5 Ideas for Free Website Promotion
In a world where getting and keeping visitor’s attention is money in your bank, it’s becoming more and more difficult to keep people where you need them. On your site. You’re always up against big companies with a their big budgets, you’re also competing with many social media sites and a multitude of other distractions, such as other sites in the same niche for the attention of your readers.
But that doesn’t mean your advertising and marketing efforts have to cost a pilot’s pay-packet or that you have to be a drama queen in order to stand out from the wannabes and also rans. Here are five novel and inexpensive ways for free website promotion to make your business seen in an increasingly digital world:
1. Get an endorsement by a local celebrity.
Many business owners have the idea of having their product or service spoken of by a global celebrity, preferably on a popular chat show. But instead of getting the attention of a superstar to support your business (and the bad publicity that may come with a public fall from grace), try seeking out a local celebrity instead. One who has recently caught the public eye in a smaller way. ideal for your free website promotion efforts.
Who exactly are these local celebrities? They are people your local paper is writing about — perhaps an “unsung hero” such as someone who got onto the televised part of a talent show, gained an award somewhere or a resident who’s doing something newsworthy for their neighbours. Since they’re local to you, these people should be reasonably easy to track down and then contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service.
The only catches: It needs to be something they would like to associate themselves with, which could be tricky in some niches. Also, you’d like to follow up with them after a few days to get their honest opinions. Their responses can make for useful blog or marketing content. It is also worth contacting the news outlet that originally put them in the spotlight to let them know you have the support of their new-found celebrity
2. Create a group on LinkedIn.
A LinkedIn group free to create and it can enable you to offer your professional associates a highly useful information resource and all the while driving extra visiting traffic to your site which should increase your sales. Whatever you do though, don’t use the group to hard sell to anyone. This is a bit more subtle method of free website promotion.
It will take some time and no little amount of effort to get a group going properly, but the aim here should be to help provide ideas and resources and to start discussions on various topics that can be of benefit your tribe. Groups should also be a place for all your members to network with other each other online. To this end you need open discussions to take place, so keep asking what others think.
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