View more details at
For more info, including hot ideas visit http://stevenlucasmarketing.com
View more details at
For more info, including hot ideas visit http://stevenlucasmarketing.com
What is consistent income?Although it is said that around 95% of people who try internet marketing fail to ever make money online, I’m sure that some of those people have actually made one or two sales. What was actually lacking was consistent income to the point of reliably being able to say, “I will make at least $xxx each month”. It doesn’t matter what the figure is, so long as you can achieve it each and every month.
In theory, the only thing you need to do after that is to increase whatever you did to get to that consistent income point. In practice, especially at the $10 to $100 per month stage is that it’s difficult to know exactly what brought in the earnings.
Was it one or two sales of a launch product? Something evergreen that you wrote a blog post for or a YouTube video that had an affiliate link in the description box? Maybe even a couple of ebook sales on Amazon?
Some things are easier to trace than others.
Amazon sends you emails at the end of the month, telling you how much you’re getting from your book sales. Affiliate networks can tell you as soon as you’ve made a sale – even if you have to wait for 30 days to collect your earnings, but these things may have been the results of somebody randomly finding a link of yours, maybe something you did in the dim and distant past (i.e. more than 2 weeks ago).
How do you discover exactly what got you the money? You want to know because if it worked once, it should work again and you want to concentrate some effort there.
For instance. I made an affiliate sale of a $97 product the other day, totally out of the blue. Now the only place I’m sure of where I have an affiliate link for this product is on one particular site, so in this case, I’m certain that the sale came from there. But could I be really sure?
Of course, if I had used a tracking link, instead of the raw affiliate link, I could stand a chance of tracing the sale a bit. Had I? I had. It was a Pretty Links (WordPress plugin) link on that site, so it was a simple matter of checking the clicks around the time and date of the sale (which was provided by the affiliate network), so I could confirm that the site had provided the link.
I now know I can spend some time promoting that site and maybe make some more sales.
Could I nail it down to a page?
It turns out that I can – Pretty Links is good enough to tell me the source page of the click (even though the same shortened link is used all over the site). Great. I can promote a single page and I have proved to myself the value of tracking.
So if you want consistent income, my advice is to use a tracking system of some kind.
If you have a domain and hosting, set up a WordPress blog – even just on a sub-domain, and add Pretty Links to it, then make sure that every link to a free or paid product is put through the tracker.
If you don’t have a domain & hosting or the thought of setting up WordPress brings you out in chills, then may I recommend Click Magick. This can do an awful lot more than Prety Links and is a pro choice, but without a pro price!
If you want consistent income you need to know where to apply your consistent action. Only link tracking will tell you that, so make a tracking decision early and keep tracking as much as possible.
It’s a pretty good question, I suppose. Despite the fact that blogs are supposed to be personal things, I very seldom talk much about Steven Lucas at all. I had always been shy as a child and never been one to blow my own trumpet much and despite trying hard to be a bit more outgoing, it’s still not really ‘me’. Still. The time has come (the Walrus said. “To talk of many things. Of ships and shoes and sealing wax. Of cabbages and kings. And why the sea is boiling hot and whether pigs have wings.” – Lewis Carrol) for me to put some of my personality out there and see where it gets me.
I could tell you about my childhood and early teen years, but I don’t think there’s anything there of great depth, really insightful or of great depth and relevant to the internet marketing field that ever happened to Steven Lucas. I’ve never known great excesses at either end of the scale – could always afford a pot to piss in, even if it was never gold-plated, so I can’t tell you of tremendous struggles or crashing downfalls. In short – an average sort of guy.
As such, I seem the wrong sort of person to be doing internet marketing, I suppose. I haven’t achieved huge successes – I haven’t had a $1000 year yet, let alone a $100 day – but I do tick over enough to cover hosting and a few domains. I won’t say it’s an overall profit, but I’m not deeply out of pocket. I do a lot of the ‘right’ things according to the experts, but I haven’t (yet) achieved anything anywhere close to their levels of success. My email list is growing – I won’t say the rate of growth is spectacular, but there’s more joining than leaving – so I take a positive from that.
What does Steven Lucas do outside of internet marketing? I’m a flight simulator technician. A flight simulator is a white box, usually on a motion platform that pilots do their training in. When you read about a hero pilot landing his aircraft when one engine had failed, I’ll be the one who’ll tell you that he’s already done it a hundred times before – in the simulator. It’s a routine part of their twice-yearly visit to a sim and he’ll have probably done it in thick fog to an unfamiliar airport. If it’s daylight and he has at least one engine, he ought to be able to land the damn thing without too much trouble. Capt. Sullivan on the Hudson – that sort of thing could never be planned or trained for (except on a few helicopter simulators). He’s a real hero pilot.
Anyway. When the simulator goes wrong – Steven Lucas is a guy who fixes it.
You’d think there’d be some inspiration I could draw on from that, but again, I don’t see it. Too many problems are human error (Pilot complaint – “The radar doesn’t work with the switch fully anti-clockwise”. My reply – “That’s the OFF position, sir”). You know that Fed-Ex gripe sheet that does the rounds every now and again? They’re all true. Pilots are people and can therefore really be that dumb. That doesn’t mean that engineers aren’t stupid, but they do have other engineers watching their backs, especially when pilots are present!
Outside of internet marketing and my job – I have 2 kids of my own and 3 more inherited from a (third) marriage (I’m divorced once, widowed once, third time very lucky). They’re all adults with families and doing well, so no big fails there. I’m technically an orphan myself, but at 56 that’s not a big thing. I’ve written non-fiction books and put them up on Amazon, I play guitar and pretend I can do bass, drums and keyboards too, but there won’t be a band shouting down the phone that they need some backup, quick. Back on the internet, I’m pretty competent in that I can find my way around HTML & CSS fairly well, although my eye for design stopped somewhere in the 80’s. Fortunately, there’s WordPress and royalty free images so I can make a decent job of things when other people have to look.
My one big plus (that I can see, anyway) is that I can take the technical and make it more understandable to those who aren’t so technically minded. I ought to do more explanatory videos. Instead, I stick to presentation style ones where I don’t talk and just let the page say what’s necessary. They get a few views but they’re never going to go viral. Mostly because I’m not big on promotion.
And there, I think, is my lesson to myself. I don’t shout about Steven Lucas. I don’t shout (much) about Steven Lucas’ productions – videos, product releases, blog posts or anything else. Those who can do that seem to do quite well – provided it comes naturally to them. I’ve seen how some people try to force that sort of personality, but it always feels wrong. There are some who can do it and many who can’t. However, the ones who can’t still try and worse still, teach it, usually to others who can’t and it really does fall down. Anyway, I’m not a self-shouter and although I don’t see it as a failing in me, I do think it’s why I haven’t found success as quickly as I’d have liked. I will work on it a bit, but I will not force it.
Reading back through this and looking through some pages belonging to other people, perhaps I can see something in common with them. We all try hard and do the right things, but we’re not finding major success. Perhaps we ought to get together or create a product that drives the mediocre to triumph. Or perhaps we’ll just be happy, sitting in the corner.
Nah! Let’s push on and make something of ourselves and go for it in as big a way as we can. Let’s go!
It’s the end of another month and time I told you a bit more about what’s been going on.
Not a lot really. I went into animation overdrive and rattled off a load of videos through Powtoon, as I’ve already said in a couple of earlier posts. The only reason I’ve slowed down at the moment is through studying the intricacies of Google+. Needless to say there will be an article on this sometime in March as I’ve been shown some very exciting things that Google+ is not just good for, but is great at. My problem will be keeping the article to less than 5000 words, by which time it becomes a book!
I’ve also taken a different approach to my old Safelist friends with some success. I’ve written an ebook that is available for direct download. There’s no squeeze page and nothing else in the way. If you click on the link, the book downloads in a new tab (if you have Adobe Reader installed). I tell people there is no opt-in, that the book is free for the taking and that they can pass it on or use it unaltered so long as they don’t try to sell it – though how I’d find out, I don’t know!
The book obviously has my affiliate links in, so although I won’t capture emails directly from giving the book away, if the reader takes the first step they will go to a squeeze page and then end up on my list. This way I only get action takers, rather than just freebie seekers. Not quite a buyers list, but certainly one up from tyre kickers. If you want it, CLICK HERE
Talking of buyers list, I have recently discovered a feature I hadn’t realised existed on JVZoo. If you have a Get Response autoresponder account you can automatically integrate it with JVZoo affiliate sales. Now I knew you could do this as a seller, but I didn’t realise that it was available to affiliates too, so I spent a day updating all of my approved products with my Get Response API details and adding a new JVZoo buyers list. Segmenting your list is important, so that you know who is in which niche and who is a buyer. I also added my ebook as a bonus item, although anyone buying off JVZoo is probably not in my target market for my freebie.
Another thing I’ve done is to grab a 4 letter domain name and I’m using it as my own redirect site. The front end is WordPress (as always) and I’m using the Pretty Links plugin to do the redirection. I’ve done this for a few reasons.
All I do is create a Pretty Link to a product through http://sl-m.co (no ‘m’ notice) and once I have verified my YouTube account (done by text message and takes seconds, once only) I can use web links in annotations. Because they go through my Google verified site (set up in Google WebMaster Tools), they are seen as my personal links and not 3rd party affiliate links. Google and YouTube are happy. Definitely a good thing.
One VERY important thing to add is that the next post on this site will be from a successful marketer, Clive Hooper
(http://www.clivehooper.com). Clive very kindly allowed me to do a guest post swap with him and has given me a terrific article on keyword research. I won’t go into details here, but if you just wait a few days, you’ll be able to read it for yourself.
Guest posting a way of getting your name spread around a different circle of people and I’m all for it. As a web master, I can’t say that it’s saved me time in article preparation as any article needs a certain amount of work to get it from a document onto a WordPress page, especially one like Clive’s where I needed to extract the graphics from the document as they didn’t copy and paste into WordPress. It does mean though that I got several good read throughs of the information Clive has provided and it is stuff that I will be using in future. Don’t forget to come back to read it.
If you need a reminder about when my posts come out, please sign up in one of the boxes on the site, either at the top, on a pop up or in the right hand side bar. Get Response is set up so that new posts from this site go out to everyone on my list. If you have Get Response and WordPress then look at doing this for yourself under RSS to newsletter at the Get Response website.
If you want to do a guest post swap with me, contact me at firstname.lastname@example.org and I’ll get back to you with ideas as well as my terms & conditions (they’re not restrictive, just sensible).
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