What Are You An Expert At?
Here’s a thought for you. When it comes to product creation, does it matter what subject you’re an expert in?
Here’s my controversial answer. It doesn’t matter a damn.
What you need to be is, an expert in discovering solutions to niche expert’s problems.
When you’re selling to beginners in a niche, almost anything that sounds vaguely authoritative will do. If you’ve done a little research, chances are you’ll know more than the greenhorns and newbies anyway. However, because they’re fresh into the niche, they probably won’t want to spend very much, just in case they don’t want to go any deeper into the subject (or in case your advice is no good). Experts though are dedicated to their subject, usually to the exclusion of many other things so although their problems may be a little more obscure and require a bit more research, they will pay more handsomely for the answers they require.
Consider this. You might sell a $7 product to 500 newbies and to do that you might have to find 5000 newbies at least to look at the offer, bringing you $3500. You could also create a package aimed at experts, charging them $500 to see your solution to their more difficult problem, but you’d only have to sell 7 packages to equal that income and you may only have to find 50 experts to sell that many. If you can find 500 experts looking for that solution, you will have scored big time.
Think about it. Most of internet marketing is providing solutions to problems, even if those answers are freely available elsewhere. If you can provide an answer, put in a neat package in a single place, you can make money selling that answer. So you need to be an expert problem solver, even if you don’t fully understand all of the problems in a given field. Know where to go to find good answers. Cross reference those answers with other good places and get a consensus, or even better, find somewhere else with different answers. As a seller of expert information, contradictory answers and confusion can be your best friend. People want a definitive answer where there are multiple, differing opinions and you knowing the opposing sides to an argument makes you look more of an authority figure than those people who only ever spout one side.
You might argue at this point that you may be an unknown figure within the niche – that you have no authority and that other experts won’t recognise your expertise. The easy answer, of course, is to ‘borrow’ authority from a known expert. Include their name in the title or sales pitch (with their permission, of course) or include an interview with them, discussing your solution. They don’t have to agree with your solution – just so long as they are willing to talk about it.You then gain from their name’s fame.
So the real topic to be an expert at is research. Find the pain that troubles the people who have been in a niche for a long time and create your products accordingly. Don’t aim low. Aim high and win big.
What are you ideas? Is it possible to appear to be an expert in a field you know little about? Do you create products already in a niche you’d never heard of a few months ago? Put your comments below and if you like the idea of causing some controversy and argument, use the social sharing buttons below to get your friends, associates and enemies involved. Let’s see how far we can push this.