of internet marketing, especially affiliate marketing, product creation of list building, then again drop me a line at admin@stevenlucasmarketing.com I’m sure we can work together to develop your marketing skills.

Automatic List System by Lemy Yu – review


Well here we go again with another product review. This time it’s Lemy Yu’s Automatic List System which as you might guess from the title is a tutorial on list building. I’ve been given a preview copy to look over and comment on, but don’t expect an ‘all praise’ review. I don’t like doing that unless a product is really worth it, and I’m a demanding reviewer!

First thing to start with is Lemy Yu’s written English is a bit broken at times. You can see that he knows the language although his grammar and sentence construction / choice of words looks a little strange at times to my British English eyes. Once you get past that though, the content is actually pretty good.

So what do you get for your $9.95? Provided for you is a relatively short 22 page PDF file, within which are links to 3 rar (not zip) files and a text file, so the first thing you know is that there’s not a lot to read, the contents of the rar files are done-for-you add-ons including a tell-a-friend page and a presentation for you to customise for your own needs. Good stuff but not outstanding when compared to many WSOs out there. Obviously  I can’t reveal the content, otherwise you’d have no need to buy it! {grin}. There’s nothing startlingly new in the PDF although Lemy Yu’s enthusiasm does shine through and he does give you a lot of encouragement to get on and do for yourself.

There is a single one time offer of ‘The Magic Squeeze Page System’ for $19.95 but I can’t make any comments about that as it wasn’t included in my review copy.

What Lemy Yu gives you in this course will work, as indeed it has for him as he states in his back story and he does offer you to contact him if you have any questions. He responded to me within 24 hours so I know there is support there.

Is it worth the money? Yes, I guess it is. Too many people are selling themselves and their products short because they think that cheaper is better and will sell more. The value of this course strikes a good balance between the cost of putting together the information and making a realistically priced product. The support behind it is there and it does come recommended via Alex Jeffreys (it was pushed to me as a JV through his list) and his team will have checked out the quality before releasing it.

So there you have Lemy Yu’s Automatic List System If you buy it and need help you can contact Lemy Yu or myself through our respective links in the product or through my Contact page respectively. Comments welcome below as always and if you have a forthcoming release you’d like me to review, either privately or on here then please let me know.

Do Nothing And Nothing Will Happen, But It’s Got To Be The Right Something

A lot of first time entrepreneurs will buy a product or two, read it and think, ‘that’s easy. I’ll do it’, follow the instructions half heartedly or for a couple of days or weeks and then wonder why the money isn’t rolling in. If you’re in the marketing business, you must treat it that way. It’s a business. A shop that doesn’t open will sell no goods and a shop owner that doesn’t follow the rules of sales will not be a success. Just reading a system is never enough. You must take action on a system, all of the actions, all the way through the system. Also if you don’t put full time effort into it, don’t expect full time results. I fully admit that I haven’t put full time effort into my business, but I’m happy for it to grow slowly and to me it’s manageable and what I want to do. If my circumstances changed, I would re-evaluate, but until then, I’m on the slow path – but I’m aware of it. I am doing many of the right somethings, just at a reduced pace.

There’s a good quote, I think it’s from Einstein – “Idiocy is doing the same thing over and over again and expecting something different to happen.” Now I may not have it word for word but it’s something we need to bear in mind now and again. There are so many people, usually after the quick money, who think that grabbing an affiliate offer, off Clickbank or JVZoo, and then plastering it over as many Facebook groups and Twitter feeds as possible will earn them loads of cash. It may get one or two sales, purely on the scattergun approach, but usually barely covers the time and effort and certainly could not be called a living wage. But they’ll do it again and again until their account gets suspended or banned. If it doesn’t work the third time, why expect it work at all? If no attempt is made to cultivate yourself as someone useful to know, then don’t expect people to want to hear what you have to say.

Of course, you experienced marketers who kindly still read this (and often comment), don’t need to be told this and you know how to social market properly, in a friendly manner and one that is sustainable to your business. You offer free advice, ask questions of others and react to events before even posting anything vaguely sales-like. You prove yourself to be a real person first and at most you offer a free gift in return for getting someone to sign up for your list. Selling off the social pages seldom works, but getting a list of interested parties who might be interested in more of what you have to say is likely to have a better response.

A bad hunter hunts, a good hunter waits… And so should you. Wait where your prey will be. Find out where people in your chosen niche hang out. Find the forums, discover the groups, chat rooms, other niche blogs and leave your traces where they can be found. Your traces should be, good answers to questions, challenging questions of your own, statements of fact or opinion where they can be agreed with or challenged, and attached to each of these will be your full name (or the name you want to be known by in your niche) and a link to your website or squeeze page. The former helps visitors to get to know you better, the latter grabs them instantly to your list where they will need more persuasion to become a customer, but at least you can keep trying to talk to them through your list building efforts.

None of these methods are fast but they do make for long term viability of you as a market force. If you really want fast cash you need to enter the far more risky world of online trading – Forex, Binary and the like, of which I only have the vaguest outside view. I do know you need a reasonable amount of cash to start with though and you do run the risk of losing it as well. These methods are pretty close to gambling and you know you should only play with money you can afford to lose. Can’t stand to lose, don’t play those games.

Get yourself in for the long haul. It isn’t hard to do 20-30 comments a day so you will get 100 to 150 links to your page a week. Do this for 8 weeks and you will be drawing them into your pages. They are already interested in what you’ve said and interested people are more likely to be good customers. You’re obeying the proven rules and that’s the way you make a steady income.

Here’s an example of a simple squeeze page – Make $80 a day without a website – Click Here Now Simple layout, a few words on what you’re getting and only one action – fill in the form. It works quite well even though there’s no free giveaway on the other side, it still gets a good number of sign ups each day. Try something similar for yourself. It’s easy to set up and can grow your list. Don’t wait any longer, take action NOW!

Lists & Traffic – Some basics to get you started


This is going to be highly condensed as these two topics could (and have) filled several books and also you’ve probably gathered I’m not a real expert so I’m gleaning information about what should work, although I do know things that do work as well and I will cover those things here.

List Building

To build a list you MUST have an autoresponder of some sort, whether self hosted, free or paid. There is no other sensible way of keeping a large (or even small) list of email addresses and be able to contact them on a regular basis. At the autoresponder you should have one or more segments to your total list so that you know which niche different subscribers came from. Even at my low subscriber count I have 12 segments (GetResponse call them campaigns), 2 each for 3 membership sites (subscribers & buyers) , 1 is a general purpose catch all that I started with before I learned about segmenting and the other 5 for various products I’ve supported or launched. They all have a series of auto-response emails going out at 1 or 2 day intervals and I can broadcast to any or all campaigns as I wish.

To fill your autoresponder with eager freebie seekers you need a squeeze page. The link at the top of this page will allow you to download a free template which is NOT a WordPress plugin. I put my squeeze pages into a separate folder from the main site like… http://www.stevenlucasmarketing.com/sm-ccc/index.html (You’ll also notice that this link gives away a free product creation ebook and if you sign up and also offers a $97 product from a top name in product creation.) Feel free to use this squeeze page template, changing words and graphics as you require. If you’re not sure how to do this, you’re going to have to look for another article from me, another day.

To marry the two together (autoresponder & squeeze page) you need to go to your autoresponder and create a form. If your adding this form to a basic html page (like I’ve provided) then you can use the JavaScript version of the form. If you want to add your autoresponder form to a WordPress page, you’ll need the html version of the form (WordPress doesn’t ‘do’ JavaScript).

As an aside at this point – consider adding a signup form to your blog somewhere, even at the end of each post. You’ll probably get some quality sign ups from this.



This is going to be the bit that everybody wants to read, but, it’s not going to be much different to what Alex teaches plus a few bits I’ve picked up.

The first thing is by blog commenting. If you have a product or freebie you want to launch, write a blog article for your own site describing your freebie (not in detail, of course) with links to your squeeze page, then you can quite happily ‘deep link’ to your post in comments on other people’s sites without being accused of spamming. Same on social sites – it’s easy to say, “Come a read my new blog post” with a link to your blog, rather than “come and sign up to this list” or “come and grab this freebie” with direct links to your squeeze.

AdWords and other targeted paid ads can get expensive without experience so are best avoided until you can take proper training. If you’re an expert already then you’ll know it can go horribly wrong as well as being terrifically good.

Safelists will fill your lists with freebie seekers. Safelists are mostly full of people trying to market on the cheap so all you’ll probably get are freebie seekers. You might get something out of them, but don’t expect a great deal of success. The open rate of emails is quite poor as well so make sure any safelist you pick is offering a credit scheme for click throughs. This is where someone who clicks a link in the safelist mail gets a number of credits for sending their own email. You can spend YOUR time clicking through or you can buy sending credits.

Click for click traffic (traffic exchanges). This can either be free or paid. If you have no money and you do have time and patience you can trade your time for clicks, so you view other people’s sites and they will view yours. If you have money you can buy the clicks to save you from clicking your life away.  Again they’ll mostly be freebie seekers and other marketers but you’ll also see bored housewives who think they’re working from home. If your product actually targets this sort of person then you could score big time.

The big solid, reliable traffic source, especially for freebie seekers who will become buyers is solo ads. The best source of these is Safe-Swaps. Safe-Swaps are a broker for many solo ad dealers as well as seekers. Check to see who is the most reliable (customers rate the suppliers) and pick someone you like the look of. Clicks cost between $0.20 and $1 a click. Higher prices normally mean a higher proportion of Tier 1 countries (USA, UK, Canada, Australia) although lower prices may just mean someone who is trying to establish a reputation. Ask questions before buying if you want to and don’t necessarily go with the cheapest because they’re cheap. Also buy in small batches – say 50 to 200. Suppliers always over-deliver the number of clicks you buy, so if you buy 100 clicks you will probably get 120 (20% over delivery). If you bought 1000 at once, from one supplier you might get 1100 (10% over delivery), so the moral of the story here is buy a lot of small bunches of clicks rather than one big one.

One other thing is that most solo ad providers will only send to freebie offering squeeze pages and not directly to affiliate links or paid offers. Check before sending.

Once you have a decent sized list of your own – 500+ subscribers, you’ll be able to offer people a solo to your list either for money or as an ad-swap, where marketers with similar sized lists send an offer to each other’s lists. This works quite well if both lists are in the same or similar niches, so do check first.

There is also click-banking where one of you agrees to send an offer to your list and later on the other sends and offer to theirs. This is good for people with dissimilar sized lists as someone with a 1500 name list can send one offer on behalf of someone who only has a 500 name list. The large list owner can then send 3 different offers (banked over time) to the small list.

When sending solo ads or offering them, remember to allow for the over-delivery. You cannot offer 500 clicks from a list of 500 subscribers. Best to offer only 100 – 150 at most and only offer one sending per day otherwise you’ll have your list unsubscribing so fast you won’t believe it!


There’s a lot more to this squeeze page and traffic lark and there are people far more expert than I (but I will get there). I hope this has been useful to you. Please comment  below, especially if you feel there’s something left out or something more I could say.