Here’s a short video by Chris Farrell, who is a very successful marketer on the basics of internet marketing.
Of course, Chris has glossed over the sub-steps that are necessary to find a niche, build a web site, drive traffic, capture leads and market to the list because there is far more than can be explained in a 6 minute video. As this site continues to grow, I will pass on the information to you – mostly in small doses because it’s a lot to take in at once, or I will show you where to find the information, especially where I think someone else can explain it better.
So once again the main steps are:
- Find a niche where there is a ready stream of buyers
- Build a website – can be only one page, can be many, but dedicated to that niche – preferably a sub-niche or sub-sub-niche
- Drive traffic (i.e. people or visitors) who are interested in the niche to our site
- Capture leads – get the visitors name and email in exchange for a free gift – an ebook, audio or video presentation
- Email more information and products to those leads
Now because of the way we market our web page or site, the people are going to be already interested in what we have to offer. They are ‘targeted’ visitors. The kind who are most likely to be buyers. Our free offer is also going to be targeted to our visitors and should be something that will be of good value to them. Tips, techniques or a problem identified and solved for them.
We should also take an opportunity to tell them about ‘us’ as a person, because if they know us and like us – because we share their interest, they will trust us and be more likely to buy from us or at least want to hear more from us.
Finally when we email market to them we should continue to offer more hints, tips and information amongst our sales emails which gives them a reason to stay on our list for longer. People who are only ever ‘sold to’ will drop off our list and possibly diminish our hard earned reputation by telling others that we only ever want to sell and never tell.
So that is Internet Marketing in a very basic nutshell. Over the coming weeks and months I’ll discuss more about each step and some of what needs to be done to complete each one. The pace may be a bit slow for some but I’ll be trying to keep it as non-technical as possible, or where it does need to be technical I will give full explanations. Keep coming back, or sign up to receive more updates.