Are you happy only selling somebody else’s creations? (Part 2)

Are you happy only selling somebody else’s creations?

In part one I discussed using Fiverr to create your own product. In part 2 I will talk about what the costs and benefits of product creation could be.

So you’ve had your good idea for a new product in your niche and you’ve broken it down into stages that can easily be outsourced to some favoured Fiverr gigs. You’ve got a decent looking sales letter, some graphics and a catchy title for it all. It’s probably cost you less than 20 gigs ($100) to get everything together – maybe less if you’ve done some of it yourself. Now what else will you need spend money on?

A domain name and some web space will certainly be on your list. You need somewhere to run your product from. If you’re not a web page wizz then how will you get your site set up? Why do you ask. You know where. Fiverr again. Yes there are people who will set up a basic web site for $5 a page, and for this you’ll only need 2 or 3 pages. A sales page, a download page and maybe a contact page – the bare basics.

Now to sell a large number of your product you need your own army of affiliates, but how do you find them and how do you manage them? The easiest answer is… You don’t. You hand your product over to an affiliate company, possibly one that you already deal with – Clickbank. It will cost you $50 to put your product on to Clickbank but then all you have to do is decide a price and how much you want to share. 50% to 70% is quite usual and if your product gets popular then sales of thousands of copies is quite possible. Compare that to you selling a couple of dozen or so copies of somebody else’s ebook.

You will still have to let people know your product exists and it is better to let them know they can be affiliates for your product rather than selling it through your own affiliate link. The more people you can get interested in selling your product for you, the better it will sell. More sales means a higher gravity in Clickbank and so it will appear in more people’s search results on the site, which means more sales.

Think about things that other producers have supplied to you as an affiliate that make advertising it easier, and supply it to your affiliates too. Graphics, emails, letters, all the other items that make the seller’s life easier, will all go to making your profits larger.  Once all these things are prepared and the sales are under way, you can pretty much move on to your next product idea with only a bit of product support to deal with, everything else is dealt with by Clickbank, including issuing you with the cheques for sales.

And it all started with a product idea and some research on Fiverr.

Mid-Week Update for Mid-May

Another Day, as they say, Another Dollar. Today has been all about promoting Article Factory Pro (see previous post HERE).

It’s an excellent piece of software and I wrote 2 reviews, putting one on IBOToolbox and the other on AyMayZin.com and then linking back to these 2 articles on Twitter, LinkedIn, StumbleUpon and Google+, plus the article I wrote for the previous post, which I also promoted on the social sites. I’ve already had a few re-tweets and favourites from those and it will be interesting to see if they get anything coming through. By sending people to articles instead of directly to the sales page, anyone that does follow the links should be a pre-qualified buyer and more likely to get the software for themselves. About the only thing I haven’t done is create a video especially to go with the review, but I have picked one I liked and linked to it on my WordPress sites.

 

safelistmarketing

I’ve also done my usual 3 safelists – Herculist, European Safelist and SafeMailServices but I’ve written a pre-sell email and linked straight to the sales page. As I’m using a bit.ly link I should be able to do some basic tracking, at least knowing where visitors are coming from as far as browser, country and most importantly – which site are concerned. For those of you who don’t know, when you get a bit.ly shortened link, if you visit the link yourself but add + symbol to the end, it will take you to the link’s stats page. Makes some interesting reading sometimes.

Book-Review

Earlier this week I sent out some review copies of my upcoming book – The Social Marketer, but as no one has got back to me with a review or testimonial, I think I’ll be popping over to the Warrior Forum tomorrow and making the offer there. I understand this is quite normal and you have to put out about 10-12 free copies to get 2 or 3 reviews back. Still trying to decide though what channels to release it through. All of my stuff has gone to Kindle so far, but I fancy trying a WSO, so tonight’s reading will be one or two of the ‘How To Do A WSO’ pdf files that I have. I may even put what I gather to be the procedure on here and then do a before and after review, so we can compare the theory to the reality!

That’s enough to keep you entertained for another visit. Do come back again sometime or login and comment to your heart’s content. Any questions as always to the email address at the top of the page and I’ll answer as soon as I can.

Another Short Ebook Written

I’ve just completed a short ebook – only 2000 words, on Product Creation and I’m going to give this away in as many places as I can, mostly in the hope of it going a bit viral and spreading the word about this site as well as a few of the others that I run. It’s called Product Creation For The Terminally Terrified and it was written specifically to be a give-away, rather than a product to sell.

I’ve already got a few sales products but I didn’t want another one just yet. It’s not there to teach everything about Product Creation, more just a guideline and starting point for those who don’t yet know that they even need to create a product. There’s no glitzy cover and it really is just a bare-bones outline of what I see as the basic requirements.

I got the idea to create a short ebook from my studies of Alex Jeffreys’ Marketing With Alex 2.0 course and the topic seemed obvious to me. As Alex explains, it’s not that we don’t have enough books on a particular subject, it’s more that if there are a lot of books in a niche that means that there is a demand for information – and demands must be satisfied. Product Creation is an ‘evergreen’ niche – it’s going to be constantly in demand, so it’s a good one to run with. What I should look in to now is some saleable products within the niche and write articles for them, probably on my http://www.aymayzin.com review site, which will enable me to monetise my free ebook.

I haven’t put any affiliate links in the book as I am using it to gain trust in me. The only links that are in it go to sites that are under my control and there is no forced or even subtle selling towards any of them, although they do fit indirectly into the product creation theme.

You can download it here. Get it, read it and let me know what you think of it. Should I write a full course, explaining all the details and go more into outsourcing? You tell me. It would be great to hear from you. Feel free to copy it round your friends too. Pass it on.

Here’s a list of sites that I’ve added the ebook to. Also where the sites offered it I’ve also posted the links to my twitter, facebook, linkedin and google+ feeds each time, so there should be a few mentions of it going around.

Slideshare,   Scribd,   DocStoc

Also on a recommendation I’ve added it to my own Google Drive and made it public. Apparently Google likes that sort of thing and will make the document searchable. I’ve also put it on a few sharing sites although they weren’t ones I’d heard of before, but the idea is push the free document around and see what returns.