Kevin Fahey IM Product Launching 2 – Review and Bonus Notification

Kevin Fahey IM Product Launching 2 – Review and Bonus

IM Product Launching can be a long and arduous process – Research a topic., writing the outline, videos for tutorials, web pages to sell it all – including a lot more research and writing, finding JVs to promote it all. No wonder some guys only do it 3 or 4 times a year and promote the hell out of it when they do.

However, if you want to make it ‘big’ in internet marketing, sooner or later you will need your own products, something for other people to promote on your behalf. Something with your name on it to say “I’ve arrived”.

Now you could go to someone considered to be guru and ask for his (or her – let’s not be sexist here) help, but he won’t do that for nothing and you could be parting with between $1000 & $5000 for his advice. You may well make that money back and in one fell swoop if you really do it all well, but it’s still a big hole in your wallet for a while.

Now you have another choice…

Kevin Fahey – a chap who’s no slouch in the marketing field and who has also proved himself well in creating and releasing his own products has created another new one – and it’s all about Product Creation and IM Product Launching!

In fact it’s called IM Product Launching 2.0 and it won’t cost you a month or two’s wages to get it. It will be yours (at least initially) for the price of a couple of cups of coffee or a small pizza.


IM Product Launching 2.0

 

What’s in it for you?

Over 4 hours of over-the-shoulder training from Kevin himself, taking you all the way from building your early bird page to closing high ticket sales deals (the ones where they really make the money).

He’s broken the IM Product Launching 2.0 course down into 6 simple steps.

  • Module 1 – Setting Up A Sales Funnel
  • Module 2 – Setting Up Your JV Page
  • Module 3 – Your First Product With & No JV Partners
  • Module 4 – Maxing Out Your JV Promotion
  • Module 5 – Closing High Ticket Sales
  • Plus A PDF covering all the required training, a mind map and list of his best resources.

I could put dollar amounts in here on how much Kevin can make off his launches, but you’ll see them elsewhere anyway and you might not believe them… Until you research his name and see how well he does and even better, he’s a genuinely nice guy too (Irishman living in Spain, would you believe).

And now my bonuses

As if getting Kevin Fahey’s tutorials on IM Product Launching 2.0 wasn’t enough, I will be offering my own bonus collection. My own little ebook on the subject – Product Creation for the Terminally Terrified. A few tips (including some that Kevin missed) to help you get started putting your ideas into a saleable product.

Free membership to my Internet Marketer’s Membership Site, where there a host more stuff to turn you into a better marketer.

There’s more to come but I’m just finalising the details as we speak (unless you’re reading this after the launch period in which case – you can find out when you buy IM Product Launching 2.0)

You will also get my personal help (via email) with anything you’re not sure of – including doing a co-launch with me if you really think it will help you.


IM Product Launching 2.0

Final Sales Pitch

As always, there’s a 30 day money back guarantee. Don’t like it or think it’s not for you – just say so. You’ll get your money back. But you will like it and it will help you, of that I’m really sure. So click on any of the links you’ve seen, or the images and go to Kevin’s sales page for IM Product Launching. Let me know and I’ll be writing a review for your product on these pages.

Not interested in IM Product Launching 2.0 ?

I talk to the world about a lot of other things too and if you feel you want to keep listening then just fill in the form below and I’ll stay in touch. I promise not to spam the living daylights out of you – I value you far too much for that. If you decide you don’t like what I have to say (despite all the free advice, ebooks, videos and software I give away) they you’ll have the option to unsubscribe, right at the bottom of every email.

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Easy Information Product Launch Crash Course – Part 5

Easy Information Product Launch Crash Course – Part 5

Well, we have come to the final lesson in the Easy Information Product Launch Crash Course. I sure hope you have enjoyed your lessons and learned a lot about how to launch your own successful and profitable information product.

Okay, over the last few days we have gone through the basics related to research, product creation, pre-launch, sales and delivery, now we need to focus on one of the most important aspects of launching your new information product and that is marketing.

Today we are going to jump right in and talk about some basic marketing techniques that you can use to effectively promote your new information product for maximum profits.

There are many ways that you can go about marketing your new product. Some are free, some don’t cost much and others can be quite costly. Today we’re going to focus on some of the free and low-cost methods that you can use to get the word out about the launch of your new product.

One of the most important things about marketing your information product is to create a solid marketing plan and stick to it. You’ll want to focus your efforts on reaching your target audience as quickly and effectively as possible. To do that you need to concentrate your efforts on niche specific channels where your target audience can be found.

Here are a few good places to start:

– Social Networks

When it comes to promoting your product via social networks, direct promotion is not always the best option. It’s better to participate in the community by providing helpful information. However, you can and should promote the content from your blogs and websites on social networks and use it to pre-sell your readers and lead them into your sales funnel.

One of the most beneficial reasons for using social networks as a marketing platform is that your information is often shared, which can have a viral effect on your marketing campaign.

– Press Releases

Think sending out press releases is old fashioned? Well, it’s not, as a matter of fact they are still one of the most effective advertising methods available for product launches. You can create online and offline press releases. You should do both for every product that you release because due to the nature of a press release sometimes the newspapers will not only print your story, but they will often make it available for online outlets.

– Product Reviews

Ask friends, associates and especially people with authority in your target niche to write a review of your information product for you. While this may not be as easy as it sounds it can be an extremely effective way to get a large amount of traffic to your offer.

One way to get people to review your product for you is by offering them a free copy along with other enticements in exchange for their time. One such enticement could be offering their customers a nice discount or free sneak peek of your product, which will be a win-win proposition for both of you.

– Popular Content Sites

There is no doubt that articles are an excellent marketing tool and by publishing articles specifically written to showcase the benefits of your product on popular content sites and article directories you can develop a nice stream of targeted traffic into your sales funnel almost effortlessly.

While writing and publishing articles requires a lot of time and effort it is well worth it, simply because once your article is published it will continue to work for you over a long period of time without any further attention from you.

– High Traffic Blogs

While it’s extremely important to blog about your new information product on your own blog, it’s even more important to post comments on other high-traffic blogs closely related to your target market. some people take blog comments for granted however they can be a great source of incoming traffic for your sales funnel. This is because every comment you make can and should include a link back to your product offer.

– Guest Blogging

Even better than comment posting, if you can become a guest blogger for high traffic blogs in your market you will be able to quickly establish yourself as an authority in the marketplace and when it comes to attracting more targeted leads for your new product there is no better place to be.

– Affiliate Marketers

One of the best ways to promote your information product is to have an army of affiliates promoting it for you. As we briefly discussed in your last lesson you can use one of the many payment gateways available to set up an affiliate program for your new product. Be sure to provide your affiliates with plenty of promotional tools, such as graphics, emails, newsletter information, and offer a good commission.

You can also offer an affiliate contests. By offering incentives and prizes for affiliates who make a high number of sales you can attract super affiliates and inspire them to work hard for you.

– Advertising Networks

When it comes to paid advertising a pay per click networks like Google, and Facebook can be a great option for promoting your new information product, allowing you to get up and start making sales almost immediately. A pay per click campaign can be very successful even on a tight budget, depending on what market you’re trying to target.

If you’ve never run a pay per click ad before you will definitely want to spend some time learning how to run a successful campaign. Pay per click advertising has a bit of a learning curve, but it can be a very profitable when utilized properly.

So as you can see when it comes to marketing your new information product there are many options available and it really all boils down to finding the method that works best for you.

As we close this final lesson I would like to thank you again for joining me and I sincerely hope that you have learned a lot about how to launch your own successful and profitable information product!

Even though this short course has come to an end, please feel free to contact me if you have any questions related to launching your next information product. I will be glad to answer them the best of my knowledge! admin(at)stevenlucasmarketing.com

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Easy Information Product Launch Crash Course – Part 3

Her we go with your third lesson in the Easy Information Product Launch Crash Course

I hope that you enjoyed your last lesson and that you now have a better understanding of how to research and create your own profitable information product.

Today were going to be talking about creating a buzz for your new information product before it’s finished, so that you’ll have a list of eager, potential buyers awaiting its release.

When it comes to successfully launching a new product the pre-launch phase is often overlooked, but it can be a very important factor in whether or not your product will be profitable.  Pre-launch is usually started sometime during the creation of your product, you slowly around 2 to 4 weeks before the official launch day.

During this phase what you are doing is warming up your target market so that they will be excited and predisposed to buy as soon as your product is ready for purchase. When done correctly the pre-launch phase can literally create a buying frenzy on launch day.

When it comes to creating a good pre-launch buzz there are several things you can do; for instance you can set up a pre-launch web page. On this page you can and should offer some type of a free report that acts as a teaser and helps you capture leads for your upcoming product launch. These leads will be a list of potential customers as well as affiliates that can help you make more sales.

Now, let’s go over a few more quick tips you can use to help create a powerful pre-launch buzz:

– Countdown

Create a physical countdown to launch clock on your website or blog. This can create a lot of anticipation as well as a sense of urgency. You can find a free script that will do the job for you by searching online for “javascript countdown timer” or visiting a site like HotScripts.com.

– Sneak peek

Leak sneak peeks to the public, by mentioning certain aspects about your new information product where appropriate on message boards, social networking sites and other places. Be sure to include a link back to your pre-launch web page. You can also offer them a sneak peak at the unfinished product as well. By giving them just a taste of what is to come you can easily pre-sell them.

– Social Networking

Participate on social networks every day. Don’t constantly only promote your product, let your signature line do that, instead answer questions about your topic which can establish yourself as an expert so that by the time you launch people will be begging for what you have to offer.

– Testimonials

Ask the movers and shakers within your target market to look at the product prior to launch. Give them a free copy to review in exchange for their testimonial.

– Webinars

Webinars are hot right now, so host one prior to launch. You can use a slide show and a Webinar service like GoToWebinar and briefly go over what’s in your product and what it can do to help the people who purchase it.  This is a good time to offer a discount to people who act fast. It’s also a good place to get affiliates.

– Create videos

Movies have trailers and so can your information product. You can use a video camera, a webcam, or screen recording software like Camtasia to create a preview of your product. Then place it on YouTube, your Blog, and any place else you can think of so that you can to get the word out about your launch date and your product.

– SlideShare

Create a slide show and place on SlideShare.net giving an outline about your information then at the end mention your launch date for the entire information product.

– Pre-launch Specials

When the product is finished don’t launch it yet, have instead a pre-launch, offering it at a very low price to a very select few. Include a file in the launch inviting them to talk about what they think about the product via response video to your trailer that you placed on YouTube.

– Affiliate Contest

Run a contest for your affiliates, making it more worthwhile for them to heavily promote your product. Offer them the chance to win cool prizes and increased commissions. This will inspire them to work hard for you.

These are only of few things you can do to help create a good pre-launch buzz for your new information product, but when done correctly they can have a big impact on sales when you finally launch.

That’s it for today’s lesson. In your next lesson we will be talking about some of the best ways to deliver your finished product into the hands of consumers, including how to accept  payments and automate the entire process.

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Easy Information Product Launch Crash Course – Part 2

Easy Information Product  Launch Crash Course – Part 2.

I sincerely hope that you found lesson one informative and have started thinking about and researching the topic you want to create your new info product around.

In this lesson we will go over we are going to talk about finding the motivation you need to complete your product and launch it successfully.

One of the biggest obstacles to creating an information product is the quest for of perfection. This quest often leads to frustration,
procrastination as well an incomplete project. While the ultimate goal is to create a professional product that provides value to your buyers, it’s not important that it is 100% perfect. Instead, it’s more important that you get it done and get it out on the market.

Let’s go over a few techniques that you can use to help keep you on track when it comes to creating your own information product:

– Set a specific launch date for your information product

Even before you begin creating your information product it is a good idea to set a launch date. There are many reasons to set a launch date, but two of the most compelling are:

1. A specific date will help keep you motivated, so that you get the product done in a timely manner.

2. It will also allow you to begin a pre-launch marketing campaign that will help build excitement (buzz) within your target market and have them eagerly awaiting its release with open wallets.

– Create a plan and stick to it

Once you have chosen your launch date you can create a timetable for everything that need to be completed before you can actually launch your product. This includes; researching, compiling, writing, formatting, webpages, marketing etc. So get out a calendar, a whiteboard or use your computer to list all of the tasks that must be accomplished on a daily basis in order for you to launch your product by the date you set.

– Complete your research on the market for your information product

Remember through research is vital to the success of your information product, so make your you block out plenty of time for finding and compiling all of the facts and information you need to begin creating your product. Creating a working file on your computer where you can save all your research can be a big time saver, especially for easy access. Just be sure to back it up, either on removable storage, like a USB drive or online. You can find an online backup service by doing a web search for “free online storage”.

– Create an outline

Creating an outline for an information product isn’t much different from the way you had to create one for class assignments in high school or college. Whether or not you will be creating the product yourself or hiring someone else for you, having a good outline will make the creation process much faster and easier. It will help provide direction, create structure as well as motivation.

If you get stuck for ideas when creating your product outline just do a simple search online and you will find plenty of samples that you can use for inspiration.

– Just start writing

Instead of worrying about how your finished product will look at the very beginning, concentrate on creating the bulk of the content first. If you’ve taken the time to craft a solid outline all you have to do is fill in the blanks to get the first rough draft completed. If you decided to have someone else created for you can pass that outline to a ghost writer and they can take it from there.

– Now make it look good

After all of the content is complete, including proofreading and editing, it’s time to make it look good by formatting it properly. For an ebook or short report you can simply turn it into a secure PDF file, which is a Portable Document Format that allows for easy distribution, printing and viewing on many different types of devices without effecting the layout or design of your product.

Don’t forget you will also need professional looking cover and web graphics, so that your product looks good and can attract the attention it deserves. Creating graphics is a entirely different topic for another course, but I will say that there are many affordable designers available for hire and you can find reliable one by doing a little research online for graphic designers.

As for creating your products in other formats, such as audio or video there will be different methods and software that you will have to use in order to create a finished product, that is ready to sell.

But don’t let that slow you down. The important thing to keep in mind when it comes to creating information products is that every part of the process can be outsourced, so if you ever get stuck you can look for qualified professionals to hire on websites like Elance or Odesk.com.

That’s it for today’s lesson. In your next lesson we will be talking about creating a buzz for your new information product before it’s finished, so that you’ll have a list of eager, potential buyers awaiting its release.

Again, I appreciate your joining me for this short course. If you have any questions or need any assistance please feel free to contact me, admin(at)stevenlucasmarketing.com at any time.

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Information Product Launch Crash Course – Lesson 1

Welcome to the first lesson in the easy Information Product Launch Crash Course.

In this first lesson let’s talk a little about what information products are and how to go about creating one to sell.

Information products can be classified as anything that contains information compiled in a way that is meant to inform, teach or entertain it’s consumer. They are most commonly come in  the form of articles, reports, ebooks, video as well as websites, graphic packages, audio files and more. Information Product

Creating an information product can be an exciting and profitable venture. it can also be confusing especially if you don’t know how to get started.

When it comes to creating your own info product first thing you’ll want to consider is what type of skills and information you have to share and how you can transform that information into something that people will buy?

Everyone (yes, you) has information that they know that can be written down or recorded in a way that easily be shares with and sold to others.

When it comes to deciding on a topic to create your product around you can make the process easier by making a list of topics that you are knowledgeable about or have a strong interest in.

After you have compiled your list, it’s time to start investigating those topics to find out if people searching for information related them. This will help narrow down your niche and focus on a particular market, so that you can begin creating your product.

– Do your research

Market research is a very important part of the decision-making process. It is vital because if there is no one interested in the topic you’ve chosen for your product it will not sell and there’s nothing more depressing than creating a product that no one will buy.

When you begin researching a good place to start is by looking for problems or questions related to the topic. You’ll want to look for a market that is full of people asking questions, expressing concerns or saying they want something in particular. This will help you find out if there is a large target audience for the product you are planning to create.

It’s also a good idea to look for a market that already has established information products for sale, this way you can be sure that there is a high demand as wells as buyers available when your product is finished.

– Choose a format

After you have completed your research it’s time to decide on a format for your new information product. The most common format is an ebook, which can be created in Microsoft Word or Open Office, and saved as a (PDF) Portable Document Format for distribution. However, you can also create the product in audio or video depending on preference, skill level and what type of product your target audience is most likely to purchase.

Whichever format you choose can also be repurposed into different formats as well. As a matter of fact many people create their information products in multiple formats to increase sales. For instance; you could create a short report or e-book that you can sell on the front end, then produce it in audio or video format as an upsell.

– Create your product

When it comes to creating the product there are many options that you can choose from. For instance; you can write yourself or hire someone (a ghostwriter) to do for you. You can also use prewritten content that can be purchased with private label rights (PLR) which means you can edit it to suit your needs and then claim authorship of it. PLR is a great shortcut, especially when it comes to creating your first product, because it provides you with a big head start.

Another important part of creating an information product is your packaging. Keep in mind that consumers shop for products online just like they shop at their local retail store. Image is important, so you will need to create or have someone else create some type of cover graphics to make your new product look good.

Once your new information product is created you will need a web page or a sales page to promote it, but we will talk more about that in another lesson.

That’s it for today’s lesson. We have a lot to go over in the next few days if you want to learn all about launching your own profitable information product., so make sure you look for your next lesson soon.

Thank you again for joining, If you have any questions or need any assistance please feel free to contact me at any time using the contact information above. I will be happy to help!

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Product Creation – It’s a game well worth starting

Product Creation – It’s a game well worth starting

Internet marketers are often told that they should create their own products, but quite often they’ll trot out the same old excuses. “I don’t know enough”, “I’m not expert enough” or “There’s nothing new to say”. These combined with “I’m no good an English” or “I don’t like writing”, are the ones that seem to kill any attempt at product creation before it even starts.

The experts are right though. You do need to create your own products. If you are an affiliate for someone else’s stuff there may become a time when they decide to stop selling it, and they won’t warn you in advance either. So if you’ve just spent time and money putting together a big campaign for somebody’s product, it could very easily all go down the pan in an instant. This is the strongest reason for making your own digital products.

The other main reason, of course, is that you could be the one who has hundreds of affiliates selling your products with your name on them, spreading your fame and building your brand – Just like you’re probably doing for someone else right now.

Dealing with the above excuses is really quite easy. By doing what you’re doing already, you probably know more than the average person, and that level of knowledge is all that you need to get started. You might not be a sought out expert in the global scheme of things, but just by publishing your own e-book, recording an interview for someone else or putting up a video of you talking about as aspect of your favourite niche – you will start to be perceived as an expert by your buying public.

As for being no good at English, many of today’s marketers seem to make a virtue of how bad they were at school, graduating (or not, sometimes) with no qualifications but how they’ve still gone on to be a success, and every last one of them will have several products (at several price levels) that they at least provided the seed ideas for. So there’s clue number one. They didn’t necessarily write every word themselves. All they did was provide a list of subjects, sub-headings or ideas to someone else who can write for them to turn into an e-book.

Once you have a book then why not read it out loud into a microphone plugged into your computer? Using a free program called Audacity, you’ll be able to turn your book into an audio too and if you don’t like the sound of your voice then head over to the usual micro-job sites and find someone whose voice you do like to do the job for you.

Finally, use Powerpoint or a free equivalent (Open Office, Libre Office and a few others) to make up some slides of the high points of your book or speech and use some of the free movie making software to… well, make a movie. You might need to spread the timing of the slides out to match the speech, or just create some more slides, but by the time you’ve finished (or the person you’ve hired has finished), you will have 3 products that you can use to brand yourself as an expert. Written, audio and video products are the 3 ways to reach your buyers and by offering all three you will cover everybody’s preferences. They are also 3 separate sources of revenue if you choose to market them that way. And most importantly, they are yours and under your control. A great asset to your business.

If you’d like to know more about product creation, please feel free to grab my ebook – Product Creation for the Terminally Terrified at http://www.stevenlucasmarketing.com/sm-ccc This contains more detailed information about how to get started, resources to help you and tips for continued inspiration.

What Are You An Expert At?

What Are You An Expert At?

Here’s a thought for you. When it comes to product creation, does it matter what subject you’re an expert in?

Here’s my controversial answer. It doesn’t matter a damn.

What you need to be is, an expert in discovering solutions to niche expert’s problems.

When you’re selling to beginners in a niche, almost anything that sounds vaguely authoritative will do. If you’ve done a little research, chances are you’ll know more than the greenhorns and newbies anyway. However, because they’re fresh into the niche, they probably won’t want to spend very much, just in case they don’t want to go any deeper into the subject (or in case your advice is no good). Experts though are dedicated to their subject, usually to the exclusion of many other things so although their problems may be a little more obscure and require a bit more research, they will pay more handsomely for the answers they require.

An expert panel

Consider this. You might sell a $7 product to 500 newbies and to do that you might have to find 5000 newbies at least to look at the offer, bringing you $3500. You could also create a package aimed at experts, charging them $500 to see your solution to their more difficult problem, but you’d only have to sell 7 packages to equal that income and you may only have to find 50 experts to sell that many. If you can find 500 experts looking for that solution, you will have scored big time.

Think about it. Most of internet marketing is providing solutions to problems, even if those answers are freely available elsewhere. If you can provide an answer, put in a neat package in a single place, you can make money selling that answer. So you need to be an expert problem solver, even if you don’t fully understand all of the problems in a given field. Know where to go to find good answers. Cross reference those answers with other good places and get a consensus, or even better, find somewhere else with different answers. As a seller of expert information, contradictory answers and confusion can be your best friend. People want a definitive answer where there are multiple, differing opinions and you knowing the opposing sides to an argument makes you look more of an authority figure than those people who only ever spout one side.

You might argue at this point that you may be an unknown figure within the niche – that you have no authority and that other experts won’t recognise your expertise. The easy answer, of course, is to ‘borrow’ authority from a known expert. Include their name in the title or sales pitch (with their permission, of course) or include an interview with them, discussing your solution.  They don’t have to agree with your solution – just so long as they are willing to talk about it.You then gain from their name’s fame.

So the real topic to be an expert at is research. Find the pain that troubles the people who have been in a niche for a long time and create your products accordingly. Don’t aim low. Aim high and win big.

What are you ideas? Is it possible to appear to be an expert in a field you know little about? Do you create products already in a niche you’d never heard of a few months ago? Put your comments below and if you like the idea of causing some controversy and argument, use the social sharing buttons below to get your friends, associates and enemies involved. Let’s see how far we can push this.

You Get What You Want By Helping Others Get What They Want

You Get What You Want By Helping Others Get What They Want

Sounds a little trite when you hear that phrase at first. The general apparent rule of thumb in the world seems to be “All for one, and the one is ME” which is great if you’re ‘The One’, but not so great if you’re the guy in second place. Fortunately, the world doesn’t work the way it ‘apparently’ does.

You will get a lot further if you go in with the attitude of ‘I’m going to help someone today’. Why? Because gratitude to you means that you become known, liked and trusted, which means you then have the opportunity to help the same people again, or those people will recommend others because of your helpful attitude. And no one says that your helping others has to be free. if you are solving a problem, people are often willing to pay for an easy, one-stop, on-a-plate solution to their problem. What’s even better is that if you are trusted then your solution doesn’t even have to be the cheapest one on offer.

Helping others, A Helping Hand

Now you may be able to see how this relates to internet marketing. Let’s say you have a solution to a given problem – it doesn’t matter what that problem is – you know that this problem exists and that people (preferably a LOT of people) have the problem and would like a solution. You offer your solution at a price – but nobody knows who you are. If nobody knows you then nobody can like you (it’s not your underarm deodorant, this time) or trust you. So how do you get round this problem of helping others?

You hit their baser instinct.You offer part of your solution for free. Inside your free partial solution is an understanding of their problem – so they know you empathise with them. You are someone like them, and people like people like them. Your free partial solution also tells them the beginning of the help that they need. You’re now helping them which means you are gaining their like and trust. The final part of your partial solution takes them to where they can buy the full solution. If you like, your free gift has pre-sold both you and your full price product. Assuming that you did a good job of starting to solve their problem, they will be eager to try out your full solution to their full problem.

There’s also two further benefits. When, in future, the buyer has a similar problem, guess who he will turn to first? You of course. Your excellent solution to his first problem makes you a known, liked and trusted expert, so he will turn to you for his next solution too. Secondly, he will be telling his friends what an expert you are, and his word of mouth recommendation means that your offers come with an endorsed head start when they need something too.

So. Make sure that you have an excellent product that solves a problem and does it well. This is no time to be half hearted, especially if this is your cheapest product. In fact, your cheapest product needs to be your absolute best. It is your reputation builder. It is where people get to know you and if it IS good, they will like and trust you too, especially if they see you helping others too. Put all your effort into this low-cost, introductory product.

Make sure your freebie is equally as good in quality and just complete enough to tease, to offer the beginnings of an answer, to show you are an expert, without being the complete answer. It’s the showbiz adage – ‘Always leave them wanting more’, and make sure that your first product is the ‘more’ that they are wanting. It’s a fine balance – enough to let them be drawn in, without giving away the farm. But you can do it. Purely by helping others get what they want.

And if you think you can’t then CLICK HERE and see what Product Creation for the Terminally Terrified can offer for you.

 

Get Response 50% off Advertising Results

Get Response 50% off Advertising Results

This time last week I did a post letting you know that Get Response were doing a Valentines offer for 50% off for 90 days. I did a good bit of free pushing on this through my usual safelists as it seemed a good candidate for that sort of promotion. I also pushed 3 successive emails to my list over the 4 days and I’m starting to get a good open rate on them, which gives me some confidence in my headline writing skills and with the medium as a whole.

I actually got 3 people who signed up through my link and since I put zero budget (in dollars anyway. There was about 3 hours of personal time) into the promotion I’m not too disappointed. I got better at using the Get Response HTML email creator – a skill worth learning as more people seem to be putting out graphical emails these days, and I created a template that I’m going to keep using for my Steven Lucas Marketing emails.

If you are in need of an autoresponder then Get Response is definitely one to consider. You can sign up and get your first month free and you can also enrol on the free 90 or 180 day academy that will teach you how to grow your list. It’s good fun and delivered in short doses on weekdays. Plenty of stuff to learn and then go do.

Asking for exchange Guest Posts

As I’m not yet at the stage where people are asking me for guest posts onto their sites, I’m going round various blogs asking myself. I’m sticking to the IM niche for the moment, especially product creation. I’ve had some positive responses for articles in the near future and I’ll let you know where I’ll be posting and who will be writing articles for here. If you think you’d like an article here in exchange for an original article from me, contact me on admin@stevenlucasmarketing.com with your ideas and the requirements for your site. The requirements for here are:

  • IM niche related – traffic, seo, marketing, product creation etc.
  • Original article of 400+ words in English. Not a product review though.
  • Supporting pictures and videos are acceptable, but not a video blog.
  • No more than 2 related affiliate / squeeze links within the body although more links to reference sites are OK.
  • A resource box to include the authors name, short biog and home site.

Not too demanding I hope. If you are interested or you know of someone else who might be, drop me a line and I’ll get back to you.

guest posting

I’ll keep it short this time as one or two of my recent posts have leapt past 600 words and one was cracking on for 900, which might make for great SEO but seldom entertains for long enough to get to the end. I see an awful lot of articles written in 20pt font that require so much scrolling to read that I often get too frustrated to read it all the way through. I think most of us can manage 14pt font OK and suffer a bit less page movement, especially when huge quantities of graphics fill the page as well.

But what do you think? Are long articles your sort of thing or would you rather read more bite sized pieces of information? Why not comment below and let everyone know. Alternatively, use the social media share buttons and get some discussions going. I regularly post other people’s stuff to Twitter through Scoop.it and monitor other places as well although I’m not that active on Facebook any more as it’s far to much of a distraction.

If you’re not already on my email list and you’d like to hear more from me, including more freebies, hints and tips, then join in at the box on the right. You’ll get an ebook – Product Creation for the Terminally Terrified – which gives you some more basics of product creation and more stuff as I can get hold of it, put it up and pass it on.

You Do Realise That Christmas Is Only 6 Weeks Away?

Yes for the Christians out there, the season of high spending and frivolity is only a month and a half away. This means that you should be planning your Winter campaigns to be released in the next few days, especially if you plan to release your own products. But what if you don’t have any ideas for topics and products to release or promote?

The most obvious target market is the newbie marketer – I mean the brand new newbie. Just got a computer and has heard you can make money that way. To grab these people you need very simplified products, probably at low cost although with a good funnel of increasing hand holding and content. Pretty much the same as the rest of the year. You’ll need to steer clear of complex ideas like tracking so that you don’t confuse them before they get started but it needs to be more than ‘sign up for Clickbank and promote your links’. The newbie will need deep explanations but they need to be as simple as possible and in as many formats as you can manage. Some people learn better by reading, some by watching and some by listening, so cover as many of the bases as possible. Screen captures are ideal or even just presentations with a voice over for your video, so no need to think of slick, professional looking, schoolroom background lectures.

Another target market is family life and ways of improving this. Relationship advice for couples is rare at the moment although plenty is available for singles of people wanting to get back with an estranged partner. Tell them that prevention is better than cure and usually so very much cheaper. If you’ve got some good ideas, get them out there and make some great products from it.

Entertaining young children, communicating with teenagers and older family should also be good topics and although not a natural thought before Christmas, they may become an idea for just after family get-togethers, where the wrong things have been said and some reconciliation may be necessary.

The natural post-Christmas target market is that of diet, health and New Year’s Resolutions. Again, this is an evergreen niche anyway, but making it a special target for the pre-Xmas market means that your name might be at the forefront of somebody’s mind when they get to the post Xmas realisation.

And that last sentence is probably the most important one. Keeping your name as the first one to be thought of when an internet requirement comes up. Keep up the the free value of advice and products before you even ask for somebody’s money so that your public will know that anything you offer is going to be good. Self branding, no matter what  your niche, is going to be your best bet for keeping earning over the quieter New Year period.

As always, any comments you want to drop in will be very welcome. Do you have good niche ideas especially for this season? Is 6 weeks beforehand too late, too early or about right? Let the readership know below and remember that all your links are ‘DoFollow’ for that extra SEO bonus.