What’s Public Label Rights All About?

As an internet marketer or even just a casual internet user, you may be wondering what Public Label Rights is all about? Commonly known as PLR, it is a method of legally obtaining works created by someone else and making legal use of them.
Public Label Rights is usually, but not always, text document(s) on a given topic. The big ‘selling’ point of these documents is that they can be claimed and labelled by the buyer as their own. Due to the nature of the internet, they are often re-written, at least slightly, so that they are not flagged as identical copies when distributed on the internet. Even so the claimants will not be chased as plagiarists, plagiarism being a major ‘crime’ of the internet – stealing one man’s work and claiming it as your own.
If you searched through many article sites you may find similar looking articles by different authors. Assuming that all things being equal – that they really are different articles and that they are all claimed as legal, then chances are the original article was a PLR document.
Now before you rush off and grab some PLR articles to submit to the major article sites (like this one), be aware they are well aware of the situation and will generally deal with it with a rejection, pointing out to you the error of your ways. So what would you use PLR articles for?
First of all they are often used as filler material for new blog sites. If you have a new photography web site and don’t have the time or expertise to write a dozen or so articles then you find a PLR sales site that has a collection of photographic articles and you buy them, put them up on your site with your name at the bottom and you have instant expert status. Google may penalise you for using duplicate material – as it is bound to be the same articles as somewhere else, but that’s the nature of PLR for you.
If you collect several PLR articles together, you could have an ‘instant expert’ e-book that you can give away or sell. Some PLR documents are already book length and complete with cover graphics meaning that you can give away (as a sign up gift) or sell the document, again with your name on it. Again, eBook sellers (Amazon, Kobo, Smashwords etc.) are well aware of this practice and may well reject books that are too similar in content to existing titles.
PLR is pretty much yours to do with as you please. It is not an excuse to be lazy – after all, it is still better that you check through thoroughly anything that has your name attached. PLR documents are not necessarily spell checked and grammar proof-read, nor is there any guarantee of the accuracy of their contents. They are quite often put together cheaply and quickly for the purpose merely of making money, so you do need to be aware of these limitations. Provided you take these precautions and you are careful as to the uses that you put them, PLR documents can be a useful addition to your authorship armoury.